The OSU Risk Institute Launch. James Lam President ph: ERM and Business Strategy.

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1 The OSU Risk Institute Launch ERM and Business Strategy October 23, 2014 James Lam President ph: Filename

2 Key take-aways for today 1. Risks we face are highly complex and interdependent 2. Integrated enterprise risk management (ERM) can add significant value 3. We must address four fundamental questions for managing risk 4. Continuous ERM, including strategic risk management, represents the next frontier 1

3 Key risks we face as a business Strategic/Business Risk Do we have the right business model and strategy? Are we executing against that strategy effectively? Are we pricing for the cost of risk in our products and services? Financial Risk What is our exposure to market prices (i.e., interest rates, FX, equity prices, energy prices)? What is our exposure to borrowers and counterparties who may fail to perform on their contractual obligations? Can we raise cash to meet our obligations in cost effective and timely manner? Operational Risk What is our exposure to failures in people, processes, systems, and external events? For example, are we protected against cyber-security risks? Legal/Compliance Risk Are we in compliance with laws and regulations? Are we prepared for proposed laws and regulations? Reputational Risk What is the potential economic impact due to perceptions of our key stakeholders, including customers, employees, shareholders, regulators, and the general public? 2

4 ERM is useful because the risks faced by companies are highly interdependent Enterprise-Wide Risks Event-driven financial risks Financial Risks Credit Risk Associated with Investments Financial Risk Market Risk Asset Liquidity Strategic Risk Operational Risk Liquidity Risk Credit Risk IT alignment with business strategy Documentation of financial contracts Funding Liquidity Credit Risk Associated with Borrowers and Counterparties 3

5 ERM requires balancing the hard and soft side of risk management Hard Side Measures and reporting Risk oversight committees Policies & procedures Risk assessments Risk limits Audit processes Systems Soft Side Risk awareness People Skills Integrity Incentives Culture & values Trust & communication 4

6 Case study: Background New capital markets business Traders hired from foreign bank Aggressive business and growth targets 2-Year ERM Program Established risk policies and systems Instilled risk culture Survived Kidder disaster Captured 25% market share with zero policy violations Recognized as best practice 5

7 Early adopters of ERM have reported significant and tangible benefits Benefit Company Actual Results Market value improvement Top money center bank Outperformed S&P 500 banks by 58% Early warning of risks Large investment bank Global risk limits cut by 1/3 prior to Russian crisis Loss reduction Top asset management company Loss-to-revenue ratio declined by 30% Regulatory capital relief Large commercial bank $1 billion regulatory capital relief Insurance cost reduction Large manufacturing company 20-25% reduction in insurance premium 6

8 Benefits of Effective Governance and ERM McKinsey and Company (2002). Institutional investors in North America willing to pay an premium of 12-14% for effective corporate governance Gompers, Ishii, and Metrick (2003). Investment strategy of buying firms with strong shareholder rights and shorting firms with weak shareholder rights produced excess return of 8.5% Cremers and Nair (2003). Firms with strong governance mechanisms produced excess annualized returns of 8% Brown and Caylor (2004). Firms with effective governance produce higher ROE, higher profit margin, and greater dividend payout Cheng and Wu (2005). Top decile companies in the ISS Corporate Governance Quotient ratings produced higher ROAs, higher ROEs, and higher P/E ratios Hoyt and Liebenberg (2009). ERM use among public US insurers was associated with an equity price premium of 16.5% Standard & Poor s (2010). North American and Bermudan insurers with excellent ERM had better stock performance in 2008 (-30% vs. -60%) and 2009 (+10% vs. -10%) when compared to those with weak ERM 7

9 ERM Framework and Processes Governance Structure and Policies Who? How? (ex-post) Dashboard Reporting and Monitoring Enterprise Risk Management Risk Assessment And Quantification How? (ex-ante) What? Risk Management 8

10 The three lines of defense for ERM 3 rd Line of Defense Board of Directors (and Audit) Establish board risk governance and oversight processes Approve risk policies; link strategy, risk, and compensation Accountable for periodic review and assurance of controls 2 rd Line of Defense CRO and ERM Function (and Corporate Management) Establish and implement risk and compliance programs Execute risk policies and standards, risk appetite & tolerances, and reporting processes Accountable for ongoing risk monitoring and oversight 1 st Line of Defense Business Units (and Operating Functions) Assume risk to generate profits and growth Execute customer management, product pricing, P&L plans Ultimately accountable for business/risk management 9

11 Value drivers Risk Management Impact ROE Revenue - Expenses - 1. Risk-based pricing 2. Target customer selection 3. Relationship management 4. Risk oversight costs 5. Insurance/hedging expense Shareholder Value Losses Equity 6. Credit and market losses 7. Capital management 8. Risk transparency New Business 9. New business development Growth M&A 10. M&A/Diversification strategy Risk Management by Silos (5, 6) Financial risk management (4 7) Enterprise risk management (1-10) 10

12 Risk-adjusted pricing Required Net Income Economic = X Capital Cost of Capital Required + Tax + Expense + Risk = Required Net Losses Net Income Revenue 11

13 Measuring profitability and pricing Calculate ROE Calculate Pricing Exposure $100 mm $100 mm Margin 2.50% 2.20% Revenue $2.5 mm $2.2 mm Risk Losses <0.5 mm> <0.5 mm> Expense <1.0 mm> <1.0 mm> Pre-Tax Net Income $1.0 mm $0.7 mm Tax <0.4 mm> <0.3 mm> Net Income $0.6 mm $0.4 mm Economic Capital $2.0 mm $2.0 mm RAROC 30% 20% 12

14 Adverse selection Will lose competitors who use risk-adjusted price Risk-Adjusted Price Price Non-Risk- Adjusted Price Will win business from competitors but earn below hurdle rate return AAA AA Risk Rating A BBB 13

15 WSJ Article: Airbus Officials Cite Challenges Source: WSJ, June 10, 2010 Key Takeaways Hans Peter Ring, Airbus CFO, said: [Airbus] must now do a better job of putting a price tag on the risks inherent in their airplane programs. We are in a high-tech, complex business, and there is a lot of risk in our business. That won t change. The question is how to price risk. Obviously, in some cases we didn t price it right. Posted over 2 billion charges for two big programs A380 superjumbo (maximum luxury, e.g., showers and private suites, vs. production problems) and A440M military plane (fixed price contract vs. immature technology) Boeing also faced significant delays and cost overruns with its 787 (efficient production among large number of suppliers vs. complex outsourcing issues) 14

16 Between 1982 and 2003, 76 companies within the S&P 500 experienced a 30% or more relative value decline in one month Energy Halliburton Co. Transocean Inc. Energy 5% Industry Mix Materials 4% Materials Allegheny Sealed Air Corp. Financials Capital One Providian U.S. Bancorp Financials 9% Industrials 13% Industrials Lockheed Martin Tyco International Waste Mgmt. Utilities AES Corp Dynegy Inc. Williams Cos. Utilities 17% Telecom 5% Telecom Nextel Comm. Qwest Comm. Sprint Corp. Health Care Baxter Int l Lily(Eli) & Co. United Health Consumer Products 21% Consumer Prod. Mattel Inc. NIKE Inc. Clear Channel Health Care 26% 15

17 Strategic and operational risks were major factors, and 33 out of 76 have not recovered by the end of the period STRATEGIC 61% OPERATIONAL 30% FINANCIAL 9% 0 Cons umer De mand Legal M&A Competitive Pressure Product Issues Pricing Accounting Irregularities Cost Overruns Debt Problem Management Issues Supply Chain Commodity Prices Foreign Exchange Rate Foreign Macro-Economic Interest Rates 16 Strategic 61% Operational 30% Financial 9% Number of events

18 Strategic risk identified as the major cause for financial distress Organization James Lam & Associates (2004) The Corporate Executive Board (2005) Deloitte Research (2005) Research Methodology S&P 500 ( ) One-month stock price decline of 30% or greater relative to the S&P 500 Fortune 1000 companies ( ) Top 20% of companies with the greatest market value declines Thomson Financial Global 1000 Companies ( ) One-month stock price decline relative to the Morgan Stanley Financial World Index Key Findings 61% were exposed to strategic risks 30% were exposed to operational risks 9% were exposed to financial risks 65% were exposed to strategic risks 20% were exposed to operational risks 15% were exposed to financial risks Among the 100 largest declines: 66 involved strategic risks 62 involved external events 61 involved operational risks 37 involved financial risks 17

19 Integrating Strategy and Risk Management Performance Distribution of Outcomes Integrating Strategy and ERM 1. Define business strategy and objectives [or functional performance targets] Worst Case Performance Expected Performance 2. Establish KPIs based on expected performance 3. Identify risks that can drive variability in performance (risk assessments) 4. Establish KRIs for critical risks 5. Provide integrated monitoring with respect to

20 ERM 2.0 Vision: Shaping continuous risk management practices 1. ERM is a robust and continuous management process, with its overall performance tracked in a feedback loop 2. In partnership with Finance, ERM supports the organization s strategy and strategy execution processes 3. Data and analytics are interconnected from ERM, audit, compliance, and other key functions 4. A collaborative reporting system enables integrated analysis and reporting, including role-based dashboard reporting 5. ERM is fully integrated into board, corporate management, and business line decision-making 19

21 An ERM dashboard should address five key questions for senior management 1. Are any of our business objectives at risk? 2. Are we in compliance with policies and regulations? 3. What risk incidents have been escalated? 4. What KRIs and trends require immediate attention? 5. What risk assessments need to be reviewed? 20

22 One of the most critical questions facing risk professionals today How do you know if your risk management program is working effectively? 21

23 Establishing a feedback loop on ERM Earnings-at-Risk Analysis Earnings Attribution Analysis Expected EPS : $3.00 Actual EPS: $1.00 Difference: $2.00 Worst Case EPS = ($1.00) Expected EPS = $ Business Plan: $ Interest Rates: $ Oil Price: $ Key Initiatives: $ Expense Control: $0.20 $4.00 Business Plan: $1.00 Interest Rates: $0.50 Key Initiatives: $0.10 Unforeseen Factors: $0.40 $2.00 Key Questions: 1. Did we identify the key risk factors? 2. Were our EPS sensitivity analyses accurate? 3. Did risk management impact our risk/return positively? 22

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