European Market Overview
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1 European Market Overview March 2014 Shawn Shafer Research Program Manager thevisioncouncil.org
2 Vision Correction Usage Any Vision Correction Rx Eyeglasses Contact Lenses OTC Readers DE 76.0% 59.3% 4.8% 21.0% ES 75.9% 66.1% 6.9% 10.9% FR 79.0% 75.6% 5.4% 4.2% IT 75.7% 60.9% 6.2% 16.8% UK 75.7% 69.9% 6.8% 6.7% US 75.3% 63.7% 16.0% 12.1% Source: VisionWatch and VisionWatch Europe, March Sample size: 110,000 and 60,000 Adults respectively. The Vision Council 2013 Percent of Adults over 18 As of the 12 months ending March
3 Sunwear Usage Plano Sunglasses Rx Sunglasses Sunglass Clips DE 80.2% 14.0% 3.4% ES 85.7% 16.3% 3.7% FR 89.6% 26.0% 3.5% IT 85.5% 9.0% 5.7% UK 87.5% 17.2% 3.8% US 86.3% 11.2% 9.9% Percent of Adults over 18 As of the 12 months ending March 2014 Source: VisionWatch and VisionWatch Europe, March Sample size: 110,000 and 60,000 Adults respectively. The Vision Council
4 Purchase Frequency Renewal rate VisionWatch Europe Eyeglass Frames Contact Lens OTC Readers Plano Sunglasses DE ES FR IT UK US Average time between purchases, in years As of the 12 months ending March 2014 Source: VisionWatch and VisionWatch Europe, March Sample size: 110,000 and 60,000 Adults respectively. The Vision Council
5 Average Price Paid VisionWatch Europe Eyeglass Frames All Lenses Progressive Lenses Plano Sunglasses DE ES FR IT UK US In Euros (or equivalent), imputed by value ranges selected by respondents As of the 12 months ending March 2014 Source: VisionWatch and VisionWatch Europe, March Sample size: 110,000 and 60,000 Adults respectively. The Vision Council
6 Vision Correction and Exams DE ES FR IT UK US Uses any form of Vision Correction 76.0% 75.9% 79.0% 75.7% 75.7% 75.3% Prescription Eyeglasses 59.3% 66.1% 75.6% 60.9% 69.9% 63.7% Contact Lenses 4.8% 6.9% 5.4% 6.2% 6.8% 16.0% Reading Glasses (OTC) 21.0% 10.9% 4.2% 16.8% 6.7% 12.1% Prescription Sunglasses 14.0% 16.3% 26.0% 9.0% 17.2% 11.2% (Wears At All) Need Vision Correction but Don t Use 4.4% 5.4% 4.9% 5.0% 4.3% 5.3% Private Vision Insurance Coverage 9.9% 19.0% 64.7% 11.2% 9.2% 49.0% Eye Exam within Last 6 Months 24.1% 27.9% 22.3% 26.6% 26.7% 22.5% Ophthalmologist 72.4% 50.6% 85.4% 47.6% 13.5% 68.6% Independent Optical Store 10.5% 25.3% 2.7% 22.4% 20.5% Retail Optical Chain 14.1% 15.8% 4.8% 13.1% 58.8% 14.7% (Of Exam Patients) 6
7 Corrective Eyewear Frames VisionWatch Europe DE ES FR IT UK US Prescription Eyeglass Usage 59.3% 66.1% 75.6% 60.9% 69.9% 63.7% Purchased in Last 6 months (Of Respondents Using) 16.0% 18.6% 16.5% 20.3% 18.3% 21.0% Purchased Complete Eyeglass (Frame and Lens) 88.1% 85.0% 90.8% 76.8% 90.7% 90.0% Repurchase Cycle (years) Frames Market (Approximate tw elve month sales) Units Sold (Millions) 10.7 M Total Value ( or equivalent, millions) 1,018 M 596 1, ,281 6,650 Average Price Paid ( or equivalent) Channel Sales (by units) Independent Optical Store 29.5% 61.2% 20.9% 61.7% 23.5% 44.6% Ophthalmologist % 7.3% Retail Optical Chain 65.0% 34.9% 76.2% 30.4% 65.4% 27.3% 7
8 Corrective Lenses Lens Market (Approximate tw elve month sales) DE ES FR IT UK US Units Sold (Millions) 12.3 M Total Value ( or equivalent, millions) 2,357 M 1,137 2,970 1,470 1,776 8,383 Average Price Paid ( or equivalent) Single Vision Multifocal Progressive Lens Styles (by units) Single Vision 49.1% 54.7% 40.9% 63.3% 65.1% 51.1% Multifocal 8.8% 10.0% 5.1% 12.9% 19.9% 19.5% Progressive 42.1% 35.4% 54.0% 23.8% 15.0% 29.4% Lens Coatings (by units) Photochromic 9.9% 12.2% 11.8% 15.4% 13.0% 15.8% Anti-Reflective 65.7% 56.4% 61.0% 60.7% 41.3% 29.3% Sun Tinted / Polarized 8.7% 12.4% 9.9% 7.1% 7.4% 7.6% 8
9 Plano Sunwear DE ES FR IT UK US Plano Sunglass Usage 80.2% 85.7% 89.6% 85.5% 87.5% 86.3% Wears Premium Sunglasses (Costing over 50/ 50/$50) 25.4% 49.1% 30.7% 52.9% 26.0% 25.0% Plano Sunglass Market (Approximate tw elve month sales) Units Sold (Millions) 13.0 M Total Value ( or equivalent, millions) 548 M ,815 Average Price Paid ( or equivalent) Channel Sales (by units) Independent Optical Store 9.4% 25.6% 16.9% 28.5% 3.6% 1.2% Retail Optical Chain 17.7% 13.6% 22.8% 17.6% 8.7% 1.3% Department Store 9.8% 8.5% 6.6% 8.6% 20.0% 4.4% Sunglass Specialty Store 5.2% 9.7% 4.0% 8.9% 4.7% 12.0% Pharmacy / Drugstore 6.9% 3.0% 2.0% 1.7% 8.5% 9.2% Mass Merchandiser 2.1% 4.8% 9.5% 1.3% 4.5% 24.0% Sporting Goods Store 2.1% 3.4% 5.8% 3.5% 1.7% 2.7% 9
10 Readers and Contact Lenses VisionWatch Europe DE ES FR IT UK US Reading Glasses (OTC) Usage 21.0% 10.9% 4.2% 16.8% 6.7% 12.1% Approximate Units Purchased (Tw elve month sales, millions) 14.2 M Purchased in Last 6 months (Of Respondents Using) 41.6% 42.5% 38.0% 47.2% 50.0% 53.4% Repurchase Cycle (years) Contact Lenses Usage 4.8% 6.9% 5.4% 6.2% 6.8% 16.0% Approximate Purchasers (Six month sales, millions of people) 8.8 M Purchased in Last 6 months (Of Respondents Using) 71.7% 64.0% 64.7% 79.1% 73.0% 52.5% Repurchase Cycle (years) Contact Channel Sales (by people) Physical Retail Location 60.7% 92.3% 82.7% 93.7% 71.6% 71.7% Internet 35.3% 5.2% 14.7% 4.3% 18.0% 17.3% Telephone 1.0% 1.2% 1.6% 0.9% 2.4% 2.8% 10
11 Refractive Surgery DE ES FR IT UK US Had Refractive Surgery (At any time) 2.4% 3.1% 2.1% 2.2% 2.3% 4.1% LASIK / Laser 29.5% 48.2% 40.9% 33.8% 38.1% 33.4% Custom Lasik 4.5% 6.3% 3.2% 4.6% 4.9% 5.5% PRK (Photo Keratectomy) 1.9% 1.9% 2.9% 7.1% 3.5% 4.7% INTACTS (Corneal Rings) 2.2% 3.7% 9.8% 4.4% 5.2% 5.1% (Of Surgery Patients, based on their best recollection) Premium IOL (Intra Ocular) 11.7% 11.3% 4.4% 6.1% 4.3% 8.7% Had Surgery within Past Six Months 12.1% 5.9% 6.4% 7.6% 6.8% 5.1% Very Aware of Surgery Procedures 2.7% 5.6% 8.2% 5.5% 18.5% 24.8% (Of Non-Surgery Patients) 11
12 Demographic Comparisons by Country The following slides show key indicators by > Country total > Gender > Age categories (18-34, 35-44, 45-54, 55+) Differences from the total reflect a combination of many factors, including: > Increasing vision care needs with age > Elective purchasing decisions (frequency, style, price points) > Means based decisions (income, employment) These differences can be understood as significant in direction and magnitude 12
13 Germany (DE) Total Male Female Uses any form of Vision Correction 76.0% 76.0% 76.0% 52.1% 62.0% 82.8% 92.2% Prescription Eyeglasses 59.3% 59.1% 59.5% 44.0% 52.7% 59.5% 70.6% Contact Lenses 4.8% 3.4% 6.1% 8.7% 8.0% 3.9% 1.7% Reading Glasses (OTC) 21.0% 21.3% 20.6% 3.5% 8.4% 30.6% 31.7% Prescription Sunglasses 14.0% 13.1% 14.8% 8.7% 16.1% 15.1% 15.5% (Wears At All) Private Vision Insurance Coverage 9.9% 10.3% 9.6% 10.1% 10.7% 9.1% 9.9% Eye Exam within Last 6 Months 24.1% 25.3% 23.1% 23.7% 22.7% 23.7% 25.3% Eyeglass Repurchase Cycle (years) Frame Average Price Paid ( or equivalent) Lens Average Price Paid ( or equivalent) Progressive Lenses (percent of total units) 42.1% 44.0% 40.5% 6.3% 26.4% 40.7% 61.8% Contacts Repurchase Cycle (months) Readers Repurchase Cycle (months) Plano Sunglass Usage 80.2% 76.4% 83.6% 84.2% 84.8% 80.9% 75.5% Sunglass Average Price Paid ( or equivalent) Sunglass Repurchase Cycle (years)
14 Spain (ES) Total Male Female Uses any form of Vision Correction 75.9% 72.9% 78.7% 59.0% 62.2% 82.4% 91.8% Prescription Eyeglasses 66.1% 63.6% 68.4% 51.7% 56.4% 68.5% 80.2% Contact Lenses 6.9% 5.0% 8.6% 12.6% 8.4% 5.4% 2.9% Reading Glasses (OTC) 10.9% 10.5% 11.3% 3.3% 4.2% 17.2% 16.6% Prescription Sunglasses 16.3% 14.5% 17.9% 9.8% 16.2% 17.8% 19.9% (Wears At All) Private Vision Insurance Coverage 19.0% 18.6% 19.3% 16.1% 18.2% 17.5% 22.0% Eye Exam within Last 6 Months 27.9% 27.5% 28.3% 29.1% 27.6% 29.0% 26.7% Eyeglass Repurchase Cycle (years) Frame Average Price Paid ( or equivalent) Lens Average Price Paid ( or equivalent) Progressive Lenses (percent of total units) 35.4% 39.7% 32.2% 13.3% 25.4% 33.7% 48.3% Contacts Repurchase Cycle (months) Readers Repurchase Cycle (months) Plano Sunglass Usage 85.7% 83.0% 88.3% 88.2% 90.0% 89.6% 79.8% Sunglass Average Price Paid ( or equivalent) Sunglass Repurchase Cycle (years)
15 France (FR) Total Male Female Uses any form of Vision Correction 79.0% 76.6% 81.3% 58.0% 65.8% 87.4% 95.1% Prescription Eyeglasses 75.6% 72.9% 78.0% 53.2% 62.5% 83.2% 92.9% Contact Lenses 5.4% 3.7% 6.9% 9.2% 7.1% 4.7% 2.4% Reading Glasses (OTC) 4.2% 4.5% 3.8% 2.3% 2.3% 5.6% 5.6% Prescription Sunglasses 26.0% 22.3% 29.3% 18.2% 24.2% 26.7% 31.6% (Wears At All) Private Vision Insurance Coverage 64.7% 65.8% 63.7% 50.0% 64.8% 70.4% 71.5% Eye Exam within Last 6 Months 22.3% 22.6% 22.0% 22.2% 21.2% 23.6% 22.3% Eyeglass Repurchase Cycle (years) Frame Average Price Paid ( or equivalent) Lens Average Price Paid ( or equivalent) Progressive Lenses (percent of total units) 54.0% 53.5% 54.4% 6.4% 27.6% 65.9% 74.6% Contacts Repurchase Cycle (months) Readers Repurchase Cycle (months) Plano Sunglass Usage 89.6% 87.2% 91.8% 89.7% 93.8% 90.6% 87.2% Sunglass Average Price Paid ( or equivalent) Sunglass Repurchase Cycle (years)
16 Italy (IT) Total Male Female Uses any form of Vision Correction 75.7% 72.6% 78.5% 59.5% 62.1% 80.2% 89.1% Prescription Eyeglasses 60.9% 56.4% 65.0% 50.1% 53.8% 61.4% 69.9% Contact Lenses 6.2% 4.6% 7.7% 11.2% 8.2% 5.7% 2.9% Reading Glasses (OTC) 16.8% 17.4% 16.2% 6.1% 6.1% 22.2% 25.4% Prescription Sunglasses 9.0% 7.1% 10.7% 7.0% 11.0% 8.8% 9.1% (Wears At All) Private Vision Insurance Coverage 11.2% 13.4% 9.2% 11.7% 12.7% 13.6% 9.1% Eye Exam within Last 6 Months 26.6% 27.4% 25.9% 29.3% 25.9% 26.6% 25.6% Eyeglass Repurchase Cycle (years) Frame Average Price Paid ( or equivalent) Lens Average Price Paid ( or equivalent) Progressive Lenses (percent of total units) 23.8% 26.6% 21.8% 6.6% 17.0% 19.3% 34.8% Contacts Repurchase Cycle (months) Readers Repurchase Cycle (months) Plano Sunglass Usage 85.5% 83.3% 87.5% 89.4% 90.9% 89.0% 79.2% Sunglass Average Price Paid ( or equivalent) Sunglass Repurchase Cycle (years)
17 United Kingdom (UK) Total Male Female Uses any form of Vision Correction 75.7% 75.8% 75.7% 55.0% 62.0% 82.7% 93.0% Prescription Eyeglasses 69.9% 69.2% 70.6% 50.5% 57.5% 75.0% 86.6% Contact Lenses 6.8% 5.1% 8.5% 10.4% 9.8% 6.2% 3.3% Reading Glasses (OTC) 6.7% 7.6% 5.8% 1.9% 2.7% 9.7% 10.3% Prescription Sunglasses 17.2% 16.1% 18.2% 10.6% 16.3% 17.6% 21.8% (Wears At All) Private Vision Insurance Coverage 9.2% 10.9% 7.6% 11.5% 10.9% 9.2% 6.8% Eye Exam within Last 6 Months 26.7% 26.3% 27.1% 27.9% 25.3% 26.0% 27.0% Eyeglass Repurchase Cycle (years) Frame Average Price Paid ( or equivalent) Lens Average Price Paid ( or equivalent) Progressive Lenses (percent of total units) 15.0% 16.8% 13.5% 1.2% 4.4% 16.3% 23.1% Contacts Repurchase Cycle (months) Readers Repurchase Cycle (months) Plano Sunglass Usage 87.5% 85.0% 89.8% 87.4% 89.7% 89.2% 85.6% Sunglass Average Price Paid ( or equivalent) Sunglass Repurchase Cycle (years)
18 Purchasing Trends by Country The following slides show the evolution of consumer reported purchasing activity over the past 15 months by quarter All measures have been indexed with 2013 Q1 = 100 Change from that point can be understood as a combination of: > Seasonal effects > Overall market shifts VisionWatch Europe Differences in these patterns between countries can be observed and understood as being directionally significant EU-5 combines the five countries, weighted by population, to reflect an overall market view 18
19 Germany (DE) 2013 Q Q Q Q Q1 Eye Exam within Last 6 Months Purchased Frame or Lens in Last 6 Months Purchased Contact Lens in Last 6 Months Purchased Readers in Last 6 Months Purchased Sunglasses in Last 6 Months
20 Spain (ES) 2013 Q Q Q Q Q1 Eye Exam within Last 6 Months Purchased Frame or Lens in Last 6 Months Purchased Contact Lens in Last 6 Months Purchased Readers in Last 6 Months Purchased Sunglasses in Last 6 Months
21 France (FR) 2013 Q Q Q Q Q1 Eye Exam within Last 6 Months Purchased Frame or Lens in Last 6 Months Purchased Contact Lens in Last 6 Months Purchased Readers in Last 6 Months Purchased Sunglasses in Last 6 Months
22 Italy (IT) 2013 Q Q Q Q Q1 Eye Exam within Last 6 Months Purchased Frame or Lens in Last 6 Months Purchased Contact Lens in Last 6 Months Purchased Readers in Last 6 Months Purchased Sunglasses in Last 6 Months
23 United Kingdom (UK) 2013 Q Q Q Q Q1 Eye Exam within Last 6 Months Purchased Frame or Lens in Last 6 Months Purchased Contact Lens in Last 6 Months Purchased Readers in Last 6 Months Purchased Sunglasses in Last 6 Months
24 EU-5 (DE, ES, FR, IT, UK) 2013 Q Q Q Q Q1 Eye Exam within Last 6 Months Purchased Frame or Lens in Last 6 Months Purchased Contact Lens in Last 6 Months Purchased Readers in Last 6 Months Purchased Sunglasses in Last 6 Months
25 Notes and Methodology Data in this presentation is subject to periodic revision as proper baselines for market sizing are established; continued feedback in this area is very helpful VisionWatch Europe started in October 2012 to collect and report information on the vision care industry for Germany, Spain, France, Italy, and the United Kingdom Responses from 1,000 adults in each of the five countries are collected each month (for a total of 5,000 responses) The incoming samples is structured to represent the adult population by gender and age Responses have also been found to be representative of the population by country region and urban areas The survey instrument was translated from English with the assistance of industry and in-country experts After initial data review and implementation of translation revisions, VisionWatch Europe fully launched in January 2013 Responses are reviewed for accuracy, weighted by personal demographics and other characteristics before being aggregated to the totals reported Euro equivalencies are based on the average exchange rates during the reported period Quarterly updates are freely available to members of The Vision Council and partnering industry associations Information contained within this may not be republished in any form without written consent from The Vision Council For more information, please contact Shawn Shafer, sshafer@thevisioncouncil.org or
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