Selective Insurance Group, Inc. Bank of America Merrill Lynch Insurance Conference. February 24, Forward Looking Statement

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1 Selective Insurance Group, Inc. Bank of America Merrill Lynch Insurance Conference February 24, 2010 Forward Looking Statement Certain statements in this report, including information incorporated by reference, are forwardlooking statements as that term is defined in the Private Securities Litigation Reform Act of 1995 ( PSLRA ). The PSLRA provides a safe harbor under the Securities Act of 1933 and the Securities Exchange Act of 1934 for forward-looking statements. These statements relate to our intentions, beliefs, projections, estimations or forecasts of future events or our future financial performance and involve known and unknown risks, uncertainties and other factors that may cause our or our industry's actual results, levels of activity, or performance to be materially different from those expressed or implied by the forward-looking statements. In some cases, you can identify forwardlooking statements by use of words such as "may," "will," "could," "would," "should," "expect," "plan," "anticipate," "target," "project," "intend," "believe," "estimate," "predict," "potential," "pro forma," "seek," "likely" or "continue" or other comparable terminology. These statements are only predictions, and we can give no assurance that such expectations will prove to be correct. We undertake no obligation, other than as may be required under the federal securities laws, to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Factors, that could cause our actual results to differ materially from those projected, forecasted or estimated by us in forward-looking statements are discussed in further detail in Selective s public filings with the United States Securities and Exchange Commission. These risk factors may not be exhaustive. We operate in a continually changing business environment, and new risk factors emerge from time-to-time. We can neither predict such new risk factors nor can we assess the impact, if any, of such new risk factors on our businesses or the extent to which any factor or combination of factors may cause actual results to differ materially from those expressed or implied in any forward-looking statements in this report. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this report might not occur. 1

2 Financial Strength Dale Thatcher Executive Vice President Chief Financial Officer & Treasurer Who we are 22-state super-regional High tech, high touch business model Partner of choice 960 independent agents $1.4B NPW 84% commercial lines MI MN WI IA IL MO MI OH IN KY TN NY CTMA CT RI PA NJ MD DE VA NC 16% personal lines GA SC History of financial strength Rated A+ by A.M. Best for 48 years 2

3 A Foundation of Financial Strength Economic impact on growth Rebalanced investment portfolio Disciplined reserving practices Strong reinsurance program Selective: A Growth Company $ in millions 1,800 1,600 $22M $73M Net Premium Written 1,400 1,200 1, Audit & endorsement return premium 3

4 High Quality Investment Portfolio Average AA+ bond quality Approximately 3.3 year average duration, including short-term & cash Rebalanced to address market risks Market-to-amortized cost on the fixed income portfolio improved to 101.8% Equities and alternative investments down to 6% of invested assets Bonds 88% $3.8B Invested Assets December 31, 2009 Short-Term 6% Equities 2% Alternative Investments 4% Disciplined Reserving Practices Actuarial Reserve Ranges Statutory Net Loss & LAE Reserves ($M) 2,800 2,600 2,400 2,200 2,000 1, % $84 $ % $85 $ % $99 $135 Carried $2,472M 54.9% 53.9% $128 $150 $134 $162 1,600 Calendar Year Reserve Development (p/t) Loss Ratio (pts) ($5M) $7M $16M $18M $29M (0.4)

5 Strong Natural Catastrophe Reinsurance Program 14% 12% % of Equity at Risk RMS Model 9.0 Historic 9.0 Stochastic 10% 11% 8% 6% 8% 4% 2% 4% 4% 0% 1% Probability 0.4% Probability CAT cover: $310M in excess of $40M Percentages are net of tax, reinsurance and reinstatement premium. RMS data as of 7/09; Equity data as of 12/31/09. Surplus Position ($ in millions) 1,050 $1,030 $1,034 1,000 $ $ $

6 2010 Statutory Combined Ratio Guidance 100% (2.6) (1.8) % 103.5% 101.5% 2009 Calendar Year Favorable Development Normalize Cats 2009 Run Rate Pricing & modeling Claims & Expense Initiatives Loss Trends 2010 Guidance Competitively Positioned for the Market Turn Greg Murphy Chairman, President & CEO 6

7 Industry Has a Long History of Few Profitable Years C/R % 125 P&C Commercial Combined Ratios, E E Selective Industry Source: III & A.M. Best U.S. Industry vs. Insurance Industry ROE ROE % '88 '89 '90 '91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 09E U.S. Industry Insurance Industry Source: III & A.M. Best 7

8 Commercial Lines: Is the Market Ready to Turn? Factor Reckless Competitors Pressure from Customers Decline in Investment Yields Decline in Surplus Reserve Releases This Signals Soft Market Soft Market Hard Market Hard Market Soft Market Pricing must move higher 2009 Industry Reserve Releases 2009 Sep YTD Prior Period Development Points on the C/R Primary Specialty Regional Large Primary CL Source: Dowling & Partners 8

9 Commercial Lines Industry Pricing Indices 4.0% 2.0% 0.0% -2.0% -4.0% -6.0% -8.0% -10.0% 0.5% 0.3% -0.5% -0.6% -1.1% -2.2% -2.8% -3.1% -3.0% -4.0% -5.1% -4.9% -5.0% -4.7% -6.4% -6.3% -5.8% -6.0% -8.0% -9.0% 4Q:08 1Q:09 2Q:09 3Q:09 4Q:09 Jan:10 CLIPS Advisen ADVx CIAB MarketScout 9

10 Selective s Commercial Lines Pricing Success 4.0% 2.0% 0.0% 0.6% 1.5% 2.7% 3.5% -2.0% -0.8% -4.0% -3.0% -6.0% -8.0% -10.0% 4Q:08 1Q:09 2Q:09 3Q:09 4Q:09 Jan:10 Selective CLIPS Advisen ADVx CIAB MarketScout Granular Pricing Capabilities 12.0% 10.0% Selective Pricing by Diamond 10.3% 4Q:08 1Q:09 2Q:09 3Q:09 4Q:09 8.0% 6.0% 6.5% 7.6% 4.0% 2.8% 2.0% 0.0% -2.0% -0.3% -4.0% 1&2 Diamond 10

11 Granular Pricing Capabilities 12.0% 10.0% 8.0% 6.0% Selective Pricing by Diamond 10.3% 4Q:08 1Q:09 2Q:09 3Q:09 4Q:09 7.6% 6.5% 4.0% 2.0% 2.8% 1.6% 1.6% 3.8% 0.0% -2.0% -4.0% -0.3% 1&2 Diamond -2.1% -0.2% 3 Diamond Granular Pricing Capabilities 12.0% 10.0% 8.0% 6.0% Selective Pricing by Diamond 10.3% 4Q:08 1Q:09 2Q:09 3Q:09 4Q:09 7.6% 6.5% 4.0% 2.8% 3.8% 2.0% 0.0% -2.0% -4.0% -0.3% 1&2 Diamond -2.1% -0.2% 1.6% 1.6% 3 Diamond -2.9% -0.6% -1.6% 0.9% 0.3% 4&5 Diamond 11

12 Retaining our Best Commercial Business 95% 90% 85% 80% 85% 90% 75% 77% 70% 1 & 2 Diamond 3 Diamond 4 & 5 Diamond Retention at point of renewal as of December 31, 2009 Commercial Lines Growth Opportunity State NJ MD RI Current Share of Wallet 12.5% Most Recent Agency Commercial Lines Premium Volume ($M) 2,209 1, % Share of Wallet Results in $3.0 Billion DPW PA 8.8 2,011 NY 7.4 2,014 NC VA All other Total ,823 16,616 Added over 200 agents in Tennessee and Massachusetts expansion provides $8.5B CL potential *Includes agents appointed in 2007 and prior; Premium year end

13 Commercial Lines Quality Improvement Percent of Total New Premium Diamond Distribution WC, BOP, CPP, CA 70% 60% 53% 59% 66% Pre-Modeling Percent of Total DPW 50% 40% 30% 20% 10% 30% 29% 26% 17% 12% 8% 0% 5 & 4 Diamond 3 Diamond 2 & 1 Diamond For lines < $50,000 Commercial Lines Diversification % SBU DPW % of C/L % 94.6% 92.6% 93.5% 95% 85% 75% 3-Year Accident Combined Ratio 0 Contractors Merc/Serv Manufacturing Specialty Year Accident C/R Further diversification results in lower combined ratio 65% 13

14 Personal Lines Improvement Plan Independent agents control 35% of market 13-state footprint opportunity $900 million Underwriting and automation improvements reduced operating costs and increased data quality In-force Rate and Premium ($ in millions) Blended In-force Rate Potential Premium Based on In-force Book % $ % $7 2010E 6.0% $14 New Business DPW $43 $55 -- Personal Lines Improvement Plan Statutory Combined Ratio including flood 2009: 104.4% 2010E: 100.0% Average insurance scores improving or stable Auto Home 14

15 Focus on Long-Term Outperformance Long-Term Shareholder Value Creation $22 $0.44 $0.49 $0.52 Per Share $18 $14 $0.30 $0.30 $0.30 $0.31 $13.74 $0.35 $15.79 $0.40 $17.34 $18.81 $19.81 $0.52 $16.84 $18.83 $10 $11.46 $11.58 $12.26 $ Book Value Dividends 15

16 Long-Term Shareholder Value Creation Per Share Price-to-Book (x) Book Value Price/Book (x) Price & Book Value as of 12/31/09 Selective Insurance Group, Inc. Bank of America Merrill Lynch Insurance Conference February 24,