Morningstar.com.au Media Kit 2011 Level 36, Australia Square 264 George Street Locked Bag 25, Royal Exchange Sydney NSW 2000 Telephone +61 2 9276 4444 www.morningstar.com.au
About Morningstar.com.au Morningstar.com.au offers individual investors an independent source for stock and managed fund research, in depth analysis and reports, powerful portfolio tools, financial commentary, exclusive data, and advanced analytical tools. Morningstar.com.au is the one resource that really helps investors make well informed financial decisions. Morningstar.com.au s content includes investment data, research and independent analysis, Morningstar Rating and Style Boxes. New investors get started with educational articles while seasoned investors appreciate the depth of data, Online Portfolio Tracking, and Proprietary Analytical Tools. A full time team of investment and Web experts pack the site with a growing collection of daily editorials, real time news, feature stories, and independent data that keeps investors on top of their stock and fund investments.
Audience Age % 20 18 16 14 12 10 8 6 4 2 18 24 25 29 30 34 35 39 40 44 45 49 50 54 55 59 60 64 65 69 70 74 75 or over I d rather not say Morningstar Premium {n=763} Morningstar Free only {n=523} Average Median Morningstar Premium 57 58 Morningstar Free only 49 52 Gender Demographics % 100 90 80 70 60 50 40 12% 88% 13% 87% 13% 87% Site metrics 1.5 million impressions per month 85,000 uniques per month Average time on site 10.38 mins Over 120,000 registered members 30 20 10 Male Morningstar Premium {n = 757} Female Morningstar Free only {n = 521} All Morningstar respondents {n = 1519} Source: Investment Trends January 2010
Audience Average Income % 25 20 15 10 5 Per annum No income $50k or less $50k $75k $75k $100k $100k $125k $12k5 $150k $150k $250k $250k $500k More than $500k Morningstar Premium {n=740} Morningstar Free only {n=512} Average I d rather not say Median Morningstar Premium $124k $94k Morningstar Free only $87k $76k of Investment Portfolio % 25 20 15 10 5 $25k $50k $50k $100k $100k $250k $250k $500k $500k $1m $1m $1.5m $1.5m $2m $2m $2.5m $2.5m $5m $5m $10m $10m $20m $20m $50m More than $50m I d rather not say Morningstar Premium {n=781} Morningstar Free only {n=551} Average Median Morningstar Premium $2.4m $1m Morningstar Free only $1.1m $590k Individual Investor Information Easy to use online tools, research, and articles demystify the investment process and help individuals become better investors. Premier investment site in 16 countries. Over 120,000 registered members. Morningstar.com.au has more than 20,000 Premium members. Publications for stocks and funds focus on the creation of diversified, fundamentally sound portfolios. Source: Investment Trends January 2010
Advertising Rates and Contacts Website Advertising Rates Display Units Dimensions (px) CPM ($) Leaderboard 728 x 90 $65 Top Banner 468 x 60 $65 Side Button 120 x 90 $50 Wide Skyscraper 160 x 600 $60 Medium Rectangle 300 x 250 $60 Video sponsorships pre-rolls 15 30 seconds price on request Targeted EDM s 100k subscribers price on request * GST All rates are exclusive GST * Minimum campaign spend $5,000 + GST Morning Note Advertising Rates Display Units Dimensions (px) Monthly sponsorship Top Banner 468 x 60 $15k Side Tower 120 x 240 $10k * GST All rates are exclusive GST Contacts Peter Kalantzis Account Manager +61 2 9276 4420 3 +61 2 9276 4545 5 peter.kalantzis@morningstar.com Martin Turner Account Manager +61 2 9276 4419 3 +61 2 9276 4545 5 martin.turner@morningstar.com Pip Henry Sales & Production Coordinator +61 2 9276 4424 3 +61 2 9276 4545 5 pip.henry@morningstar.com
Mechanical Specifications Morningstar.com.au Material Deadline Artwork for Morningstar.com.au website must be supplied 5 working days prior to agreed commencement date. Sending Artwork All artwork must be sent via email to pip.henry@morningstar.com Formats Artwork for Morningstar.com.au website to be supplied as animated or static image (GIF) or animated Flash (SWF) file. Artwork file should not exceed 20K Website Formats Leaderboard 728 x 90 728 x 90 120 x 90 Side Button 120 x 90 Top Banner 468 x 60 468 x 60
Wide Skyscraper 160 x 600 160 x 600 Medium Rectangle 300 x 250 300 x 250
Mechanical Specifications Morning Note Daily Email Morning Note Formats 3 x Side Button 120 x 240 Top Banner 468 x 60 468 x 60 120 x 240 120 x 240 120 x 240