Get sign off from all stakeholders on WCA Plan (including Communications) Engage at least one Executive Champion who is active and visible

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1 WCA TIER ASSESSMENT Program Management 1. PLANNING Conduct WCA planning with WCA Contact and Facilities dept Get sign off from all stakeholders on WCA Plan (including Communications) Engage Conservation Governance Committee (senior managers of the stakeholders, including HR) in planning Present to Executive for feedback on WCA Program 2. PARTNERSHIPS Develop partnerships to deliver program Engage at least one Executive Champion who is active and visible Establish program personnel and budget Incorporate energy conservation goals into 3 department s business plans 3. REPORTING Report quarterly on campaign results to Green Champions Report quarterly on estimated energy savings to Green Champions and Executive Champion Report quarterly on energy savings to Champions and Conservation Governance Committee Make energy savings publicly available 4. AWARENESS Demonstrate that 33% of the target audience is aware of the conservation campaigns (aided recall) Demonstrate that 50% of the target audience is aware of the conservation brand (aided recall) Demonstrate that 33% of all people at the organization are aware of the conservation brand (aided recall) Demonstrate that 50% of all people at the organization are aware of the organization s energy conservation achievements (aided recall) Engagement 5. TARGET AUDIENCE Identify and prioritize target audiences and include at least 25% of organization (by energyuse or people) in WCA Include at least 50% of organization in WCA Plan Ensure at least 75% of employees and/or sites are included in energy conservation Ensure everyone and all departments are involved in energy conservation 6. CHAMPIONS Establish a Green Champions network that meets 4 times per year Develop formal guidelines for Green Champions Develop policies to support employee efforts on energy conservation Include conservation responsibilities in job descriptions in non-energy related positions 7. RECOGNITION Communicate Green Champions work and achievements to the organization Communicate achievements to Green Champions managers at least twice per year Establish formal recognition (awards) for employee conservation efforts Earn external sustainability award for employee engagement initiatives Strategies 8. CAMPAIGNS Develop a calendar of conservation campaigns Develop campaign toolkits, if applicable, and integrate lessons learned Translate campaign actions into policies, training and standard operating practices Develop/test new conservation campaign approaches and opportunities 9. RESULTS Establish baselines for campaign targets + establish method for determining energy savings Track campaign results Demonstrate measurable energy savings from campaigns Decrease energy use by at least 2% from behaviour changes 10. COMMUNICATIONS Create campaign communication materials Establish program branding for conservation Develop a communications strategy to make everyone aware of WCA results Publish article on conservation successes in external publication 11. FRESH IDEAS Attend WCA workshops & connect with sector conservation groups (if applicable) Solicit employee conservation ideas & best practice ideas Establish resources to evaluate, prioritize and implement employee and best practice ideas Present case studies of energy savings from employee engagement efforts to WCA network 1

2 8. CAMPAIGNS GOAL Prioritize conservation actions to promote, and engage people broadly and effectively in saving energy. 2

3 8. CAMPAIGNS Develop and test new conservation campaign approaches and opportunities WCA REQUIREMENT 1. Develop a two year plan of conservation campaigns that: Engage target audiences, specify what percentage of the organization they represent Include SMART targets for behaviour changes Collectively decrease energy use by 2% from behaviour changes 2. Provide details and results of new campaign approach tested and lessons learned Ensure your campaign targets align with your energy savings target of 2% of energy use of participating sites (see 9. Targets Resource) Keep in mind that at Tier 4, you are probably aiming to have everyone in the organization included in the target audience (see 5. Target Audience Resource) CONSIDERATIONS Best practice always advises to pilot new campaigns, start with a small group to learn best approaches and tweak the campaign Talk directly to target group representatives when developing a new campaign or adapting an existing campaign from another department or organization ensure you have kept the key elements of success and addressed unique aspects of your particular target group or organization Ask for direct and candid feedback from participants 3

4 APPENDIX 1 SAMPLE ENERGY CONSERVATION BEHAVIOURS Low/Medium/High Impact potential for energy savings Reach percentage of people in the target group (out of all people at organization) Potential number of people who are not doing it Easy to do how willing or easy is it for people to do this BEHAVIOUR IMPACT REACH POTENTIAL EASY TO DO TARGET AUDIENCE LIGHTING Turn off lights at the end of the day L M H L M H L M H L M H Occupants Turn off lights in common areas when not being used L M H L M H L M H L M H Occupants Turn off task lights when not being used/end of day L M H L M H L M H L M H Occupants Use daylight instead of electric light when possible L M H L M H L M H L M H Workstations/ areas with natural light Turn office lights off when leaving for more than a few minutes L M H L M H L M H L M H Occupants Use task lighting instead of ambient lighting L M H L M H L M H L M H Occupants Optimize lighting scheduling L M H L M H L M H L M H Building operators Turn janitorial lights off when not being used L M H L M H L M H L M H Janitorial staff HVAC Optimize temperature set points L M H L M H L M H L M H Building Operators Optimize occupancy scheduling L M H L M H L M H L M H Building Operators Optimize HVAC settings L M H L M H L M H L M H Building operators Reduce Make Up Air Temperature setpoint where possible L M H L M H L M H L M H Building Operators Dress for the season (to enable optimizing set points) L M H L M H L M H L M H Building occupants Ensure heat sources like printers and coffee pots are not below thermostats L M H L M H L M H L M H Building occupants Close blinds at end of day: workstations & common areas L M H L M H L M H L M H Building occupants Use revolving doors instead of swing doors L M H L M H L M H L M H Building Occupants 4

5 BEHAVIOUR IMPACT REACH POTENTIAL EASY TO DO TARGET AUDIENCE Keep doors & windows shut as much as possible to help keep the building air systems in balance L M H L M H L M H L M H Building Occupants Close bay doors L M H L M H L M H L M H Building occupants, truck drivers Install radiant tube heaters where bay doors are often open L M H L M H L M H L M H Building occupants, truck drivers PLUG LOADS Activate power management L M H L M H L M H L M H Computer users Use a power bar for equipment, easily accessible (on desk, lab area) and shut off at end of day L M H L M H L M H L M H Office people Turn the computer off at the end of the day L M H L M H L M H L M H Computer users Turn the computer monitor off when away from desk L M H L M H L M H L M H Occupants Turn off personal space heaters when not at desk L M H L M H L M H L M H Occupants Remove personal space heaters L M H L M H L M H L M H Occupants Turn off all tools, office machines and portable appliances when not in use L M H L M H L M H L M H Occupants Remove extra appliances (hot plates, fans, extra task lights) L M H L M H L M H L M H Occupants Turn off computers, printers, tools, office machines and L M H L M H L M H L M H Occupants portable appliances during holidays RESIDENCES Reduce laundry L M H L M H L M H L M H Housekeeping/ Students Install low flow faucets and showerheads L M H L M H L M H L M H Housekeeping/ Students Reduce shower times L M H L M H L M H L M H Housekeeping/ Students Wash in cold water L M H L M H L M H L M H Housekeeping/ students Wait for full load to do clothes or dish washing L M H L M H L M H L M H Housekeeping/ students 5

6 BEHAVIOUR IMPACT REACH POTENTIAL EASY TO DO TARGET AUDIENCE Reset room thermostats to recommended temperatures L M H L M H L M H L M H Housekeeping Turn off lights when leaving L M H L M H L M H L M H Occupants Turn off lights, tv and other appliances in common areas L M H L M H L M H L M H Occupants Turn lights off when finished cleaning a room L M H L M H L M H L M H Housekeeping Turn off check list before vacating for holidays, season L M H L M H L M H L M H Housekeeping/ residence managers FOOD SERVICE OPERATIONS Create an start-up/shutdown schedule for equipment to optimize energy efficiency L M H L M H L M H L M H Food service manager (with employees) Determine cook schedules for energy efficiency (when use ovens vs rotisseries, griddles vs broilers) L M H L M H L M H L M H Food service manager (with employee input) Turn kitchen equipment off when not being used (e.g. heat lamps, soup warmers, fryers and large ovens) L M H L M H L M H L M H Employees Keep sandwich grills and griddles closed L M H L M H L M H L M H Employees Use lids on pots and TurboPot L M H L M H L M H L M H Employees Keep freezer doors closed L M H L M H L M H L M H Employees Set timer to make ice in off-peak hours L M H L M H L M H L M H Food service manager Report maintenance issues (leaky freezer gaskets, doors that do not shut properly) L M H L M H L M H L M H Employees Create preventive maintenance schedule for all equipment L M H L M H L M H L M H Food service manager Review temperature set points (esp on freezers) and ensure maintained L M H L M H L M H L M H Food service manager Turn off check list before vacating for holidays, season L M H L M H L M H L M H Food service manager (with employees) Review kitchen layout to ensure energy efficiency and cook line optimization L M H L M H L M H L M H Food Service manager Turn off kitchen exhaust fan and MUA unit when not needed L M H L M H L M H L M H Food Service manager LABS Shut the sash when fume hoods are not in use L M H L M H L M H L M H Lab users 6

7 BEHAVIOUR IMPACT REACH POTENTIAL EASY TO DO TARGET AUDIENCE Run autoclaves when full L M H L M H L M H L M H Lab users Consolidate freezers L M H L M H L M H L M H Lab managers Periodically defrost freezers L M H L M H L M H L M H Lab managers Unplug lab equipment when not in use L M H L M H L M H L M H Lab users Run experiments at ambient temperature and pressure when L M H L M H L M H L M H Research managers possible Create and follow a preventative maintenance schedule to ensure equipment runs efficiently L M H L M H L M H L M H Lab managers Use de-ionized and distilled water only when necessary Lab users Use catalytic systems rather than stoichiometric processes L M H L M H L M H L M H Lab users IT SERVICES Use and activate power management software, have periodic resets L M H L M H L M H L M H IT Manager, computer users Turn off computers at night L M H L M H L M H L M H Computer users Do not use screen saver L M H L M H L M H L M H Computer users Select top tier energy efficient models L M H L M H L M H L M H IT managers Maximize number of laptops L M H L M H L M H L M H IT managers/ computer users Optimize data centre management to decrease PUE L M H L M H L M H L M H IT Managers (temperature settings, cooling, air flow) Use server virtualization, cloud and other technologies to minimize energy use L M H L M H L M H L M H IT Manager Consolidate printers L M H L M H L M H L M H IT Manager Consolidate photocopiers L M H L M H L M H L M H IT Managers & building occupants Select energy efficient photocopiers L M H L M H L M H L M H IT Manager Implement power saving mode on photocopiers L M H L M H L M H L M H IT Manager/ building occupants Minimize printing L M H L M H L M H L M H Occupants 7

8 APPENDIX 4 SOCIAL MARKETING RESOURCES ON-LINE Fostering Community Based Social Marketing ( Tools of Change website ( BOOKS Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing Doug McKenzie-Mohr 2011 Social Marketing: Influencing Behaviors for Good Philip Kotler and Nancy R. Lee SAGE 2008 Social Marketing to Protect the Environment: What Works Doug McKenzie-Mohr, Nancy R. Lee, P. Wesley Schultz, Philip Kotler