CAPA CALIFORNIA PAWNBROKERS ASSOCIATION COLLATERAL LOAN & SECONDHAND DEALERS ASSOCIATION OF CALIFORNIA SUMMER Summer

Transcription

1 CAPA CALIFORNIA PAWNBROKERS ASSOCIATION COLLATERAL LOAN & SECONDHAND DEALERS ASSOCIATION OF CALIFORNIA SUMMER 2011 Summer

2 OFFICERS Diane Taylor President Trader s Loan & Jewelry Reseda, CA Phone: (818) dtaylor393@aol.com Robert Verhoeff Immediate Past President Best Collateral, Inc. Novato, CA Phone: (415) x 106 robert.verhoeff@bestcollateral.com Tony DeMarco First Vice President Western Loan & Jewelry Los Angeles, CA Phone: (323) westernloan@aol.com Israel Adato Second Vice President Express Financial Services San Diego, CA Phone: (619) israeladato@yahoo.com Jan Schneider Secretary R & J Jewelry & Loan San Jose, CA Phone: (409) Michael Herda Treasurer Atlas Loan & Jewelry Bellflower, CA Phone: atlaspawn@aol.com STAFF Kimberly Andosca Executive Director CAPA P.O. Box 1826 Valley Springs, CA Phone: (209) Fax: (209) kandosca@caltel.com Copyright 2011 CAPA Opinions expressed in these articles are those of the individual authors and do not necessarily represent the views of CAPA. Contents President s Message...7 Assemblymember Norma Torres Event....7 CAPA Legislative Update...8 Senator Mark Leno Event...9 California Pawnbrokers Association Members Give Back through Community Involvement, Philanthropy and Fund Raising...10 Social Media Marketing State of the Diamond Industry (Paid Advertisement)...16 Election California Pawnbrokers Association (CAPA) Utilizes Public Relations and New Media to Gain Influence and Extend Reach...22 Pawn PR 101 Refresher...24 Capitol Report...25 California Statewide Sales and Use Tax Rate to Decrease by 1% on July 1, Diane Taylor speaks about Consumer Information Privacy Californians Cash In on Modern Day Gold Rush CAPA 2011 Annual Convention and Exposition, October 28-30, Maya Hotel, Long Beach. For more information, see pages Directors Art Artinian All Season Pacoima, CA Phone: (818) pacoimapawn@verizon.net Yigal Adato Cashco Pawn/ The Adato Group LLC San Diego, CA Phone: (619) wyigal@cashcopawn.com Doug Brown Highland Park Pawnbrokers Los Angeles, CA Phone: (323) dougb@musicpawn.com Richard Cohn Reed s Diamond Company Los Angeles, CA Phone: (323) reed_711@hotmail.com Michael Elliott North American Metals Van Nuys, CA Phone: (800) melliott@northamericanmetals.com Stephen Foster - Editor in Chief Fresno Coin Gallery Jewelry & Loan Fresno, CA Phone: (559) fresnocoin@aol.com Dave Goglio Emeritus Big Ben Loan Office San Jose, CA Phone: (408) bigben2@ix.netcom.com Robert Goldstone, Treasurer Emeritus Danville, CA Phone: (925) bobjari@yahoo.com Jennifer Grossi Pleasant Hill Coin & Jewelry Exchange Pleasant Hill, CA Phone: (925) jen@grossigroup.com Michael Hyman Pawn Advantage Store Santa Rosa, CA Phone: (707) pawnad@sonic.net Dwight Kelly Super Xpress Pawn Riverside, CA Phone: (951) justpawnit@sbcglobal.net Stan Lukowicz, III Capital City Loan Sacramento, CA Phone: (916) stanjr@capitalcityloan.com John Martin Gems n Loans Oceanside, CA Phone: (760) John_gemsnloans@yahoo.com Jacob Notowitz Numis international, Inc. Millbrae, CA Phone: (650) numisint@pacbell.net Pat Rogers Perris Pawn Perris, CA Phone: (951) perrispawn@verizon.net Barry Smith BG Loan & Jewelry Co. Bell Gardens, CA Phone: (562) barry@the-pawnshop.com Jordan Tabach-Bank Beverly Loan Company Beverly Hills, CA Phone: (310) Seth Ward Union Life and Casualty Insurance Phoenix, AZ Phone: (800) seth@pawnins.com Summer

3 President's Message President s Message This year seems to be flying by, before we know it the Holidays will be upon us. There is always a lot going on. Please take a look at our Legislative update by CAPA Legislative Chair, Tony DeMarco. As you ll see, we have a very full legislative agenda this year. We are working very hard to get a revenue increase as well as correct several inconsistencies in our laws. A few of us have been traveling up to Sacramento every month to meet with the Department of Justice to finally get a Statewide and Uniform downloading system in place as California law requires. Stay tuned for periodic updates as this is progressing. Our Convention is right around the corner and I hope to see everyone there. Our Vendor hall is just about sold out already! We will also have a new variety of seminars and other special events you will not want to miss as you can see starting on page 31. I want to thank everyone that has contributed on our online Members Forum as well as those that have joined us at Board Meetings. It is so nice to see our members get involved. The networking opportunities within our Association are invaluable! Diane Taylor Assemblymember Norma Torres Event ThoseofuswhoattendedDaveof Puscizna s, Euclid Loan & Jewelry reception for Assembly member Norma Torres, yesterday, enjoyed a very pleasant evening. I don't think that I have ever seen, that much Barbeque. Ribs, Beef, Pork, Chicken, and sweet potato fries. Good company, good food and Dave P's new store is beautiful. Our Thanks to Dave P., his family and staff for a successful event. Doug & Cheryl Brown Platinado Pawn & Jewelry My thanks goes to Dave P, Family, friends and employees. They put on a great event, fantastic hosts, great food and his shop is magnificent! All you three ballers that chose not to come missed a really nice event with one of our most protective friends in Sacramento. Best Regards, Barry P Smith BG Loan & Jewelry The allowable charges associated with storing items are set forth in the following California Financial Code Section: (a) In addition to other allowed charges, at the time property is redeemed a pawnbroker may collect a handling and storage charge for certain pawned articles. Irrespective of the duration of the loan, the maxi- mum amount that may be charged pursuant to this section is in accor- dance with the following schedule: 1. Five dollars ($5) for any article that cannot be contained within one cubic foot. 2. Ten dollars ($10) for any article that cannot be contained within three cubic feet. 3. Twenty dollars ($20) for any article that cannot be contained within six cubic feet and one dol- lar ($1) for each additional cubic foot in excess of six cubic feet. a. No storage charge is allowed for any article that can be contained within one cubic foot. b. For purposes of this section, cubic feet shall be determined by multiplying the width of an article, at its greatest width, by the depth of an article, at its greatest depth, by the height of an article, at its greatest height. Please keep in mind the following: The charges are a maximum fee. You may choose to charge less. To head off any customer/ lawyer problems, you should strongly consider charging the same way for all customers. Any charges in excess of these amounts or for items that do not fall into the cubic feet calculation is a violation of the statute. Summer

4 Legislative Update CAPA Legislative Update Current Bills If you read our lobbyist s article on page 25 (Capital Report), you will get a sense of how fast Tony DeMarco, CAPA Legislative Chair some of our bills are moving. Bill Duplissea wrote this update in mid June, and by the time you read this article both Revenue & Conformity Bills should be on the Senate floor for a vote. Let me back up for just a moment. Remember both SB 217 (Revenue) and AB 424 (Conformity) were voted through their perspective committees on consent. A consent bill usually means very little, if any, opposition. In addition, there were some chaptering issues that Duplissea had to watch if they both were to be signed into law (because they both amended the same code section). One would have to be chaptered before the other. A bit confusing but very good conversation for our Convention in Long Beach. Well, suffice to say, with Bill s wisdom and our friends in Sacramento, Bill was offered the opportunity to combine both bills into one. SB 217 was inserted into AB 424. What that meant was SB 217 did not have to go to the Assembly side since AB 424 was just voted out on consent to the Senate side. As I write this report, AB 424 is awaiting a Senate Floor vote and then back to the Assembly on a concurrence vote. After that, it s off to the Governor for signing. At this point I have heard no negative reports on AB 424 from the Governor s office. Our Signature Bill is not moving at the same pace as our other legislation. It is still in committee and if it does not move forward will turn into a two-year bill. Statewide Downloading System We have met for a fourth time with the Attorney General s office and the DOJ. While the movement to fix our statewide downloading system spelled out in SB 1520 (2001) has been, at times, at a snail s pace, I can report to everyone that we have made important progress. DOJ is accepting the idea that they must fix the State s secondhand reporting problem we all face. I am hopeful, and will push legislation this next year that will finally create a digital, statewide JUS123 uploading system that will preempt local jurisdiction from adding additional reporting requirements AND additional fees. Unlicensed and Nonreporting Secondhand Dealers & Law Enforcement I will leave you with this last update and plea to 8 California Pawnbrokers Association CAPA

5 Legislative Update my fellow members. We are being overrun by illegal gold buyers and secondhand dealers and we are being pinched by local law enforcements who wish to preempt State statute and force us to upload to third party companies on their behalf. We will not, and cannot, let this happen. We will be sending out a Defense Letter to everyone asking for the one thing CAPA needs to fight these two huge problems: DOLLARS! To force a police department to stop a policy you need injunctive relief through the courts. We were successful in Los Angeles, but it takes money to fight this in the court of law where we have the law on our side. Out of state gold buyers or unlicensed dealers can be sued for unfair business practices for not holding or reporting; however, this too takes time and money to obtain. When you receive the Defense Fund letter please donate. Collectively we can make a big difference and a big statement. Please me with any questions, concerns or comments. Westernloan@aol.com Senator Mark Leno Event I want to thank all of our members who attended the Mark Leno event at Robert Verhoeff s Best Collateral store in San Rafael on June 23rd. It was very successful. Mark spoke on the budget, schools, and cutting the prison population. We all got an insight into what is really happening in Sacramento. For those of you who did not attend, you missed a very interesting and enjoyable evening. Bob Goldstone, Director Emeritus Hr 167 Honestreturnium Looking for an honest return on your scrap jewelry? At David H. Fell & Company, honesty isn t just the best policy. It s the only policy. For more than 35 years, thousands of repeat customers have come to trust us to deliver the highest possible return for their metal. And that s the truth. Outstanding in every element. Call or visit dhfco.com Summer

6 California Pawnbrokers Association Members Give Back through Community Involvement, Philanthropy and Fund Raising From education fund raising and support of local police organizations to donating to Smile Train and the Boy Scouts of America, California pawnbrokers dig deep in their hearts to share their success. CAPA Public Relations Director, Emmett Murphy The California Pawnbrokers Association (CAPA) is committed to community outreach. The association supports the communities it serves through donation programs, supporting charitable causes, and providing scholarships. CAPA also encourages its members to use their presence in communities throughout California to get involved in philanthropic, charitable, and fundraising activities. Diane Taylor, president of the California Pawnbrokers Association, notes, The pawn industry in California has gone through a transformation in recent years. The industry s efforts as a whole have done wonders to improve the image of pawnbrokers through community and government relations. Pawnbrokers are getting involved in their communities, not only as a way to positively represent the pawn industry, but because of personal commitments to many charitable causes. Pawnbrokers have a history of supporting police organizations, conducting musical instrument donation drives, and awarding scholarships to young Californians who need financial support to achieve their dreams, said Ms. Taylor. CAPA would like to highlight the efforts of three members of the Board of Directors who have taken the continued on page California Pawnbrokers Association CAPA

7 Mack's Marketing Corner Social Media Marketing The internet has developed into a powerful sales and marketing tool over the last decade. Businesses large, small and every size in between have Mack Hembree, Gems N Loans taken advantage of the internet with company websites, online auctions, online advertising, lists, and other online avenues. Most recently, social networking has become a worldwide phenomenon with hundreds of millions of users populating websites like Facebook, Myspace, Twitter, and You Tube. Companies have been quick to take advantage of these networks in a variety of ways with varying degrees of success. Our company has developed strategies to expand our web presence via the social networks. Myspace had a good run on the internet until Facebook surpassed it in users and popularity. Now Myspace has faded into the background. One of the biggest mistakes many businesses made (and it has made Myspace a less desirable social network) was to inundate users pages with tons of sales pitches and offers. Many people who used Myspace as a place for friends and networking were turned off by the large volume of sales and promotions oriented postings. These posts took on the appearance of spam and junk mail taking up space on people s pages. This, along with the rise of Facebook, has marginalized Myspace. The lesson to be learned is for businesses to develop relationships with potential customers via social media without making every posting a sales pitch. We are mindful of striking the right balance on Facebook between promoting special offers and nurturing social, non-sales related relationships with our customers. For example, while we may post special sales for our stores on Facebook, we also post items of interest within our community like local sports teams, news related articles, and community events and attractions. We invite our customers to become fans of our Face- continued on page 18 SPECIALIZING IN PAWNBROKER INSURANCE AND BONDS FOR OVER 27 YEARS INSURANCE AND BONDS FOR THE PAWNBROKER INDUSTRY Phone: (866) 4EZ-BONDS or (866) Fax: (818) fran@uhleinsurance.com 12 California Pawnbrokers Association CAPA

8 PAID ADVERTISEMENT State of the Diamond Industry I am getting many phone calls and walkins to my store from diamond dealers wanting to buy my diamonds, especially my small melee sizes! It seems like suddenly, over the past 6 months, everyone wants to buy diamonds! What is going on here? This is the common question pawnbrokers across the nation are having lately. The purpose of this article is to answer that question and give an unbiased assessment of the current state of the diamond industry. It will also give you an in-depth outline on the best way to maximize your gain when you sell your diamonds, given the high demand. WHY THE SUDDEN DEMAND? There is a huge demand for diamonds, primarily due to two factors supply/demand and speculation. The demand is coming from overseas, primarily India and China, and it has reached speculative levels. Many factors have led to this scenario: In late 2008, when the global economy collapsed, luxury items and especially jewelry took a beating. Retail jewelry demand plummeted and resulted in many bankruptcies, losses and store closures. With virtually no demand, De Beers and other global mining companies halted production of rough diamond mining across the world. In natural response, diamond cutting factories worldwide laid off thousands of their employees and cutters to survive. The interesting catalyst was that the economies in the emerging markets recovered at breathtaking speeds. In the last few months, demand for diamond and jewelry skyrocketed in markets such as China and India. Unfortunately, there are not enough diamonds to meet the demand, since the mining companies such as De Beers halted diamond mining and production for too long, anticipating a long downturn. Although they are increasing production quickly, the temporary high demand is outpacing supply. As a result, many diamonds. With prices rising rapidly, speculation comes into play. There are millions of carats of diamonds in the market but a good portion of the diamond wholesalers are holding onto them speculating that the prices will raise further. As history has shown us again and again, speculation doesn t last forever and values can decrease quickly and without much warning. When something rises too high too quickly, one must proceed with caution. WHAT ARE MY DIAMONDS WORTH? First and foremost, diamond prices are indeed up. Then the second question is how much? This is an opened ended question because many factors play a part, especially the 4 C s Cut, Clarity, Color and Carat weight. For instance, fancy shaped diamonds such as baguettes or marquise are worth less than round diamonds. Most, if not all, pawnbrokers have experienced a scenario where they are quoted a high price over the phone for their diamonds, only to be disappointed when they are later told it is worth a lot less when they mail them in or have the wholesaler come in to price them. This is because many speculative pd Palak Diam since 1935 dealers try to entice a pawnbroker with a high price and then try and get the same diamonds for cheap by talking them down with explanations such as this quality is much lower and so forth. The old saying that if it s too good to be true, it probably is applies here very accurately. However, there are steps you can take to maximize the value of your diamonds and not be deceived. MAXIMIZING VALUE FOR YOUR DIAMONDS STEP 1: ORGANIZING YOUR DIAMONDS We know that determining the value for diamond breakouts is tough. There are steps one can take to help maximize the value without fully sorting all of the stones which takes a lot of time, effort and money. small sizes which are known as melees. Melee diamonds are all diamonds 9 points and below. The next break would be diamonds from points; the next would be points, next would be points, then ½ carat diamonds, ¾ carat diamonds, and 1 carat and up. Next, stones should be roughly examined to evaluate of quality of diamonds in each size group. This is the only way that you, as a pawnbroker, will see exactly what you are being paid for each diamond lot. Our company provides this service and process for every diamond lot we evaluate at no cost to you. For larger stones, especially stones 1 carat and up, each stone should be graded carefully. Pawnbrokers have asked us in the past what stones are worth certifying. Usually stones with color (J+) and diamond grading labs in the nation which are great for retail and to sell to consumers. However, on a wholesale level the most accurate lab is G.I.A. This lab is respected across the world for their accuracy. MAXIMIZING VALUE FOR YOUR DIAMONDS STEP 2: SELLING & FINDING THE RIGHT DIAMOND BUYER A good rule to follow is that one should continuously sell diamonds, and not speculate on the volatility of the diamond market. Recently, the head of Russian diamond mining giant Alrosa told Bloomberg Television that diamond prices are climbing faster than expected and could create a price bubble, Booms and busts have been in part of our lives as long as history; it is always wise to avoid speculation and sell to respected organizations. The next question is with so many diamond buyers, who is the right buyer? There is no single right buyer, but as history suggests, it is best to work with a tried and tested well-respected diamond organization. With so many diamond buyers, it is critical to make sure they are adequately licensed and legitimate as a diamond company. It is also especially important to work with a diamond dealer that Palak Diam, Inc. has been in business for several generations and is a well-respected and proud member of the National Pawnbrokers Association. Palak Diam has consistently paid some of the highest prices in the nation for diamonds because we have our own diamond factory over- are sent overseas to our in-house diamond factory, where they are assorted, re-cut, and graded. From worldwide serving over 18,000 accounts. By selling to Palak Diam, you are selling to a well-respected organization in the diamond industry and at the same time insuring you are selling at maximum market prices. MAXIMIZING VALUE FOR YOUR DIAMONDS STEP 3: HOW TO SELL YOUR DIAMONDS There are many ways for you to sell your diamonds to us. A. SHIP IT FREE! Yes, it is 100% free and insured. We will send a prepaid FedEx box directly to you, you put the diamonds in the box, and we will have the box picked up at your store! We will give you a quote on your diamonds within 24 hours of receiving the box, and if you accept, we will overnight the check to you! A. BRING IT TO TRADE SHOWS We exhibit at all major tradeshows, and will be exhibiting at the 2011 NPA Pawn Expo. Also, the NPA is putting together trading sessions (June 13th and 14th) in an armed secured room for two days before the expo. Appointments needs to be set up for the trading sessions so if you plan on attending the NPA Pawn Expo please call or us with your what time and day you prefer. A. PALAK DIAM WILL COME TO YOU! We are constantly traveling across the country so if you have diamonds for sale, please feel free to call us! ABOUT PALAK DIAM Palak Diam is the largest buyer of breakout and melee diamonds in the United States today. We are a family-owned and operated business for three generations now, dating back to An organization with over 75 years of hard work and integrity, Palak Diam has grown from a single of- premier worldwide diamond organization. Headquartered in Los Angeles, California, Palak Diam has only one motto by which it operates: Our cli- Palak Diam, Inc. 550 So. Hill Street Suite 880 Los Angeles, CA Direct: (213) ankur81@aol.com

9 Mack's Marketing Corner One of the first to teach diamonds. The first to teach it like this. CLSDA members save 10% on tution. Reference promo code SAVE10 Why wait? Get started today or learn more by visiting or call us at ext 4001 or Armada Drive Carlsbad, CA CLSDA11 continued from page 12 book page and leave comments if they choose. Our goal on Facebook is to establish our business as a responsible and valuable member of our community. This is part of a larger effort on the internet to increase our web presence and promote our brand. Social media websites are one piece of the pie. They go hand in hand with selling on EBay, maintaining a dynamic company website, blasting of special deals and interesting information, posting educational, informational and promotional videos, in addition to more traditional marketing offline. Another balance that must be struck is between marketing across all internet platforms (website, payper-click, , social media, ebay, etc) and being overly repetitive. Repetition and consistency in branding across platforms is important in reaching each potential customer in the ways they want to interact. Some people prefer , others Facebook, and still other via our website. However, most people don t want to be bombarded by the same information multiple times. In today s dynamic business environment, business owners must stay on top of emerging marketing trends on the internet in order to maintain relevancy and a competitive edge. Yesterday s hot new social networking site was Myspace; today s is Facebook. We must have our finger on the pulse of current trends and see what tomorrow s hot, new, and durable social network will be. Election 2011 Please keep and eye out for your official ballot for the 2011 Board of Directors election. They will be in the mail to all voting members by September 1, California Pawnbrokers Association CAPA

10 continued from page 10 lead on philanthropic causes to help make an impact. Cash for Gold for Education Stephen Foster of Fresno Coin Gallery Jewelry & Loan is a champion in his community, having raised over $130,000 for Fresno County Schools since Mr. Foster is on the Board of Directors for the California Pawnbrokers Association. He explained how during a meeting with city leaders in 2010, he was made aware of the lack of funding and other shortfalls the schools in his community were encountering and was inspired to give back. With the School Superintendent s blessing, he immediately set to organizing a two week gold buying event whereby the community would sell scrap gold, the proceeds of which were donated to benefit Fresno County Schools. The gold buying event was a huge success, raising $38, for over 250 Fresno County schools, and receiving the support of San Diego Charger Lorenzo Neal and the Fresno Mayor. The schools that received the donations were hand picked by the Fresno Coin Gallery Jewelry & Loan customers. I ve had so very many customers and people around town tell me that they really care for what we ve done, explained Stephen. I hope to inspire to other businesses that are doing well to step up and do something for their community as well. Following the event, the City of Fresno and Mayor Ashley Swearingen recognized the efforts and proclaimed April 22, 2010 as Fresno Coin Gallery Day. This year, Stephen decided to go even bigger. He extended the gold buying event to three weeks, and Larry Powell, Superintendent of Fresno County Schools, and Former Fresno Mayor Alan Autry starred in a series of television commercials to promote the event. This year, to the astonishment of the community and all involved, they were able to present $102,250 to the Fresno County Office of Education. More Than Just a Smiling Face Art Artinian can remember a time when, in the infancy of his business, there were fewer resources available for community giving. Today, he s built up Pacoima Pawn Shop and Diamond Jim s from humble beginnings to two prospering enterprises. His success has allowed him to fuel efforts to actively support his community more, including contributions to the local fire and police departments. He holds two particular causes very near and dear to his heart. As an Armenian American, Art takes time during the holidays to raise significant funds for a local Armenian family in need. I m finally in the position to give more and more back to the community, he said, and it s a great feeling to know that we re helping transform so many families lives. In addition, he is an avid supporter and promoter of Smile Train, a charitable organization hailed by the NY Times as...one of the most productive charities - dollar for deed - in the world. Smile Train raises funds to provide free surgical procedures to children born with facial clefts and cleft palates. These children cannot eat or speak properly and often aren t even allowed to attend school or get a job. Art adds Their clefts usually go untreated because they are poor and too poor to pay for a simple surgery that has been around for decades. We are very happy to be able to be part of a solution for these children over the years. Art s continues to contribute financially and raise awareness for the group. Smile Train has provided over 600,000 surgeries in the last 12 years. Father and Son Give Back Stan Lukowitz II and Stan Lukowitz III are obviously at tight knit father and son team. The are the men behind Capital City Loan & Jewelry in Sacramento. The Lukowitzs are firm believers in giving back to their communities. We feel that it is important to build a network of trust as well as to let our neighbors know that Capital City Loan & Jewelry is a strong and involved business venture in Sacramento Mr. Lukowitz III notes. Among the several groups that Stan supports are the Sacramento County Deputy Sheriff s Association including their Run for Fallen Officers, the local Breast Cancer Awareness events, and Capital City Loan is the title sponsor for the Golden Empire Council Annual Gold Tournament. Stan Lukowitz III follows in the footsteps of his father, a respected community member and philanthropist. Stan proudly recounts the story of his father s childhood as a happy one. Stan explains but it was clouded by the early passing of his father and a struggling mother. Although my dad s life was a daily battle, he was fortunate when a local pawnbroker took him under his wing and taught him the ins and outs of the pawn business. He also found refuge and comfort in his local Boy Scouts group. It was the best time of his life. Stan explained, They never took a penny from his family. It was a turning point in his life. Stan Lukowitz II began working as a pawnbroker in 1964, and as his pawn shop became increasingly successful, he never forgot his roots. He always remembered what the Boys Scouts had done for him, and he always supports them as much as possible. Both of his sons, Stan and his brother, later joined the business. Today, as a tribute to his father, the Lukowitzs continue to dedicate significant finances and support to the Boy Scouts of America. Capital City Loan has seven locations, and giving back to the community is a top priority for his business. For more information about the California Pawnbrokers Association, please visit: Summer

11 Public Relations Committee Report California Pawnbrokers Association (CAPA) Utilizes Public Relations and New Media to Gain Influence and Extend Reach CAPA rides the digital wave with innovative new online communications and advocacy campaign focussing on enhancing the CAPA image, authority and online presence. CAPA Public Relations Committee Today we cannot imagine a day when the internet and new media does not impact our lives. Traditional journalism and print publications have migrated to the online environment, turning traditional PR relationships and strategies upside down. The California Pawnbrokers Association understands the importance of using New Media and Public Relations to enhance the communications, and government relations agenda of the association. Since rebranding as the California Pawnbrokers Association in February, CAPA has introduced an innovative campaign that combines traditional public relations techniques with the interactivity and immediacy of new and social media. Despite the fact that more than 1/3 of the US population uses Facebook, 3 billion people worldwide utilize mobile technology to access the internet, and major corporations are funneling tens of millions of advertising dollars traditionally earmarked for conventional marketing campaigns into new media, most associations have yet to realize the enormous potential of social and new media as an advocacy and public relations instrument. CAPA has launched it s new Facebook page, which can be accessed by visiting CaliforniaPawnbrokers.org. The new page allows CAPA to communicate with interested parties and it s membership through the prolific social media platform. The Facebook page has been designed with a custom Welcome Page to immediately communicate CAPA s core messaging says Emmett Murphy of 3 CLiCk Media. Mr. Murphy, who is the Public Relations and New Media consultant for CAPA goes on to say The CAPA Facebook page is only one element that we have 22 California Pawnbrokers Association CAPA

12 Public Relations Committee Report developed for CAPA. However, we hope that the membership embraces the page. We eventually look to find a sponsor for the page, who may offer some type of financial incentive for a Like. In the end, it s all about developing an audience for the association. Facebook peaked in 2011 with over 700 million users. And it s not just for kids any longer. Facebook users aged 55+ increased 922.7% in 2009, totaling over 10 million users and the 35+ demographic now represents more than 30 percent of the entire user base. An interesting Nielsen report issued on February 18th, 2010 listed Facebook with the highest per day usage at 7 hours per month. This is more than the combined usage of Google, Yahoo, Youtube, Bing, Wikipedia, and Amazon put together. The internet has spawned online newspapers, Wikis, iphone Apps, Google, Focus, LinkedIn, blogs and the social media mix of Facebook, YouTube and Twitter. These platforms can be one of the first sources serious journalists and others will look for confirmation on what is news today. Google, Bing and Yahoo are the portals for finding the CAPA messaging, website and issue advocacy. Social media is an essential part of the association s core communications strategy. These platforms are extremely flexible and robust. The new CAPA website, Facebook and Twitter pages: Provide transparency Allow CAPA to receive immediate feedback from membership Online marketing tool Provides online presence for CAPA Broadcasts association news Connects members to one another Engages members in association activities Most importantly, these social media tools can be harnessed to drive membership. By centralizing the membership around social networks, CAPA can build a strong online community, one that interacts and shares with others. This online community is a key incentive for potential members. On the PR front, CAPA has conducted weekly conference calls regarding the PR effort, monitored all media communications, and focused on ongoing development and distribution of CAPA articles and messaging. Jordan Tabach-Banks who heads up the Public Relations Chair for CAPA noted We have developed a great deal of authoritative content for distribution to journalists and digital newswires, as well as on the new website, CaliforniaPawnbrokers.org, which is designed as a go-to resource for journalists, law enforcement, and government officials. The PR campaign has been exhaustive and has already received thousands of placements, including the San Francisco Chronicle and the Capitol Morning Report that is distributed to legislators and government relations insiders in Sacramento, CA. Jordan went on to say that All of these elements combined drives the media, community, law enforcement, governmental and journalistic support for the new California Pawnbrokers Association. We intend to deliver a stronger, more aggressive message protecting our industry and the people it serves with new media as a main platform. For more information, please visit Summer

13 Public Relations Committee Report Pawn PR 101 Refresher The Only Bad PR is PR You Don t Control. CAPA Public Relations Director, Emmett Murphy The pawn industry is enjoying a significantly improved image and renewed public interest. As hit reality shows like Pawn Stars and Pawn Queens continue to spark audience imagination and fuel curiosity about pawn stores, we at the California Pawnbrokers Association and our members are being approached by journalists, reporters, and researchers. They often seek information about how pawn loans work, customer demographics, or competitive gold pricing. If you are approached by a journalist interested in an interview, please feel free to contact CAPA and request a consultation with Emmett Murphy, CAPA Public Relations consultant. This is free, quick and will help prepare you for the interview and orient you to any potential negative issues or emerging news stories. Lately, we ve been receiving the same question from reporters: What s the most unusual item a customer has pawned? Reporters realize that the items displayed on shows like Pawn Stars have captivated American viewers, and they are hoping to capitalize on that trend by writing about unusual items in their articles. In order to successfully maintain and enhance the positive upswing in the industry s image, CAPA members should observe the following points when giving interviews: Please DO NOT reference any human body part, product or related attachment, such as teeth, dentures, prosthetic limbs, human remains, false hair, or cremation urns as unusual items against which you ve provided a loan. This type of imagery negatively impacts the general public s view of your industry. From a reporters point of view, this kind of subject matter is perfect for sensational headlines that generate readership and WILL be used in an article, to the detriment of your business and the image of the industry. DO have an interesting answer already prepared for the question: What s the most unusual item a customer has pawned? Be sure to think of a few items that, while not as shocking or bizarre as others, have interesting stories attached to them. Perhaps something that you received helped someone in need. From the public s standpoint, interesting items may be high-end or unusual jewelry, antiques, important documents, collectibles, CAPA MEMBERS GET FREE LEGAL ADVICE One of the many valuable benefits of being a member of CAPA is having access to FREE legal advice from one of the state s most knowledgeable pawn operations attorneys. - Robert Verhoeff, CAPA Past President Have an issue that you'd like addressed in the newsletter? Just let us know! The Law Offices of Jon Webster offers CAPA members 30-minutes of consultation monthly a $1,200 value! Law Office of Jon Webster 1985 Bonifacio Street, Suite 102 Concord, CA Phone: Fax: jon@jwcounsel.com 24 California Pawnbrokers Association CAPA

14 Capitol Report celebrity encounters, celebrity related items or gold coins with a history. What To Consider Before You Give an Interview: DO find out what kind of story a reporter is running, before you agree to an interview. Try to find out specifically what questions they will ask. DO NOT reference body parts or human remains in your interview. DO have a list of talking points prepared for your interview. For example, if you ll be talking about Gold Prices you may consider the following talking points: Pawn Shops have trained staff that can test your gold on site, so you don t have to mail your gold off to an unknown cash for gold company. Pawn Shops scales are regulated and tested by government agencies, so you know that you will receive a fair, accurate price for your gold. The price of gold has helped many industries, but it has provided even greater relief to American consumers, who now more than ever, are seeking solutions to the pitfalls created during the economic recession. Pawn Shops are regulated on a state, local and federal level. Pawn Shops serve their communities. Pawnbrokers strive to be valued and respected by their communities. If a reporter attempts to mislead you or back you into a corner with a subject you re not comfortable discussing, maneuver the conversation back to your original talking points. Watch the news, and you will notice that any good public speaker will only ever answer the questions they choose by STEER- ING THE DISCUSSION BACK TO THE TALKING POINTS. In most cases, the public is not even aware that the original question was never answered. When asked about Pawn loan interest rates please use the following talking point to convey a clear and consistent message: Pawn loan interest rate vary widely across the country and depend on many factors. California pawnbrokers comply with low interest rates which are regulated by state law. Pawn loans are short-term and small dollar safety-net loans. On average, a typical loan is less than $150 for 30 days. Pawn loans are non-recourse and have no negative credit effect to the borrower. Interestingly, over 85 percent of all pawn loans are repaid. Remember: The only bad PR is PR you don t control. Pawn Industry Facts Pawn businesses are heavily regulated and licensed by state and local governments Pawn loans are usually small, short-term loans as evidenced by the low national average loan amount of $120 and have no negative credit effect Pawn businesses are governed by all of the 13 major federal laws that apply to other entities designated as financial institutions Pawn loans keep borrowers out of a debt cycle, as opposed to other forms of non-bank lenders Pawn stores lend to anyone and use collateral to secure a loan, and never run a credit report Pawn transactions are routinely transmitted to local law enforcement, which dramatically decreases the likelihood that a thief would bring stolen merchandise to a pawn store With a Pawn loan, there is never an obligation on the part of the borrower to repay the loan, nor is there ever an adverse impact to one s credit rating in the event of a default Less than one-half of one percent of pawned items are reported as stolen Capitol Report I write this with 12 hours remaining until the constitutional deadline to pass a state budget. I am afraid the people of California at large are not being as well served Bill Duplissea as CAPA is on our project. In a little over an hour I will be in Senate Banking Committee to make sure our bill, AB 424 (Eng) is, in fact on consent. It will be heard on June 21, 2011 in Senate Judiciary, then on to the Senate Floor. Because we amended the contents of SB 217 (Vargas) into it, it must then go back to the Assembly for a concurrence vote on Senate amendments. Soon I will be meeting with Governor Brown s Legislative Secretary to get his approval. I will report on our progress. It is possible our two bills may both get to the Governor (as one bill AB 424) without any NO votes. Stay tuned. The macro picture here looks pretty much the same. Today s budget vote will essentially be a drill. The Democrats cannot vote for an all cuts budget, and the Republicans cannot vote for a budget with revenue enhancements. They may try a simple majority vote in order to get their paychecks as proscribed in last year s ballot proposition, but clearly, the necessary taxes must receive a super majority in both houses and that means it needs Republican votes. Summer

15 California Statewide Sales and Use Tax Rate to Decrease by 1% on July 1, 2011 Statewide Base Tax Rate Decreases from 8.25% to 7.25% E ffective For More Information July 1, 2011, the one percent sales and use tax rate increase that was approved with the state budget and effective April 1, 2009, will expire lowering the statewide base tax rate from 8.25 percent to 7.25 percent. In areas where there are voter-approved district taxes, the total tax rate related to sales and purchases will be the statewide base tax rate of 7.25 percent plus the applicable district tax. (See the California Sales and Use Tax Rates by County and City or the table below.) For a current listing of the California City and County Sales and Use Tax Rates visit ( ca.gov/sutax/pam71.htm); See Publication 71, California City and County Sales and Use Tax Rates; View the entire Special Notice at the BOE s website; Call the Taxpayer Information Section at (800) (TTY: 711) Please note, if legislative action occurs which results in an extension of the 8.25% statewide base tax rate, updated tax rate information will be immediately available on the California City and County Sales and Use Tax Rates page of the BOE s website. ( California Sales and Use Tax Rates by County and City Effective July 1, 2011 (includes state, county, local, and district taxes) ALAMEDA CO. 8.75% City of San Leandro 9.00% City of Union City 9.25% ALPINE CO. 7.25% AMADOR CO. 7.75% BUTTE CO. 7.25% CALAVERAS CO. 7.25% COLUSA CO. 7.25% City of Williams 7.75% CONTRA COSTA CO. 8.25% City of Concord 8.75% City of El Cerrito 9.25% City of Pinole 8.75% City of Richmond 8.75% DEL NORTE CO. 7.25% EL DORADO CO. 7.25% City of Placerville 7.75% City of So. Lake Tahoe 7.75% FRESNO CO % City of Reedley 8.475% City of Sanger 8.725% City of Selma 8.475% GLENN CO. 7.25% HUMBOLDT CO. 7.25% City of Arcata 8.00% City of Eureka 8.00% City of Trinidad 8.00% IMPERIAL CO. 7.75% City of Calexico 8.25% INYO CO. 7.75% KERN CO. 7.25% City of Arvin 8.25% City of Delano 8.25% KINGS CO. 7.25% LAKE CO. 7.25% City of Clearlake 7.75% City of Lakeport 7.75% LASSEN CO. 7.25% LOS ANGELES CO. 8.75% City of Avalon 9.25% City of El Monte 9.25% City of Inglewood 9.25% Pico Rivera 9.75% Santa Monica 9.25% South El Monte 9.25% City of South Gate 9.75% MADERA CO. 7.75% MARIN CO. 8.00% City of Novato 8.50% City of San Rafael 8.50% MARIPOSA CO. 7.75% MENDOCINO CO. 7.25% City of Fort Bragg 7.75% City of Point Arena 7.75% City of Ukiah 7.75% City of Willits 7.75% MERCED CO. 7.25% City of Gustine 7.75% City of Los Banos 7.75% City of Merced 7.75% MODOC CO. 7.25% MONO CO. 7.25% Mammoth Lakes 7.75% MONTEREY CO. 7.25% City of Del Rey Oaks 8.25% City of Marina 8.25% City of Pacific Grove 8.25% City of Salinas 7.75% City of Sand City 7.75% City of Seaside 8.25% NAPA CO. 7.75% NEVADA CO % City of Nevada City 7.875% Town of Truckee 7.875% ORANGE CO. 7.75% City of La Habra 8.25% PLACER CO. 7.25% PLUMAS CO. 7.25% RIVERSIDE CO. 7.75% City of Cathedral City 8.75% SACRAMENTO CO. 7.75% City of Galt 8.25% SAN BENITO CO. 7.25% City of Hollister 8.25% City of San Juan Bautista 8.00% SAN BERNARDINO CO. 7.75% City of Montclair 8.00% City of San Bernardino 8.00% SAN DIEGO CO. 7.75% City of El Cajon 8.75% City of La Mesa 8.50% City of National City 8.75% City of Vista 8.25% SAN FRANCISCO CO. 8.50% SAN JOAQUIN CO. 7.75% City of Manteca 8.25% City of Stockton 8.00% City of Tracy 8.25% SAN LUIS OBISPO CO. 7.25% City of Arroyo Grande 7.75% City of Grover Beach 7.75% City of Morro Bay 7.75% City of Pismo Beach 7.75% City of San Luis Obispo 7.75% SAN MATEO CO. 8.25% City of San Mateo 8.50% SANTA BARBARA CO. 7.75% SANTA CLARA CO. 8.25% City of Campbell 8.50% SANTA CRUZ CO. 8.00% City of Capitola 8.25% City of Santa Cruz 8.50% City of Watsonville 8.25% SHASTA CO. 7.25% SIERRA CO. 7.25% SISKIYOU CO. 7.25% SOLANO CO % SONOMA CO. 8.00% City of Cotati 8.50% City of Rohnert Park 8.50% City of Santa Rosa 8.50% City of Sebastopol 8.25% STANISLAUS CO % City of Ceres 7.875% SUTTER CO. 7.25% TEHAMA CO. 7.25% TRINITY CO. 7.25% TULARE CO. 7.75% City of Dinuba 8.50% City of Farmersville 8.25% City of Porterville 8.25% City of Tulare 8.25% City of Visalia 8.00% TUOLUMNE CO. 7.25% City of Sonora 7.75% VENTURA CO. 7.25% City of Oxnard 7.75% City of Port Hueneme 7.75% YOLO CO. 7.25% City of Davis 7.75% City of West Sacramento 7.75% City of Woodland 8.00% YUBA CO. 7.25% City of Wheatland 7.75% 26 California Pawnbrokers Association CAPA

16 Diane Taylor speaks about Consumer Information Privacy The California Pawnbrokers Association requires all of its members to adhere to a strict Code of Ethics, as well as conform to local, state, and federal regulations. As an example, pawnbrokers are governed under the Gramm-Leach-Bliley Act, which requires financial institutions - companies that offer consumers financial products or services like loans, financial or investment advice, or insurance - to explain their information-sharing practices to their customers and to safeguard sensitive data. Taylor points out Every pawnmusbroker in the United States comply with two regulations promulgated by the Federal Trade Commis-mission (FTC) that focus on the privacy and security of information provided by consumers. The first of these rules is the Rule Concerning the Privacy of Customer Information ( Privacy Rule ), 16 C.F.R. Part 313, which went into full effect on July 1, This rule requires pawnbrokers and others who meet the definition of financial institution under the Gramm- Leach- Bliley Financial Services Modernization Act of 1999 (GLBA) to provide notices to their consumer cus- tomers about their privacy policies and to use and share information only in accordance with the policies they describe in those no- tices or in the exceptions provided in the rule. Pawnbrokers should be complying with this FTC rule already. The second rule, entitled Standards for Safeguarding Customer Information ( Safeguards Rule ), 16 C.F.R. Part 314, became effective on May 23, This rule requires that all GLBA financial institutions including their service providers who receive customer information from financial institutions have written policies and procedures demonstrating administrative, technical, and physical safeguards for customer information. ONE 28 California Pawnbrokers Association CAPA

17 Californians Cash In on Modern Day Gold Rush Got gold? California Pawnbrokers Association (CAPA) Offers Tips to Selling Scrap Gold CAPA Public Relations Director, Emmett Murphy With the price of gold soaring to new record highs, millions of Californians are flocking to gold buying establishments every day in the hopes of making quick cash for their scrap gold and unused jewelry. To meet the demand, cash for gold businesses are cropping up nationwide in unparalleled numbers. However, it s important for Americans to do business with a reputable company they can trust. There is a growing number of complaints against unregulated cash for gold businesses that don t pay the full value for the gold they receive, explains Diane Taylor, president of the California Pawnbrokers Association. There are several key things to keep in mind when selecting a regulated, trustworthy establishment that will pay a fair price for your scrap gold. For Americans looking to sell gold and other unused jewelry to a safe, dependable gold buying business, the California Pawnbrokers Association suggests sellers ask the following questions before handing over their valuable items to cash for gold businesses: 1. Does the buyer carry a second hand dealers license, which is required by state law for all businesses purchasing precious metals? 2. Does the buyer request a state issued photo ID, passport, Matrícula Consular, or other official government issued identification? 3. Are the scales on which the gold is weighed, tested and certified by the California Department of Food and Agriculture s County Office of Weights and Measures, so you can be sure to receive an accurate weight measurement for your gold? 4. Does the buyer report all items received to law enforcement on a regular basis to prevent the acquisition of stolen goods and help reduce theft crimes? 5. Is the buyer trained in metallurgy or gemology with expertise in assessing the quality of gold, silver and other precious metals and stones? Getting the most money for your gold is a top priority for sellers. CAPA member pawn shops are licensed and regulated on a local, state, and federal level, which included abiding by 13 federal laws, add Taylor. But many unregulated cash for gold businesses exist, and sellers need to exercise caution. Find a California Pawnbrokers Association member pawn shop near you by visiting: 30 California Pawnbrokers Association CAPA

18 CAPA 55 th Annual Convention and Exposition October 28-30, 2011 Summer

19 Annual Convention & Expo California Pawnbrokers Association 55 th Convention & Exposition Hotel Maya Queensway Drive Long Beach, CA th Annual Convention and Exposition at the Hotel Maya 700 Queensway Drive, Long Beach, CA Hotel rate is $159 and you must make reservations by September 23, Rooms are going fast so don t put off your reservation. To register call the resort directly at and tell them you re with the California Pawnbrokers Association! A Long Beach waterfront hotel of distinction Hotel Maya a Doubletree hotel on the scenic downtown Long Beach waterfront offers full-service, upscale California resort hotel accommodations fusing Latin American and Southern California styles. They are minutes from Long Beach Convention Center, the Pike at Rainbow Harbour dining and entertainment complex and all major freeways. The waterfront hotel is located on the shuttle line to downtown Long Beach and is only 30 minutes from LAX, as well as convenient to Orange County, Long Beach, Burbank and Ontario airports. With views of the ocean, river and Long Beach Pier Reflecting the romantic, eclectic and vibrant lifestyle of Long Beach, California, the freshly renovated hotel features spacious guest rooms and suites with stunning views. Enjoy a long list of guest room details like private balconies with lovely bay or garden views, pampering bath amenities, plush bedding, 37-inch HDTVs, ergonomic chairs and workstations and complimentary wireless internet access. In addition, guests have access to all hotel amenities such as: Tropical, heated outdoor swimming pool and whirlpool Floating cabanas and fire pits Well-equipped fitness center In room dining, snack & beverage service Pet-friendly accommodations Showcasing superlative onsite dining From lobby to guest rooms, pool to garden, the waterfront hotel in Long Beach offers an exotic experience, which carries over to our beautiful Fuego Restaurant. Enjoy meticulously prepared dishes inspired by coastal Mexican and Latin American cuisines with outdoor, indoor and bar seating. Fuego is open for breakfast, lunch and dinner daily. At the Hotel Maya, guests are at the epicenter of Long Beach attractions and oceanfront fun. Board the historic Queen Mary or spend hours at the fascinating Aquarium of the Pacific. Tour Catalina Island or take a scenic drive along the Pacific Coast Highway. Explore dozens of shopping and dining destinations, Long Beach s extensive cultural offerings or the colorful East Village Arts District. During this year s events you ll find: Choose from either the third annual deep-sea fishing expedition or a trip around to area pawn shops yes it s a pawn tour! An exhibit hall bursting with vendors eager to make you the best deal including special diamond and gem sessions. Seminars that speak to your business, addressing issues that directly affect you including hands-on training for you and your employees. Just some of the topics will include: Gold buying; Social media that works; Taking advantage of press coverage; Police holds, seizures and your rights; Identifying synthetic diamonds and simulants; Avoiding crimes against pawnbrokers; and much more! A Welcome Reception featuring wonderful food and surprise guests. The Saturday night Queen Mary spectacular And much, much more! 32 California Pawnbrokers Association CAPA

20 Schedule and Educational Topics (Subject to Change) Annual Convention & Expo Thursday October 27 9 AM - 3 PM Board of Directors Meeting Friday October 28 8:30 AM - 4 PM Deep Sea Fishing or Pawn Shop Tour (Optional Events; Choose One) 5:30-7 PM Welcome Reception Saturday October 29 8:30-10:30 AM Breakfast/Exhibit Hall GRAND OPENING 10:30-11:30 AM Concurrent Educational Seminars 11:30 AM - 1:30 PM Exhibit Hall with Buffet Lunch 1:30-2:30 PM Concurrent Educational Seminars 2:30-3 PM Coffee/Dessert Break 3-4 PM Concurrent Educational Seminars 4-6 PM Exhibit Hall 6-7 PM Queen Mary Cocktail Party 7 PM Night on the Queen Mary Sunday October :30 AM Continental Breakfast with Vendors 9:30-10:30 AM Concurrent Educational Seminars 10:30 AM - NOON Brunch and Members Meeting NOON - 2 PM Exhibit Hall Open 2-3:15 PM Concurrent Educational Seminars 3:30-4:30 PM Concurrent Educational Seminars Friday Optional Events (choose one): CAPA s Third Annual Deep-Sea Fishing Adventure FRIDAY, OCTOBER 28, Sportfishing CAPA has chartered another private group deep sea trip. In addition to a great day of fishing off the Southern California coast, a galley lunch will be provided. Transportation to and from the hotel, fishing license and gear supplied so all you have to do is show up! Space is limited so get your registration in early. Pawn Shop Tour FRIDAY, OCTOBER 28, Tour area shops with your guide, Sam Shocket. Several area shops will be welcoming the group to reveal operational, esthetic and other innovative ideas. Lunch and transportation to and from the hotel will be provided. Space is limited so get your registration in early. Summer

21 California Pawnbrokers Association 55 th Convention & Exposition October 28 30, 2011 Hotel Maya 700 Queensway Drive Long Beach, CA EARLY REGISTRATION PRICING (register before August 1, 2011) Full Convention (Includes all events except Optional Friday Special Events) Attendee member $365 $ Attendee nonmember $495 $ Employee/Guest (1-2) $335 each # persons = $ Employee/ Guest (3-5) $310 each # persons = $ OPTIONAL FRIDAY SPECIAL EVENTS (Choose one): Deep Sea Fishing or Pawn Shop Tour (Both include transportation and lunch) Attendee member $125 $ Attendee nonmember $150 $ Employee/Guest $105 # persons = $ Not able to attend the full meeting or need guest tickets? Consider these options: Saturday Only (Breakfast and lunch included; Does not include Saturday Banquet Gala) Attendee member $165 $ Attendee nonmember $190 $ Employee/Guest $145 # persons = $ Sunday Only (Brunch included) Attendee member $140 $ Attendee nonmember $170 $ Employee/Guest $125 # persons = $ Individual Tickets Welcome Reception $45 # persons = $ Banquet Gala on Queen Mary $125 # persons = $ Sunday Brunch $75 # persons = $ One-day Exhibit Hall Only (Includes meals provided during Exhibit hours) Attendee member $115 # persons = $ Attendee nonmember $155 # persons = $ TOTALS Early registration discount deadline August 1, 2011 $ TOTAL DUE $ BADGES Attendee Name Attendee Name Attendee Name Attendee Name Member Store/Company Contact Address City State Zip Phone Fax Visa Mastercard American Express Check/Money Order Credit Card # Expriation Date Security Code Amount Charged $ Name on Card Signature Card Billing Address and Zip Mail, Fax or completed registration form with payment to: California Pawnbrokers Association PO Box 1826 Valley Springs, CA Fax: kandosca@caltel.com Questions? Call Kim at Cancellations: No refunds will be given after October 1, Refunds requested on or before October 1, must be submitted in writing to CAPA and a $35 processing fee per registration will be assessed for each cancellation. 34 California Pawnbrokers Association CAPA

22 PO Box 1826 Valley Springs, CA We re the Golden Retrievers of the Industry Send Us Your Scrap Because You ll Love What We Give You Back! Check out our website and see what folks all over the country have been saying about us for years