How to Identify and Maximize Insurance Claims on Roofing Projects and Utilizing the AWS Lead Campaign to its Fullest

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1 How to Identify and Maximize Insurance Claims on Roofing Projects and Utilizing the AWS Lead Campaign to its Fullest By Bobby Norrell of Casualty Consulting Group of America, Inc.

2 Casualty Consulting Group Who is Casualty Consulting Group?

3 Casualty Consulting Group Who is Casualty Consulting Group? Casualty Consulting Group is a forensic company comprised of roofing contractors, roofing consultants, insurance adjusters, and engineers.

4 Casualty Consulting Group Who is Casualty Consulting Group? Casualty Consulting Group is a forensic company comprised of roofing contractors, roofing consultants, insurance adjusters, and engineers. Why Was Casualty Consulting Group Formed?

5 Casualty Consulting Group Who is Casualty Consulting Group? Casualty Consulting Group is a forensic company comprised of roofing contractors, roofing consultants, insurance adjusters, and engineers. Why Was Casualty Consulting Group Formed? Need for an engineering company with non-carrier based mindset for determining damage.

6 Casualty Consulting Group Who is Casualty Consulting Group? Casualty Consulting Group is a forensic company comprised of roofing contractors, roofing consultants, insurance adjusters, and engineers. Why Was Casualty Consulting Group Formed? Need for an engineering company with non-carrier based mindset for determining damage. Need for an engineering company with an adjusting and roofing background.

7 What are the most common insurable claims pertaining to roofing?

8 What are the most common insurable claims pertaining to roofing? Hail

9 What are the most common insurable claims pertaining to roofing? Hail Hail damage is the number one cause for insurance replacement of roofing systems.

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12 What are the most common insurable claims pertaining to roofing? Hail Hail damage is the number one cause for insurance replacement of roofing systems. Casualty Consulting uses the National Roofing Contractors Association s definition of hail damage from Hail Damage to Roofing: Assessment and Classification by William Cullen.

13 Hail Damage to Roofing: Assessment and Classification, William Cullen (National Roofing Contractors Association) (1) Built Up Roofing (BUR): Membrane fracture, flashing puncture and cracking, interior ply fracture or separation, interface separation between membrane and substrate, and substrate damage.

14 (1) Built Up Roofing (BUR): Membrane fracture, flashing puncture and cracking, interior ply fracture or separation, interface separation between membrane and substrate, and substrate damage.

15 (1) Built Up Roofing (BUR): Membrane fracture, flashing puncture and cracking, interior ply fracture or separation, interface separation between membrane and substrate, and substrate damage.

16 Hail Damage to Roofing: Assessment and Classification, William Cullen (National Roofing Contractors Association) (1) Built Up Roofing (BUR): Membrane fracture, flashing puncture and cracking, interior ply fracture or separation, interface separation between membrane and substrate, and substrate damage. (2) Modified Bitumen: Weakening of granular adhesion, granule loss, cracking, puncture, insulation facer separation, substrate delamination, and substrate damage.

17 (2) Modified Bitumen: Weakening of granular adhesion, granule loss, cracking, puncture, insulation facer separation, substrate delamination, and substrate damage.

18 Hail Damage to Roofing: Assessment and Classification, William Cullen (National Roofing Contractors Association) (1) Built Up Roofing (BUR): Membrane fracture, flashing puncture and cracking, interior ply fracture or separation, interface separation between membrane and substrate, and substrate damage. (2) Modified Bitumen: Weakening of granular adhesion, granule loss, cracking, puncture, insulation facer separation, substrate delamination, and substrate damage. (3) Single Ply Membranes: Indentation, puncture, cracking, shatter, substrate damage, fracture at fasteners and membranes, and substrate delamination.

19 (3) Single Ply Membranes: Indentation, puncture, cracking, shatter, substrate damage, fracture at fasteners and membranes, and substrate delamination.

20 Hail Damage to Roofing: Assessment and Classification, William Cullen (National Roofing Contractors Association) (1) Built Up Roofing (BUR): Membrane fracture, flashing puncture and cracking, interior ply fracture or separation, interface separation between membrane and substrate, and substrate damage. (2) Modified Bitumen: Weakening of granular adhesion, granule loss, cracking, puncture, insulation facer separation, substrate delamination, and substrate damage. (3) Single Ply Membranes: Indentation, puncture, cracking, shatter, substrate damage, fracture at fasteners and membranes, and substrate delamination. (4) Asphalt Shingles: Weakening of granular adhesion, granular adhesion loss, fracture, puncture, component delamination, and valley flashing and substrate damage.

21 (4) Asphalt Shingles: Weakening of granular adhesion, granular adhesion loss, fracture, puncture, component delamination, and valley flashing and substrate damage.

22 Hail Damage to Roofing: Assessment and Classification, William Cullen (National Roofing Contractors Association) (1) Built Up Roofing (BUR): Membrane fracture, flashing puncture and cracking, interior ply fracture or separation, interface separation between membrane and substrate, and substrate damage. (2) Modified Bitumen: Weakening of granular adhesion, granule loss, cracking, puncture, insulation facer separation, substrate delamination, and substrate damage. (3) Single Ply Membranes: Indentation, puncture, cracking, shatter, substrate damage, fracture at fasteners and membranes, and substrate delamination. (4) Asphalt Shingles: Weakening of granular adhesion, granular adhesion loss, fracture, puncture, component delamination, and valley flashing and substrate damage. (5) Prepared Roofing: Weakening of granular adhesion, indentation, fracture, puncture, component delamination, and substrate damage.

23 (5) Prepared Roofing: Weakening of granular adhesion, indentation, fracture, puncture, component delamination, and substrate damage. ROLLED ROOFING Damage will be similar to the Modified Photos.

24 Hail Damage to Roofing: Assessment and Classification, William Cullen (National Roofing Contractors Association) (6) Wood Shingles: Fracture, puncture, splitting, and substrate damage.

25 (6) Wood Shingles: Fracture, puncture, splitting, and substrate damage.

26 Hail Damage to Roofing: Assessment and Classification, William Cullen (National Roofing Contractors Association) (6) Wood Shingles: Fracture, puncture, splitting, and substrate damage. (7) Inorganic Tiles, Slate, Etc.: Shatter, cracking, fracture, and substrate damage.

27 (7) Inorganic Tiles, Slate, Etc.: Shatter, cracking, fracture, and substrate damage.

28 Hail Damage to Roofing: Assessment and Classification, William Cullen (National Roofing Contractors Association) (6) Wood Shingles: Fracture, puncture, splitting, and substrate damage. (7) Inorganic Tiles, Slate, Etc.: Shatter, cracking, fracture, and substrate damage. (8) Metal Roofing: Indentation, creasing, coating adhesion loss, and puncture.

29 (8) Metal Roofing: Indentation, creasing, coating adhesion loss, and puncture.

30 (8) Metal Roofing: Indentation, creasing, coating adhesion loss, and puncture. Coating Damage

31 Hail Damage to Roofing: Assessment and Classification, William Cullen (National Roofing Contractors Association) (6) Wood Shingles: Fracture, puncture, splitting, and substrate damage. (7) Inorganic Tiles, Slate, Etc.: Shatter, cracking, fracture, and substrate damage. (8) Metal Roofing: Indentation, creasing, coating adhesion loss, and puncture. (9) Sprayed Polyurethane Foam: Indentation, fracture, surface cracking, and coating damage.

32 (9) Sprayed Polyurethane Foam: Indentation, fracture, surface cracking, and coating damage.

33 What are the most common insurable claims pertaining to roofing? Wind

34 What are the most common insurable claims pertaining to roofing? Wind Wind is the second most common insurable claim. Tornado, Hurricane, Gale, Straight Line, and microburst to name a few.

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36 What are the most common insurable claims pertaining to roofing? Wind Wind is the second most common insurable claim. Ice and Snow

37 What are the most common insurable claims pertaining to roofing? Wind Wind is the second most common insurable claim. Ice and Snow Dead loads can cause collapse and seam failure.

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39 What are the most common insurable claims pertaining to roofing? Wind Wind is the second most common insurable claim. Ice and Snow Dead loads can cause collapse and seam failure. Fire

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41 What are the most common insurable claims pertaining to roofing? Wind Wind is the second most common insurable claim. Ice and Snow Dead loads can cause collapse and seam failure. Fire Lightning

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43 Why should you consider coatings for insurance claims settlements?

44 Why should you consider coatings for insurance claims settlements? When used in conjunction with the AWS Marketing Campaign, it increases executed sales contracts.

45 Why should you consider coatings for insurance claims settlements? When used in conjunction with the AWS Marketing Campaign, it increases executed sales contracts. Minimal Cost to the owner.

46 Why should you consider coatings for insurance claims settlements? When used in conjunction with the AWS Marketing Campaign, it increases executed sales contracts. Minimal Cost to the owner. In most cases, it is easier to close with the Carrier.

47 Why should you consider coatings for insurance claims settlements? When used in conjunction with the AWS Marketing Campaign, it increases executed sales contracts. Minimal Cost to the owner. In most cases, it is easier to close with the Carrier. There is no business interruption.

48 Why should you consider coatings for insurance claims settlements? When used in conjunction with the AWS Marketing Campaign, it increases executed sales contracts. Minimal Cost to the owner. In most cases, it is easier to close with the Carrier. There is no business interruption. Owner gets all the energy and tax incentives while the Carrier pays for it.

49 Why should you consider coatings for insurance claims settlements? Providing a coating vs. replacement is more efficient for the contractor.

50 Why should you consider coatings for insurance claims settlements? Providing a coating vs. replacement is more efficient for the contractor. Quicker

51 Why should you consider coatings for insurance claims settlements? Providing a coating vs. replacement is more efficient for the contractor. Quicker No Tear Off

52 Why should you consider coatings for insurance claims settlements? Providing a coating vs. replacement is more efficient for the contractor. Quicker No Tear Off No Multiple Dumpsters (wait time)

53 Why should you consider coatings for insurance claims settlements? Providing a coating vs. replacement is more efficient for the contractor. Quicker No Tear Off No Multiple Dumpsters In Most Areas, No Permit (Maintenance)

54 Why should you consider coatings for insurance claims settlements? You the Contractor can make more money.

55 How can storm damage tie in to the Lead Campaign?

56 How can storm damage tie in to the Lead Campaign? Survey Request

57 How can storm damage tie in to the Lead Campaign? Survey Request

58 How can storm damage tie in to the Lead Campaign? Survey Request Initial Inspection Salesmen makes initial contact inspect the property for hail Damage

59 How can storm damage tie in to the Lead Campaign? Survey Request Initial Inspection Salesmen makes initial contact inspect the property for hail Damage Contract Sign with the owner for insurance proceeds

60 How can storm damage tie in to the Lead Campaign? Survey Request Initial Inspection Salesmen makes initial contact inspect the property for hail Damage Contract Sign with the owner for insurance proceeds Meet with the Adjuster

61 How can storm damage tie in to the Lead Campaign? Survey Request Initial Inspection Salesmen makes initial contact inspect the property for hail Damage Contract Sign with the owner for insurance proceeds Meet with the Adjuster Scope Agree to a scope of work/ pricing Xactimate

62 Insurance Prices For the purposes of this session, were going to use the insurance based estimating software Xactimate and using the DFW November 2016 pricing.

63 Insurance Prices Please refer to the Casualty Consulting Group, Inc Estimate.

64 Insurance Prices Please refer to the Casualty Consulting Group, Inc Estimate. $186, to roof 32,261 square feet.

65 Insurance Prices Please refer to the Casualty Consulting Group, Inc Estimate. $186, to roof 32,261 square feet. $5.59 per Square Foot

66 Insurance Prices Please refer to the Casualty Consulting Group, Inc Estimate. $186, to roof 32,261 square feet. $5.59 per Square Foot Cost for this specific system

67 Insurance Prices Please refer to the Casualty Consulting Group, Inc Estimate. $186, to roof 32,261 square feet. $5.59 per Square Foot Cost for this specific system Powerbrush and Wet Vac at $0.25 per foot

68 Insurance Prices Please refer to the Casualty Consulting Group, Inc Estimate. $186, to roof 32,261 square feet. $5.59 per Square Foot Cost for this specific system Powerbrush and Wet Vac at $0.25 per foot Emulsion (3 gallons a square) at $0.24 per foot

69 Insurance Prices Please refer to the Casualty Consulting Group, Inc Estimate. $186, to roof 32,261 square feet. $5.59 per Square Foot Cost for this specific system Powerbrush and Wet Vac at $0.25 per foot Emulsion (3 gallons a square) at $0.24 per foot Acrylic 211 (3 gallons a square) at $0.66 per foot

70 Insurance Prices Please refer to the Casualty Consulting Group, Inc Estimate. $186, to roof 32,261 square feet. $5.59 per Square Foot Cost for this specific system Powerbrush and Wet Vac at $0.25 per foot Emulsion (3 gallons a square) at $0.24 per foot Acrylic 211 (3 gallons a square) at $0.66 per foot Labor at $0.60 per foot

71 Insurance Prices Please refer to the Casualty Consulting Group, Inc Estimate. $186, to roof 32,261 square feet. $5.59 per Square Foot Cost for this specific system Powerbrush and Wet Vac at $0.25 per foot Emulsion (3 gallons a square) at $0.24 per foot Acrylic 211 (3 gallons a square) at $0.66 per foot Labor at $0.60 per foot $1.75 per Square Foot

72 Insurance Prices Profit of $3.84 per Square Foot or $123,882.24

73 Insurance Prices Profit of $3.84 per Square Foot or $123, The Campaign cost $4,500.00

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