NAPA NET informing & connecting plan advisors

Transcription

1 NAPA NET informing & connecting plan advisors Media Kit NAPA Net Plan Advisor Portal

2 CONTENTS NAPA Net Plan Advisor Portal mission 3 Who s Behind NAPA Net? 4 NAPA-NET.ORG 5 NAPA NET PORTAL STATIONS 6 NAPA NET DAILY 7 SPONSORED WEBCAST & VIDEO 9 MULTI-MEDIA Pricing 10 NAPA Firm Partners 11 PARTNER CORNER NAPAnet THE OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF PLAN ADVISORS the magazine Powered by ASPPA A Unique Opportunity PARTNER CORNER Online 14 PARTNER CORNER Magazine 15 Partner Corner Daily 16 Profile 18 Helping Advisors 19 Editorial Line-Up 20 Table Of Contents 21 Editorial Contributors 22 Partners 23 Advertising Specifications Terms & Conditions 25 Rates 26 Contact 27

3 MISSION The National Association of Plan Advisors is a nonprofit organization dedicated to providing a voice in Washington and beyond for the leading retirement plan advisors in America. The organization has instant credibility in the marketplace through its sister organization, ASPPA. NAPA is not only dedicated to representation, it is also committed to providing timely and highly relevant content to the greater advisor community through thought leadership, legal and regulatory information, data, news and information. The hub for this information is now the NAPA Net web portal and the NAPA Net Daily newsletter and NAPA Net the Magazine. NAPA Net Daily and NAPA Net Portal launched in Media Kit NAPA NET 3

4 MISSION Who s behind NAPA NET? Plan Advisors! In fact, the National Association of Plan Advisors was created by advisors for advisors. The board of NAPA consists of key advisors.. In addition, the development of the portal was formatted based on focus groups consisting exclusively of plan advisors, committee meetings with advisors and industry professionals, as well as cutting edge research and directories requested by the industry. The NAPA web portal is just what our firm needs business intelligence and an ongoing source of organized yet unfiltered information that we can depend on and turn to each and every day. The portal is an idea whose time has finally come, thanks to the partnership of NAPA and ASPPA. Steff Chalk Fiduciary Consulting Group Cincinnati, Ohio We re in a society of information overload. Having a dedicated web portal where we can access information relevant to our industry, including the challenges in the marketplace and, really, the overall political environment that is affecting the retirement plan marketplace, is a tremendous benefit to advisors like myself. Kathleen Kelly, AIFA Compass Financial Partners Greensboro, North Carolina Media Kit NAPA NET 4

5 NAPA-NET.ORG A A 728 x 90 Ad dimensions A Top Leaderboard (728 x 90) B Skyscraper (160 x 600) C Island (300 x 250) File sizes and animation specs C 300 x 250 C n 39k max file size n Three loops animation must cease after seven seconds HTML n No <span style> tags n Without JavaScript preferred B B 160 x 600 JavaScript and JAVA n Accepted on a case-by-case basis Rich Media n NAPA Portal accepts only HTML including JavaScript, Java Applets, Shockwave,streaming video, etc. Standard Files n GIF & JPEG graphics to meet above file size criteria FLASH n The movie must stop animating after seven seconds. Please supply the following: n.fla FLASH movie file. n.swf compressed version of.fla n.gif alternate GIF image to be served to non-capable browsers n URL the linking UFL for the ad Media Kit NAPA NET 5

6 NAPA NET PORTAL STATIONS Technical Competence Sales & Marketing Managing a Practice Plan optimization 401k Advice Advisor Branding Advisor Fees Asset Allocation Funds 401k Education Cross Selling Business Growth Strategies Balanced Funds 403b Plans Marketing Business Systems Behavioral Finance Defined Benefit Plans Prospecting Client Services Benchmarking Performance Defined Contribution Plans Requests for Proposals Industry Trends & Research DC Plan Design ERISA Sales Management Practice Management Capital Preservation Fiduciary Governance Social Media Strategies Professional Development Global Investing IRA Rollover Strategic Partnerships Service Providers Index & Passive Strategies Multiple Employer Plans Non-ERISA Plans Non-Qualified Plans Regulations & Compliance Investment Management Investment Strategies Mutual Investments Non-Mutual Fund Vehicles Retirement Income Target Date Funds Media Kit NAPA NET 6

7 NAPA NET DAILY Circulation: 30,000 A File Sizes and Animation Specs n Maximum file size is 39kb. Static JPG or static GIF only. There is no rich media on the newsletter. Material Deadline B n Creative must be received three business days prior to the campaign drop. n Creative ed directly to jmckibben@napa-net.org n Linking URL for ad to be supplied. n URL must be in the format not www. Newsletter Advertising Rate Card ** A Top Leaderboard (728 x 90) * $825 B Island (300 x 250) * $825 C Island (300 x 250) * $825 C * Must supply text along with each ad. Up to 3 lines of text with 65 characters per line. ** Starting January 1, Media Kit NAPA NET 7

8 napa net daily With all of the noise we receive over from every vendor under the sun, it s comforting to know that I will be well informed and up to date with all the latest retirement industry news by receiving the Napa Net Daily newsletter. I love it. Michael Coelho, Managing Director, SageView Advisory Group The NAPA Net Daily has quickly become the most-read daily newsletter for experienced plan advisors for market, practice management and regulatory information Almost 20,000 unique visitors/month 30,000 newsletter opens per week 500,000+ ad impressions NAPA Net Daily has deeply affected the market and has been embraced by busy plan advisors and industry professionals 20,000 unique visitors/month 500,000+ ad impressions 30,000 newsletter opens/wk.

9 SPONSORED WEBCAST & VIDEO SPONSORED WEBCAST AD SPONSORED VIDEO STANDARD ONLINE ADS Media Kit NAPA NET 9

10 MULTI-MEDIA PRICING Multi-Media Partner Non-Partner Webcasts $18,000 $22,500 Podcasts $2,500 $3,500 Video $7,500 $10,000 Online $7,500 $10,000 Webcasts. Monthly co-sponsored webcasts hosted by NAPA executives and leading providers and advisors covering timely, cutting edge topics. Podcasts. Advisors spend unproductive time in cars or commuting to work -- NAPA Net is producing minute podcasts which providers can use to deliver substantive messages about their firm, the market or new products and services. Many advisors would like to get periodic updates from portfolio managers from investment companies about their particular fund, the market segment covered by the fund or the economy in general. Use NAPA s podcasts to connect these managers with your key distribution manager in an effective and efficient manner. Each podcast will be highlighted in NAPA Net s Daily newsletter and stored in the NAPA Net Partner Corner. Video. Interviews with leading providers, advisors and broker dealers discussing important topics and updates about them and their firms (5-10 minutes). Napa-net.org. The leading industry website where 20,000 unique visitors come every month to stay current, interact with colleagues and find valuable industry resources over 500,000 monthly ad impressions. Media Kit NAPA NET 10

11 NAPA FIRM PARTNERS as of April 2014 Broker Dealer AXA Equitable Bank of America Merrill Lynch Capital Analysts of the Midwest, Inc. (CAMI) Commonwealth Financial Network Financial Telesis ING Financial Partners John Hancock Financial Network LPL Financial MML Investors Services Morgan Stanley NFP Securities, Inc. Princor Financial Services Raymond James Signator Investors Transamerica Financial Advisors UBS Financial Services Wells Fargo Advisors DCiO AllianceBernstein Allianz Global Investors Distributors American Century Investments American Funds BlackRock BNY Melon Asset Management Capital Innovations Cohen & Steers Capital Management Eaton Vance Federated Investors Fidelity Investments Franklin Templeton F-Squared Investments Goldman Sachs Asset Management ING U.S. Investment Management Invesco Jensen Investment Management John Hancock Investments JP Morgan Legg Mason MFS Investment Management Company Nuveen Investments OppenheimerFunds Parnassus Investments PIMCO Pioneer Investments Putnam Investments RidgeWorth Investments T. Rowe Price Thornburg Investment Management Transamerica Funds WisdomTree Asset Management Record Keeper ADP Retirement Services Alliance Benefit Group National American Funds Aspire Financial Services Benefit Plans Administrative Services (BPAS) BlueStar Retirement Services Charles Schwab & Co. CPI Qualified Plan Consultants DailyAccess Fidelity Investments Great-West Financial Guardian Retirement ING Retirement Services InspiraFS John Hancock Retirement Plan Services JP Morgan July Business Services Lincoln Financial Group MassMutual Retirement Services Milliman Mutual of Omaha Retirement Services Nationwide Financial North American KTRADE Alliance OneAmerica Pentegra Principal Financial Group Putnam Investments T. Rowe Price Transamerica Retirement Solutions The Standard Vantage Benefits Administrators RIA 401(k) Advisors Arizona Alliance Benefit Group North Central States Argentus Partners Blue Prairie Group Capital Analysts of the Midwest, Inc. (CAMI) CAPTRUST Financial Advisors Cooney Financial Advisors Deane Retirement Strategies, Inc. Dice Financial Services Group Direct Retirement Solutions EHD Advisory Services, Inc. Envestnet Retirement Solutions Fiducia Group, LLC Fiduciary Consulting Group at PSA Fiduciary Consulting Group, LLC Gordon Asset Management, LLC Graystone Consulting, a business of Morgan Stanley Greenspring Wealth Management HighTower Advisors Arizona Hutchinson Financial Inc. Institutional Investment Consulting InterServ, LLC Karp Capital Management (k)ornerstone 401k Services LAMCO Advisory Services Latus Group LeafHouse Financial Advisors Longview Financial Partners, LLC Mayflower Advisors, LLC MCF Advisors MillenniuM Investment & Retirement Advisors Nicklas Financial Companies Precept Advisory Group Presidium Retirement Advisers Principled Advisors Retirement Fund Management Retirement Resources Investment Corp RPS Retirement Plan Advisors, Inc. SageView Advisory Group Shea & McMurdie Financial Stonegate Wealth Management Strategic Wealth Management The Maresh Yoshida 401k Group Tsukazaki & Associates, LLC Vigilant Financial Partners Other 401(k) Rekon American National Bank of Texas Trust BenefitsLink.Com, Inc. / EmployeeBenefitsJobs.com Boston Research Group Boulevard R Broadridge/Matrix Financial Solutions Center for Fiduciary Management /FiRM Colonial Surety Drinker, Biddle & Reath, LLP Ferenczy & Paul LLP Fi360 Fiduciary Benchmarks Galliard Capital Management Gross Strategic Marketing GROUPIRA ijoin Solutions, LLC Integrated Retirement Initiatives NAPLIA PenChecks, Inc. Pension Resource Institute, LLC Pershing Retirement Learning Center Retirement Revolution ShoeFitts Marketing The 401(k) Coach Program The Retirement Advisor University(TRAU) The Retirement Readiness Institute The Wagner Law Group UpTick Data Technologies vwise, Inc. Wealth Management Systems, Inc Media Kit NAPA NET 11

12 NAPAPARTNERCORNER Media Kit

13 NAPAPARTNERCORNER MISSION A Unique Opportunity for NAPA Firm Partners Only On Oct. 1, 2012, the National Association of Plan Advisors launched the NAPA Net Portal, an online service dedicated to the needs of the nation s leading retirement advisors. In addition to having breaking news and information, NAPA recruited the leading names in the industry to contribute content, articles and thought leadership to make it the most comprehensive online resource in the industry. Since its launch in October 2012, NAPA Net and the Daily have achieved the following: Over 20,000 unique visitors per month and growing. Over 35,000 subscribers to the NAPA Net Daily newsletter. Average visit on the site of more than 5 minutes. NAPA Firm Partners now have the opportunity to leverage the audience through a 12-month, comprehensive public relations and marketing campaign targeting plan advisors through the NAPA Partner Corner. The Corner includes: The ability to publish press releases, white papers and thought leadership in the new Partner Corner section of the NAPA Net Daily, sent to nearly 40,000 advisors. A comprehensive 500 word listing in the NAPA Partner Corner, where your company can post key information, as well as the features and benefits of your services so that when advisors do a search, they will find your offerings. Partners that choose the enhanced listing in NAPA s Partner Corner will be able to provide a 2-3 minute video from the head of the retirement business outlining to the plan advisor community that NAPA serves their products, services and strategies. This video will permanently reside in the online directory dedicated to the Partner and may be updated twice annually. Both enhanced and basic listings in the NAPA Partner Corner may include a fact sheet, territory map and key contacts from the Partner which will reside on dedicated pages in the online directory only. Territory map of your salespeople with contact information. Complete listing and description of Partner s value add resources with either links to your website or the actual resource available. In addition, there will be an index of resources by subject area with links back to the applicable Partner Corner. A listing in the brand new NAPA Net the Magazine sent to the top 10,000 retirement advisors. Annual Investment for NAPA Firm Partners Only: $12,000 Media Kit NAPA NET 13

14 NAPAPARTNERCORNER PARTNER CORNER Online Enhanced Listing Basic Listing n 750-word written profile n Business metrics n Territory map/key contacts n Banner ad & logo n Video (2-3 minutes) n Value add services n White papers n News releases n 250-word written profile n Business metrics n Territory map/key contacts Media Kit NAPA NET 14

15 NAPAPARTNERCORNER PARTNER CORNER Magazine Enhanced Listing Basic Listing NAPAPARTNERCORNER NAPAPARTNERCORNER OneAmerica Key Contacts: OppenheimerFunds Key Contacts: Sales: National Sales Desk: Service: National Sales Desk: Sales: James Howard, Firm Profile Legg Mason has a rich history in the DC market and is making strong moves to become more prominent in the DCIO arena. Though Legg Mason has never owned a record keeper as other well-heeled DCIOs have, they did own a brokerage firm and created private-label services with other record keepers for their advisors looking to access their funds. In 2005, Legg traded their advisors for Smith Barney s funds to focus on managing money. (Those advisors are now part of Morgan Stanley.) While Bill Miller is Legg s most renowned portfolio manager, the firm is comprised of eight different independent money managers which have access to shared services like the DCIO group headed by industry veteran and thought leader Gary Kleinschmidt. The network of independent investment managers includes: Batterymarch Financial Management An equity specialist focused on bottom-up stock selection, integrated risk control and cost-efficient trading. An early entrant into overseas investing, too. Brandywine Global Investment Management Pursuing value since 1986 across equity and fixed income, globally and in the United States. Historically institutionally focused, the firm has both a boutique s agility and a leader s stability and resources. ClearBridge Investments Equity manager with more than 45 years of experience and long-tenured portfolio managers who build income, high active share or managed volatility portfolios. Legg Mason Global Asset Allocation Offers global expertise in strategic and tactical asset allocation and custom risk management. Solutions-focused, the firm combines asset allocation with Legg Mason s independent manager expertise. Legg Mason Global Equities Group A collection of specialty firms dedicated to global equities. Each pursues its own strategy while benefiting from Legg Mason s global scale. LMGEG includes: Esemplia Emerging Markets, Legg Mason Poland and Legg Mason Australian Equities. The Permal Group A global pioneer in multi-manager, multi-strategy alternative investing. The firm has made investments in new and established hedge fund managers across strategies, asset classes and regions since Royce & Associates Known for its disciplined, value-oriented approach to managing small caps. An asset class pioneer, the firm s founder is one of the longest tenured active mutual fund managers. Western Asset Management One of the world s leading global fixed-income managers. Founded in 1971, the firm is known for team management, proprietary research and a longterm fundamental value approach. The firm focuses on 1,200 plan advisors who specialize in the DC market, providing a concierge-like service which gives the advisors access to Legg s fund managers, their ERISA help desk powered by Ascensus, white papers (many of which are by ERISA expert Marcia Wagner) and other value-added services focused on the use of social media and building a pipeline of prospects. While Legg Mason checks all the boxes needed to make it one of the 14 Tier 1 DCIO providers, what distinguishes Legg (and very few others) is their senior management and thought leadership. Gary Kleinschmidt started in the DC business in the 1980s, moving to Ascensus (then BISYS) in the 1990s and then to Van Kampen, which was a pioneer in the DCIO market, in the 2000s. He moved to Legg in 2007 to gain access to a firm that was comprised of eight different managers and because of their focus on DC plans after the 2005 advisor trade with Smith Barney. Gary serves on the NAPA Leadership Council, the group s governing board. Thought leadership is important for Legg Mason, which is why they created the Legg Mason Retirement Advisory Council comprised of leading professionals from various record keepers, advisory firms and broker dealers. Following a recent expansion, the Council now includes Brian Graff, Executive Director/CEO of ASPPA and NAPA. The Council supports research and thought leadership on a variety of topics, including auto-iras, creating undergraduate programs to attract more people into the retirement industry, and a First & 10 white paper encouraging Americans to first contribute to their retirement plan and then to contribute 10%. The DCIO market is getting more competitive and the stakes will get much higher, with fewer than 50 providers focused on the advisor-sold market and fewer than 15 who are considered in the top tier based on sales, the number of wholesalers and value-added services, as well as the quality and depth of their investments. In the future, two factors will distinguish firms within the top tier: quality of senior management and thought leadership to help clients (advisors, record keepers and broker dealers) to distinguish themselves and improve participant outcomes. Legg Mason s DCIO group enjoys great support from the firm and will continue to be a leader in this market. This description was written by Fred Barstein on behalf of the National Association of Plan Advisors (NAPA). It was not written by Legg Mason. NAPA is not associated with Legg Mason. 9/13 FN Key Contacts: Sales: Gary Kleinschmidt, Head of Legg Mason Retirement Service: Ursula Henry, Vice President, Account Service Manager Business Metrics Number of external wholesalers: DC: 8 Retail: 60 DC AUM: Total: $20 Billion Non-IRA Retirement AUM: $92 Billion Total AUM: $654 Billion as of May 31, 2013 Investments: Mutual Fund Group Annuity Collective Trusts SMAs Asset Allocation Funds: TDF (To/Through/Both): Both Passive/Active/Both: Active Capital Preservation Funds: Money Market Fixed Income: Yes Bonds: Yes Top 5 Funds by DC Assets: Royce Total Return Royce Pennsylvania Mutual Fund: $381 Million Fund: $507 Million Gross Gross Sales, Sales, $2.3 Billion AUM $1.5 Billion AUM ClearBridge Western Asset Core Bond Appreciation Fund: Fund: $487 Million Gross $275 Million Gross Sales, $1.2 Billion AUM Sales, $484 Million AUM Western Asset Core Plus Bond Fund: $444 Million Gross Sales, $1.9 Billion AUM Business Metrics Number of external wholesalers: 32 DC AUM: Total: $18.1 Billion Retirement AUM: $23.1 Billion Total AUM: $23 Billion DC Plans UM: 9,700 Retirement Plans UM: 10,000 DC Participants UM: 514,000 Retirement Participants UM: 620,000 Asset Allocation Funds: TDF Proprietary/Outside: Outside (Alliance Bernstein, Allianz Global, American Century, Fidelity, Russell, T.Rowe Price, and Wilmington Trust) TDRisk Proprietary/Outside: Outside (American Century, DFA, Manning & Napier, Russell) Custom Glide Path: custom models and glide paths are Financial Advisor driven Service Model(s): Bundled and Unbundled Distribution Model(s): advisor/direct/both): Advisor Primary Market(s) Served: Micro (<$1 Million) Small ($1-$10 Million) Mid ($10-$100 Million) Large ($100-$250 Million): Limited Mega (+$250 Million): Limited Plan Type(s): DC DB Non-Erisa 403(b) 457 Taft Hartley Non Qualified IRA Fiduciary Services Offered: 3(21) 3(38) Business Metrics Number of external wholesalers: DC: 12 Retail: 89 DC AUM: Total: $31.8 Billion New 2012: $29.3 Billion Non-Retirement AUM: $50.5 Billion Total AUM: $215.3 Billion Investments: Mutual Fund Collective Trusts SMAs Asset Allocation Funds: Target Risk Passive/Active/Both: Active Capital Preservation Funds: Money Market Fixed Income: Yes Bonds: Yes Top 5 Funds by DC Assets (with asset total & last year new flow): Developing Markets Fund: International Bond Fund: $9.4 Billion, $2.0 Billion, $508.6 Million $3.2 Billion Global Fund: Main Street: $4.5 Billion, $774.8M $1.3 Billion, $274.1 Million International Growth Fund: $2.9 Billion, $915.8 Million 42 n a p a n e t t h e m a g a z i n e 48 n a p a n e t t h e m a g a z i n e n 750-word written profile n Business metrics n Key contacts n Business metrics n Key contacts Media Kit NAPA NET 15

16 NAPAPARTNERCORNER Partner Corner Daily STAY IN THE SPOTLIGHT! For enhanced partners only. The ability to post relevant news on your firm s product and service announcements, up to twice per month, with a link back to your Partner Corner page. Media Kit NAPA NET 16

17 NAPAnet THE OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF PLAN ADVISORS the magazine Powered by ASPPA Media Kit

18 profile of napa net Readers and members NAPA Members With most of the major DC broker dealers and RIAs as members of NAPA, our membership accounts for an estimated 50% of all new DC plan assets sold in NAPA s broker dealers are allowed to nominate all of their significant plan advisors as part of their membership package which provides NAPA access to the advisors that focus on this industry and drive most of the new business in the DC market. readership info other other $10 $50 million % 11% 20% 13% % 15% 35% 29% $50 $100 million + $100 million plan aum plans under management Media Kit NAPA NET 18

19 how napa helps advisors Advocacy NAPA was born out of necessity. Debates over a uniform fiduciary standard and the definition of investment advice under ERISA prove that policymakers in Washington have little understanding of what plan advisors do. Add in major issues like tax reform, the federal budget deficit, the economy s uncertainty and debates about the future of 401(k) plans and it s critical that advisors have a strong voice in Washington. That s where NAPA comes in. We ve developed powerful grass roots and grass tops campaigns that enable advisors to be heard clearly on Capitol Hill. Plus, NAPA has ASPPA s political clout and expertise behind it every step of the way. Events Newly branded NAPA 401(k) Summit (March 22 24, 2015 San Diego) premier industry convention with over 1500 people and 500 advisors expected; NAPA Fly-in Forum with over 100 elite plan advisor Delegates convening in DC to meet with and lobby legislative and regulatory leaders; quarterly webcasts free to NAPA members. Education NAPA provides professional education to plan advisors via the QPFC designation program and has launched the 401(k) Practice Builder to help broker dealers train and certify advisors interested or dabbling in the DC market. NAPA Net Daily The #1 daily e-newsletter in the advisor space, sent to almost 40,000 of the retirement industry s elite professionals each week, the Daily contains the latest analysis and commentary from the NAPA Net portal, the latest insider news about the industry, and breaking news about the latest developments affecting the plan advisor community. NAPA Partner Corner Profiles of NAPA s provider partners containing profiles, value added resources, white papers, territory maps, and news about significant new products and services. Magazine NAPA Net the Magazine includes in-depth articles and columns focused on the practicing plan advisor published by their own association as well an industry resource directory. It features a mix of articles and regular columns by noted experts and advisors to help practitioners keep informed. The Trusted Source For Advisors NAPA has become the trusted source for advisors, demonstrated through the consistent growth of its membership in the last year and a half. Media Kit NAPA NET 19

20 editorial line-up NAPA Net the Magazine Inaugural Issue (October 2013) COVER ARTICLE Title Description Author DC Top Power Hitters Profiles of Washington's top Fred Barstein decision makers affecting retirement FEATURES Title Description Author Whose Revenue is it Anyway? Is participant fee equalization coming? Fred Barstein Selling the Financial Value of Retirement Benefits Transitioning Broker Dealers Selling the CFO on the value of retirement plans What to think about when changing broker dealers Bruce Shutan Elayne Demby Columns Title Description Author Inside the Beltway Reg/leg update and forecast Brian Graff Inside the Plan Steward's Focus on advisors Don Trone Mind Inside the Marketplace Focus on providers Fred Barstein Inside the Law Legal developments David Levine Inside Investments What's new in DC investing Jerry Bramlett Inside the Plan Sponsor's What's on the mind of plan Steff Chalk Mind sponsors? Inside the Participant's Focus on participants Warren Cormier Mind Inside the Numbers Focus on industry research Nevin Adams Department Title Description Author From the Editor Fred Barstein President's Message Marcy Supovitz Partner Corner Directory Media Kit NAPA NET 20

21 TABLE OF CONTENTS THE OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF PLAN ADVISORS NAPAnet the magazine FALL 2013 NAPA-NET.ORG Powered by ASPPA 26 DCPOWeR HITTeRS COLUMNS COVER dc power hitters by Fred Barstein Meet the five people in Washington who will have the biggest impact on the future of the retirement industry. NAPA s List of Top 25 Washington Officials Shaping Retirement Policy 04 LETTER FROM THE EDITOR by Fred Barstein 06 INSIDE NAPA by Marcy Supovitz 08 INSIDE THE BELTWAy by Brian Graff 10 INSIDE THE LAW by David N. Levine FEATURES? n a p a n e t t h e m a g a z i n e Editor-in-ChiEf Fred Barstein PublishEr Erik Vander Kolk evanderkolk@napa-advisors.org Editor 20 TRANSITIONING BROKER DEALERS by Elayne R. Demby 44 WHOSE REVENUE IS IT ANyWAy? by Fred Barstein 48 SELLING TO THE C-SUITE by Bruce Shutan John Ortman jortman@napa-advisors.org associate Editor Troy Cornett tcornett@asppa.org art director Tony Julien 12 INSIDE THE PLAN 33 NAPA PARTNER CORNER SPONSOR S MIND by Steff C. Chalk 52 INSIDE THE PLAN PARTICIPANT S MIND 16 INSIDE INVESTMENTS by Warren Cormier, by Jerry Bramlett Allegra Heyligers and 18 INSIDE THE STEWARDSHIP Laraine McKinnon MOVEMENT 56 INSIDE THE NUMBERS by Donald B. Trone by Nevin E. Adams 58 INSIDE THE MARKETPLACE by Fred Barstein NApAnet the magazine advertising Coordinator Jenn McKibben jr. graphic designer Michelle Brown napa officers PrEsidEnt fall 2013 Marcy Supovitz, CPC, QPA, QKA, AIK, ChFC, CLU PrEsidEnt-ElECt Steven Dimitriou, AAMS, PRP ExECutivE director/ceo Brian H. Graff, Esq., APM NAPA Net The Magazine is published quarterly by the National Association of Plan Advisors, 4245 North Fairfax Dr., Suite 750, Arlington, VA For subscription information, advertising and customer service, please contact NAPA at the above address or call , or customercare@asppa.org. Copyright 2013, National Association of Plan Advisors. All rights reserved. This magazine may not be reproduced in whole or in part without written permission of the publisher. Opinions expressed in bylined articles are those of the authors and do not necessarily reflect the official policy of NAPA. Postmaster: Please send change-of-address notices for NAPA Net The Magazine to NAPA, 4245 North Fairfax Dr., Suite 750, Arlington, VA Cover Illustration by: Tyler Charlton Stock Images: ThinkStock FALL 2013 THE OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF PLAN ADVISORS NAPAnet Cover the magazine winter 2013 NAPA-NET.ORG 20 Powered by ASPPA COLUMNS What s Next?...and Who s Driving NAPA s Top 10 DC Innovators What s Next? and Who s driving by Fred Barstein NAPA s list of the top 10 innovators in the DC industry Cover illustration by: tyler Charlton 2 n a p a n e t t h e m a g a z i n e 14 NaPanet features LETTER FROM THE EDITOR by Fred Barstein Only infinite patience will produce immediate results. 16 the magazine 06 INSIDE NAPA by Marcy Supovitz Join the rest of NAPA Nation in March to catch up, keep up, get ahead and find the next path. 08 INSIDE THE BELTwAy by Brian H. Graff Admitting there is a problem is the first step. 35 winter INSIDE THE LAw by David N. Levine PARTNER Are you a fiduciary? Here are four reasons why you should care. 12 INSIDE THE PLAN SPONSOR S MIND by Steff C. Chalk CORNER FACTS research 52 It s time plan sponsors come to grips with their new three-part role. 14 INSIDE THE STEwARDSHIP MOVEMENT by Donald B. Trone The Partner Corner connects plan advisors with leading record keepers and DC Investment Only (DCIO) firms highlighting DCIOs services, resources and positioning in the market, as well as behavior DATA psychology kno w OUTCOMES ledge Next time you re in a finals presentation, go in naked. n a p a n e t t h e m a g a z i n e 16 Unintended ConseqUenCes of investment PoliCy and open architecture by Jerry Bramlett What can we learn from the policy and practice traits of plan sponsors who refuse to fall into the fund rotation trap? SCIENCE 35 napa Partner Corner Our directory of leading record keepers and DCIOs 52 if at first you don t succeed, try science by Robert L. Frick and Cathy Smith A look inside the Center for Behavioral Finance and Behavioral Finance INSIDE THE PLAN PARTICIPANT S MIND by Warren Cormier Editor-in-ChiEf Fred Barstein PublishEr Erik Vander Kolk evanderkolk@napa-advisors.org Editor Participants and plan sponsors live in two different service-quality worlds. 58 INSIDE THE MARKETPLACE by Fred Barstein John Ortman jortman@napa-advisors.org associate Editor Troy Cornett tcornett@asppa.org art director Tony Julien advertising Coordinator Jenn McKibben The DC industry is just waiting to consolidate. Here s why. 60 INSIDE THE NUMBERS by Nevin E. Adams jr. graphic designers Michelle Brown Elyse Jennings napa officers PrEsidEnt Being positioned to offer advice through the plan may turn out to be less of a challenge than getting participants to take it. Marcy Supovitz, CPC, QPA, QKA, AIF, ChFC, CLU PrEsidEnt-ElECt Steven Dimitriou, AIF, AAMS, PRP ExECutivE director/ceo Brian H. Graff, Esq., APM NAPA Net The Magazine is published quarterly by the National Association of Plan Advisors, 4245 North Fairfax Dr., Suite 750, Arlington, VA For subscription information, advertising and customer service, please contact NAPA at the above address or call , or customercare@asppa.org. Copyright 2013, National Association of Plan Advisors. All rights reserved. This magazine may not be reproduced in whole or in part without written permission of the publisher. Opinions expressed in bylined articles are those of the authors and do not necessarily reflect the official policy of NAPA. Postmaster: Please send change-of-address notices for NAPA Net The Magazine to NAPA, 4245 North Fairfax Dr., Suite 750, Arlington, VA Stock Images: ThinkStock WINTER 2013 Media Kit NAPA NET 21

22 editorial contributors Founder and Executive Director The Retirement Advisor University (TRAU), Founder and Executive Director, The Plan Sponsor University (TPSU) and Editor-in-Chief of NAPA Net Brian Graff Executive Director/CEO, ASPPA & NAPA John Ortman Managing Editor, NAPA Net & NAPA Net the Magazine Nevin Adams Director of Education and External Relations, EBRI, & Co-Director of EBRI s Center for Research on Retirement Income Jerry Bramlett Strategic Consultant, NextStep Defined Contribution, Inc., President & Founder of the 401(k) Company Steff Chalk Co-founder & CEO, Fiduciary Consulting & Governance Group, Inc., Founder of CHALK Advisory Board, Inc., and COO of The Retirement Advisor University (TRAU) Warren Cormier President and CEO, Boston Research Group David Levine Principal, Groom Law Group Marcy Supovitz Principal Boulay Donnelly & Supovitz Consulting Group, Inc. Don Trone Founder, Fiduciary360, LP Media Kit NAPA NET 22

23 about napa & our partners NAPA s mission to further the interests of retirement plan advisors and those who support them is supported by nearly 100 institutional Firm Partners. Their support has helped make NAPA the fastest growing organization in the history of the retirement plan industry. Some of our Firm Partners Include:...and dozens of other brokerdealers, RIAs, record keeping and DCIO firms. Media Kit NAPA NET 23

24 advertising specifications Full Page Ads Only Trim Size: 10 W x 12 H Full Page with Bleed: W x H Full Page no Bleed: 9 W x 11 H Two-Page Spread Trim Size: 20 W x 12 H Maintain minimum.25 safety area for live content on outside edges of each page. Preferred file format: PDF/X-1a; marks must be at least from trim; safety area must be at least from trim edge; all color images must be CMYK Images: 300 dpi Line art: 1200 dpi For advertisement delivery instructions contact Jennifer McKibben: jmckibben@napa-net.org or x116 Production Calendar Issue RESERVE MATERIALS MAIL Spring 2014 January 20 February 7 March 11 Summer 2014 April 21 May 7 June 16 Fall 2014 July 21 August 7 September 15 Winter 2014 October 20 November 7 December 15 Media Kit NAPA NET 24

25 2014 terms and conditions Print and Digital Advertising* * These terms and conditions apply only to those advertising in ASPPA, NTSAA, NAPA, and/or ACOPA print or digital magazines, e-newsletters and/or websites. A. Payment: Invoices are sent upon receipt of advertiser s order. Payment is required before advertiser s ad is published and due upon receipt of the invoice. Advertisers can pay by either credit card or check. By submitting your credit card information, you agree that your credit card will be automatically charged on the date that ad materials are due for each contracted ad. NAPA may elect not to run scheduled ads for advertisers whose accounts are more than 60 days overdue, regardless of contract term. Subsequent ads will be published once the account is brought current. Invoices rendered will be accepted as correct unless ASPPA is notified in writing within 10 day of billing date. B. Limitation of Liability: Advertiser agrees to not hold ASPPA responsible for any liability, loss, cost, claim, damage, or cause of action of any kind that it may suffer as a result of the transactions contracted herein, including but not limited to loss resulting from service delays and incomplete or interrupted service, regardless of cause or fault. If any proven or admitted errors or omissions have occurred, ASPPA will publish a one-time paid advertisement of the same specification in a future issue at no charge for the space. C. Indemnification: Advertiser hereby agrees to indemnify and hold harmless ASPPA, as well as its subsidiaries, affiliates, directors, officers, agents, and employees, from and against all claims, liabilities, and expenses, including reasonable attorney s fees, which may result from Advertiser s acts, omissions, or breach of this Agreement. D. Warranty: Advertiser warrants and represents that the ad materials provided by Advertiser do not violate any proprietary rights of others (including, without limitation, any copyrights or patents) and that such materials depict the Advertiser s own original creation, or that the Advertiser has permission from the rightful owner to depict such products. E. Cancellation: All cancellations must be received in writing prior to the space reservations deadline. All premium positions and sponsorships are non-cancelable. F. Advertising Materials: Advertiser is responsible for providing all information and digital artwork to meet the ad s specifications and requirements. ASPPA reserves the right to determine the suitability of all ads submitted for publication, and reject advertising that does not meet the editorial criteria and/or specifications and requirements, and require suitable replacement materials by publication deadline. Media Kit NAPA NET 25

26 NAPAnet THE OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF PLAN ADVISORS the magazine Powered by ASPPA winter 2013 NAPA-NET.ORG rates One Time Rate: Firm Partner: $10,000 Non-Firm Partner: $12,500 4 Consecutive Issues: Firm Partner: $32,500 Non-Firm Partner: $40,000 Circulation: 10,000 What s Next?...and Who s Driving NAPA s Top 10 DC Innovators Media Kit NAPA NET 26

27 contact Erik Vander Kolk Publisher N. Fairfax Drive Suite 750 Arlington, VA NAPA Net Plan Advisor Portal PARTNER CORNER NAPAnet THE OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF PLAN ADVISORS the magazine Powered by ASPPA