Marist College Institute for Public Opinion Poughkeepsie, NY Phone Fax

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1 Marist College Institute for Public Opinion Poughkeepsie, NY Phone Fax Weight Loss Top New Year s Resolution... Finding a Better Job Gains Traction *** Complete Tables for Poll Appended *** For Immediate Release: Tuesday, December 22, 2015 Contact: Lee M. Miringoff Barbara L. Carvalho Mary E. Griffith Marist College This Marist Poll Reports: Health and employment are top of mind heading into Among Americans who plan to make a New Year s resolution, weight loss, 12%, takes the top spot followed by getting a better job, 10%. Exercising more, 9%, quitting smoking, 9%, and improving one s, overall, health, 9%, round out the top five New Year s resolutions for While weight loss, 13%, was the leading resolution for 2015, finding a better job was the goal of just 5%. But, this year, fueled by people under 45, among whom it s number one, getting a better job also rivals the top spot for all Americans. Do Americans plan to make a resolution for 2016? Less than four in ten Americans, 39%, say they are very likely or likely to do so. This is down from 44% last year. However, similar to last year, younger Americans are more likely to resolve to change than older Americans in the New Year. Many Americans are also true to their word. Nearly two-thirds of those who made a resolution for 2015, 64%, report they kept their resolution, at least, in part. Similar proportions of men, 65%, and women, 63%, say they kept their promise. The proportion of women who kept their resolution increased from 55% last year. Poll points: 12% of Americans who are likely to make a New Year s resolution vow to lose weight. 10% want to find a better job. Getting more exercise, 9%, ceasing smoking, 9%, and improving their health, 9%, follow. Eight percent want to be a better person, and another 8% say they will try to eat healthier in the New Year. Seven percent resolve to spend less and save more. Last year, 13% vowed to lose weight, 10% promised to exercise more, 9% resolved to be a better person, and 8% wanted to improve their health. Quitting smoking, 7%, spending less and saving more, 7%, and eating healthier, 7%, followed. Regional differences exist. One in five Northeast residents who plan to make a resolution, 20%, resolve to find a better job. However, in the Midwest, quitting smoking, 12%, improving one s health, 11%, and eating healthier, 10%, vie for the

2 top spot. 13% of those in the South cite weight loss while 12% mention saving more and spending less. Among those in the West, 13% want to find a new job, 12% cite exercising more, and 11% mention weight loss. Women, 16%, are more likely than men, 6%, to mention weight loss. Men, 13%, put finding a better job at the top of their list. Quitting smoking, 11%, and exercising more, 10%, follow. 39% of Americans are very likely or likely to make a resolution for 2016 while 61% are not likely at all to do so. The proportion of Americans making resolutions is down from 44% last year and at the lowest point since 2011 when 38% of residents vowed to do so. Americans under 45, 47%, are more likely than older residents, 31%, to make a resolution. Still, the proportion of younger Americans making resolutions is down from 56%. Among those who vowed to change something in their life last year, 64% kept that resolution, at least, in part. Similar proportions of men, 65%, and women, 63%, kept their 2015 New Year s resolution. There has been an increase in the proportion of women who kept their word, up from 55% previously.

3 How the Survey was Conducted Nature of the Sample: Marist Poll of 1,517 National Adults This survey of 1,517 adults was conducted December 1 st through December 7 th, 2015 by The Marist Poll. Adults 18 years of age and older residing in the continental United States were interviewed in English or Spanish by telephone using live interviewers. Landline telephone numbers were randomly selected based upon a list of telephone exchanges from throughout the nation from ASDE Survey Sampler, Inc. The exchanges were selected to ensure that each region was represented in proportion to its population. Respondents in the household were randomly selected by first asking for the youngest male. To increase coverage, this landline sample was supplemented by respondents reached through random dialing of cell phone numbers from Survey Sampling International. The two samples were then combined and balanced to reflect the 2013 American Community Survey 1-year estimates for age, gender, income, race, and region. Results are statistically significant within ±2.5 percentage points. There are 574 adults likely to make a New Year s resolution for 2016 and 399 adults who made a 2015 New Year s resolution. The results for these subsets are statistically significant within ±4.1 percentage points and ±4.9 percentage points, respectively. The error margin was not adjusted for sample weights and increases for cross-tabulations.

4 National Adults Gender Region Household Income Education Interview Type Nature of the Sample National Adults Likely to Make New Year's Resolution for 2016 Col % Col % 100% Men 49% 47% Women 51% 53% Under 45 47% 57% 45 or older 53% 43% 18 to 29 22% 27% 30 to 44 26% 30% 45 to 59 27% 25% 60 or older 26% 18% White 62% 58% African American 11% 14% Latino 14% 20% Other 12% 9% Northeast 18% 19% Midwest 22% 20% South 37% 37% West 23% 24% Less than $50,000 47% 48% $50,000 or more 53% 52% Not college graduate 59% 60% College graduate 41% 40% Landline 38% 32% Cell phone 62% 68% Marist Poll National Adults. Interviews conducted December 1st through December 7th, 2015, n=1517 MOE +/- 2.5 percentage points. Adults Likely to Make a New Year's Resolution for 2016: n=574 MOE +/- 4.1 percentage points. Totals may not add to 100% due to rounding.

5 Marist Poll National Tables National Adults Region Household Income Education Gender Interview Type National Adults This year, are you very likely, somewhat likely, or not likely at all to make a New Year's resolution? Very likely-somewhat likely Not likely at all Row % Row % 39% 61% Northeast 41% 59% Midwest 35% 65% South 39% 61% West 41% 59% Less than $50,000 41% 59% $50,000 or more 39% 61% Not college graduate 39% 61% College graduate 39% 61% Under 45 47% 53% 45 or older 31% 69% 18 to 29 48% 52% 30 to 44 45% 55% 45 to 59 36% 64% 60 or older 27% 73% White 36% 64% African American 48% 52% Latino 55% 45% White 36% 64% Non-white Men 37% 63% Women 40% 60% Landline 33% 67% Cell phone 42% 58% Marist Poll National Adults: Interviews conducted December 1st through December 7th, 2015, n=1517 MOE +/- 2.5 percentage points. Totals may not add to 100% due to rounding. Marist Poll December

6 National Adults Marist Poll National Adults This year, are you very likely, somewhat likely, or not likely at all to make a New Year's resolution? Very-Somewhat Likely Not Likely Row % Row % 39% 61% 40% 60% 38% 62% 48% 52% 40% 60% 43% 57% 35% 65% 34% 66% 39% 61% 40% 60% 37% 63% 38% 62% 37% 63% 37% 63%

7 Marist Poll National Tables Likely to Make New Years Resolution for 2016 Region Lose weight Get better job Exercise more Stop Smoking Improve health Be a better person Eat healthier Spend less money-save more Row % Row % Row % Row % Row % Row % Row % Row % Row % 12% 10% 9% 9% 9% 8% 8% 7% 28% Northeast 12% 20% 9% 13% 5% 11% 5% 4% 21% Midwest 9% 7% 7% 12% 11% 9% 10% 4% 32% South 13% 4% 9% 7% 9% 7% 9% 12% 30% West 11% 13% 12% 7% 8% 8% 8% 6% 25% Household Income Less than $50,000 10% 11% 5% 13% 9% 5% 6% 8% 32% Education Gender Interview Type Likely to Make New Year's Resolution for 2016 What is it that you will resolve to do or not to do in the New Year? $50,000 or more 13% 9% 13% 6% 8% 9% 10% 7% 23% Not college graduate 9% 11% 7% 10% 9% 8% 6% 6% 33% College graduate 16% 7% 13% 7% 8% 10% 12% 10% 18% Under 45 10% 14% 6% 13% 7% 8% 5% 9% 28% 45 or older 13% 4% 14% 4% 11% 10% 12% 5% 28% 18 to 29 8% 14% 6% 14% 6% 10% 5% 4% 32% 30 to 44 11% 14% 6% 11% 8% 5% 6% 14% 24% 45 to 59 12% 3% 16% 5% 12% 5% 12% 6% 29% 60 or older 14% 5% 12% 3% 8% 16% 12% 4% 26% White 16% 7% 12% 9% 10% 9% 10% 6% 23% African American 3% 4% 11% 15% 7% 14% 15% 10% 21% Latino 8% 22% 0% 9% 11% 2% 1% 8% 41% White 16% 7% 12% 9% 10% 9% 10% 6% 23% Non-white 7% 14% 6% 10% 7% 8% 6% 10% 32% Men 6% 13% 10% 11% 7% 8% 7% 7% 30% Women 16% 7% 8% 7% 10% 8% 10% 8% 25% Landline 18% 3% 15% 3% 8% 8% 13% 8% 24% Cell phone 9% 13% 7% 12% 9% 8% 6% 7% 29% Marist Poll National Adults Likely to Make a New Year's Resolution for 2016: Interviews conducted December 1st through December 7th, 2015, n=574 MOE +/- 4.1 percentage points. Totals may not add to 100% due to rounding. Other Marist Poll December

8 Marist Poll National Tables What is it that you will resolve to do or not to do in the New Year? Likely to Make New Year's Resolution for 2016 Col % Lose weight 12% Get better job 10% Exercise more 9% Stop smoking 9% Improve health 9% Be a better person 8% Eat healthier 8% Spend less money-save more 7% Enjoy life 4% Increase family time 3% Get closer to God 3% Go back to school 3% Stop drinking 2% Use time better 2% Set goals 2% Kinder to others 1% Get new house 1% Travel 1% Other 5% Marist Poll National Adults Likely to Make a New Year's Resolution for 2016: Interviews conducted December 1st through December 7th, 2015, n=574 MOE +/- 4.1 percentage points. Totals may not add to 100% due to rounding. Marist Poll December

9 Marist Poll National Tables National Adults Region Household Income Education Gender Interview Type Yes National Adults Did you make a New Year's resolution last year? No Row % Row % 28% 72% Northeast 28% 72% Midwest 24% 76% South 29% 71% West 31% 69% Less than $50,000 29% 71% $50,000 or more 29% 71% Not college graduate 28% 72% College graduate 29% 71% Under 45 35% 65% 45 or older 22% 78% 18 to 29 32% 68% 30 to 44 37% 63% 45 to 59 27% 73% 60 or older 18% 82% White 26% 74% African American 27% 73% Latino 41% 59% White 26% 74% Non-white 32% 68% Men 25% 75% Women 31% 69% Landline 26% 74% Cell phone 29% 71% Marist Poll National Adults: Interviews conducted December 1st through December 7th, 2015, n=1517 MOE +/- 2.5 percentage points. Totals may not add to 100% due to rounding. Marist Poll December

10 Marist Poll National Tables Made 2015 New Year's Resolution Last Year Household Income Education Gender Interview Type Made 2015 New Year's Resolution Last Year Yes Did you keep it? No Row % Row % 64% 36% Less than $50,000 65% 35% $50,000 or more 65% 35% Not college graduate 63% 37% College graduate 66% 34% Under 45 64% 36% 45 or older 64% 36% Under 30 60% 40% 30 or older 65% 35% White 56% 44% Non-white 74% 26% Men 65% 35% Women 63% 37% Landline 64% 36% Cell phone 64% 36% Marist Poll National Adults who Made a 2015 New Year's Resolution: Interviews conducted December 1st through December 7th, 2015, n=399 MOE +/- 4.9 percentage points. Totals may not add to 100% due to rounding. Marist Poll December

11 Adults Who Made Resolutions Last New Year's Did you keep resolution? Yes No Row % Row % % 36% % 41% % 28% % 41% % 33% % 40% % 35% % 40% % 40% % 37% % 43% % 39% % 37% % 41% % 30% % 44% % 48% % 47% % 47% % 40% Marist Poll National Adults Who Made Resolutions Last New Year's.

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