P R I N C I P L E S O F MARKETING. Taught By: A Course On... Required Text:

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1 P R I N C I P L E S O F Taught By: A Course On... Required Text:

2 PRINCIPLES OF COURSE OBJECTIVES COURSE DESCRIPTION

3 PRINCIPLES OF ASSIGNMENTS & GRADING Q u i z z e s, P a r t i c i p a t i o n, H o m e w o r k ( 1 0 % ) E x a m s ( 4 3 % ) F i n a l P r o j e c t ( 2 5 % ) C a s e A n a l y s i s ( 1 5 % ) G r a d i n g

4 PRINCIPLES OF R e s e a r c h R e q u i r e m e n t ( 2 % ) Cont. ASSIGNMENTS & GRADING C o n t e m p o r a r y M a r k e t i n g P r a c t i c e s S p e a k e r S e r i e s ( 5 % )

5 PRINCIPLES OF CLASS POLICIES A t t e n d a n c e Attendance will be taken and factored into your participation grade. If you miss class for any reason, you are still responsible for what was covered in class. It is your responsibly to contact a peer concerning class assignments, notes, handouts, and any changes to the schedule. There will be material covered in lecture that is not covered in your text and may appear on an exam. C l a s s r o o m C i v i l i t y There are standards of classroom civility that should be adhered to, particularly in a marketing communication course. Civility does not eliminate appropriate humor, enjoyment, or other features of a comfortable classroom community. Classroom civility does, however, include the following: L a t e W o r k I expect all assignments to be submitted at the beginning of class on the day they are due. Please do not ask me to wait after class while you print. Any assignments turned in after I collect papers will result in a ONE LETTER GRADE REDUCTION for every day late. This includes weekends and holidays. I will not accept papers that are more than four days late; they will receive a zero.

6 PRINCIPLES OF HONOR CODE & TITLE 9 A s a m e m b e r o f t h e N o t r e D a m e c o m m u n i t y, I w i l l n o t p a r t i c i p a t e i n o r t o l e r a t e a c a d e m i c d i s h o n e s t y. The Code of Honor will be strictly applied as described in The Academic Code of Honor Handbook. Students will not give or receive aid on exams. This includes, but is not limited to, viewing the exams of others, sharing answers with others, and making unauthorized use of books or notes while taking the exam. For the group project, teams must work completely independently. Relying on solutions from other groups, whether or not they are currently in the course, constitutes plagiarism. The full honor code can be read here: Title IX makes it clear that violence and harassment based on sex and gender are Civil Rights offenses subject to the same kinds of accountability and the same kinds of support applied to offenses against other protected categories such as race, national origin, etc. If you or someone you know has been harassed or assaulted, you can find the appropriate resources here.

7 TENTATIVE schedule SPRING 2017 Week 1 // January T: Overview of Course; Case Study Signups TH: Developing Strategies & Marketing Plan T: Ch. 1 TH: Ch. 2 Week 2 // January T: Social & Mobile Marketing TH: Social Media Case Presentations (Groups 1 & 2) T: Ch. 3 TH: Sephora Direct: Investing in Social Media, Video, and Mobile and WestJet: A New Social Media Strategy Week 3 // January 31 - February 2 T: Marketing Ethics TH: Ethics Case Presentations (Groups 3 & 4) T: Ch. 4; AMA's Statement of Ethics (Sakai) TH: Abercrombie & Fitch: Is it Unethical to be Exclusive? and Pink Tax: Gender and Other Price Discrimination Factors Week 4 // February 7 9 T: Analyzing the Marketing Environment TH: Consumer Behavior T: Ch. 5 TH: Ch. 6

8 Week 5 // February T: Business-to-Business Marketing TH: Global Marketing T: Ch. 7 TH: Ch. 8 Week 6 // February T: Global Marketing Case Presentations (Group 5) TH: Market Segmentation T: Samsung Electronics Co.: Global Marketing Operations TH: Ch. 9 (pgs ) Week 7 // February 28 March 2 T: Targeting & Positioning TH: Marketing Research 1 T: Ch. 9 (pgs ) TH: Ch. 10 Week 8 // March 7 9 T: Marketing Research II; Mendoza Librarians to Visit Class TH: Midterm Exam T: Prepare for Midterm Exam TH: Be ready for Midterm Exam Spring Break // March Reminder: Look ahead to NPR's "How I Built This" assignment due the week you return.

9 Week 9 // March T: Product, Branding, and Packaging Decisions TH: Developing New Products T: Ch. 11; Reminder: NPR's "How I Built This" assignment is due Thursday TH: Ch. 12 DUE: NPR assignment Week 10 // March T: Services: The Intangible Product TH: Pricing Concepts for the Establishing Value; Guest Speaker: Chris Cronin, ND Economics Dept. T: Ch. 13 TH: Ch. 14 Week 11 // April 4 6 T: Guest Speaker: Jackie Hartle, Marketing Manager, McDonalds USA; Final Project brief TH: Strategic Pricing Methods T: Read all items in the "McDonalds Final Project" folder on Sakai TH: Ch. 15 Week 12 // April T: Pricing Case Presentations (Groups 6 & 7) TH: Supply Chain and Channel Management T: Virgin Mobile USA: Pricing for the Very First Time and Pricing the EpiPen: This is Going to Sting TH: Ch. 16; "Supply Chain Strategies" Article (Sakai)

10 Week 13 // April T: Supply Chain Case Presentation (Group 8) TH: Retailing and Omnichannel Marketing Week 14 // April T: Integrated Marketing Communications T: Saks: Shocking the Fashion Industry Supply Chain TH: Ch. 17; "In the Future of Retail, We're Never Not Shopping" (HBR) T: Ch. 18 TH: Wrap Up, Group Project Work Week 15 // May 2 T: Final Exam T: Be Prepared for Final Exam Final Exam Week Thursday, May 11 at 7:30 pm TH: Present to Client

National Performance Management Advisory Commission; A Performance Measurement Framework for State and Local Government

National Performance Management Advisory Commission; A Performance Measurement Framework for State and Local Government URBPLAN 630 - Budgeting and Finance in the Public Sector Fall, 2017 Adjunct Professor: Steven Kreklow e-mail: kreklows@uwm.edu Required Texts: Bland, Robert L. 2013. A Budgeting Guide for Local Government,