Research on Entrepreneur Environment Management Evaluation Method Derived from Advantage Structure

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1 Research Journal of Applied Sciences, Engineering and Technology 6(1): , 2013 ISSN: ; e-issn: Maxwell Scientific Organization, 2013 Subitted: Noveber 08, 2012 Accepted: Deceber 28, 2012 Published: June 05, 2013 Research on Entrepreneur Environent Manageent Evaluation Method Derived fro Advantage Structure Zhang Li-Li, Hou Xi-Lin and Wang Li School of Business Adinistration, University of Science and Technology Liaoning, Anshan , China Abstract: In this study, we put forward ultilayer behavior evaluation indicator syste and dynaic ultistage evaluation ethod based on individual advantage. Fro the perspective of best to each evaluated entrepreneur to deterine each object's evaluation indicator weight vector that reflects advantages and disadvantages, one stage coprehensive evaluation ethod is put forward. Each stage weight is driven fro individual coprehensive value with the thought of best to each entrepreneur, so to ran all the objects on ultistage. It is helpful to encourage entrepreneur bearing environent society and sustainable developent. Through calculation exaple, feasibility and effectiveness of the ethod is proved. Keywords: Advantage structure, coprehensive evaluation, entrepreneur environent anageent behavior indicator, environental econoy, ultistage evaluation INTRODUCTION Environental protection becoes ore and ore iportant for enterprises to enhance copetitiveness and social reputation (Nishitani et al., 2012). Entrepreneurs' environent anageent activities face lots of challenges (Kali, 2010; Wang and Chin, 2009; Franlin and Hao, 2008), they are very iportant for environental protection results (Dietrich and Luboir, 2010), it is helpful to ae entrepreneurs carry on good effort. Different entrepreneurs face different inner and outside situations, it is essential to evaluate according to individual advantages, it is helpful for entrepreneurs to iprove their environental anageent behavior sustainable. Entrepreneur environental anageent is a process with different stages, dynaically ultistage evaluation ethod according to advantages is of iportant theoretical eaning and significant practical value. Evaluation ethods have achieved lots of progress. Most of the existing ethods evaluate according to the sae evaluation indicators and weights, such as linear weighted ethod, goal prograing ethod, analytic hierarchy process, econoic analysis ethod, principal coponent analysis, factor analysis, grad scale-up ethod, fuzzy coprehensive evaluation, etc. However, evaluated objects want to evaluate based on weight apt to individual advantages, Data Envelopent Analysis (DEA) (Jia and Liu, 2012) reflects the thought of individual advantages, but it can not raning all the evaluated objects. Jing you evaluation ethods syste have achieved success in soe level. Since these ethods satisfy the needs of the reality that different objects have different advantages and disadvantages. If evaluating according to sae standard, it ay cause unfair and discourageent, different people have different opinions about iportant, they usually thin self advantage is ore contributable. In order to eet this ind of actual needs, the indicator weights have to be deterined for each object. This study researches on evaluation ethods according to individual advantage structure of each evaluated entrepreneur. The evaluation ethods contain three parts, the first one is entrepreneur environent anageent behavior individual advantage structure identification ethod based on goal prograing odel and optiization algorith; the second one is single stage evaluation ethod based on individual advantage weights layer by layer; the third one is ultistage evaluation according to each stage advantage weight. ENTREPRENEUR ENVIRONMENTAL MANAGEMENT BEHAVIOR EVALUATION INDICATOR SYSTEM Coprehensively considering the doestic and foreign environent evaluation syste, evaluation indicator syste is constructed (Table 1). Individual advantage structure identification odel: Taing Zhao et al. (2009, 2010) research achieveents as reference, according to the unifor evaluation Corresponding Author: Hou Xi-Lin, School of Business Adinistration, University of Science and Technology Liaoning, Anshan , China, Tel.:

2 Table 1: Entrepreneur environent anageent behavior evaluation indicator syste Category Contents Policy anageent Board taing full Clear coitent or state Passed environental Inforation publication Environental har Coprehensive Energy conservation and litigation environent report eission reduction data Counal participation Personnel full Donations for the Cooperation with NGO participation environental protection Recycling econoy Product recycling syste Solid dangerous goods Investent guarantee in disposal science and technology Worldwide technical Perfor the sae policy Basic environental data Incoe and investent standardization data Incidence relation Internal personnel Supply and areting Custoer relationship relationship relationship Developent history Reward or punishent Environental protection Course of global goal developent Environental protection Degree of convenient inquires Interaction with the counity Corresponding easures to ae up Environental litigation proportion Relationship with people being hurt Environent contribution indicator syste and evaluated object's indicator value vector, indicator weight vector fro the perspective of best to evaluated object is what we called individual advantage structure. Taing three layer evaluation indicator syste as exaple, individual advantage structure can be identified as the following odels. The top index is expressed as z, interediate index is y 1, y 2, y 3... y, interediate index of i is expressed as y i, which is consisted by p i basic index, expressing as x i1, x i2... x ipi. At period t, there are evaluated entrepreneurs, the basic indicator value (which is obtained by average of all the scores of evaluator giving) of each entrepreneur is expressed by A : the shorter the distance, the ore lie to ideal status, the better = The ideal value basic indicator j of iddle level = Entrepreneur i's basic level the j indicator of iddle level = Decision variable which aes the distance sallest, it is also the basic indicator x ij weight fro the top level x ij Middle level indicator to its basic level indicator advantage structure identification odel: xp x x11 t x12 t t x21 t x22 t p t At x t x t t t 1, 2,, P x n1 n2 p According to the established evaluation index syste and evaluation ethod (goal prograing odel) at period t, evaluation indicator weights are deterined fro the perspective of ost favorable to evaluation entrepreneur respectively according to indicator value vector. Since there are n evaluated entrepreneurs, there are n weight vectors; each evaluated entrepreneur has different individual advantage structure. Advantage structure identification odels fro layer to layer are the following: (1) Top level to basic level advantage structure identification odel: in d ( x, x ) ( x x ) p * 2 * 2 i i wij j ij 1 j1 p wij 1 j1 wij0, 1, 2, ; j 1, 2,, p st.: 1 (2) = The distance between evaluated the entrepreneur i to ideal entrepreneur, 161 in d x, x p x x i i ij ij ij j 1 p ij j 1 st.: 1 ij 0 j 1, 2, p (3) = The distance between the evaluated entrepreneur i to ideal entrepreneur about iddle level indicator = The ideal value of j the basic indicator of iddle level = Entrepreneur i 's j th basic indicator of iddle level = Decision variable which aes the distance sallest, it is also the basic indicator x ij advantage weight fro direct iddle indicator x ij Top level indicator z to iddle level indicator y i advantage structure identification odel: in (, ) ( ) di yi y i yi yi 1.: i 1 1 st 0, 1, 2,..., i p i ( ij ) ( ij ij ) j1 y x x (4)

3 = The ideal value of indicator. when x * ij = x ij, y * i = 0 The solution set of function (1) is: If there is at least one evaluation value equal to ideal value, then the su of the indicators which reach the ideal value is 1, other index weights are all 0 If there is no evaluation value reaching ideal value, then, the weight can be obtained by: 1 p 1 ( ) w i 1, 2,..,, j 1, 2,..., p. (5) * ij * 2 i1 j1 xij xij * 2 ( xij xij ) By inference, solutions of other identification odels can be obtained. Evaluation odel of entrepreneur environental anageent behavior based on individual advantage structure: According to each evaluated entrepreneur s advantage structure (indicator weight vector), we can get n evaluation results on each evaluated entrepreneur. Through averaging all the individual advantage structure (indicator weight), we can get evaluation indicator weight layer by layer, the evaluation odel of entrepreneur i is of each layer is as following. In a note, top indicator coprehensive value calculation according to odel (6) and (8) are the sae: Top level indicator coprehensive value according to basic indicator is: y d x x w x x (6) p i i i j j ij 1 j1 * *2 * 2 Middle level coprehensive value according to basic indicator is: d x x p *2, x x 2 i i j ij ij j 1 (7) Top level coprehensive value fro iddle level indicator: coprehensive value is obtained. Each period value paraeter can be obtained according to odel (9): in (, ) ( ) P dt z t z t z t z t wt t 1 P.: t 1 t 1 st 0, t 1, 2,..., P t (9) We can get final evaluation result of each entrepreneur according to odel (10): (10) P *2 * 2 t ( ) t t t 1 Z z z According to the logic of reasoning layer by layer, the top layer final evaluation result can be obtained of each entrepreneur. CALCULATION EXAMPLE AND DISCUSSION Calculation exaple: There are 5 entrepreneurs needing evaluation and raning on six periods. Confined to the length of the thesis, all the initial data can be seen in attached schedule. Table 2 displays policy anageent initial data of evaluated objects as exaple. According to odel (3), five evaluated entrepreneurs policy anageent indicator individual advantage structures are shown in Table 3, according to odel (7), iddle level indicator coprehensive value is shown in Table 4, According to odel (4), five evaluated entrepreneurs top to iddle level individual advantage structures are shown in Table 5, according to odel (8), top level indicator coprehensive value is calculated, the results are shown in Table 6. Siilarly, six periods top level coprehensive value of each evaluated entrepreneur can be calculated. According to odel (9) and (10) and obtained each period coprehensive value, we can get the final result of each entrepreneur, entrepreneur 1 ulti-period value is 0.201, entrepreneur 2's value is 0.197, entrepreneur 3's value is 0.213, entrepreneur 4's value is 0.253, entrepreneur 5's value is And the raning result is: entrepreneur 5 entrepreneur 2 entrepreneur 1 entrepreneur 3 entrepreneur 4. d y y y y (8) * *2 * 2 i ( i, ) ( i i) 1 Multi-period entrepreneur environent anageent behavior evaluation odel: According to function (6)-(8), each period entrepreneur's 162 Discussion: The bigger value paraeter eans the better perfored evaluated entrepreneur. According to Table 3, entrepreneur 1 has advantage on environental protection clear coitent or state and passed environental, but has disadvantages on other indicators. By inference,

4 Table 2: Original data of taing policy anageent as exaple Environent anageent and policy anageent Board taing full Clear coitent or state Passed environental Environental protection Entrepreneur Entrepreneur Entrepreneur Entrepreneur Entrepreneur Table 3: Middle level to basic level indicator advantage structure at period t Environent anageent and policy anageent Board taing full Clear coitent or state Passed environental Environental protection Entrepreneur Entrepreneur Entrepreneur Entrepreneur Entrepreneur Table 4: Middle level indicator coprehensive value at period t Policy anageent Entrepreneur Entrepreneur Entrepreneur Entrepreneur Entrepreneur Coprehensive value Raning Table 5: Top level to iddle level indicator advantage structure at period t Environent anageent Policy anageent Inforation publication Counal participation Recycling econoy Worldwide technical standardization Incidence relation Developent history Entrepreneur Entrepreneur Entrepreneur Entrepreneur Entrepreneur Table 6: Top level coprehensive value at period t Entrepreneur 1 Entrepreneur 2 Entrepreneur 3 Entrepreneur 4 Entrepreneur 5 Entrepreneur 1 angle Entrepreneur 2 angle Entrepreneur 3 angle Entrepreneur 4 angle Entrepreneur 5 angle Coprehensive value Raning other three entrepreneurs advantages and disadvantages can be identified. According to Table 4, about iddle level indicator policy anageent, fro the perspective of entrepreneur 1, according to entrepreneur 1's advantage structure, the distance value is 0, according to entrepreneur 2's advantage structure; t entrepreneur1's distance value is Entrepreneur 1 value is 0.49, raning fourth. Entrepreneur 2 value is 0.32, raning second. Entrepreneur 3 value is 0.59, raning fifth. Entrepreneur 4 value is 0.26, raning first. Entrepreneur 5 value is 0.40, raning third. According to Table 5, entrepreneur 1 has advantage on policy anageent, inforation 163 publication, recycling econoy and worldwide technical standardization, has disadvantages on other indicators. Entrepreneur 2 has advantage on recycling econoy, incidence relation and developent history, has disadvantages on other indicators. And the lie, advantages and disadvantages of entrepreneur 3, entrepreneur 4 and entrepreneur 5 are identified. According to Table 6, entrepreneur 1's top coprehensive value is 0.23, raning fourth. Entrepreneur 2's top value is 0.17, raning first. Entrepreneur 3's top value is 0.20, raning second. Entrepreneur 4's top value is 0.23, raning third. Entrepreneur 5's top value is 0.27, raning fifth.

5 CONCLUSION Suarizing the enterprise developent progress, it is not difficult to find that enterprise develop and ae progress as entrepreneurs actively exploring and acting in atch with external environental developent needs according to the inner quality of the enterprise. However, the situation of the environent and the enterprise condition inevitably bring about different behaviors of entrepreneurs. And different environental anageent behavior brings different benefits for the society. Thus, in order to encourage entrepreneurs to protect the environent according to one's own advantages and disadvantages, it is iportant to evaluate according to environental anageent advantages. This study builds up an evaluation odel based on each evaluation objects' individual advantage characteristics. Obviously, each entrepreneur hopes to be evaluated by axiization environental protection or wor efforts and obtaining achieveents by standing out their individual advantage characteristics. Therefore, there is a reality deand for evaluation ethod based on entrepreneur's advantage environental protection characteristic. Furtherore, there are different econoy situations aong different developent stages, so, considering of dynaic ulti-stage evaluation is necessary. ACKNOWLEDGMENT This study was supported by the National Natural Science Foundation of China (No ) and China Postdoctoral Science Foundation (No. 2012M511153). Franlin, F.H. and H.P. Hao, Raning of units on the DEA frontier with coon weights [J]. Cop. Oper. Res., 35(5): Jia, Y.P. and R.Z. Liu, Study of the energy and environental efficiency of the Chinese econoy based on a DEA Model. Proc. Env. Sci., (13): Kali, U.S., Corporate environentalis in a sall eerging econoy: Staeholder perceptions and the influence of fir characteristics. Corpor. Soc. Responsib. Environ. Manag., 18(2): Nishitani, K., S. Kaneo, H. Fujii and S. Koatsu, Are firs' voluntary environental anageent activities beneficial for the environent and business? An epirical study focusing on Japanese anufacturing firs [J]. Environ. Manage., 30(105): Wang, Y.M. and K.S. Chin, A new data envelopent analysis ethod for priority deterination and group decision aing in the analytic hierarchy process. Europ. J. Oper. Res., 195(1): Zhao, X.N., E.F. Dong and B.L. Wang, An individual agent evaluation ethod and its application in standard target syste. Manag. Rev. Chinese, 221(23): Zhao, X.N., L.L. Zhang and F. Wang, Research on ethod and application of group behav ior recognition atch better conforing to the natural rule [J]. Oper. Res. Manag. Sci., 19(2): REFERENCES Dietrich, E. and L. Luboir, Effect of corporate econoic perforance on fir-level environental perforance in a transition econoy. Env. Resour. Econ., 46(3):