FY06 Operating Budget. FY2006 Proposed Operating Budget. Final Summary for Board Referral

Transcription

1 FY2006 Proposed Operating Budget Final Summary for Board Referral 1

2 Operating Statements Subsidy nearly $10M lower than December proposal Dec Base Other Subtot Mar Prop$ Adj Adj Changes Prop$ Revenues $570.7 $8.0 ($0.2) $7.8 $578.5 Expense $1,014.6 $0.0 ($1.7) ($1.7) $1,012.9 Subsidy $443.9 ($8.0) ($1.5) ($9.5) $434.4 Change $41.7 ($8.0) ($1.5) ($9.5) $32.2 vs. FY05 Adopted 10.4% 8.0% $Millions 2

3 Highlights $1B buys Transit service with 350 bus routes and nearly 1500 vehicles, and a 106 mile rail system serving 86 stations with over 1000 rail cars providing nearly 350 million annual passenger trips Opening new parking garages at West Falls Church, New Carrollton and College Park Operational cost of adding 25 buses and 62 new rail cars to reduce crowding Annualization of expenses for full year of Largo extension, NY Ave in-fill station, and extended hours Enhanced system security by increasing the police force to protect customers, employees, and the general public Ability to use SmarTrip on local bus systems, as well as Metrobus, Metrorail, and parking to enhance customers convenience by providing one fare payment mechanism for all systems $10.2 million beyond the base budget for a series of new initiatives to support the back to basics focus, paid for without increasing subsidies (see next page) 3

4 Highlights Back to Basics Initiative -- $10.2M program: Safety, Reliability, Cleanliness, Customer Service funded from health insurance rebates and sale of existing property, with no effect on subsidy Activities Additional inspection and maintenance crews to identify and correct track problems before they become failures that cause delays: 24 positions More resources to improve station lighting: 6 positions Increases in rail station personnel to aid customers and improve station traffic flow: 17 positions Expansion of cleaning programs to improve appearance and reduce litter in the system: 11 positions Placement of up to 300 explosion-resistant trash cans in the rail system More customer service agents to address passenger information needs: 21 positions 4

5 JCC Conclusions JCC review of Operating Budget Recommend approval of FY06 Operating budget; no substantial changes to revenue or expense. Budget Committee should carefully consider Diesel fuel swap prior to approval. (Budget Committee then directed staff to develop a recommendation) World energy markets may be moderating... President s advisor suggesting policy to reduce cost to $25/bbl OPEC commitments to deliver greater supply Some indications of reduction in rate of demand growth If these are continuing trends, then the Staff recommendation would be not to swap, since a swap would lock in a budget overrun, currently $6.25M. If fuel prices continue above the FY06 budget level, the available Operating Reserve of approximately $10M may be utilized. Additionally, staff recommends that the Board consider increasing the Reserve level to 2% to accommodate these types of unpredictable contingencies without impacting jurisdictional contributions. 5

6 JCC Conclusions JCC review of Operating Budget On going issues: Areas of risk and opportunity have been identified on both revenue and expense, which should be monitored. Early FY07 guidance recommended Work with jurisdictions to review best budget practices Incorporate productivity measures Develop quantitative revenue forecasting Improve route ridership data Consider revised TIIF policy Analyze overtime Monitor MetroAccess contract impact, rail car deployment schedule, and parking utilization Provide more information in proposed budget presentation Staff will work closely with JCC and the Budget Committee to ensure cooperation and appropriate participation in execution monitoring as well as future budget development and incorporation of process suggestions 6

7 Jurisdictional Commentary The jurisdictions often included items also proposed in the summary report given by the JCC on May 12 th, with the following exceptions associated with the Operating Budget: Arlington Requests various adjustments to bus service staff is in receipt of these items and is working with local staff; some are included, some will require Board approval, and some are reimbursable items Requests that WMATA staff lead the completion of an implementation plan for Regional Bus Study recommendations Requests that WMATA consider utilize existing equipment and implement a real-time passenger information project to gain system experience on the 38B route Requests that the public be engaged to consider service trade-offs in providing additional Orange line capacity Supports biennial budgeting as part of the future process Alexandria Encourages cost control while maintaining good quality paratransit service with any new contract Requests that reorganization be cost-neutral Requests that as new information systems come on-line, WMATA demonstrate cost savings District of Columbia Supports the regionalization of Metrorail 3am closings on weekends Supports the effort of the Regional Task force on Paratransit in the effort to control cost 7

8 Jurisdictional Commentary Fairfax City Fairfax County Falls Church 8

9 Jurisdictional Commentary Montgomery County Notes that Red line capacity is a critical issue Requests eliminating turn-backs at Grosvenor and Silver Spring during off-peak Requests WMATA assistance by applying for FDA Transit Center planning grant Requests the use of parking revenues beyond budget for lot and garage maintenance MDOT Supports a multi-year financial and operating plan Requests that maintenance productivity noted by the 2003 E&Y review be expedited Requests that a budget book be published as part of initial budget proposal Requests that favorable audit adjustments be returned to the jurisdictions, rather than be applied to future years Requests staff support to develop plans for the J-4 reimbursable bus route NVTC Supports the recommendation of the Blue Ribbon Panel Suggests a contingency in the budget in case MetroAccess contract costs savings are not realized Requests a process for regular local staff reviews of future budgets to allow ample planning time Supports multi-year budgeting Prince Georges County 9

10 FY05 Housekeeping Non-P&T Expense, one-time FY05 carryover items $945,000 for Rail carpet replacement The carpet was to be expensed in FY05 by taking the carpet out of inventory. When the carpet was being removed, the backing was deteriorating and was not usable. Since it will take time for the manufacturer to replace the carpet, these expenses will occur in FY06. We are seeking replacement carpet from the vendor at no cost, but if that does not occur, the FY06 budget does not have funding for this expense. $800,000 for bus information maps on shelters Because of the delay in the procurement, the contract was just awarded. There is no capability to absorb this project in the FY06 services budget. Accommodates $1.75M FY06 unbudgeted impact 10

11 FY06 Operating Summary Last modifications Revenue Expense Subsidy Positions Proposal to Jurisdictions $578.6 $1,012.9 $ ,435 Police Training $0.3 $0.3 $0.0 DC Circulator (Reimb) 6 Cardozo HS Program (Reimb) 1 MetroAccess Program Adj * 2 Arlington Adjustments** $0.0 $0.0 $0.0 1 Largo Bus Service Correction 1 Subtotal Adjustments $0.3 $0.3 $ Current Totals $578.8 $1,013.2 $ ,446 Route 12 Adj $0.0 $0.4 $0.4 5 Redskins Parking $0.3 $0.2 ($0.2) Subtotal Pending Actions $0.4 $0.6 $0.2 5 Revised Total $579.2 $1,013.8 $ ,451 *3 in previous roll-up, 2 more required no $$ impact positions funded with contract cost reduction ** $35K in regional service adjustments; affects all jurisdictional subsidies slightly 11

12 Action Request Request: That the Budget Committee recommend to the full Board: 1) Approval of the FY06 Proposed Operating Budget 2) Approval of $1.75 million in non P&T onetime carryover from FY05 to FY06 12

13 Appendix 13

14 FY06 Operating Summary As forwarded for Jurisdictional review Revenue Expense Subsidy Positions CEO Proposal December $570.7 $1,014.6 $ ,443 Rail Price Realization $9.0 ($9.0) MetroAccess Ridership ($1.0) $1.0 Parking Revenue $1.0 ($1.0) Fiber Optics Revenue ($1.2) $1.2 Interest Earnings $0.2 ($0.2) PG County Bus Service ($0.3) ($0.3) Largo Bus Service ($0.2) ($1.3) ($1.1) New Labor Contract ($1.8) ($1.8) Health Benefits Price ($3.0) ($3.0) Fuel & Power $4.8 $4.8 Police Adjustment 3 Cleanliness Program Adjustment (14) MetroAccess Program Adj 3 Adjustments as of 3/30 $7.8 ($1.7) ($9.5) (8) Proposal to Jurisdictions $578.5 $1,012.9 $ ,435 14

15 Operating Reimbursable Projects Service Subsidy College Park Bethesda $480,000 Crofton - New Carrollton $220,000 Greenbelt BWI $1,160,000 Charles County Service $870,000 Hybrid-Electric Bus Service $270,000 Springfield Circulator $490,000 Springfield Shuttle $110,000 Tyson's Reverse Commute $280,000 Access-to-Jobs $360,000 3Y Bus Route $150,000 Columbia Pike Street Supervisor $80,000 Transportation Tech School $300,000 Arlington Bus Adjustments $74,800 DC Circulator $5,500,000 Total $10,344,800 15

16 Detailed OP Subsidy ex pending FISCAL 2006 PROPOSED BUDGET SUMMARY OF STATE/LOCAL OPERATING REQUIREMENTS PRINCE DISTRICT OF MONTGOMERY GEORGE'S CITY OF ARLINGTON FAIRFAX FAIRFAX FALLS COLUMBIA COUNTY COUNTY ALEXANDRIA COUNTY CITY COUNTY CHURCH TOTAL METROBUS OPERATING SUBSIDY REGIONAL SUBSIDY $90,221,087 $31,372,125 $34,084,087 $10,222,428 $16,023,702 $393,980 $24,141,479 $818,193 $207,277,079 NON-REGIONAL $21,638,233 $6,390,927 $13,005,325 $575,889 $430,131 $0 $6,695,415 $0 $48,735,921 TOTAL BUS OPERATING $111,859,320 $37,763,052 $47,089,412 $10,798,317 $16,453,833 $393,980 $30,836,894 $818,193 $256,013, % 14.8% 18.4% 4.2% 6.4% 0.2% 12.0% 0.3% METRORAIL OPERATING SUBSIDY BASE ALLOCATION $42,664,780 $23,155,594 $23,929,972 $5,817,494 $12,304,641 $378,037 $17,859,286 $333,647 $126,443,451 MAX FARE SUBSIDY $274,906 $2,200,380 $965,363 $110,144 $76,080 $42,169 $1,012,832 $12,675 $4,694,549 TOTAL RAIL OPERATING $42,939,686 $25,355,974 $24,895,335 $5,927,638 $12,380,721 $420,206 $18,872,117 $346,323 $131,138, % 19.3% 19.0% 4.5% 9.4% 0.3% 14.4% 0.3% PARATRANSIT SUBSIDY $10,773,075 $13,510,111 $15,690,842 $654,989 $467,421 $127,678 $5,840,510 $153,374 $47,218, % 28.6% 33.2% 1.4% 1.0% 0.3% 12.4% 0.3% SUBTOTAL OPERATING SUBSIDY $165,572,080 $76,629,137 $87,675,589 $17,380,944 $29,301,974 $941,864 $55,549,522 $1,317,890 $434,369,000 DEBT SERVICE $10,331,300 $4,867,500 $4,872,900 $1,418,200 $2,740,200 $46,700 $3,168,900 $38,500 $27,484,200 TOTAL PROPOSED SUBSIDY $175,903,380 $81,496,637 $92,548,489 $18,799,144 $32,042,174 $988,564 $58,718,422 $1,356,390 $461,853, % 17.6% 20.0% 4.1% 6.9% 0.2% 12.7% 0.3% 16

17 Detailed OP Subsidy with pending FISCAL 2006 PROPOSED BUDGET SUMMARY OF STATE/LOCAL OPERATING REQUIREMENTS PRINCE DISTRICT OFMONTGOMERY GEORGE'S CITY OF ARLINGTON FAIRFAX FAIRFAX FALLS COLUMBIA COUNTY COUNTY ALEXANDRIA COUNTY CITY COUNTY CHURCH TOTAL METROBUS OPERATING SUBSIDY REGIONAL SUBSIDY $90,221,087 $31,372,125 $34,084,087 $10,222,428 $16,023,702 $393,980 $24,141,479 $818,193 $207,277,079 NON-REGIONAL $21,638,233 $6,390,927 $13,005,325 $575,889 $430,131 $0 $7,088,415 $0 $49,128,921 TOTAL BUS OPERATING $111,859,320 $37,763,052 $47,089,412 $10,798,317 $16,453,833 $393,980 $31,229,894 $818,193 $256,406, % 14.7% 18.4% 4.2% 6.4% 0.2% 12.2% 0.3% METRORAIL OPERATING SUBSIDY BASE ALLOCATION $42,610,624 $23,126,201 $23,899,597 $5,810,110 $12,289,022 $377,557 $17,836,616 $333,224 $126,282,951 MAX FARE SUBSIDY $274,906 $2,200,380 $965,363 $110,144 $76,080 $42,169 $1,012,832 $12,675 $4,694,549 TOTAL RAIL OPERATING $42,885,530 $25,326,582 $24,864,960 $5,920,254 $12,365,102 $419,726 $18,849,448 $345,899 $130,977, % 19.3% 19.0% 4.5% 9.4% 0.3% 14.4% 0.3% PARATRANSIT SUBSIDY $10,773,075 $13,510,111 $15,690,842 $654,989 $467,421 $127,678 $5,840,510 $153,374 $47,218, % 28.6% 33.2% 1.4% 1.0% 0.3% 12.4% 0.3% SUBTOTAL OPERATING SUBSIDY $165,517,924 $76,599,744 $87,645,213 $17,373,560 $29,286,355 $941,384 $55,919,852 $1,317,466 $434,601,500 DEBT SERVICE $10,331,300 $4,867,500 $4,872,900 $1,418,200 $2,740,200 $46,700 $3,168,900 $38,500 $27,484,200 TOTAL PROPOSED SUBSIDY $175,849,224 $81,467,244 $92,518,113 $18,791,760 $32,026,555 $988,084 $59,088,752 $1,355,966 $462,085, % 17.6% 20.0% 4.1% 6.9% 0.2% 12.8% 0.3% 17

18 What $1B Buys How the $1B is spent: Where the $1B comes from $600 $M $500 $400 $300 Subsidy (43%) Rail fares (37%) Bus fares (10%) $200 $100 $0 Rail (57%) Bus (38%) ADA (5%) Non-Pass Rev (10%) ADA fares (<1%) $0 $100 $200 $300 $400 $500 $M FY 06 operating budget totals $1.013 Billion Nearly 350 million passenger trips will be taken on the bus and rail system annually Almost 120 million miles are traveled by Metro vehicles each year 18

19 Operating Uses & Sources FY06 Expense Budget = $1012.9M FY 05 $943.7M base Expense Expense Increases: Increases: $69.2M $69.2M $10.2=Service $10.2=Service Quality Quality $14.9M=Service $14.9M=Service Expansion Expansion $44.1=Inflation/Base $44.1=Inflation/Base Growth Growth funded by Revenue Revenue Increases: Increases: $37.0M $37.0M $10.2=Service $10.2=Service Quality Quality $4.8M=Service $4.8M=Service Expansion Expansion $22.0=Inflation/Base $22.0=Inflation/Base Growth Growth Subsidy Subsidy Increases: Increases: $32.2M $32.2M $10.1M=Service $10.1M=Service Expansion Expansion $22.1=Inflation $22.1=Inflation Nearly 40% of the proposed budget increase supports expanded or enhanced service 19

20 Expense Growth Since FY2000, METRO expenses have grown over $300M, but $1, % $1,000 Total Cost Line $900 INFLATION +27% $M $800 NEW SERVICE +23% $700 COST OF FY2000 SERVICE (3%) $600 FY00 FY01 FY02 FY03 FY04 FY05 FY06 When adjusted for inflation and service increases, Metro actually costs LESS in its proposed budget than it did in FY

21 Highlights - Baseline Key elements of the Inflation/Base Growth budget and general info Revenue Rail service 198M passenger trips projected in FY06 - up from 193M in FY05 or 2.5% 68M miles of service projected in FY06 up from 66M in FY05 Bus Service 149M passenger trips projected in FY06 - up from 148M in FY05 or 0.5% 48M miles of service projected in FY06 the same as FY05 Expense Extraordinary growth in Health care costs Pension contributions Fuel and power costs Claims contributions FY05-06 Change Passenger $16.3 Non-Passenger $5.7 Revenue Growth $22.0 Payroll $16.3 Pension $8.0 Fuel&Power $5.8 Health Insurance $4.6 Claims $5.0 Miscellaneous $4.4 Expense Growth $44.1 Moderate growth (~2%) in wages After adjusting for extraordinary expense growth, Metro s base inflation is less than 2.5% - comparable to general inflation throughout the U.S. 21

22 Highlights Service Expansion Key elements of the Service Expansion budget Revenue Full year of the Largo extension, NY Avenue in-fill station, extended service hours, and new parking spaces, as compared to a partial year in FY05 Expense Annualization of expenses for full year of Largo extension, NY Ave in-fill station, extended hours, and new parking garages 25 additional buses in service to help reduce crowding FY05-06 Change Largo, NYAve, Ext Hours full-yr $3.8 New Parking Garages $1.0 Revenue Growth $4.8 Largo, NYAve, Ext. Hours Ann'l. $6.7 Bus Overcrowding Annualization $ Series Rail Cars (base buy) $3.0 Police & Security $1.0 Regional SmarTrip $1.1 Bus Stop Info Program $0.5 Expense Growth $ new rail cars to help reduce crowding Increases in the police force as well as general security programs to enhance protection of customers, employees, and the general public Better information at over 6,500 bus stops Ability to use SmarTrip on local bus systems, as well as Metrobus, Metrorail, and parking to enhance customers convenience by providing one fare payment mechanism for all systems 22

23 Highlights Service Quality Key elements of the Service Quality budget Revenue Reprogramming of existing revenues; no impact on subsidy Expense Additional inspection and maintenance crews to identify and correct track problems before they become failures that cause delays More resources to improve station lighting Increases in rail station personnel to aid customers and improve station traffic flow FY05-06 Change Passenger $0.0 Non-Passenger $10.2 Revenue Growth $10.2 Safety $1.0 Reliability $4.5 Cleanliness $2.5 Customer Service $2.2 Expense Growth $10.2 Expansion of cleaning programs to improve appearance and reduce litter in the system Placement of 300 explosion-resistant trash cans in the rail system More customer service agents to address passenger information needs 23

24 Resolution Budget Includes Line 12 and FedEx Pkg

25 SUBJECT: APPROVAL OF FISCAL 2006 OPERATING BUDGET AND OPERATING REIMBURSABLE PROJECTS PROPOSED RESOLUTION OF THE BOARD OF DIRECTORS OF THE WASHINGTON METROPOLITAN AREA TRANSIT AUTHORITY WHEREAS, The Board of Directors has received and considered the comments of the local jurisdictions on the Proposed Fiscal 2006 Operating Budget; and WHEREAS, The Board of Directors has received and considered the requests of the local jurisdictions to establish Fiscal 2006 Reimbursable Operating Projects; and WHEREAS, The FY 2006 budget was developed to allow WMATA to recommit and refocus on a back to basics philosophy for the existing bus and rail system which emphasizes safety, reliability improvements, cleanliness and enhanced customer service; and WHEREAS, The FY2006 budget includes base service to continue the existing levels of transit service, service expansion to accommodate system and demand growth, and service quality enhancement; and WHEREAS, The FY2006 budget includes: - Transit service with 350 bus routes and nearly 1500 vehicles, and a 106 mile rail system serving 86 stations with over 1000 rail cars, - $10.2 million beyond the base budget for a series of new initiatives to support the back to basics focus, paid for without increasing subsidies, - Opening new parking garages at West Falls Church, New Carrollton and College Park, - Operational cost of adding 25 buses and 62 new rail cars to reduce crowding, - Enhanced system security by increasing the police force to protect customers, employees, and the general public, - Added inspection crews to identify track issues and increase rail station personnel to assist customers, - Installing up to 300 explosion-resistant trash cans and expanding the cleaning program for the rail system, - Increasing staffing of customer service functions to improve responsiveness and outreach, now, therefore be it RESOLVED, That the Board of Directors approves the Fiscal 2006 Operating Budget providing for revenues of $579,178,700 operating expenses of $1,013,780,200; and an operating subsidy requirement of $434,601,500 as well as a Fiscal 2006 debt service 1

26 requirement of $27,484,200; and approves a staffing level of 10,451 positions for FY06 Operating and Capital; and be it further RESOLVED, That the jurisdictiona l shares of the Fiscal 2006 total subsidy, including debt service requirement are as follows: District of Columbia $ 175,849,224 Montgomery Coun ty $81,467,244 Prince George s County $92,518,113 City of Alexandr ia $18,791,760 Arlington County $ 32,026,555 Fairfax City $988,084 Fairfax County $59,088,752 City of Falls Church $1,355,966 Total $462,085,700 as further detailed in attachment A; and be it further RESOLVED, That the Reimbursable Operating Projects that will be undertaken are as follows: Service Subsidy College Park Bethesda $480,000 Crofton - New Carrollton $220,000 Greenbelt BWI $1,160,000 Charles County Se rvice $870,000 Hybrid-Electric Bus Service $270,000 Springfield Circulator $490,000 Springfield Shu ttle $110,000 Tyson's Reverse Commute $ 280,000 Access-to-Jobs $ 360,000 3Y Bus Route $ 150,000 Rosslyn Station Supervisor $ 60,000 Columbia Pike Street Supervisor $80,000 Pike Ride Operator Training $12,000 Maintain Pike Ride Signal Eqmt. $2,800 Transportation Tech School $300,000 DC Circulator $5,500,000 Total $10,348,800 and be it further RESOLVED, That an operating project for customer service improvements of installing explosion-resistant trash cans on rail platforms and telephone call processing improvements shall be undertaken utilizing the revenues obtained from a Board approved enhanced advertising initiative, with the advertising revenues 2

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29 Resolution Budget Excludes Line 12 and FedEx Pkg

30 SUBJECT: APPROVAL OF FISCAL 2006 OPERATING BUDGET AND OPERATING REIMBURSABLE PROJECTS PROPOSED RESOLUTION OF THE BOARD OF DIRECTORS OF THE WASHINGTON METROPOLITAN AREA TRANSIT AUTHORITY WHEREAS, The Board of Directors has received and considered the comments of the local jurisdictions on the Proposed Fiscal 2006 Operating Budget; and WHEREAS, The Board of Directors has received and considered the requests of the local jurisdictions to establish the Fiscal 2006 Reimbursable Operating Projects; and WHEREAS, The FY 2006 budget was developed to allow WMATA to recommit and refocus on a back to basics philosophy for the existing bus and rail system which emphasizes safety, reliability improvements, cleanliness and enhanced customer service; and WHEREAS, The FY2006 budget includes base service to continue the existing levels of transit service, service expansion to accommodate system and demand growth, and service quality enhancement; and WHEREAS, The FY2006 budget includes: - Transit service with 350 bus routes and nearly 1500 vehicles, and a 106 mile rail system serving 86 stations with over 1000 rail cars, - $10.2 million beyond the base budget for a series of new initiatives to support the back to basics focus, paid for without increasing subsidies, - Opening new parking garages at West Falls Church, New Carrollton and College Park, - Operational cost of adding 25 buses and 62 new rail cars to reduce crowding, - Enhanced system security by increasing the police force to protect customers, employees, and the general public, - Added inspection crews to identify track issues and increase rail station personnel to assist customers, - Installing up to 300 explosion-resistant trash cans and expanding the cleaning program for the rail system, - Increasing staffing of customer service functions to improve responsiveness and outreach, now, therefore be it RESOLVED, That the Board of Directors approves the Fiscal 2006 Operating Budget providing for revenues of $578,821,200 operating expenses of $1,013,190,200; and an operating subsidy requirement of $434,369,000 as well as a Fiscal 2006 debt 1

31 service requirement of $27,484,200; and approves a staffing level of 10,446 positions for FY06 Operating and Capital; and be it further RESOLVED, That the jurisdictiona l shares of the Fiscal 2006 total subsidy, including debt service requirement are as follows: District of Columbia $ 175,903,380 Montgomery Coun ty $81,496,637 Prince George s County $92,548,489 City of Alexandr ia $18,799,144 Arlington County $ 32,042,174 Fairfax City $988,564 Fairfax County $58,718,422 City of Falls Church $1,356,390 Total $461,853,200 as further detailed in attachment A; and be it further RESOLVED, That the Reimbursable Operating Projects that will be undertaken are as follows: Service Subsidy College Park Bethesda $480,000 Crofton - New Carrollton $220,000 Greenbelt BWI $1,160,000 Charles County Se rvice $870,000 Hybrid-Electric Bus Service $270,000 Springfield Circulator $490,000 Springfield Shu ttle $110,000 Tyson's Reverse Commute $ 280,000 Access-to-Jobs $ 360,000 3Y Bus Route $ 150,000 Rosslyn Station Supervisor $ 60,000 Columbia Pike Street Supervisor $80,000 Pike Ride Operator Training $12,000 Maintain Pike Ride Signal Eqmt. $2,800 Transportation Tech School $300,000 DC Circulator $5,500,000 Total $10,348,800 and be it further RESOLVED, That an operating project for customer service improvements of installing explosion-resistant trash cans on rail platforms and telephone call processing improvements shall be undertaken utilizing the revenues obtained from a Board approved enhanced advertising initiative, with the advertising revenues 2

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