UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C SCHEDULE TO. (Rule 13e-4)

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1 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C SCHEDULE TO (Rule 13e-4) TENDER OFFER STATEMENT UNDER SECTION 14(d)(1) OR 13(e)(1) OF THE SECURITIES EXCHANGE ACT OF 1934 Fitbit, Inc. (Name of Subject Company (Issuer) and Name of Filing Person (Offeror)) Options to Purchase Class A Common Stock, par value $ per share Options to Purchase Class B Common Stock, par value $ per share (Title of Class of Securities) 33812L102 (CUSIP Number of Class A Common Stock Underlying Class of Securities) Andy Missan, Esq. Executive Vice President and General Counsel Fitbit, Inc. 405 Howard Street San Francisco, California (415) (Name, Address, and Telephone Number of Person Authorized to Receive Notices and Communications on Behalf of Filing Person) Copies to: Cynthia C. Hess, Esq. Jeffrey R. Vetter, Esq. Fenwick & West LLP 801 California Street Mountain View, California (650)

2 CALCULATION OF FILING FEE Transaction Valuation* Amount of Filing Fee* NotApplicable* NotApplicable* *Afilingfeeisnotrequiredinconnectionwiththisfilingasitrelatessolelytopreliminarycommunicationsmadebeforethecommencementofatenderoffer. CheckboxifanypartofthefeeisoffsetasprovidedbyRule0-11(a)(2)andidentifythefilingwithwhichtheoffsettingfeewas previouslypaid.identifythepreviousfilingbyregistrationstatementnumber,ortheformorscheduleandthedateofitsfiling. Amount Previously Paid: Notapplicable. Filing Party: Notapplicable. Form or Registration No.: Notapplicable. Date Filed: Notapplicable. x Checktheboxifthefilingrelatessolelytopreliminarycommunicationsmadebeforethecommencementofatenderoffer. Checktheappropriateboxesbelowtodesignateanytransactionstowhichthestatementrelates: third-partytenderoffersubjecttorule14d-1. xissuertenderoffersubjecttorule13e-4. going-privatetransactionsubjecttorule13e-3. amendmenttoschedule13dunderrule13d-2. Checkthefollowingboxifthefilingisafinalamendmentreportingtheresultsofthetenderoffer: Attachedare(i)theDefinitiveProxyStatementforthe2017AnnualMeetingofStockholdersofFitbit,Inc.( Fitbit orthe Company )tobeheldonmay25, 2017 (the Definitive Proxy Statement ), which contains a proposal submitted to the Company s stockholders to approve a proposed stock option exchange program( Program ),that,ifimplemented,wouldalloweligibleemployees,includingfitbit sexecutiveofficersotherthanitspresident,chiefexecutiveofficer, andchairman,chieftechnologyofficer,andchieffinancialofficer,toexchangeout-of-the-moneyor underwater optionstopurchasesharesoffitbit sclass AcommonstockorClassBcommonstockcurrentlyheldbysucheligibleemployeesforalessernumberofnewrestrictedstockunitsthatmaybesettledfor sharesoffitbit sclassacommonstockunderfitbit s2015equityincentiveplan;(ii)awrittencommunicationsentbythepresident,chiefexecutiveofficer, andchairmanoffitbittofitbitemployeesonapril13,2017regardingtheprogram;(iii)abullet-pointlistofbasicinformationabouttheprogram,whichwas attached to the written communication referred to in (ii) above; and (iv) a Proposed Stock Option Exchange Program Q&A made available to the Fitbit s employeesonapril13,2017.

3 The Program has not yet commenced. Fitbit will file a Tender Offer Statement on Schedule TO with the Securities and Exchange Commission ("SEC") upon the commencement of the Program. Eligible employees of Fitbit should read the Tender Offer Statement on Schedule TO and other related materials when those materials become available, because they will contain important information about the Program. In connection with the proposal to be voted on by Fitbit s stockholders with respect to the Program, Fitbit has filed a definitive proxy statement with the SEC. Fitbit stockholders are urged to read the definitive proxy statement before making any voting decision regarding the Program because it will contain important information about the proposal to be voted on by stockholders with respect to the Program. Fitbit stockholders and option holders will be able to obtain the written materials described above and other documents filed by Fitbit with the SEC free of charge from the SEC s website at In addition, stockholders and option holders may obtain free copies of the documents filed by Fitbit with the SEC by directing a written request to: Fitbit, Inc., 405 Howard Street, Suite 550, San Francisco, California 94105, Attention: Investor Relations.

4 Item 12. Exhibits Exhibit Number Description DefinitiveProxyStatementforthe2017AnnualMeetingofStockholders(filedwiththeSEConApril13,2017and incorporatedhereinbyreference) communicationsenttoemployeesofFitbit,Inc.onApril13, BasicInformationregardingtheproposedOptionExchangeProgram,datedApril13, ProposedStockOptionExchangeProgramQ&A,datedApril13,2017.

5 Exhibit from James Park Proposed Stock Option Exchange Program HiEveryone, Wehavebeenactivelyexploringwaystoaddressemployeestockoptiongrantsthatare underwater, meaningtheexercisepriceiscurrentlyhigherthanourshare price.werecognizestockoptiongrantsareimportantincentivesandwewanttoensureyouhavetheopportunitytorealizethesebenefitsinthewaytheywere intended. Wehavesubmittedastockholderproposaltoapproveavoluntarystockoptionexchangeprogramthatwouldalloweligibleemployeestoexchange,atatwofor oneratio, underwaterstockoptionsforrestrictedstockunits. Forexample, ifyoutender10,000sharessubjecttoaneligibleoption, youwillbegranted5,000 RSUs. Stockholderswillvoteontheexchangeprogramatourannualstockholders meetingonmay25 th,2017.untilstockholdersvoteontheprogramandadateisset tobegintheexchange,thereisnoactionneededbyyou.onceadateissettobegintheexchange,eligibleemployeeswillreceivedetailedinformationsoyouwill haveeverythingyouneedtomakeadecisionthat srightforyou.aftertheexchangebegins,youwillhave20businessdaystodecidewhethertoparticipate.inthe meantime,youcanreviewtheattachedinformationandfrequentlyaskedquestionsabouttheprogram.i llupdateyouagainfollowingourannualstockholders meetingonmay25th. Thankyouforallyourhardworkandeffort.Wehopetocontinuetoworktoensurethatyourvaluablecontributionstothecompanyarerecognizedandrewarded. James The option exchange described in this letter has not yet commenced. Fitbit, Inc., or Fitbit, will file a Tender Offer Statement on Schedule TO with the Securities and Exchange Commission, or SEC, upon the commencement of the option exchange. Eligible employees of Fitbit should read the Tender Offer Statement on Schedule TO and other related materials when those materials become available, because they will contain important information about the option exchange. In connection with the proposal to be voted on by Fitbit s stockholders with respect the option exchange discussed in this letter, Fitbit has filed a definitive proxy statement with the SEC. Fitbit stockholders are urged to read the definitive proxy statement before making any voting decision regarding the option exchange, because they will contain important information about the proposal to be voted on by stockholders referenced in this letter. Fitbit stockholders and option holders will be able to obtain the written materials described above and other documents filed by Fitbit with the SEC free of charge from the SEC s website at In addition, stockholders and option holders may obtain free copies of the documents filed by Fitbit with the SEC by directing a written request to: Fitbit, Inc., 405 Howard Street, Suite 550, San Francisco, California 94105, Attention: Investor Relations.

6 Exhibit 99.3 Proposed Stock Option Exchange Program Basic Information BasicInformation OptionexchangeprogramsaregovernedbySecuritiesandExchangeCommissionandNewYorkStockExchangeregulations.Detailsoftheproposedexchange programareoutlinedinourdefinitiveproxystatement,whichcanbefoundat[link]. Withstockholderapproval,weanticipatethattheexchangeprogramwillcommenceinJune2017. Onceadateissettobegintheexchange,eligibleemployeeswillreceivedetailedinformation.Sodon tworry-youwillbeprovidedwitheverythingyouneedto knowtomakeadecisionthat srightforyou.oncetheexchangebegins,youwillhave20businessdaystodecidewhethertoparticipate. Whichoptionsareeligibleforexchange?Onlythosestockoptionsthatareoutstandingandunexercisedasofimmediatelypriortoourcommencementofthe tenderoffer(the ExchangeOffer )andthatare underwater becausetheyhaveanexercisepricethatisgreaterthanthefairmarketvalueoftheclassa commonstockandclassbcommonstockontheexchangedate,whichiscurrentlyexpectedtobethefirstbusinessdateaftertheexpirationoftheexchange Offer. Isanyoneexcludedfromparticipating?OurPresident,ChiefExecutiveOfficer,andChairman,ChiefTechnologyOfficer,andChiefFinancialOfficer(James Park,EricFriedmanandBillZerella)-aswellasourboardmembers,arenotallowedtoparticipateintheexchangeprogram.Formeremployeeswhostillhold optionsalsoareexcluded. Eligibleemployeesparticipatinginthestockoptionexchangeprogramwillreceiveonenewrestrictedstockunit,orRSU,foreverytwosharessubjecttoa surrenderedstockoption. VestingoftheRSUswillbedeterminedbasedonthevestingofthestockoptionsexchanged.ThenewRSUswillgenerallyvestovertheremainingvesting periodofthesurrenderedstockoption(subjecttoaone-yearminimumvestingperiod),subjecttotheeligibleemployee scontinuedservicewithusoverthe remainingvestingperiod. OutsideoftheUnitedStates,anoptionexchangemaybesubjecttolocalregulationsthatwillresultindifferencesinhowtheexchangeisexecuted.Whenever possible,wewillfollowthesameapproachinallcountries.eligibleemployeesoutsidetheunitedstateswillreceiveinformationabouttheirlocalplanatthe appropriatetime. Ifyouhavequestions,please []. Key legal disclosure The option exchange described in this summary has not yet commenced. Fitbit, Inc., or Fitbit, will file a Tender Offer Statement on Schedule TO with the Securities and Exchange Commission, or SEC, upon the commencement of the option exchange. Eligible Employees of Fitbit should read the Tender Offer Statement on Schedule TO and other related materials when those materials become available, because they will contain important information about the option exchange. In connection with the proposal to be voted on by Fitbit s stockholders with respect to the option exchange discussed in this summary, Fitbit has filed a definitive proxy statement with the SEC. Fitbit stockholders are urged to read the definitive proxy statement before making any voting decision regarding the option exchange, because they will contain important information about the proposal to be voted on by stockholders referenced in this summary. 1

7 Fitbit stockholders and option holders will be able to obtain the written materials described above and other documents filed by Fitbit with the SEC free of charge from the SEC s website at In addition, stockholders and option holders may obtain free copies of the documents filed by Fitbit with the SEC by directing a written request to: Fitbit, Inc., 405 Howard Street, Suite 550, California 94105, Attention: Investor Relations. 2

8 Exhibit 99.4 Fitbit, Inc. Frequently Asked Questions About Proposed Stock Option Exchange Program What is the Proposed Stock Option Exchange Program? SinceourinitialpublicofferinginJune2015,ourstockpricehasfluctuatedsignificantly.Asaresult,someofouremployeeshold underwater stockoptions, withexercisepricesthatarehigherthanthecurrenttradingpriceofourclassacommonstock.theproposedstockoptionexchangeprogram(the Program )is designedtoalloweligibleemployeestoexchangesuchunderwateroptionsforalessernumberofrsus. How many RSUs will I receive if I exchange my eligible options? EligibleemployeesparticipatingintheProgramwillreceiveonenewRSUforeverytwosharessubjecttoasurrenderedeligibleoption.Forexample,ifyoutender 10,000sharessubjecttoaneligibleoption,youwillbegranted5,000RSUs. If I participate in the Program, what is the vesting on the new RSUs? VestingoftheRSUswillbedeterminedbasedonthevestingofthestockoptionsexchanged.ThenewRSUswillgenerallyvestovertheremainingvestingperiod ofthesurrenderedstockoption(subjecttoaone-yearminimumvestingperiod),subjecttotheeligibleemployee scontinuedservicewithusovertheremaining vestingperiod.forexample,ifyouroriginaloptiongranthada4yearvestingscheduleandyouhavevestedfortwoyears,thenewrsuwillhaveatwoyear vestingschedule. Why are we exchanging options for RSUs? ExchangingoptionsforRSUsisconsistentwithourcurrentcompensationapproachandwebelievethisexchangeprovidesthebestpotentialequitycompensation valueforemployeeswithunderwateroptions. Why has the company decided on these particular terms for the exchange? WebelievethatgivingouremployeestheopportunitytoexchangeunderwaterstockoptionsforalessernumberofRSUsisanimportantstepinretainingand motivatingemployees.thisprogramrecognizesthatunderwaterstockoptiongrantshavenotdeliveredthevaluetoemployeeswehopedatthetimetheywere granted.theoptionexchangewillgiveouremployeestheopportunitytodecidewhetheritmakessensetotradecertainoptionsandrealignportionsoftheirequity compensationwithcurrentmarketconditions. What is the expected timeline of the Program? WearecurrentlyseekingstockholderapprovalfortheProgram.WehavenotcommencedtheProgram,andwewillnotdosounlessourstockholdersapprovethis proposalatourannualstockholders meetingonmay25,2017. IfourstockholdersapprovetheProgram, wecurrentlyanticipatecommencingtheprograminjune2017.oncetheprogrambegins, eligibleemployeeswillbe givenatleast20u.s.businessdaystodecidewhethertoexchangeallorsomeoftheireligibleoptionsforrsus.the ExchangeDate iscurrentlyexpectedtobe thefirstbusinessdateaftertheexpirationofthe20u.s.businessdayperiod. NotethatthetimelinemaychangeasourboardofdirectorsandcompensationcommitteewillultimatelydeterminethefinaltermsandconditionsoftheProgram. Additionaldetailswillbeprovidedatalaterdate. 1

9 Who is eligible to participate in the Program? WeexpectthattheProgramgenerallywillbeopentoallU.S.employees,exceptourPresident,ChiefExecutiveOfficer,andChairman,ChiefTechnologyOfficer, andchieffinancialofficer(jamespark,ericfriedmanandbillzerella),andtoemployeeswhoarelocatedoutsideoftheunitedstates,wherepermittedbylocal law. Which options are eligible to exchange under the Program? Onlystockoptionsthatare(i)outstandingandunexercisedasofimmediatelypriortothecommencementoftheProgramand(ii)haveanexercisepricethatis greaterthanthefairmarketvalueofourclassacommonstockandclassbcommonstockontheexchangedatewillbeeligiblefortheprogram. IfyouhavetenderedstockoptionspursuanttotheProgramwhich,duetofluctuationsinthestockprice,arenotunderwaterontheExchangeDate,thesestock optionswillnotbeexchangedfornewrsusandyouwillcontinuetoholdthosestockoptions. Ifthestockoptionsyouholdare notunderwater immediately priortothecommencement oftheprogram, butmay beunderwater ontheexchangedate, you shouldconsiderwhetheryouwouldliketotendersuchstockoptionstopreserveyourabilitytoparticipateintheexchangeshouldthefairmarketvalueoftheclass AcommonstockandClassBcommonstockfallbelowtheexercisepriceofyourstockoptionsontheExchangeDate. Forexample,assume: wecommencedtheprogramonjune1,2017; thepriceofourclassacommonstockwas$5.00pershareonjune1,2017;and duringthe20businessdaysfollowingjune1,2017,thepriceofourclassacommonstockfellsuchthatitwas$4.25pershareontheexchangedate (assumedheretobejune30,2017). IfyouheldanoutstandingandunexercisedstockoptionforClassAcommonstockonJune1,2017thathadanexercisepriceof$4.52,youmayelecttotender yourstockoptionforexchangebeforetheendofthe20businessdayperiod,evenifyourstockoptionisnotunderwateronthedatethatyoutenderyourstock option. Inthisexample,yourtenderedstockoptionwouldbeexchangedontheExchangeDatebecausethefairmarketvalueontheexchangedate($4.25)islowerthan theexercisepriceofyourstockoption($4.52).conversely,ifthefairmarketvalueontheexchangedatewashigherthantheexercisepriceofyourpreviously tenderedstockoption,yourstockoptionwouldnotbeexchangedandyouwouldcontinuetoholdthatstockoption. Do I have to participate in the Program? No.ParticipationintheProgramwillbecompletelyvoluntary.IfyoudonotparticipateintheProgram,youreligibleoptionswillcontinuewiththesameexercise priceandotherwiseremainsubjecttotheirexistingterms. What should I do? Right now, there s nothing you need to do. The next step is stockholder approval of the proposed exchange at our annual stockholders meeting on May 25. Assumingstockholdersapprovetheoptionexchangeprogram, weanticipatecommencingtheprograminjune2017. Onceadateissettobegintheexchange, eligibleemployeeswillreceivedetailedinformation, providingyouwitheverythingyouneedtoknowtomakeadecisionthat sbestforyou. Ifyouhaveany questions,please []. 2

10 The option exchange described in this summary has not yet commenced. Fitbit, Inc., or Fitbit, will file a Tender Offer Statement on Schedule TO with the Securities and Exchange Commission, or SEC, upon the commencement of the option exchange. Eligible employees of Fitbit should read the Tender Offer Statement on Schedule TO and other related materials when those materials become available, because they will contain important information about the option exchange. In connection with the proposal to be voted on by Fitbit s stockholders with respect to the amendment of certain Fitbit equity incentive plans to permit the option exchange discussed in this summary, Fitbit has filed a definitive proxy statement with the SEC. Fitbit stockholders are urged to read the definitive proxy statement before making any voting decision regarding the option exchange, because they will contain important information about the proposal to be voted on by stockholders referenced in this summary. Fitbit stockholders and option holders will be able to obtain the written materials described above and other documents filed by Fitbit with the SEC free of charge from the SEC s website at In addition, stockholders and option holders may obtain free copies of the documents filed by Fitbit with the SEC by directing a written request to: Fitbit, Inc., 405 Howard Street, Suite 550, San Francisco, California 94105, Attention: Investor Relations. 3