Agency for Public Intangibles of France
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1 Agency for Public Intangibles of France
2 LEVY - JOUYET REPORT True wealth today is not concrete, it is abstract. It is not tangible, it is intangible. In today's world, intangibles are the key factor of success of developed economies.
3 Current situation: Public intangibles in France are substantially undervalued: - ¼582 million in intangible assets, compared to total assets of ¼253 billion Intangibles are ubiquitous: - We are often unaware of their existence - We are not always aware of their value - Sometimes a legal obligation brings this value to light - Existence of potentially substantial intangible assets
4 Names, marks and logos
5 (City of Lyon)
6 UNESCO
7 Unique sites
8 : photographs
9 : architecture
10 : public statistics and corporate records
11 Public archives
12 : patent filings
13 : software
14 - Museology - Teaching methods - Methodology: Carbon accounting (Bilan carbone) - Studies, impact studies
15 State licenses and permits - Broadcasting frequencies - Professional licenses - Concessions - France s CO 2 quotas pursuant to the Kyoto Protocol
16 At present, mixed results in France: Lack of awareness regarding management of marks, know-how, and goodwill - Unexploited sources of data - Narrow vision of brand management - Unasserted copyright in images - Well-known state-owned buildings used for private events at no charge -Etc.
17 At present, mixed results in France: There are however promising initiatives such as: - Louvre Abu-Dhabi: ¼400 million for the use of the name "Louvre"
18 Three strategic objectives: Optimize the impact of the management of intangible assets of the State economy Modernize public services and reduce the national debt by making better use of the value of intangible assets Protect the State and users from potential confusion or misappropriation of intangible assets
19 Sphere of action: all intangible assets of the State, public institutions, and local and regional subdivisions Basic principle: Guide and accompany the relevant public body without expropriating its prerogatives Cooperative approach with the administration Financial incentives Missions Communicate and coordinate Advise Create partnerships
20 Long-term actions to accompany all state actors: Increase awareness of state actors concerning intangible assets: - Existence - Value - Profitability Inventory of intangible assets: methodology, sphere of action, timetable Extranet and knowledge-management tools
21 Our Projects Debut in September 2007 Selected for their diversity and value as models
22 - INSEE Realizing value from databases and audiovisual assets - Documentation française - Ministry of Agriculture A few examples of current projects: Databases and audiovisual assets Historic, exceptional or unique sites Brands and knowhow Transverse projects
23 Realizing value from historical and unique sites - Ministry of Defense - Ministry of Foreign Affairs - Ministry of Justice Private events, cinema A few examples of current projects: Databases and audiovisual assets Historic, exceptional or unique sites Brands and knowhow Transverse projects
24 - Names of cities - Ministry of Culture Realizing value from brands and knowhow - University of Paris/Paris-Sorbonne - Saint-Cyr Qatar - Ministry of Foreign Affairs A few examples of current projects: Databases and audiovisual assets Historic, exceptional or unique sites Brands and knowhow Transverse projects
25 Transverse Projects - Management of state IP rights in procurement contracts - Advertising on state websites - Training and awareness-raising for administration A few examples of current projects: Databases and audiovisual assets Historic, exceptional or unique sites - Creation of a web portal France.fr Brands and knowhow Transverse projects
26 Agency for Public Intangibles of France
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