C A LIFORNIA HEALTHCARE FOUNDATION. Just Looking: Consumer Use of the Internet to Manage Care
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1 C A LIFORNIA HEALTHCARE FOUNDATION s n a p s h o t Just Looking: Consumer Use of the Internet to Manage Care 2008
2 Introduction A recent Pew Internet and American Life survey showed that 80 percent of consumers search the Internet for health-related information. Yet their relationship to health information on the Web remains a passive one for most. Relatively few patients tap the Internet to manage their care, including scheduling appointments with their doctors, filling prescriptions, or using ratings information to make choices about their doctors or hospitals. The California HealthCare Foundation commissioned Harris Interactive to survey the state s consumers to gain insight into who the seekers of health information are, what kind of information they use, and what actions they take after seeing that information. Key findings include: Overall, more Californians are using the Internet than in, especially to locate information about their insurance plan. In, 56 percent of respondents went online to find specific information about medical conditions or prescription drugs. But only 13 percent of that group made provider appointments online in the contents Access by Gender and Age....3 by Income and Insurance Status by Health Status....5 Care-related Purposes...6 by Age....7 by Education...8 by Prescription Drug and ER Use...9 Awareness and Use of Ratings by Health Status Respondent Profile: Demographics...12 Acknowledgments / Methodology last year and 12 percent reported filling prescriptions online. Despite increased overall use of the Web to access health materials, only 26 percent of Internet users surveyed sought out ratings information on physicians or other health care professionals. Twenty-three percent of all respondents saw online hospital ratings information in. However, only 1 percent actually made a change in their health care decisions based on the ratings. These survey findings illustrate that although a large majority of Californians see the Internet as an important source for health-related information, most are still not taking advantage of it as a tool to manage their health California He a lt h Car e Fo u n d at i o n 2
3 Internet Access, by Gender and Age, California, Access Though in general almost two thirds of the 6 66% 4 68% 64% California population reports having access 57% to the Internet, there continues to be a gap for certain populations 35% Seniors, in particular, are less likely than others to have Internet access. TOTAL SAMPLE Males Females Gender Age 2008 California He a lt h Car e Fo u n d at i o n 3
4 Internet Access, by Income and Insurance Status, California, Access Californians with lower incomes and those 79% without insurance are % less likely than others to have Internet access. These segments of 45% the public likely have 37% the greatest need for information that can help them manage their health, particularly in the case of the uninsured, TOTAL SAMPLE < $50k $50k+ Insured Uninsured who may not have Income Insurance Status regular access to health care California He a lt h Car e Fo u n d at i o n 4
5 Internet Access by Health Status, California, Access Californians in poorer health are less likely than 74% those in better health to have Internet access. 6 58% Californians in excellent or very good health are more than twice as likely 34% to have Internet access as those in fair or poor health. TOTAL SAMPLE Fair/poor Good Excellent/very good 2008 California He a lt h Car e Fo u n d at i o n 5
6 Use of Internet for Care-related Purposes, California, vs. Care-related Purposes % of Internet users who use it sometimes/often to Overall, more Californians were using the Internet Find information about specific medical conditions/prescription drugs 5 56% in as a source of Find a physician in health plan s network Find ratings of physicians or other health-care professionals Review claims or obtain benefits information 19% 19% 23% 26% 32% 34% information about their condition or doctor, but minor gains were seen in the percent of people who took action Fill a prescription online Get advice from a physician via Purchase health insurance Make an appointment to see a provider 9% 12% 8% 10% online to manage their health. While more than half of respondents sought information on a condition or drug, few filled prescriptions or sought advice from their doctors California He a lt h Car e Fo u n d at i o n 6
7 Use of Internet for Care-related Purposes, by Age, California, Care-related Purposes % of Internet users who use it sometimes/often to Find information about specific medical conditions/prescription drugs 52% 58% 66% Although respondents over the age of 65 are generally less likely to Find ratings of physicians or other health-care professionals Find a physician in health plan s network Review claims or obtain benefits information 22% 29% 25% 32% 34% 3 30% 39% use the Internet to get information on health care, there are two areas where seniors far exceed use rates of the younger Get advice from a physician via Make an appointment to see a provider Purchase health insurance 14% 16% 12% 15% 10% 9% 12% population: finding information on medical conditions and drugs, and filling prescriptions online. Fill a prescription online 6% 17% 25% 2008 California He a lt h Car e Fo u n d at i o n 7
8 Use of Internet for Care-related Purposes, by Education, California, % of Internet users who use it sometimes/often to Find information about specific medical conditions/prescription drugs Review claims or obtain benefits information 35% 32% 28% 49% 48% 54% 6 7 Care-related Purposes Overall, respondents with higher education are much more likely than others to use the Internet for care-related activities. Find a physician in health plan s network 28% 24% 36% 46% Find ratings of physicians or other health-care professionals Purchase health insurance 5% 10% 10% 24% 22% 25% 2 33% Grad school College Some college High school or less Get advice from a physician via 8% 14% 14% 19% Fill a prescription online 1 10% 17% 16% Make an appointment to see a provider 16% 1 14% 2008 California He a lt h Car e Fo u n d at i o n 8
9 Use of Internet for Care-related Purposes, by Prescription Drug and ER Use, California, % of Internet users who use it sometimes/often to Care-related Purposes Those with regular prescription drug needs Find information about specific medical conditions/prescription drugs 56% 68% 7 and those who have used the emergency Review claims or obtain benefits information 34% 4 50% room in the recent past report greater use rates for both information Find a physician in health plan s network 32% 37% 46% seeking and care-related purposes. Fill a prescription online Get advice from a physician via 12% 22% 16% 17% 16% All respondents AMONG THOSE WHO USE Prescription drugs ERs 2008 California He a lt h Car e Fo u n d at i o n 9
10 Awareness and Use of Ratings, California, vs. Ratings Among all respondents, those who Less than a third of respondents have SAW RATING INFORMATION BASED ON THESE RATINGS CONSIDERED A CHANGE BASED ON THESE RATINGS ACTUALLY MADE A CHANGE seen quality ratings Hospitals 23% 4% information. Even among 23% 2% those who are aware Health plans 27% 26% 5% 4% of such ratings, less than five percent either considered or actually Physicians 14% 2% made a change based on 22% 5% 2% the information California He a lt h Car e Fo u n d at i o n 10
11 Awareness and Use of Ratings, by Health Status, California, vs. Ratings Among those hospitalized in last 2 years, those who Hospitals SAW RATING INFORMATION 28% 30% BASED ON THESE RATINGS CONSIDERED A CHANGE 6% 4% BASED ON THESE RATINGS ACTUALLY MADE A CHANGE 2% Even among respondents with fair or poor health, awareness of ratings sites for hospital, health plans and physicians Among those in fair/poor health, those who remained below 30 percent in. SAW RATING INFORMATION BASED ON THESE RATINGS CONSIDERED A CHANGE BASED ON THESE RATINGS ACTUALLY MADE A CHANGE Among those who Health plans 26% 5% had seen such sites, 22% 4% 2% very low percentages Physicians 14% 4% considered or actually 25% 7% 2% made a change as a result of seeing ratings information California He a lt h Car e Fo u n d at i o n 11
12 Respondent Profile: Demographics, California, Demographics category % of Respondents n=1,007 Gender Male 49% Female 5 Age % % % Mean 43% Race/Ethnicity White 45% Hispanic 29% Black/African American 5% All Others (excludes Decline to Answer ) 1 Education High school/less 4 Some college (includes Associate s) 25% College 17% Graduate school 9% Income Less than 25K 25K 34.9K 7% K 10% K 15% 75K+ 33% 2008 California He a lt h Car e Fo u n d at i o n 12
13 Acknowledgments / Methodology The California General Public Survey was conducted by telephone using random digital dialing of sample purchased by Harris Interactive. The survey was conducted between November 5 and December 17,. Out of the 1,096 Californian adults who responded to the study, 92 percent (n=1,007) qualified for and completed the 20 minute telephone survey. Demographic data were weighted to produce a representative sample of the general population of California. Give Us Your Feedback Was the information provided in this report of value? Are there additional kinds of information or data you would like to see included in future reports of this type? Is there other research in this subject area you would like to see? We would like to know. Please click here to give us your feedback. Thank you. for more information California HealthCare Foundation 1438 Webster Street, Suite 400 Oakland, CA C A LIFORNIA HEALTHCARE FOUNDATION California He a lt h Car e Fo u n d at i o n 13
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