Downtown Syracuse Transportation Demand Management (TDM) Study. Syracuse Metropolitan Transportation Council

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1 Downtown Syracuse Transportation Demand Management (TDM) Study Syracuse Metropolitan Transportation Council

2 The TDM Study Product of Downtown Syracuse Parking Study (SIDA, 2008) Reduce employee parking demand through TDM Purpose Identify appropriate TDM strategies Build buy-in Transportation Management Authority feasibility

3 How does TDM work? Provides choice Promotes transportation alternatives Reduces demand on transportation infrastructure

4 What does TDM look like? Physical infrastructure Transit, bike improvements Land use (TOD, smart growth) Programs Support Incentives (rewards programs, transit subsidies, flex time) Disincentives (parking fees, congestion pricing)

5 Downtown TDM outreach Surveys Employers Employees Interviews Stakeholders Public Information Session

6 Percent of Respondents Using Mode Commute Mode Split Employee Questionnaire 100% 90% 80% 80% 70% 60% 50% 40% 30% 20% 10% 0% 0% Drive alone Bike Drive to park and ride then bus 2% 5% 10% 2% 1% 1% Bus for entire trip Carpool Walk Telework Other

7 Percent Selecting Option Employee Questionnaire Interest in Non-SOV Modes 90% 80% 80% 70% 69% 60% 50% 40% 30% 31% 20% 20% 10% 0% Yes Want to Receive Information Want to Use Sustainable Travel More Often No

8 Employee Questionnaire Parking Concerns 80% 70% 60% 50% 40% 30% 20% 10% 0% True False Don't Know Parking next to my work is too expensive 72% 18% 11% Parking is too expensive in downtown Syracuse no matter where I park 61% 24% 15% There isn't enough parking near my work 38% 50% 13%

9 Employee Questionnaire Parking Cash-Out

10 Employee Questionnaire Free Bus Passes

11 Percent Saying Program Could Change Travel Desired TDM Programs Employee Questionnaire 50% 45% 44% 40% 41% 41% 38% 35% 30% 31% 30% 29% 25% 22% 20% 15% 10% 10% 5% 0% Free car to use during the day Guaranteed ride home in emergencies Transit info tailored specifically to you Ability to shift work start and end times A more conveniently located park and ride Reduced transit fares Guaranteed parking for carpools Carpool partner matching Secure bicycle storage

12 Employer/Property Owner Outreach Key Transportation Concerns 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Avail. of Sidewalks Timeliness of Deliveries Avail. of Employee Parking Avail. of Transit Ability of Roads to Meet Future Demand Condition of Sidewalks Avail. of Visitor/Custo mer Parking Quality of Roadways Bike/Ped Safety Avail. of Bike Routes Very Poor 0% 0% 16% 3% 5% 3% 16% 3% 3% 16% Poor 5% 14% 24% 22% 35% 35% 38% 38% 59% 59% Good 70% 70% 46% 65% 49% 57% 41% 57% 35% 22% Very Good 24% 16% 14% 11% 11% 5% 5% 3% 3% 3%

13 Transportation Impacts Employer/Property Owner Outreach

14 Employer/Property Owner Outreach Existing & Potential TDM Services

15 Desired TDM Services Employer/Property Owner Outreach 45% 41% 40% 38% 35% 35% 30% 30% 30% 27% 25% 20% 15% 16% 14% 10% 8% 5% 0% Trans. planning toactions to reduce address future parking demand growth Actions to improve environmental sustainability Advocacy for new/improved bike facilities Advocacy for new/improved Ped. facilities Advocacy for new/improved transit services Commute assistance for employees Transit pass sales at work sites Other

16 TDM Participation Employer/Property Owner Outreach 40% 37% Are Organizations Interested in Participating in TDM Organization 35% 33% 30% 30% 25% 20% 15% 10% 5% 0% Yes No Not sure

17 Transportation Management Authority Assign a TDM specialist Develop marketing plan Conduct specialized marketing campaigns Conduct employer outreach Assist companies Personalized business commute plans Individualized marketing

18 Transportation Stakeholder Organization Carpool matching web site Online clearinghouse for transportation info Guaranteed ride home program Identify and promote carshare opportunities Advocate for system improvements Develop bike parking system

19 Mario Colone Syracuse Metropolitan Transportation Council 126 North Salina Street, Suite 100 Syracuse, NY Phone: Web:

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