BIBLIOGRAPHY. Dorfman, S., Introduction to Insurance Marks, Prentice hall, Engle Wood Cliffs N.J.

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1 Bibliography

2 B 1 BIBLIOGRAPHY Books Dorfman, S., Introduction to Insurance Marks, Prentice hall, Engle Wood Cliffs N.J , pp , Emmett J. Vaughan and Therese Vaughan, Fundamentals of Risk and Insurance, Ninth edition Publisher: Wiley India. Kesiraju Krishnaphnai, Bancassurance an Introduction. The ICFAI University Press Lakshmi Narain Agarwal Insurance R. Sharma, third edition, Publisher: Agra. Insurance Business Environment: Publisher: Insurance institute of India Universal Insurance Building, Sir Pherozshah, Mehta Road, Mumbai 01, Mishra, M.N., Insurance Principles and Practice S. Chand and Company Ltd., New Delhi. Pp , Nalini Prava Tripathy and Prabir Pal, Insurance Theory and Practice, Third Edition, Publisher: Prentice - Hall of India Private Limited, New Delhi. Rajiv Beri, Risk Management Insurance, Publisher: for Macmillan Publishers Indian Ltd., 02/2010. Rajiv Beri, Risk Management, Insurance Institute of India Sir Pherozshah, Practice of Life Assurance: Publisher: Insurance institute of India Universal Insurance Building, Mehta Road, Mumbai 01, Sir Pherozshah, Principles of Insurance Publisher: Insurance institute of India Universal Insurance Building, Mehta Road, Mumbai 01, Srivastava, D.C. and Shashank Srivastava, Indian Insurance Industry, New Century Publications, Delhi. Pp , 2006.

3 B 2 Articles from the Journals and Magazines Achamma Samuel, Insurance: The Indian Experience, RBI, Occasional Papers, Vol. 21, No.2, 3, Monsoon and winter 2000, P Ajit Ranode and Rajeev Abuja, Life Insurance in India Emerging Issues, Economic and Political Weekly, Jan 1999, P Anabil Bhattacharya, Indian Banks - Entry into Insurance Sector, The Journal, July- Dec Appi Reddy and Narasimha Murthy, G., Marketing of Life Insurance Services in Rural Areas, Management Researcher, Vol. 11, No 3 &4, Jan- Jun 1996, P. 23. Ashok Thampy and Sitharama, S., Life Insurance Potential in India-An Economic Approach, Vision: The Journal of Business Perspective, July Dec 2002, P Bodla, B.S. and Sushma Rani Verma, Life Insurance Policies in Rural Area: Understanding Buyer Behaviour, ICFAI University, 2007, P. 18. Diacon Stephen, International Journal of Bank Marketing, Formisano, Roger, A., The journal of Risk and Insurance, (Vol.48 No.1, Pp , Jack Burke, The Art of Building a Relationship, Insurance Chronicle, Vol. 5, Issue 11-12, August Jaya Basu and Chandra Sekhar, Insuring the Profits, ICFAI, Reader, September 2000, P Kaliyamoorthy and Suresh, Emerging Paradigms in the Insurance Sector, JIMS 8 M, July-Sept 2003, P

4 B 3 Keerthi, P. and Vijayalakshmi, R., A Study on the Expectations and Perceptions of the Services in Private Life Insurance Companies, SMART Journals, Vol. 5, 2009, P.60. Khan, M.K., Prospects Of a Career in Life Insurance Business in India - An Analysis, Indian Journal of Marketing, Vol.ume 7, No. 6, Feb 1978, P Kirchler and Angela-Christian Hubert, Accepted and Available Online, 1999, Institute of Psychology, University of Vienna. Kishore, R.B., A Holistic View of Insurance Reforms and a Blue Print for Strengthening LIC, The Indian Journal, Jan- June 2001, P. 35. Krishan Kumar, S., LIC Making Inroads into Rural India, Insurance Chronic, 2005, P Krishan Kumar, S., LIC Making Inroads into Rural India, Insurance Chronic, 2005, P Krishnamurthy, S., Insurance Sector: Challenges of Competition and Future Scenario, Vikalpa, Vol. 30, No. 3, September Krishnamurthy, S., Insurance Sector: Challenges of Competition and Future Scenario, Visalia, Vol. 30, No. 3, September Kumar Jagendra, Innovative Environment in Renovated Insurance Industry, The Insurance Times, 2005, Vol. 25, P. 4. Kunreuther, H., An Experimental Study of Insurance Decisions", Journal of Risk and Insurance, 1979, Vol. 4, No. 4, Pp Lajpat Ray, The Unending End in the Millennium Problem and its Implications for the Insurance Industry, The Indian Journal, December 1998, P. 90.

5 B 4 Malliga, R., Marketing of LIC Policies- A Study on Agents of Tirunelveli Division Indian Journal of Marketing, Vol. XXX, No. 8-10, August-October 2000, P Manchanda, S.M., Importance of the Need to Cover the Death Risk, Insurance Chronicle, Vol. 5, Issue 10, November2005. Mishra, M.N., Appraisal of Marketing Strategies of the Life Insurance Corporation of India, Indian Journal of Marketing, Vol. XVII, No. 6, Feb. 1987, P Mittal and Anil Chandnok, Privatization of Life Insurance Sector in India - Impact and Perspective, Indian Journal of Marketing, Vol. XXXII, No. 11, Nov 2002, P.5-7. Mittal, R.K., Privatisation of Life Insurance Sector in India - Impact and Perspective, Indian Journal of Marketing, Vol. XXXII, November 2002, P. 5. Modawat, S.L., Two Decades of Life Insurance-A Study in Policyholders, Wears and Woes, Indian Journal of Commerce, Vol. XXX, Part III, No.112, September 1997, P Mony, S.V., New Initiatives in the Insurance Sector: Opportunities and Challenges, Vikalpa, Vol. 30, No. 3, September Nagajothi, R.S. and Hasanbanu, S., A Study of the Insurance Perspective in Uthamapalayam Taluk, Indian Journal of Marketing, May 2007, P. 10. Namasivayam, Ganesan S. and Rajendran, S., Socioeconomic Factor Influencing the Decision in taking Life Insurance Policies, Insurance Chronicle, ICFAI University, 2006, P Narasima Murthy, G., Customer Services in Life Insurance Company A Case Study, Indian Journal of Marketing, Vol. 25, No. 23, Feb-Mar 1996, P

6 B 5 Pamela L. Alreck and Robert B. Settle, Strategies for Building Consumer Brand Preference, Journal of Product and Brand Management, P Patil, P.B. and Thakkar, P.N., Impact of Disinvestment on Banking and Insurance Sector, Indian Journal of Marketing, May Pradeep Gupta and Sanjay Bhyana, Insurance Sector: Challenges and Strategies, JIMS 8 M Oct-Dec 2002, P Prakasha Rao, B.K.S. and Venkateswara Rao, B.H., Buoyant Rural Areas, Insurance Chronicle, Vol. 5, Issue 7, August Punithavathi Pandian and Malliga, R., Impact of Liberalization on the Marketing Performance by LIC, Indian Journal of Marketing, Oct Pushpa Kumari, LIC of India: A Catalyst to Development, Journal of Business Perspective, July - Dec 2002, P Rajat Shuvro Bakshi, Strategies for Indian Insurance Companies-Post Liberalization Vision, Journal of Business Perspective, July-Dec. 2002, P Rajesham Ch. and Rajendar, K., Changing Scenario of Indian Insurance Sector, Indian Journal of Marketing, July 2006, P. 9. Rajkumar, The Role of Insurance Advertising, Indian Journal of Marketing, Vol. 15, No.2, July 1985, P Raju, S. and Gurupandi, M., Smart Journals of Business Management Studies, Vol. 5, P. 21, Ramakrishna Reddy and Raghunadha Reddy, Life Insurance Corporation of India: Need for New Lessons, Prestige Journal of Management and Research, Vol. 4, No.2, October 2000, P

7 B 6 Raman, N. and Gayathri, C., A Study on Customers Awareness towards New Insurance Companies, Indian Journal of Marketing, July 2006, P.6. Raman, N. and Gayathri, C., A Study on Customers Awareness towards New Insurance Companies, Indian Journal of Marketing, 2004, Vol. 34, P Ramesh Bhat and Dixit, M.R., Exploiting an Opportunity with Partnerships, Vikalpa, Vol. 30, P. 3, September, Ravi Prakash, S., Satyanarayana Chary, T., Shyam Sunder, C., Globalisation - Its Impact on Insurance Industry, Kakatiaya University, Warangal, A.P., Indian Journal of Marketing, Dec. 2003, P. 5. Rudra Saibaba, Perception and Attitude of Women towards Life Insurance Policy, Indian Journal of Marketing, Vol. XXX1, Oct. 2002, P.10. Sandeep Bakhshi, Integrated Approach: Key to Growth and Development, Vikalpa, Vol. 30, No. 3, September, Santosh Dhar and Upinder, Dimensions of Insurance: A Perceptual Study of Future Managers, Journal of Risk Management and Insurance, Vol. 8, Selvavinayagam, K. and Mathivanan, R., A Study on Policyholders Preference and Satisfaction of Services Rendered by Selected Life Insurance Companies in Tamilnadu, Namakal District, International Journal of Marketing and Trade Policy, Vol. 2, No.1-2, (Jan- Dec 2010): Shaoo, S.D., Rebating In Insurance, The Indian Journal, Jan- June, 2002, P. 32. Sharma Ravi Kumar, Insurance Perspective in Eastern UP: An Empirical Study, Indian Journal of Marketing, 2005, P Shekar Chandra, Future Strategies for Life Insurance, The Indian Journal, December 1998, P. 81.

8 B 7 Shesha Ayyar, V., Insurance Reforms- What is the Implication? The Indian Journal, Jan- June 2000, P.63. Shesha Ayyer, V., New Insurance Products in the Next Century, Journal, Jan-June 1999, P.47. Shivanand H. Lengti, Insurance Disputes in India, ICFAI University, 2009, Vol. 7, P.83. Shobit and Sanjay Shukla, An Empirical Study and Analysis of Failure of Private Insurance Players in Rural Areas Insurance Chronicle, May 2004, P Smith and Michael, L., The Journal of Risk and Insurance, (Vol. 49, No. 4, Pp ), Sunayna Khurana, Customer Preferences in Life Insurance Industry in India, ICFAI University, Journal of Services Marketing, 2008 Vol. 6, No. 3, P Sunil Maheswari, Managing the Agents, Vikalpa, Vol. 30, No. 3, September Swapan Bakshi, Banks Focus into Insurance- Prospects and Problems, Journal of Indian Institute of Bankers, Vol. 72, Oct Dec 2001, P Tanmay Acharya, Harshita Mishra and Venkata Seshaia, S., Customer Preferences in General Insurance Industry in India, The ICFAI Journal of Marketing, Dec 2007, P. 7. Thitivadee Chaiyawat, Insurance Liberalization in Emerging Markets, Journal of Risk Management and Insurance, Vol. 6, 2001, Pp Varaprasad, V. and Murali Krishna, B., Insurance Sector: Strategies for Intermediation and Marketing Smart Journal of Business Management Studies.

9 B 8 Vasanthi Srinivasan, Prakash and Sithramu, Management of Agents in Liberalized Economy, Journal of Risk Management and Insurance. Vijay Srinivas, How Returns Linked Insurance Products can be popularized, The Indian Journal of Marketing, July-Dec 2000, P. 67. Vinay Verma, Retailing Personal Covers, The Indian Journal, July-December 1999, P. 63. Walden, Michael L., The Journal of Risk and Insurance, Vol. 52, No. 1, Pp , IRDA Publication Principles of insurance IC-01 Jan 2007 Life insurance IC Practice of Life assurance IC Life assurance IC-33 March 2007 Insurance business environment IC 12 - Jan 2007 Websites

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