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panelteam was established to provide buyers of European online quantitative research services with access to best-of-breed research agencies offering specialist, local expertise in 15 territories and

2 panelteam was established to provide buyers of European online quantitative research services with access to best-of-breed research agencies offering specialist, local expertise in 15 territories and providing access to more than 1.3 million panellists. panelteam has offices in the UK, Germany, the Netherlands, Italy, Scandinavia and a team of over 50 highly qualified research professionals serving over 400 clients and more than 1,500 projects each year. panelteam is driven by highly motivated and passionate researchers delivering robust and actionable insights to clients through the intelligent execution of all stages of the research process. Our collective expertise and experience covers the following areas of online research: Opinion polls Concept testing Customer satisfaction measurement Brand perception testing Advertising awareness Website evaluation Product tests Competitor analysis Pricing tests Market share evaluation

All panelteam partners work in accordance with the highest quality standards, are members of ESOMAR and comply with the ICC / ESOMAR code of conduct for market research.

3 All panelteam partners work in accordance with the highest quality standards, are members of ESOMAR and comply with the ICC / ESOMAR code of conduct for market research. To ensure the highest level of data quality for our clients, our quality management systems focus on the following key areas: Multi-source recruitment system Proprietary panels Guaranteed response rates Extensive panel management program Incentivized according to local culture panelteam currently covers 15 territories and provides access to more than 1.4 million respondents, all recruited and managed in compliance with international market research standards. A summary of key demographics for each territory is provided in this panel book, however more than 300 additional fields across categories such as; automotive, health, media repertoire, retail, sports etc., are available (more in some territories) to assist with servicing simple or more complex profiling requirements. Markets Germany France United Kingdom Italy Spain Switzerland Austria Poland Russia Belgium Netherlands Finland Sweden Norway Denmark Total Total

UK Total: 165,194 Male 63,599 38.5% Female 101,594 61.5% TOTAL 165,194 100.0% 16 24 50,947 30.8% 25 34 48,361 29.3% 35 44 32,309 19.6% 45 54 18,953 11.5% 55 64 10,966 6.6% 65+ 3,658 2.

4 UK Total: 165,194 Male 63, % Female 101, % TOTAL 165, % , % , % , % , % , % 65+ 3, % TOTAL 165, % Married 36, % Single 47, % Living with partner 23, % Separated % Divorced 4, % Widowed % Unknown 51, % TOTAL 165, % Under 10,000 8, % 10,001-19,999 15, % 20,000-29,999 16, % 30,000-39,999 14, % 40,000-49,999 10, % 50,000-59,999 7, % 60,000 or over 7, % Unknown 84, % TOTAL 165, % Full-time 50, % Part-time 48, % Self employed 32, % Retired 18, % Unemployed 10, % Other/unknown 3, % TOTAL 165, % Advertising and PR % Charity 1, % Commerce % Construction % Cultural % Education 9, % Engineering 3, % Environmental % Fashion and textile % Financial and Accounting 1, % Government 5, % Health 7, % Hospitality 4, % Information technology 3, % Legal services 1, % Manufacturing 3, % Market research % Media 1, % Oil gas and petroleum 1, % Other 15, % Publishing % Retail 11, % Science % Social care 2, % Sport and leisure 1, % Tourism 1, % Transport 3, % Voluntary % Unknown 76, % TOTAL 165, %

Germany Total: 184,364 Male 88,863 48.2% Female 95,501 51.8% TOTAL 184,364 100.0% 16 24 25,258 13.7% 25 34 55,494 30.1% 35 44 47,566 25.8% 45 54 33,186 18.0% 55 64 16,593 9.0% 65+ 6,453 3.

5 Germany Total: 184,364 Male 88, % Female 95, % TOTAL 184, % , % , % , % , % , % 65+ 6, % TOTAL 184, % Married 62, % Single 50, % Living with partner 40, % Living apart/divorced/widowed 30, % TOTAL 184, % Less than , % to , % to , % to , % or more 6, % Unknown 23, % TOTAL 184, % Full-time/self-employed 110, % Part-time 33, % Retired 10, % Student 18, % Unemployed 29, % TOTAL 184, % Advertising 1, % Production/manufacturing 11, % Architecture % Market research 4, % Construction/engineering 2, % Media 3, % Education 2, % Non-profit organization 2, % Technical operations 1, % Human resources/recruiting 2, % Financial sector/banks 3, % Municipal/governmental 8, % Retail 10, % Health/medical 18, % Service sector 6, % Information technology 2, % Telecommunication 2, % Insurance 3, % Wholesale 1, % Legal services 19, % Others 4, % Unknown 68, % TOTAL 184, %

Netherlands Total: 137,201 Male 64,476 47.0% Female 72,725 53.0% TOTAL 137,201 100.0% Under 25 14,050 10.3% 25 34 34,522 25.2% 35 44 33,729 24.6% 45 54 28,820 21.0% 55 64 18,871 13.8% 65+ 7,209 5.

6 Netherlands Total: 137,201 Male 64, % Female 72, % TOTAL 137, % Under 25 14, % , % , % , % , % 65+ 7, % TOTAL 137, % Living with (grand)parents 15, % Single 19, % Single with children 6, % Student home/community 4, % Married/partnered without children 31, % Married/partnered with children 43, % Other 15, % TOTAL 137, % No income 4, % Less or equal to min. income 11, % Min. to average income 24, % Average to x2 average income 36, % 2x average income or more 16, % No answer 26, % Unknown 12, % TOTAL 137, % Student/scholar 21, % Paid employment 64, % Self employed 8, % Volunteer 1, % Housewife/husband 6, % Retired 6, % Unemployed 5, % Other 5, % Unknown 17, % TOTAL 137, % Agriculture, forestry, fishing % Production, manufacturing 2, % Energy and water % Civil engineering % Retail 3, % Catering, hospitality % Transport, distribution, communication 2, % Finance 1, % Business services 5, % Education 3, % Health, medical 6, % Government 3, % Non-profit services 1, % Media. culture, entertainment 1, % Sports and recreation % Other 4, % Unemployed 5, % Unknown 93, % TOTAL 137, %

7 Belgium Total: 125,000 Male 61, % Female 63, % TOTAL 125, % , % , % , % , % , % TOTAL 125, % Living with parents/relatives 16, % Alone, no children 13, % Alone, with children 8, % Living with friends (shared house) 1, % Married/cohabiting, no children 20, % Married/cohabiting, youngest child under 12 years 28, % Married/cohabiting, youngest child over 12 years 19, % Married/cohabiting, all children have left home 11, % Other 4, % TOTAL 125, % Worker 22, % Employee 28, % Civil servant 11, % Educational staff 5, % Middle executive 8, % Top executive / manager 2, % Liberal professions (lawyer, doctor etc.) 1, % Middle class (shopkeeper, retailer) % Independent (farmer, company owner) without staff 2, % Company owner with 1 5 staff 1, % Company owner with 6 50 staff % Company owner with 50+ staff % Housewife / househusband 4, % No profession (disabled person etc.) 2, % Retired 11, % Unemployed 6, % Student 10, % Other 1, % TOTAL 125, %

France Total: 96,440 Male 28,716 29.8% Female 67,724 70.2% TOTAL 96,440 100.0% 16 24 17,691 18.3% 25 34 46,129 47.8% 35 44 20,273 21.0% 45 54 6,695 6.9% 55 64 4,627 4.8% 65+ 1,025 1.

8 France Total: 96,440 Male 28, % Female 67, % TOTAL 96, % , % , % , % , % , % 65+ 1, % TOTAL 96, % Single without children 17, % Single with children 4, % Married/partnered without children 24, % Married/partnered with children 30, % Living with parents 16, % Cohabiting 3, % TOTAL 96, % Less than , % to , % to , % to , % to , % to , % to , % or more 2, % Unknown 37, % TOTAL 96, % Company owner 2, % Professional 13, % Middle management 6, % Employee 33, % Manual workers 1, % Retired 5, % Other/unemployed 34, % TOTAL 96, % Banking/finance/insurance 2, % Property % Construction 1, % Food production 1, % Media % Distribution 1, % Agriculture % Fashion/cosmetics % Medical/health/pharma/bio 1, % Auto/transport 1, % Industry 2, % Telecommunication 1, % Business services 2, % Home services 1, % Health and social care 1, % Private care % Hotel and restaurant 1, % IT (information/software) 1, % IT (hardware) % Other 4, % Unknown 67, % TOTAL 96, %

Italy Total: 99,878 Male 65,287 65.4% Female 34,591 34.6% TOTAL 99,878 100.0% 14 24 13,481 13.5% 25 34 29,957 30.0% 35 44 24,120 24.1% 45 54 16,324 16.3% 55 64 10,903 10.9% 65+ 5,094 5.

9 Italy Total: 99,878 Male 65, % Female 34, % TOTAL 99, % , % , % , % , % , % 65+ 5, % TOTAL 99, % Single 3, % Engaged 2, % Domestic partner 1, % Married or domestic partner 1, % Married 6, % Divorced/separated % Widowed % Unknown 83, % TOTAL 99, % Retired/disabled % Student % Unemployed 1, % Housewife/husband % Employee 5, % Self-employed 2, % Other/unknown 88, % TOTAL 99, % Professional % Semi-skilled % Craftsman/skilled 1, % Army % Police/fireman % Technical 2, % Specialized trade/services 2, % Employee 9, % Intellectual/specialized/ scientific 4, % Lawyer/company manager/entrepreneur 1, % Other/unknown 77, % TOTAL 99, % Less than , % to , % to , % to , % to , % to % or more 2, % Unknown 77, % TOTAL 99, %

Spain Total: 55,983 Male 23,569 42.1% Female 32,414 57.9% TOTAL 55,983 100.0% 16 24 8,665 15.5% 25 34 21,638 38.7% 35 44 15,123 27.0% 45 54 7,372 13.2% 55 64 2,592 4.6% 65+ 593 1.1% TOTAL 55,983 100.

10 Spain Total: 55,983 Male 23, % Female 32, % TOTAL 55, % , % , % , % , % , % % TOTAL 55, % Married 23, % Single 19, % Living with partner 9, % Living apart/divorced/widowed 3, % TOTAL 55, % Less than , % to , % to , % to , % or more 3, % Unknown 10, % TOTAL 55, % Full-time/self-employed 30, % Part-time 12, % Retired 5, % Student 5, % Unemployed 7, % TOTAL 55, % Advertising % Production/manufacturing 3, % Architecture % Market research 2, % Construction/engineering % Media 1, % Education % Non-profit organization % Technical operations % Human resources/recruiting 1, % Financial sector/banks 1, % Municipal/governmental 2, % Retail 2, % Health/medical 3, % Service sector 1, % Information technology 1, % Telecommunication % Insurance % Wholesale % Legal services 9, % Others 2, % Unknown 16, % TOTAL 55, %

Switzerland Total: 35,269 Male 16,294 46.2% Female 18,975 53.8% TOTAL 35,269 100.0% 16 24 6,333 18.0% 25 34 9,147 25.9% 35 44 8,180 23.2% 45 54 6,069 17.2% 55 64 4,222 12.0% 65+ 1,319 3.

11 Switzerland Total: 35,269 Male 16, % Female 18, % TOTAL 35, % , % , % , % , % , % 65+ 1, % TOTAL 35, % Married 11, % Single 9, % Living with partner 9, % Living apart/divorced/widowed 4, % TOTAL 35, % Less than , % to , % to , % to , % or more 3, % Unknown 6, % TOTAL 35, % Full-time/self-employed 21, % Part-time 5, % Retired 2, % Student 4, % Unemployed 5, % TOTAL 35, % Advertising % Production/manufacturing 2, % Architecture % Market research 1, % Construction/engineering % Media % Education % Non-profit organization % Technical operations 1, % Human resources/recruiting % Financial sector/banks % Municipal/governmental 1, % Retail 3, % Health/medical 2, % Service sector % Information technology % Telecommunication % Insurance % Wholesale 2, % Legal services 2, % Others 3, % Unknown 8, % TOTAL 35, %

Austria Total: 31,722 Male 14,148 44.6% Female 17,574 55.4% TOTAL 31,722 100.0% 16 24 9,896 31.2% 25 34 10,069 31.7% 35 44 6,636 20.9% 45 54 3,759 11.8% 55 64 1,074 3.4% 65+ 288 0.9% TOTAL 31,722 100.

12 Austria Total: 31,722 Male 14, % Female 17, % TOTAL 31, % , % , % , % , % , % % TOTAL 31, % Married 10, % Single 9, % Living with partner 7, % Living apart/divorced/widowed 3, % TOTAL 31, % Less than , % to , % to , % to , % or more 1, % Unknown 2, % TOTAL 31, % Full-time/self-employed 19, % Part-time 5, % Retired 2, % Student 3, % Unemployed 4, % TOTAL 31, % Advertising % Production/manufacturing 1, % Architecture % Market research % Construction/engineering % Media % Education % Non-profit organization % Technical operations % Human resources/recruiting % Financial sector/banks % Municipal/governmental % Retail 1, % Health/medical 1, % Service sector 2, % Information technology % Telecommunication % Insurance % Wholesale % Legal services 1, % Others 2, % Unknown 13, % TOTAL 31, %

Poland Total: 28,766 Male 13,779 47.9% Female 14,987 52.1% TOTAL 28,766 100.0% 16 24 14,527 50.5% 25 34 9,250 32.3% 35 44 2,750 9.6% 45 54 1,519 5.3% 55 64 648 2.3% 65+ 72 0.3% TOTAL 28,766 100.

13 Poland Total: 28,766 Male 13, % Female 14, % TOTAL 28, % , % , % , % , % % % TOTAL 28, % Married 9, % Single 9, % Living with partner 6, % Living apart/divorced/widowed 2, % TOTAL 28, % Less than , % to , % to , % to , % or more 1, % Unknown 5, % TOTAL 28, % Full-time/self-employed 15, % Part-time 7, % Retired % Student 3, % Unemployed 4, % TOTAL 28, % Advertising % Production/manufacturing 3, % Architecture % Market research % Construction/engineering 1, % Media % Education 1, % Non-profit organization % Technical operations % Human resources/recruiting % Financial sector/banks 1, % Municipal/governmental 1, % Retail 4, % Health/medical 1, % Service sector 2, % Information technology % Telecommunication % Insurance % Wholesale 1, % Legal services % Others 6, % Unknown % TOTAL 28, %

Russia Total: 25,863 Male 11,871 45.9% Female 13,992 54.1% TOTAL 25,863 100.0% 16 24 10,436 40.4% 25 34 10,034 38.8% 35 44 3,617 14.0% 45 54 1,435 5.5% 55 64 313 1.2% 65+ 28 0.1% TOTAL 25,863 100.0% Married 8,561 33.

14 Russia Total: 25,863 Male 11, % Female 13, % TOTAL 25, % , % , % , % , % % % TOTAL 25, % Married 8, % Single 9, % Living with partner 4, % Living apart/divorced/widowed 3, % TOTAL 25, % Less than , % to , % to , % to , % or more 2, % Unknown 2, % TOTAL 25, % Full-time/self-employed 13, % Part-time 5, % Retired % Student 4, % Unemployed 6, % TOTAL 25, % Advertising % Production/manufacturing 2, % Architecture % Market research % Construction/engineering 2, % Media % Education % Non-profit organization % Technical operations 1, % Human resources/recruiting % Financial sector/banks 1, % Municipal/governmental % Retail 2, % Health/medical % Service sector 1, % Information technology 1, % Telecommunication % Insurance % Wholesale % Legal services % Others 2, % Unknown 6, % TOTAL 25, %

15 Sweden Total: 90,000 Male 31,500 35,0% Female 58,500 65,0% TOTAL 90, % Age N % ,300 17,0% ,700 33,0% ,800 22,0% ,800 12,0% ,200 8,0% 60+ 7,200 8,0% TOTAL 90, % Highest Education n % Secondary school 9,900 11,0% Apprentice/student trainee 2,700 3,0% Upper secondary school 32,400 36,0% Higher education (max 3 years) 17,100 19,0% Higher education (3 years and over) 19,800 22,0% Other 8,100 9,0% TOTAL 90, % Region n % Stockholm 21,600 24,0% Western Sweden 19,800 22,0% Southern Sweden 16,200 18,0% Eastern Mid-Sweden 10,800 12,0% Northern Mid-Sweden 6,300 7,0% Mid-Norrland 6,300 7,0% Småland and the islands 5,400 6,0% Norht Norrland 3,600 4,0% TOTAL 90, % Personal income n % Under 100,000 SEK 10,800 12,0% 100, ,999 SEK 16,200 18,0% 200, ,999 SEK 32,400 36,0% 300, ,999 SEK 10,800 12,0% 400, ,999 SEK 3,600 4,0% 500, ,999 SEK 1,800 2,0% 600,000 SEK or over 900 1,0% N/A 13,500 15,0% TOTAL 90, %

Denmark Total: 150,000 Male 70,500 47,0% Female 79,500 53,0% TOTAL 150,000 100.

16 Denmark Total: 150,000 Male 70,500 47,0% Female 79,500 53,0% TOTAL 150, % Age N % ,400 5,6% ,500 21,0% ,000 24,0% ,000 22,0% ,000 16,0% ,100 11,4% TOTAL 150, % Highest Education n % Secondary school 13,500 9,0% Vocational education 18,000 12,0% General upper secondary school 12,000 8,0% Vocational upper secondary school 6,000 4,0% Higher education ( max 2 years) 16,500 11,0% Higher education (2 5 years) 51,000 34,0% Higher education (5 years and over ) 24,000 16,0% Other 9,000 6,0% TOTAL 150, % Region N % Greater Copenhagen 55,500 37,0% Mid Jutland 28,500 19,0% Southern Denmark 27,000 18,0% Zealand 21,000 14,0% Northern Jutland 12,000 8,0% TOTAL 150, % Personal income n % Under 100,000 DKK 10,500 7,0% 100, ,999 DKK 16,500 11,0% 200, ,999 DKK 30,000 20,0% 300, ,999 DKK 39,000 26,0% 400, ,999 DKK 19,500 13,0% 500, ,999 DKK 9,000 6,0% 600,000 DKK or over 13,500 9,0% N/A 12,000 8,0% TOTAL 150, % Contact us at rfq@panelteam.com or call us on +31 (0)

Norway Total: 50,000 Male 17,500 35,0% Female 32,500 65,0% TOTAL 50,000 100.

17 Norway Total: 50,000 Male 17,500 35,0% Female 32,500 65,0% TOTAL 50, % Age N % ,500 5,0% ,000 16,0% ,500 27,0% ,000 24,0% ,500 17,0% 60+ 5,500 11,0% TOTAL 50, % Highest Education n % Secondary school 2,500 5,0% Upper secondary school 8,000 16,0% Vocational education 8,500 17,0% University college ( max 4 years) 19,500 39,0% University college (4 years and over) 10,000 20,0% Other 500 1,0% TOTAL 50, % Region N % Austlandet 22,000 44,0% Vestlandet 6,000 12,0% Middle of Norway 7,000 14,0% Northern Norway 6,500 13,0% Sørlandet 3,000 6,0% TOTAL 50, % Personal income n % Under 100,000 NOK 2,000 4,0% 100, ,999 NOK 2,500 5,0% 200, ,999 NOK 6,000 12,0% 300, ,999 NOK 13,500 27,0% 400, ,999 NOK 10,000 20,0% 500, ,999 NOK 10,000 20,0% 600,000 NOK or over 2,500 5,0% N/A 3,000 6,0% TOTAL 50, % Contact us at rfq@panelteam.com or call us on +31 (0)

Finland Total: 35,000 Male 17,850 51,0% Female 17,150 49,0% TOTAL 35,000 100.

18 Finland Total: 35,000 Male 17,850 51,0% Female 17,150 49,0% TOTAL 35, % Age N % ,550 13,0% ,500 30,0% ,050 23,0% ,300 18,0% ,500 10,0% 60+ 2,100 6,0% TOTAL 35, % Highest Education n % Secondary school 6,650 19,0% Vocational training / Adult education 5,600 16,0% Upper secondary school 4,900 14,0% National Defense College / University of applied sciences 8,750 25,0% University 7,350 21,0% Apprentice education 1,750 5,0% TOTAL 35, % Region N % Etelä-Suomen Lääni 14,350 41,0% Länsi-Suomen Lääni 12,250 35,0% Itä-Suomen Lääni 4,200 12,0% Oulun Lääni 3,500 10,0% Lapin Lääni 1,050 6,0% TOTAL 35, ,0% Personal income n % Under 20,000 8,750 25,0% 20,000-24,999 5,250 15,0% 25,000-29,999 3,850 11,0% 30,000-39,999 2,800 8,0% 40,000-49,999 2,100 6,0% 50,000-59,999 1,750 5,0% 60,000 or over 3,500 10,0% N/A 7,000 20,0% TOTAL 35, % Contact us at rfq@panelteam.com or call us on +31 (0)

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19 We work for: Panelteam B.V. Headquarters P.O. Box CC 's-hertogenbosch The Netherlands Phone number: +31 (0) Fax number:.+31 (0) Information: Proposal: VAT number: NL B01 Bank account: Rabobank IBAN: NL61 RABO BIC: RABONL2U

ICT, knowledge and the economy 2012 Statistical annex

ICT, knowledge and the economy 2012 Statistical annex This annex includes some tables with supplementary figures to the publication ICT, knowledge and the economy 2012. The tables are arranged by chapter.