Welcome to Lawyernomics. Mark Britton Founder Avvo
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1 Welcome to Lawyernomics Mark Britton Founder Avvo
2 Hello, I must be going I cannot stay I came to say I must be going I'm glad I came But just the same I must be going...
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6 1 Why Internet Brands? 2 Why now? 3 What next? 4 Any advice?
7 1 Why Internet Brands? 2 Why now? 3 What next? 4 Any advice?
8 Automotive Health Legal Home & Travel #1 pure play auto OEM technology and data solutions provider #1 special finance lead generator in industry #1 auto enthusiast communities Leading research site for car buyers #1 web presence solutions provider for health professionals #1 rehabilitation and wellness resources #1 health community #1 web presence solutions provider for legal professionals #1 ranked legal sites with over 23M monthly unique visitors Leading consumer destination for legal selfhelp content #1 Frequent Flyer community Leading travel wiki site #1 apartment review site Leading home improvement site
9 They re the right partner
10 1 Why Internet Brands? 2 Why now? 3 What next? 4 Any advice?
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25 Highest Local Pack Persistence (keyword) "car insurance" (90%) "auto glass shop" (91%) "bankruptcy lawyer" (91%) "storage" (92%) "oil change" (95%) "mattress sale" (95%) "personal injury attorney" (96%)
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27 How to survive under the new taxation regime? 1 Sophisticated SEM operation 2 Long-tail content 3 Multiple bites at organic apple
28 + 23 million 1+ million 400k 850k+ Monthly Attorney Participating Monthly Leads Visitors Profiles Attorneys Generated 100k 10 million 2 million 47k Attorney Answers to Consumer Questions User-Generated Q&As Peer & Client Reviews Curated Legal Articles
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31 1 Why Internet Brands? 2 Why now? 3 What next? 4 Any advice?
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34 Technician Biz Ops Innovation Support System
35 Report Card: US in the lowest quartile for accessibility and affordability. Source: World Justice Project
36 Report Card: More than 4 out of 5 low-income litigants go it alone because they feel priced out of legal market. Sources: World Justice Project, ABA
37 Report Card: High-volume state courts at saturation level of pro se litigants Source: ABA
38 Report Card: Pro se bankruptcy filings increasing twice as fast as overall filings. Source: ABA
39 Report Card: 10% of non-prisoner petition federal court filings now pro se. Source: USCourts.gov
40 Report Card: Only 20% of people have positive perception of lawyers. Source: Avvo Research
41 Report Card: 34% believe lawyers contribute little/nothing to society. Source: Pew Research
42 Report Card: 35% say lawyers are too expensive. Source: Avvo Research
43 Report Card: 20% say finding right lawyer is too hard. Source: Avvo Research
44 Report Card: 25% of people think hiring lawyer won t help. Source: Study by Rebecca Sandefur
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48 Disruptive Innovation Initially offers a lower performance according to what the mainstream market has historically demanded.
49 Disruptive Innovation Provides some new performance attributes, which in turn makes it prosper in a different market.
50 Disruptive Innovation As it improves, it eventually displaces the former technology.
51 Mainstream: Furniture Radio
52 Disruptor: Transistor Radio
53 Mainstream: U.S. Autos
54 Disruptor: Japanese Autos
55 Mainstream: Courts
56 Disruptor
57 Mainstream: Lawyers
58 Disruptor
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60 1 Why Internet Brands? 2 Why now? 3 What next? 4 Any advice?
61 Serve our profession.
62 Serve business.
63 Serve customers.
64 Serve innovation.
65 Technician Biz Ops Innovation Support System
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68 Thank you.
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