The Secret Sauce in Wellness Program Success:

Transcription

1 T E R C E S TOP The Secret Sauce in Wellness Program Success: PERSONALIZATION

2 DISCUSSION OUTLINE We create engagement through personalization Why personalization? Personalization ideas for the employer Personalization ideas to engage your employees Measurement and Impact

3 Why personalization? WHAT IS IN IT FOR ME? Everyone is unique their goals, interests, barriers their wellness program should be too Increase participation and engagement Create better health outcomes and lasting results

4 Personalization Works = better knowledge = better comprehension = better motivation = better engagement = better results

5 PERSONALIZE FOR THE EMPLOYER Secret Sauce: identify your business objectives Why offer the program? How does it impact your business? Why now? How will you measure?

6 PERSONALIZE FOR THE EMPLOYER Become employer of choice Create an easy win Use your organization s numbers. What is special (personal) about your population. What is your populations chronic risks? What are your employees ready to tackle/change? What do they want to improve? Personalize your program to start with this issue easy win leads to more success and motivation. Leveraging health plan resources Create a wellness program that not only includes what your wellness provider offers. Make mention to other benefits to your employees wellbeing exams, EAP, gym memberships, community organizations, etc. Cross promote and facilitate warm hand offs. Impact medical spend Offer health risk identification and health improvement programs (onsite, telephonic, digital). Include financial rewards for participation and/or goal achievement.

7 Personalize to Employer Risks TOP TARGETED HEALTH RISKS HDL Cholesterol Diabetes Blood Pressure Sample Strategy Targeted health coaching Offer free/low cost diabetes medications in the benefits package Team challenges Targeted diabetes (and pre diabetes) workshops

8 PERSONALIZE PROGRAM BRAND Winery Elevator Company Transit Company

9 Personalization Ideas for ENGAGEMENT

10 Guiding the Wellness Journey Make it personal from the starting point a baseline that s unique to each employee RIGHT TEST RIGHT PERSON RIGHT TIME Use health assessments and biometrics to create a baseline that provides personalized insights and recommended path forward for engagement

11 Personalize the individual health goal Make goals personal Reward outcomes Recognize meaningful progress Acknowledge the journey Further motivate by showing support

12 Personalize an action plan to meet that goal Ensure confidentiality Provide easy access Eliminate barriers to participation Continue to build personal, ongoing relationships with coaches

13 PERSONALIZE THE INCENTIVE Tailor incentives to population interests and needs

14 Methods OUTREACH AND COMMUNICATION Make careful considerations to outreach and communication efforts. Customize based on: Environment Population Accessibility Timing Webinars s Newsletters Events Outreach Calls Mailings

15 Personalize how you teach and motivate TECHNOLOGY IS OUR FRIEND

16 COMMUNITY MARKET Personalize to your community

17 ENVIRONMENT Make the Healthy Choice Easy Healthy vending machines and cafeteria options Provide clean and safe walking areas; staircases Encourage breaks and activity throughout day Recommendations for food at meetings

18 P E R S O N A L I Z A T I O N L E A D S T O Results

19 WHAT IS THE SECRET? ROI How do you define success? What to measure? What s important to your sponsoring company? VOI

20 What is the VALUE you are measuring and reporting on? 71% 77% O F E M P L O Y E E S F A X R E S U L T S T O M D 86% O F T H O S E W I T H H I G H B L O O D P R E S S U R E R E D U C E B P B E L O W H I G H R I S K L E V E L A C H I E V E P E R S O N A L H E A L T H G O A L S Healthy Company 65% 49% I M P R O V E D O P I N I O N O F S U P E R V I S O R M O R E E N E R G Y ; F E E L B E T T E R

21 Results from Book of Business Data is looking at all members who had elevated risk factors Each member received an immediate intervention results show percent improvement due to individualized outreach and targeted action planning HEALTH IMPROVEMENTS 86% lowered their blood pressure 66% lowered their triglycerides 63% lowered their LDL cholesterol 20% quit smoking 65% lowered their glucose These are measurable, clinical improvements

22 QUESTIONS? Charlie Estey Interactive Health, Inc THANK YOU!