BUSINESS MANAGEMENT PAPER 1 CASE STUDY (EXPECTED QUESTIONS)

Transcription

1 BUSINESS MANAGEMENT PAPER 1 CASE STUDY (EXPECTED QUESTIONS) 1 P a g e C o m p i l e d b y A p r a j i t a

2 Unit 1 Business organization and environment 2 P a g e C o m p i l e d b y A p r a j i t a

3 1.1 Introduction to business management 1. Explain two problems Henri s father faced in starting his set up in hardware shops. (4 marks) 1.2 Types of organizations 2. Discuss the advantages and disadvantages of being a Sole trader for Henri (6 marks) 3 P a g e C o m p i l e d b y A p r a j i t a

4 3. Suggest any other type of Private Sector enterprises which Henri could have opted to face the competition from TM. (4 marks) 1.3 Organizational objectives 4. Comment on the mission statement of TM (3 marks) 5. Analyse the profit driven objectives of TM (4 marks) 4 P a g e C o m p i l e d b y A p r a j i t a

5 6. Identify the changes which TM has to go through due to changes in external environment in France (8 marks) 5 P a g e C o m p i l e d b y A p r a j i t a

6 7. To what extent TM s poor record of CSR will have an effect on its brand image (7 marks) 8. Describe the influence of Pressure groups on the decisions taken by companies like TM. (3 marks) 6 P a g e C o m p i l e d b y A p r a j i t a

7 9. Use Ansoff Matrix to show the current growth plan of TM (6 marks) 7 P a g e C o m p i l e d b y A p r a j i t a

8 1.4 Stakeholders 10. TM does not want them expressing collective opinions about TM. Interpret the statement and discuss its impact on Internal stakeholders of TM ( 8 marks) 11. Distinguish between internal and external stakeholders of TM (4 marks) 8 P a g e C o m p i l e d b y A p r a j i t a

9 1.5 External environment 12. Identify the external factors affecting TM and construct PEST analysis for the same (8 marks) 9 P a g e C o m p i l e d b y A p r a j i t a

10 1.6 Growth and evolution 13. Discuss the advantages and disadvantages of large business like TM (6 marks) 14. Analyse the method of external growth used by TM to increase its revenue (5 marks) 10 P a g e C o m p i l e d b y A p r a j i t a

11 15. Explain the reasons for the growth of multinational companies (MNCs) like TM (3 marks) 11 P a g e C o m p i l e d b y A p r a j i t a

12 Unit 2 Human resource management 12 P a g e C o m p i l e d b y A p r a j i t a

13 2.1 Functions and evolution of human resource management 1. TM was expecting high labour turnover in Analyse the reasons for labour turnover in TM. (5 marks) 2. Explain the advantages and disadvantages of promoting Delphine internally ( 4 marks) 13 P a g e C o m p i l e d b y A p r a j i t a

14 3. Comment on the idea of TM to include flexi work hours for employees (5 marks) 2.2 Organizational structure 4. Discuss the decision of TM to follow inflexible organisation structure (8 marks) 14 P a g e C o m p i l e d b y A p r a j i t a

15 2.3 Leadership and management 5. Evaluate the impact of TM s leadership style on employees and suggest the one TM could use(8 marks) 6. Analyse Henri s decision of not reporting about the behaviour of young employees (4 marks) 15 P a g e C o m p i l e d b y A p r a j i t a

16 2.4 Motivation 7. Examine the motivational strategy used by TM to motivate the employees(8 marks) 16 P a g e C o m p i l e d b y A p r a j i t a

17 8. Using Pink s motivation theory, suggest TM to make changes in the internal environment in order to increase employees motivation (7 marks) 9. Recommend the changes that TM could do in their contract and employment practices which will help them in cost cutting (5 marks) 17 P a g e C o m p i l e d b y A p r a j i t a

18 10. Explain two non-financial rewards which can be given to TM s employees to increase the motivation levels at work (4 marks) 11. Evaluate the decision of keeping wages minimum for employees in TM (7 marks) 18 P a g e C o m p i l e d b y A p r a j i t a

19 2.5 Organizational (corporate) culture (HL only) 12. To what extent TM s organisation culture impacts the productivity of employees (6 marks) 2.6 Industrial/employee relations (HL only) 13. Suggest the industrial relation methods which TM s employees can use to discuss their issues with management (4 marks) 19 P a g e C o m p i l e d b y A p r a j i t a

20 Unit 3 Finance and accounts 20 P a g e C o m p i l e d b y A p r a j i t a

21 3.1 Sources of finance 1. Evaluate the reasons why Henri was not able to attract external sources of finance (8 marks) 2. Recommend two sources of finance which Henri could have used (4 marks) 21 P a g e C o m p i l e d b y A p r a j i t a

22 3.7 Cash flow 3. Suggest the strategies Henri should have used to deal with liquidity problems in his organisation (6 marks) 22 P a g e C o m p i l e d b y A p r a j i t a

23 Unit 4 Marketing 23 P a g e C o m p i l e d b y A p r a j i t a

24 4.1 The role of marketing 1. Discuss the importance of market share and market leadership for TM (7 marks) 2. Describe the characteristics of market where TM operates (3 marks) 24 P a g e C o m p i l e d b y A p r a j i t a

25 3. Recommend the strategies TM could adopt to increase its market share (5 marks) 4.2 Marketing planning (including introduction to the four Ps) 4. Identify the effectiveness of marketing mix of TM (8 marks) 25 P a g e C o m p i l e d b y A p r a j i t a

26 5. Comment on the usefulness of making customer service as USP (4 marks) 4.4 Market research 6. Evaluate the use of market research for companies like TM which has wide product line. (6 marks) 26 P a g e C o m p i l e d b y A p r a j i t a

27 7. Recommend the market research method for TM if it seeks to develop new market in Asia (7 marks) 27 P a g e C o m p i l e d b y A p r a j i t a

28 4.5 The four Ps (product, price, promotion, place) 8. Identify the ways of branding which could be used by TM to market the recently started services (7 marks) 9. Evaluate the effectiveness of pricing strategy used by TM (6 marks) 28 P a g e C o m p i l e d b y A p r a j i t a

29 10. Recommend two above the line promotion methods which can be used by TM to promote the offered products (4 marks) 4.6 The extended marketing mix of seven Ps (HL only) 11. To what extent the marketing mix of services of TM is effective. Focus on the People, Process & Physical evidence (7 marks) 29 P a g e C o m p i l e d b y A p r a j i t a

30 4.7 International marketing (HL only) 12. Explain the role of cultural differences in Asia which TM is going to face due to the decision of expanding. (4 marks) 4.8 E-commerce 13. Evaluate the cost and benefits of E-commerce if TM decides to sell its products online (6 marks) 30 P a g e C o m p i l e d b y A p r a j i t a

31 Unit 5 Operations management 31 P a g e C o m p i l e d b y A p r a j i t a

32 5.2 Production methods 1. Describe the features of lean production method used by TM (3 marks) 2. Evaluate the usefulness of lean production method used by TM (8 marks) 32 P a g e C o m p i l e d b y A p r a j i t a

33 3. Suggest any other lean production method which will be useful for TM (6 marks) 5.4 Location 4. Evaluate the effectiveness of outsourcing for cost cutting (8 marks) 33 P a g e C o m p i l e d b y A p r a j i t a

34 5. Distinguish between Just in Time and Just in Case (4 marks) 5.6 Research and Development (HL only) 6. Explain the importance of research and development for TM (6 marks) 34 P a g e C o m p i l e d b y A p r a j i t a