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Transcription:

March 2017

Forward-Looking Statements Certain information contained in this presentation, particularly information regarding future economic performance, finances, and expectations and objectives of management constitutes forward-looking statements. Forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts and are generally contain words such as believes, expects, may, will, should, seeks, approximately, intends, plans, estimates or anticipates or similar expressions. Our forward-looking statements are subject to risks and uncertainties, which may cause actual results to differ materially from those projected or implied by the forward-looking statement. Forward-looking statements are based on current expectations and assumptions and currently available data and are neither predictions nor guarantees of future events or performance. You should not place undue reliance on forward-looking statements, which speak only as of the date hereof. We do not undertake to update or revise any forward-looking statements after they are made, whether as a result of new information, future events, or otherwise, except as required by applicable law. For discussion of some of the important factors that could cause these variations, please consult the Risk Factors section of the Company s most recent Annual Report. Nothing in this presentation should be regarded as a representation by any person that these targets will be achieved and the Company undertakes no duty to update its targets.

Speakers Alberto Torrado Renzo Casillo Diego Gaxiola Executive Chairman CEO Alsea CFO Alsea

We are Alsea... Leading Quick Service Restaurant, Coffee Shop, Casual Dining and Family Restaurant operator in Latin America and Spain.

Strategic Definitions PURPOSE Ignite people s spirit VALUE PROPOSITION We are a determined community committed to excellence and integrity, we maximize synergies to deliver a surprising offer to our GUESTS and to make sure that our Restaurants generate extraordinary results, contributing with happiness doses even in the smallest details, to fulfill our purpose of igniting people s spirit. BRANDS ALSEA S CULTURE Winning Attitude Engaged Leadership Surprising Service Collaborative Spirit Attention to Detail Focused on deep knowledge and an exceptional GUEST experience WAY TO WIN Brand Portfolio Best Talent Best Operator Technology and Innovation Synergy and Critical Mass Marketing Sustainability

Organizational Structure Audit Committee BOARD OF DIRECTORS Chairman Alberto Torrado Corporate Practices Committee Internal Audit Mario Sanchez CEO Renzo Casillo Alsea Mexico Federico Tejado CFO Diego Gaxiola HR Cory Guajardo Alsea International Fabian Gosselin Brang Managers Country Managers Casual Dinning Supply Chain Information Technology Real Estate Development Strategic Planning Daniel Gonzalez

Brand Portfolio Diversified Market Global Own

Units FY16 3,195 restaurants 29% 25% 21% 69% 8% 16% 6% 7% 2% 2% 4% 4% 0.1% 2% 1% 1% *Other includes: California Pizza Kitchen, Cañas y Tapas, LAVACA, The Cheescake Factory, Il Tempieto. 2% Other *

Store Growth 22% CAGR 3,195 2,784 2,954 1,858 1,422 FY12 FY13 FY14 FY15 FY16 Corporate Subfranchises

Employees FY16 67,340 22% 18% 18% 16% 66% 16% 10% 4% 4% 5% 4% 4% 4% 2% 2% 2% 0% 1% *Other includes: Cañas y Tapas, LAVACA, The Cheescake Factory, Supply, Il Tempieto. 2% *Others

Our People FY16 KPI 2015 2016 Turnover Rate 80% 81% Managerial Stability 61% 56% Managers Achieving Bonus 44% 54% Average Training Hours* 34 37 *Per employee

Sales FY16 37,702 million pesos 22% 21% 17% 13% 58% 20% 22% *Other includes: Cañas y Tapas, LAVACA, The Cheescake Factory, Il Tempieto. 8% 4% 4% 4% 2% 2% 1% 1% 1% Supply Other *

Sales Growth 29% CAGR 37,702 32,288 Guidance Alsea Day 2015 22,787 13,520 15,698 FY12 FY13 FY14 FY15 FY16 Figures in million pesos

Adjusted EBITDA* FY16 25% 16% 15% 65% 19% 16% 12% 9% 8% Supply 5% 5% 2% 2% *Adjusted EBITDA does not include administrative expenses, thus it represents the Store EBITDA **Other includes: California Pizza Kitchen, Archie s, Cañas y Tapas, LAVACA, The Cheescake Factory, Il Tempieto. 1% Other **

EBITDA Growth 34% CAGR 13.7% EBITDA 13.3% EBITDA Margin 12.3% Guidance Alsea Day 2015 13.0% 11.9% 1,609 2,040 2,802 4,302 5,155 Figures in million pesos FY12 FY13 FY14 FY15 FY16

ROE 480 bps 14.5% 15.3% 10.5% 7.5% 11.4% Guidance Alsea Day 2015 FY12 FY13 FY14 FY15* FY16* *Without considering any effects from the Put / Call Options.

Achievements Delivering results & meeting goals Acquisition and integration of relevant brands Well defined business strategy Technology development 2016: Record year in openings (158 corporate units) Record high EBITDA Margin in the last 9 years

Opportunities People Development Room to grow: SSS, development plan, acqusitions Franchising strategy Synergy and Critical Mass Technological tools development Sustainability

RENZO CASILLO CEO

Way to win Focus on GUESTS Focused on deep knowledge and an exceptional GUEST experience

Way to win 1 Brand Portfolio 7 2 Sustainability Best Talent 6 Synergy and Critical Mass Focus on GUESTS Best Operator 3 5 4 Technology and Innovation Marketing

1 Brand Portfolio Ensure our Growth Model, with the appropriate portfolio. Accelerate the Market Holding Capacity via corporate and franchisees stores. Identify countries, segments and brands that complement our portfolio.

1 Brand Portfolio Growth Strategy Organic Growth Inorganic Growth GROWTH + SSS + Store Openings + Acquisitions + Current Brands + Current Markets + New Brands + New Markets Operating Leverage Business Mix Operating Efficiencies MARGIN EXPANSION SSS + Units Corporate, Franchised, Sub-franchised, Brands, Segments, Geographies Cost of Sales Pricing Strategy Expenses Synergies Best practices

1 Brand Portfolio Franchising Strategy Objectives Brands: Markets: Revenue Streams Royalties Opening Fee Distribution Production Technology Financing Marketing Fund Benefits Profitable business model Market presence Brand top of mind Synergy and critical mass

Markets Diversified Portfolio Popular Segments A/B C+ C C-/D+ D/E Actual Market 3,195 units +415 Million Clients served as of Dec 16 LTM Population 482 million GDP USD 5,136 billion Potencial Per-Capita spending expansion (Figures in usd) 325 328 500 515 750 1,980 1,580 Served by the informal sector Food Service Industry

1 Brand Portfolio Market Holding Capacity Mexico Corporate Franchises

1 Brand Portfolio Market Holding Capacity International Corporate Franchises Col. Arg. Chl. Col. Arg. Chl. Col. Arg. Chl. Col. Bra Col. Spain

2 Best Talent Continue to strengthen Alsea Culture. Create new compensation models to attract and retain the best talent. Launch academies to institutionalize knowledge in: operations, marketing, procurement and real estate.

2 Best Talent Manager Owner What it means to be a Manager Owner? Take care of your store as if it were your home Take care of your team as if it were your family Take care of your client as the Guest he is Winning results are compensated appropriately

2 Best Talent Best Talent Focus on our people Store Managers Higher Productivity Growth in SSS EBITDA Margin Expansion Gain Market Share Training academies Better compensation scheme Employee career plan Attract, retain, motivate and engage the best talent Variable compensation plans to align incentives and drive results Investment in people today Payback reflected in future results

3 Best Operator Drive traffic by constantly redefining and improving our GUEST s experience. Benchmark and optimize productivity and GUEST statisfaction metrics. Optimize and expand the supervision process and tracking system of restaurants.

3 Best Operator How to be the best operator Best People 67,340 Employees Best Store Maintenance = Approx. 20% of Total CAPEX Best Service Guest experience tracking / accountability Best Experience Be an extension of our Guests home

3 Best Operator Enlace Cloud Reports Direct Boss Formats Activity District Manager GPS Evidence upload Regional Director KPI Support Areas Feedback + Interaction = continuous improvement Help our brands reach its full potential

4 Marketing To be the company with the best Guest, market and competition knowledge. Build the best loyalty programs and analytical skills. Have a center of expertise that adds value to our brands.

4 Marketing Right equipment and tools Well-Timed and Reliable Information Improve Strategy Business Intelligence Spot New Opportunities Decision-Making Support

4 Marketing Loyalty Programs Wow +580,000 Users Almost 1,300 Restaurants on board Approx. 30% Increase in average ticket Wow is in 6% of Alsea Mexico Sales

4 Marketing Marketing Media Market Research Strategic Alliances Customer Experience & Call Center Marketing Shared Services Public Relations CRM & Customer Technology Digital

5 Technology and innovation Provide our restaurants with technology, ensuring the best operation and GUEST s experience. Be the leader in mobile and digital strategies. Develop systems that optimize and simplify the managment and support of our restaurants.

5 Technology Technological Advantages CRM Loyalty Mobile Social Cloud Focus on Guests and Stores POS Analytics

5 Technology Mobile Apps & Web Platforms APPS WEB

6 Synergy and Critical Mass Consolidate Alsea s synergies and infrastructure as a competitive advantage for the brands. Implement a global and consistent sharing of best practices. Build superior procurement skills to optimize purchases between brands and countries.

6 Synergy and Critical Mass Powered by Alsea Marketing Real Estate Operations Commercial Strategy Talent Development Supply Chain Technology for Guests Synergy and Critical Mass Financial Capacity

7 Sustainability To reaffirm our commitment to provide food safety in the most vulnerable communities. Consolidate the four pillars of our strategy. To be recognized as the favorite neighbor of the communities where we participate.

7 Sustainability Four Pillars Community Support Sustainability Responsible Consumption Quality of Life

DIEGO GAXIOLA CFO

Goals Check 2016 Initial 2016 guidance VS FY16 SALES Mid-teens 16.8%

Goals Check 2016 Initial 2016 guidance VS FY16 SALES Mid-teens 16.8% EBITDA High-teens 19.8% EBITDA margin expansion 40-50 bps 40bps

Goals Check 2016 Initial 2016 guidance VS FY16 SALES Mid-teens 16.8% EBITDA High-teens 19.8% EBITDA margin expansion 40-50 bps 40bps Dividends $ 0.5 pesos per share $ 0.77 Adjusted EPS* $ 1.50 $ 1.68 *Without considering any effects from the Put / Call Options.

Goals Check 2016 Initial 2016 guidance VS FY16 SALES Mid-teens 16.8% EBITDA High-teens 19.8% EBITDA margin expansion 40-50 bps 40bps Dividends Adjusted EPS* $ 0.5 pesos per share $ 0.77 $ 1.50 $ 1.68 ROIC ROIC > WACC >100bps ROE* > 12% 15% *Without considering any effects from the Put / Call Options.

Consolidated Results Sales 17% 17% 10,500 37,702 EBITDA 15% 20% 1,569 5,155 8,958 32,288 1,367 4,302 CAGR 29% (12-16) CAGR 34% (12-16) 4Q15 4Q16 FY15 FY16 4Q15 4Q16 FY15 FY16 Net Ordinary Income * Net Debt / EBITDA 672 31% 35% 1,534 2.6 x 2.4 x CAGR 48% (12-16) 512 1,137 4Q15 4Q16 FY15 FY16 FY15 FY16 *Excluding put/call effect Sales, EBITDA and Net Ordinary Income figures in million pesos

EBITDA Bridge 13% 5,155 4,302 (4)% (2)% 2% 2% 4% 5% FY15 FX Other COGS Supply Vips Grupo Openings Zena & Run Rate SSS FY16 QSR 9% Mexico 65% Coffee shops 27% South America Casual Dining Family Dining Supply 15% 24% Adjusted EBITDA by category 25% Spain 19% 16% Adjusted EBITDA by segment Figures in million pesos

EBITDA to Net Income FY16 5,155 (2,388) (771) (408) (529) 68 1,126 EBITDA Free Cash Flow FY16 D&A All-in Cost of Financing* PUT option Taxes Associates Net Income 1,589 5,444 (5,039) 5,155 (771) (529) 405 (645) (239) Figures in million pesos EBITDA Financial Income Net WC FFO Capex FCF Dividends NET FCF Expenses Paid Taxes *Excluding put option

Debt maturity Debt profile Capital structure 4Q16 4Q15 Avarage cost 7% 11% 19% 34% 19% 1% 1% 1% 7% 4,979 Net Debt / EBITDA EBITDA / Interest Paid 2.4x 2.6x peso: 6.8% 5.8x 6.1x euro: 2.0% 2,774 2,769 Debt structure 4Q16 Bond Debt 27% Bank Debt 73% Main banks Bank of America Scotiabank 20% 13% 1,107 1,690 130 174 217 1,000 Duration 3.7 years Bank of Tokio 7% 2017 2018 2019 2020 2021 2022 2023 2024 2025 Net Debt Cash Total Debt 4Q15 $11,038 $1,196 93% Long term debt $12,233 7% Short term debt 81% Mexican peso 4Q16 $12,292 $2,548 15% Euros $14,840 Figures in million pesos 4% Argentinian and Chilean pesos

Guidance 2017 TOP LINE GROWTH Between 220-250 Total openings 170-190 50-60 corporate sub-franchisees EBITDA GROWTH Flat EBITDA margin vs. 2016 Low to Mid Double Digit Growth EBITDA Mid Single Digit SSS Low to Mid Double Digit Growth Revenues 4-4.5BN 2.2x - 2.4x CAPEX* Net debt / EBITDA *Excluding acquisitions, includes the new Alsea Operations Center ( COA ), as well as the new HQ in Mexico City.

Five year goals 2017e 2021e VS 2020e SALES Low to mid = double digit CAGR* > 15% *5 - year Compound Annual Growth Rate

Five year goals 2017e 2021e VS 2020e SALES Low to mid = double digit CAGR* > 15% EBITDA Low to mid double digit CAGR* = High-teens = EBITDA margin expansion Flat vs. 2016 >15% = *5 - year Compound Annual Growth Rate

Five year goals 2017e 2021e VS 2020e SALES Low to mid = double digit CAGR** > 15% EBITDA Low to mid double digit CAGR** = High-teens = EBITDA margin expansion Flat vs. 2016 >15% = Dividends >$0.70 pesos per share Acum >$ 5.50 pesos per share g Adjusted EPS* $1.70 CAGR** >25% = *Without considering any effects from the Put / Call Options. **5 - year Compound Annual Growth Rate

Five year goals 2017e 2021e VS 2020e SALES Low to mid = double digit CAGR** > 15% EBITDA Low to mid double digit CAGR** = High-teens = EBITDA margin expansion Flat vs. 2016 >15% = Dividends >$0.70 pesos per share Acum >$ 5.50 pesos per share g Adjusted EPS* $1.70 CAGR** >25% = ROIC 11% >20% = ROE* 14% Low 20 s g *Without considering any effects from the Put / Call Options. **5 - year Compound Annual Growth Rate

Grupo Axo Performance Sales 6,144 EBITDA 937 CAGR 40% (13-16) 4,505 CAGR 38% (13-16) 640 2,234 2,532 355 394 15.9% 15.6% 14.2% 15.2% FY13 FY14 FY15 FY16 FY13 FY14 FY15 FY16 Net Income CAGR 28% (13-16) 108 131 178 229 4.8% 5.2% 3.9% 3.7% Figures in million pesos FY13 FY14 FY15 FY16

Winning with Alsea Strong, Relevant, Leading Brands High Growth Industry Experienced Executive Team Leading Restaurant Operator Strategic Partner for Global Brands Solid Financial Position Shared Services Business Model Proven Track Record Institutional Corporate Governance

We are Alsea... Leading Quick Service Restaurant, Coffee Shop, Casual Dining and Family Restaurant operator in Latin America and Spain.