Preparing to Create Your Marketing Business and Real Estate Investing Business Plan

Transcription

1 Preparing to Create Your Marketing Business and Real Estate Investing Business Plan Prerequisite: Renatus Education >> Essentials >> Real Estate Essentials >> Segment 2. Reality Check Pay close attention to Hugh Zaretsky when he teaches how to define your goals. Write your goals down. Then break them down into smaller chunks, one for each month. Once you have your goals defined, you should use them to create a business plan that addresses and meets those goals.

2 Cover Page Table of Contents Cover Letter Your Company, LLC Comprehensive Business Plan Outline Address to potential finance sources and investors Address directly to finance individual to whom you will be submitting this plan (Lending institution, Bank, Private Investor, etc.). Promote yourself as a successful experienced individual. Section 1 Executive Summary What Is Your Why? Team Members overview Legal Attorneys, Title Agents Capital - Lenders Professional Realtor, Property Management Contractors General, Renovation, Specialized Tax & Accounting CPA, Bookkeepers Education Marketing strategy overview Real Estate Investing strategy overview Professional and Personal References Section 2 Company Background New upstart company If no prior history, focus on your personal and professional performance history. Prior Projects Portfolio Wholesaling, Rehab and Resale s, Buy and Holds, Short Sales, etc. Private Lending, both Lender and Borrower Section 3 Corporate Structure Principal Your Name Partner(s) Your business partners name(s) Registered Corporate Entities and Hierarchy

3 Section 4 Financial Plan 1-Year & 3-Year Projections Beginners: Start with 1-year-by-month projection no matter the start date. Perhaps use the date you joined Renatus as day 1 of month 1 of 12 and go from there. It can be adjusted it to your fiscal/tax year as you gain more experience, as well as adding future year projections. If you are presenting your business plan to obtain financing, you will also want to use 3-year analyses. Pro-forma Financial Statements o 1-Year-by-Month, 3-Year Horizontal Analysis (side by side) Start-up Costs Plan Education Purchase Legal - Corporate Entity Setup(s) Financial Banking Setup Business and Marketing Expenses o 1-Year-by-Month, 3-Year Strategic Growth Plan Pro-forma Income Statement. Estimate REI and Commission income and expenses as separate line items. Pro-forma Balance Sheet (if required) Pro-forma Statement of Cash flows (if required) Section 5 Capital Required Capital as Reported in Section 4 Financial Plan Sources of Capital Owner(s) Capital, Angel Investor(s) Private & Hard Money Lenders, Banks, Credit Unions, Mortgage Brokers Section 6 Marketing Business Plan SWOTT Analysis Education Implementation Time Line. Lead Generation Sources Warm Market Cold / 3-foot Rule Markets Events Internet Marketing/Advertising Other Opportunities

4 Section 7 Real Estate Investing Plan Investor I.D. / Profile / Brand Education Implementation Time Line. Extend plan to at least completion of prerequisite classes needed to support plans set forth in this section. SWOTT Analysis Lead Generation Sources Target Area(s) Demographics Funding Strategies Leveraged Professionals Exit Strategies NOTES: When completing your actual business plan, you should: o Use a professional font, nothing frilly, distracting, or hard to read. Do not forget, you are submitting your plan to a professional, make it look professional. This outline utilizes Times New Roman 12pt., which is perfect. o Use 1 on top, bottom, left and right margins. o Create a header that states your entity s name, the name of the document, and page number. USE ALL CAPS FOR THIS. Use the header in this outline as an example. o Double space everything! (except for your financial statements) o Begin each section on a new page; treat each as a stand-alone document. A professional is more apt to flip through pages and go right to the topic which most interests them based on the table of contents, rather than searching through a continuous document. o Create and format your pro forma financial statements in Excel, then copy and paste into your Word business plan. Examples of a typical cover page, table of contents, pro forma financials, and SWOTT analysis template follow. NOTE: The pro-forma financial example only includes a 12-month Income Statement forecast. Examples of a pro forma Balance Sheet and Statement of Cash Flows will be added at a future date. When seeking financing from a bank or institution that requires multiple-year pro forma forecasts, 3-year or f-year horizontal analysis comparison reports should be used.

5 COVER PAGE EXAMPLE Comprehensive Business Plan Your Company Name Your Full Name - Owner / CEO

6 TOC EXAMPLE Comprehensive Business Plan ~ Your Company Name Table of Contents Cover Letter page 3 Section 1 Executive Summary page 4 Section 2 Company Background page 6 Section 3 Management Team page 8 Section 4 Financial Plan page 9 Section 5 Capital Required page 14 Section 6 Marketing Business Plan page 15 Section 7 Real Estate Investing Plan page 18

7 7 PRO FORMA INCOME STATEMENT EXAMPLE YOUR COMPANY NAME Income Statement - 12-Month Forecast Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Year Total Ordinary Revenue Commissions - Education $ 500 $ 500 $ 1,000 $ 1,500 $ 2,000 $ 13,000 $ 4,500 $ 17,000 $ 20,000 $ 36,500 $ 37,000 $ 64,000 $ 197,500 Commissions - Overrides ,200 2,000 3,300 8,800 Total Commissions ,000 1,500 2,900 13,100 4,700 17,400 20,700 37,700 39,000 67, ,300 Real Estate Investment Gross Sales , ,500 Less: Purchase Price (100,000) (100,000) Less: Rehab Costs (30,000) (30,000) Less: Carrying Costs (1,300) (1,300) (1,300) (1,300) (1,300) (1,300) (7,800) Less: Selling Costs (14,040) (14,040) Real Estate Investing Net Profit (101,300) (31,300) (1,300) (1,300) (1,300) 160,160 23,660 Net Ordinary Revenues ,000 1,500 2,900 13,100 (96,600) (13,900) 19,400 36,400 37, , ,960 Expenses Selling Expense Amortized Education Cost ,999 IMA Annual Fee Business Builder Fee Other Selling Expenses ,200 Total Selling Expense ,224 General & Administrative Expense Office Supplies Exp Liability Insurance Exp ,050 Automobile Exp Gas Exp ,600 Telephone Exp ,275 Other Exp Rent Exp Building Maintenance Exp Depreciation Exp - Leasehold Improvements Depreciation Exp - Vehicles Depreciation Exp - Office Equipment Total General & Administrative Expense ,005 Total Expenses 1, , , ,158 1,108 1,158 1,108 1,308 1,108 13,229 Ordinary Income (Loss) (888) (458) (8) 542 1,892 12,142 (97,758) (15,008) 18,242 35,292 36, , ,731 Other Income Interest Income ,280 Gross Rents Total Other Income ,280 Other Expenses Interest Exp Rental Acquisition Costs Mortgage Exp - PITI Property Management Exp Maintenance Exp Total Other Expenses Net Non-Operating Income/Expense ,280 Net Income (Loss) $ (888) $ (258) $ 192 $ 742 $ 2,092 $ 12,350 $ (97,550) $ (14,800) $ 18,450 $ 35,508 $ 36,608 $ 226,568 $ 219,011

8 SWOTT Analysis for Strengths Weaknesses Opportunities Threats Trends