CITY OF STRATFORD OFFICIAL PLAN REVIEW BACKGROUND REPORT DEMOGRAPHIC AND ECONOMIC PROFILE AND POPULATION AND HOUSING GROWTH FORECAST NOVEMBER 21, 2012

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CITY OF STRATFORD OFFICIAL PLAN REVIEW BACKGROUND REPORT DEMOGRAPHIC AND ECONOMIC PROFILE AND POPULATION AND HOUSING GROWTH FORECAST NOVEMBER 21, 2012 IN ASSOCIATION WITH:

CONTENTS Page 1. INTRODUCTION 1-1 2. POPULATION, HOUSING AND DEMOGRAPHICS PROFILE 2.1 Population 2-1 2.1.1 Population Change within Stratford, 1991-2011 2-1 2.1.2 Stratford Population by Age Cohort, 1991-2011 2-2 2.2 Housing Growth 2.2.1 Permanent Housing Growth 2-4 2.2.2 Housing Occupancy Trends 2-5 2.2.3 Housing Mix by Unit Type 2-7 2.2.4 Residential Building Permit Activity, 1992-2011 2-9 3. ECONOMIC AND SOCIOECONOMIC PROFILE 3-1 3.1 Employment 3.1.1 Employment Growth, 1996-2006 3-1 3.1.2 Employment Activity Rates, 1996-2006 3-2 3.1.3 Full-Time Employment 3-3 3.1.4 Employment by Sector, 1991-2006 3-4 3.1.5 Employment Structure 3-6 3.2 Trends in Employment vs. Labour Force 3-7 3.2.1 Live-Work Ratio 3-8 3.2.2 Commuting Trends 3-9 3.3 New Non-Residential Construction Activity, 1992-2011 3-11 3.4 Household Income 3-12 3.5 Education Attainment 3-14 4. POPULATION AND HOUSING FORECAST 4-1 4-1 Forecast Housing Growth, 2012-2031 4-1 4-2 Forecast Population Growth, 2012-2031 4-2 5. CONCLUSIONS 5-1 APPENDICES A POPULATION AND HOUSEHOLD FORECAST METHODOLOGY A-1 B POPULATION AND HOUSEHOLD FORECAST B-1

1. INTRODUCTION

1-1 1. INTRODUCTION, in association with Macaulay Shiomi Howson (MSH), was retained by the to undertake an Official Plan (OP) Review for the City. As part of the background review, a key component of this assignment was to prepare a demographic and economic profile of the City. This profile examines recent housing, population, demographic and economic trends for the City of Stratford within a broader regional and Provincial context. This analysis is used as a basis to explore how current and future demographic and economic trends will influence future housing and population growth throughout Stratford over the next 20 years. Building on this analysis and considering growth drivers and growth potential for the City, a long-term (i.e. 2012-2032) population and housing forecast is also presented for the.

2. POPULATION, HOUSING AND DEMOGRAPHICS PROFILE

Population 2-1 2. POPULATION, HOUSING AND DEMOGRAPHICS PROFILE 2.1 Population The following section explores population growth trends for the over the past 20 years. An analysis of historical net migration and population by major age group is also provided. This review is based on various Statistics Canada data sources. The historical time period investigated varies, subject to data availability. 2.1.1 Population Change within Stratford, 1991-2011 Figure 2-1 summarizes historical population growth trends for the from 1991 to 2011. Figure 2-2 provides a summary of average annual population growth rates for Stratford, the County of Perth and the Province over the 1991-2011 period. Key observations include: The s population has grown from 27,666 in 1991 to 30,886 in 2011, an increase of 3,220; and The population growth rate in Stratford has gradually declined over the 1991-2011 period, decreasing from an average annual rate of 1.0% between 1991 and 1996, to 0.2% between 2006 and 2011. Over the last 20 years, Stratford s population growth rate has been marginally higher than Perth County but lower than the Provincial average. Figure 2-1 Population 1 Growth, 1991-2011 32,000 31,000 30,000 29,000 29,007 29,780 30,516 30,886 28,000 27,666 27,000 26,000 1991 1996 2001 2006 2011 Year 1 Excludes Census Undercount Source: Statistics Canada Census

Average Annual Growth Rate 2-2 Figure 2-2 Average Annual Population Growth Rate, 1991-2011 1.4% 1.2% 1.0% 1.3% 1.0% 1.2% 1.3% 1.1% 0.8% 0.6% 0.4% 0.2% 0.0% 0.5% 0.5% 0.6% 0.4% 0.2% 0.2% 0.2% 1991-1996 1996-2001 2001-2006 2006-2011 Year City of Stratf ord County of Perth Province of Ontario Source: Statistics Canada Census 2.1.2 Stratford Population by Age Cohort, 1991-2011 Figure 2-3 summarizes historical trends in population age structure over the 1991 through 2011 period. Figure 2-4 summarizes the 2011 population age structure in Stratford compared to Perth County and the Province. For the purposes of this study, Stratford s population base has been grouped into four major age categories (i.e. cohorts): Youth (0-19); Young adult/adult (20-54); Empty-nesters/younger seniors (55-74); and Older Seniors (75+). Key observations include: In 2011, the 0-19 age cohort (youth population) in Stratford accounted for 22% of the total population. Proportionately, the population share of this age cohort has decreased moderately from 27% in 1991; Stratford s young adult/adult population (20-54) has declined marginally over the same time period, comprising 45% of the population in 2011: o The 20-34 age cohort (young adults), which comprised 17% of the population in 2006, has decreased from 23% in 1991; o The 35-44 age group has decreased from 15% in 1991 to 12% in 2011; and

Percentage of Total Population o 45-54 year olds account for 16% of the 2006 population, up from 10% in 1991; The 55-74 age group (empty-nesters/younger seniors) increased by 6% between 1991 and 2011, from 17% to 23%, with the majority of the increase occurring between 2006 and 2011; The 75+ age group (seniors) has increased from 7% in 1991 to 9% in 2006; A higher proportion of the population in both Stratford and the County of Perth is concentrated towards the 45-54 and 55-74 age groups (i.e. baby-boomers and younger seniors) in comparison to the Province of Ontario as a whole; On the other hand, both Stratford and the County of Perth have a lower concentration of children (0-19) and adults between the ages of 20 and 44 when compared to the Province; Stratford s 2011 age structure is older than that of the Provincial average, as a result of the proportionately higher number of persons in the 55-74 and 75+ age groups; and Comparatively, Stratford s 55+ population is larger in proportion and has increased at a faster rate than the Ontario average. This trend in the 55+ age group is expected to continue as the baby-boom population continues to age over the next 20+ years. Figure 2-3 Population Composition by Age Cohort, 1991-2011 2-3 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 7% 8% 8% 9% 9% 17% 17% 17% 19% 23% 10% 12% 14% 16% 15% 16% 16% 16% 14% 12% 23% 22% 19% 18% 17% 27% 26% 25% 24% 22% 1991 1996 2001 2006 2011 Year 75+ 55 to 74 45 to 54 35 to 44 20 to 34 0 to 19 Source: Statistics Canada Census

Percentage of Total Population 2-4 Figure 2-4 Population Age Structure, 2011 30% 25% 20% 15% 22% 25% 24% 17% 17% 19% 12% 12% 14% 16% 16% 16% 23% 21% 20% 10% 9% 8% 7% 5% 0% 0 to 19 20 to 34 35 to 44 45 to 54 55 to 74 75+ Age of Population City of Stratf ord County of Perth Province of Ontario Source: Statistics Canada Census 2.2 Housing Growth 2.2.1 Permanent Housing Growth Figure 2-5 summarizes permanent housing stock for the over the 1991 to 2011 Census period. Figure 2-6 summarizes annual average housing growth rates for Stratford in comparison to the County of Perth and the Provincial average. Key findings include: During the 1991 to 2011 period, Stratford s housing stock increased from 11,050 to 13,330 units; and During this period, the City s and County s housing growth rate averaged under 1% annually. In comparison, the Province as a whole averaged marginally higher at approximately 1.5% per year.

Average Annual Growth Rate Number of Households 2-5 Figure 2-5 Permanent Housing Growth, 1991-2011 14,000 12,000 11,050 11,765 12,240 12,880 13,330 10,000 8,000 6,000 4,000 2,000-1991 1996 2001 2006 2011 Year Source: Statistics Canada Census Figure 2-6 Average Annual Household Growth Rate, 1991-2011 1.8% 1.6% 1.4% 1.2% 1.0% 0.8% 0.6% 0.4% 0.2% 0.0% 1.5% 1.5% 1.5% 1.4% 1.3% 1.0% 1.0% 0.8% 0.7% 0.8% 0.8% 0.6% 1991-1996 1996-2001 2001-2006 2006-2011 Year County of Perth Province of Ontario Source: Statistics Canada Census 2.2.2 Housing Occupancy Trends Over the past two decades, Stratford s population has grown at a slower rate than households, due to a decline in the average number of persons per dwelling unit (PPU), as illustrated in Figure 2-7. As shown, the average PPU in Stratford has declined from 2.50 in 1991 to 2.32 in 2011, following the Provincial and County trend. Stratford s average PPU is moderately lower than the County and the Provincial average.

Persons Per Unit 2-6 Figure 2-7 Historical PPU Trends, 1991-2011 2.90 2.80 2.70 2.60 2.50 2.40 2.80 2.77 2.50 2.74 2.74 2.47 2.70 2.68 2.43 2.67 2.60 2.37 2.63 2.55 2.32 2.30 2.20 1991 1996 2001 2006 2011 Year City of Stratf ord County of Perth Province of Ontario Source: Statistics Canada Census Figure 2-8 summarizes housing growth by household size in Stratford over the 1991 to 2006 period in comparison to the County of Perth and the Provincial average. Over this period: The average annual growth rate in one- and two-person households was slightly higher than the City average at 1.9% and 1.3%, respectively; Meanwhile, growth in three-person households was moderately lower than the City average, while four-five person households and households with six or more persons showed negative growth (-0.2%); and Growth in households in Stratford has been comparable to the County of Perth, but lower than the Provincial average, particularly in large households (i.e. three persons or greater).

1991-2006 % Growth Rate 2-7 Figure 2-8 Households Average Annual Growth Rate by Size, 1991-2006 2.5% 2.0% 1.5% 1.0% 0.5% 0.0% -0.5% 1.9% 1.9% 2.2% 1.7% 1.5% 1.3% One Person Two Person 0.4% 0.1% 1.2% Three Person Household Size 0.9% 0.0% -0.2% -0.2% -0.3% Four to Five Persons 1.1% Six or More City of Stratf ord County of Perth Province of Ontario Source: Statistics Canada Census 2.2.3 Housing Mix by Unit Type Figure 2-9 summarizes historical housing trends for the by housing type (i.e. density) from 1991 to 2006. An estimate of the City s 2011 housing mix, based on recent building permits, is also provided. Figure 2-10 summarizes the comparison of housing in Stratford compared to the County of Perth and Ontario in 2006. Key observations include: Low density housing (single, semi-detached) is the dominant form of housing in Stratford, representing approximately 65% of the housing stock in 2011. Medium density (townhouses, row houses) and high density (apartments) comprise 11% and 24% of housing, respectively. In addition, less than 1% are movable dwellings and other detached; Stratford has a lower proportion of low density housing than the County of Perth, but has a slightly higher share than the Provincial average; and Over the 1991-2011 period, the share of low, medium and high density housing in Stratford has remained relatively consistent.

Percentage of Total Households Percentage of Total Households 2-8 Figure 2-9 Household Unit Mix, 1991-2011 100.0% 80.0% 60.0% 24.3% 25.0% 24.3% 23.7% 24.5% 7.6% 8.5% 8.7% 10.5% 10.5% 40.0% 68.1% 66.4% 67.0% 65.8% 65.0% 20.0% 0.0% 1991 1996 2001 2006 2011 Year Source: Statistics Canada Census 1. Includes other detached dwellings 2. Includes townhomes and apartments in duplex 3. Includes bachelor, 1 bedroom and 2 bedroom+ apartments 100.0% Low Density¹ Medium Density² High Density³ Figure 2-10 2006 Household by Density Type 80.0% 60.0% 65.8% 78.1% 62.3% 40.0% 20.0% 10.5% 6.0% 11.3% 23.7% 15.9% 26.3% 0.0% Low Density¹ Medium Density² High Density³ City of Stratf ord County of Perth Province of Ontario Source: Statistics Canada Census 1. Includes other detached dwellings 2. Includes townhomes and apartments in duplex 3. Includes bachelor, 1 bedroom and 2 bedroom+ apartments

Number of Permits 2-9 2.2.4 Residential Building Permit Activity, 1992-2011 Figure 2-11 summarizes recent residential building permit activity (new housing units only) between 1992 and 2011. Figure 2-12 illustrates the residential building permit activity over the past decade (i.e. 2002-2011) by dwelling type. Key highlights include: Over the 1992-2011 period, residential building permit activity (new housing units) averaged 130 units per year; and Over the past decade (i.e. 2002-2011), low density dwellings have accounted for 60% of residential building permit activity. This is compared to 13% and 27% for medium and high density dwellings, respectively. Figure 2-11 Residential Building Permits, 1992-2011 300 266 250 200 177 174 171 170 185 195 150 100 50 85 96 138 125 113 123 89 142 63 106 50 56 73 143 116 0 Year Low Density Medium Density High Density Averages 1992-2011 Average Source: Planning Department, 2012 Figure 2-12 Residential Building Permit Activity by Housing Type, 2002-2011 Medium Density 13% High Density 27% Low Density 60%

3. ECONOMIC AND SOCIOECONOMIC PROFILE

Total Employment 3-1 3. ECONOMIC AND SOCIOECONOMIC PROFILE The following section summarizes recent economic and socioeconomic conditions for the City of Stratford within a regional and Provincial context. Specific attention is also given to recent trends within existing and emerging economic sectors which are anticipated to drive economic growth and residential development in Stratford over the short- and longer-term period. 3.1 Employment 3.1.1 Employment Growth, 1991-2006 Figure 3-1 summarizes total employment growth for the from 1991 to 2006. Figure 3-2 illustrates average annual employment growth for the City, in comparison to the County and the Provincial average during the 1996-2006 period. 2011 Census employment data will not be available until 2013. Key observations include: Stratford s total employment has increased from 18,320 in 1991 to 19,940 in 2006; and The City experienced strong employment growth between 1996 and 2001, but slowed significantly in 2001-2006, averaging 214 and 80 jobs per year, respectively. This represented an average annual growth rate of 1.1% and 0.4%, respectively, which was lower than both the County and the Provincial average. Figure 3-1 Total Employment Growth, 1991-2006 20,500 20,000 19,500 19,540 19,940 19,000 18,500 18,320 18,470 18,000 17,500 1991 1996 2001 2006 Year Source: Statistics Canada Census, 1991-2006

Average Annual Growth Rate 3-2 Figure 3-2 Average Annual Employment Growth, 1996-2006 2.5% 2.0% 1.8% 2.1% 1.5% 1.0% 1.1% 1.2% 0.5% 0.4% 0.3% 0.0% 1996-2001 2001-2006 Period City of Stratf ord County of Perth Province of Ontario Source: Statistics Canada Census, 1996-2006 3.1.2 Employment Activity Rates, 1996-2006 An employment activity rate is defined as the number of local jobs in a municipality divided by the resident population. An increasing employment activity rate indicates that the local employment base is increasing at a faster rate than the local population. On the other hand, a declining activity rate indicates the opposite trend. Figure 3-3 summarizes the historic employment activity rate from 1996 through 2006. For comparative purposes, the historical employment activity rates for the County of Perth and the Provincial average are also provided. Key observations include: In 2006, Stratford s activity rate was 65.3%, moderately higher than the County and the Provincial average; and Stratford s employment activity rate has remained relatively constant over the 1996-2006 period.

Employment Activity Rate 3-3 Figure 3-3 Employment Activity Rates, 1996-2006 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 63.7% 65.6% 65.3% 49.8% 53.4% 53.7% 44.0% 46.0% 45.8% 1996 2001 2006 Year City of Stratf ord County of Perth Province of Ontario Source: Statistics Canada Census, 1996-2006 3.1.3 Full-Time Employment Figure 3-4 summarizes full-time employment as a proportion of total employment (full-time and part-time employment) for Stratford, the County of Perth and the Province from 1996 to 2006. Over this time period: Full-time employment in Stratford declined from 79% to 62%; and Stratford s full-time employment share of total employment has been generally comparable with the County and the Provincial average.

% Full-Time Employment 3-4 Figure 3-4 Full-Time Employment, 1996-2006 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 79% 76% 77% 62% 63% 61% 62% 62% 60% 1996 2001 2006 Year City of Stratf ord County of Perth Province of Ontario Source: Statistics Canada Census 3.1.4 Employment by Sector, 1991-2006 Figure 3-5 summarizes Census employment by major sector for Stratford from 1991 through to 2006. Figure 3-6 summarizes net employment growth by sector over the 1991-2006 period. Over this time period: The commercial and industrial sectors represent the largest components of the City s employment base, with an employment share of 38% and 39%, respectively, in 2006; The institutional and work at home sectors represent 19% and 4% of total employment, respectively; The primary sector has accounted for less than 1% of total employment; and In terms of absolute employment growth, population-related employment has seen the largest increase, driven by the City s historical population growth. The commercial sector experienced significant gains in employment over the 1996-2001 period, while the institutional sector has also been relatively strong, especially during the 2001-2006 period. On the other hand, the industrial sector experienced a decline in absolute employment (i.e. commercial/institutional) over the 1996-2006 period.

Employment Growth 3-5 Figure 3-5 Employment by Sector, 1991-2006 100.0% 90.0% 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 19.2% 16.4% 16.1% 18.7% 30.9% 32.9% 36.6% 37.9% 44.0% 46.9% 42.3% 38.6% 4.6% 3.1% 4.2% 3.9% 1991 1996 2001 2006 Year Primary Work at Home Industrial Commercial Institutional Source: Statistics Canada Census, 1991-2006 Note: Primary employment accounts for 1% or less of total employment in each year Figure 3-6 Employment Growth by Sector, 1991-2006 2,000 1,500 1,000 150 1,070 400 500 0-500 -1,000 1991-1996 1996-2001 2001-2006 Year Primary Work at Home Industrial Commercial Institutional Source: Statistics Canada Census, 1991-2006

3-6 3.1.5 Employment Structure Figure 3-7 illustrates the strength of employment sectors in Stratford relative to the Province using Location Quotients (LQ). Location Quotients are a commonly used tool in regional economic analysis. They assess the concentration of economic activities within a smaller area relative to the overarching region in which it resides. The LQ for a given municipality is calculated by dividing the percentage of total local employment represented by a sector, with the percentage of the total Provincial employment represented by the sector. An LQ of 100% identifies that the concentration of employment by sector is consistent with the Provincial average. An LQ of greater than 100% identifies that the concentration of employment in a given employment sector is higher than the Provincial average, which suggests a relatively high concentration of a particular employment sector or cluster. Employment sectors with a relatively high LQ generally serve both the local population base as well as employment markets which extend beyond the boundaries of the municipality. On the other hand, employment sectors with an LQ of less than 100% identify particular employment sectors which have relatively lower concentrations (as compared with the needs of the local market). Key observations from the LQ analysis include: Stratford s economy is highly oriented towards manufacturing and accommodation and food services sectors; In relation to the Provincial average, Stratford has a balanced concentration of employment in retail trade and education, health care and social services; and On the other hand, Stratford has a relatively low concentration of employment in public administration, primary resources, transportation and warehousing, business services and utilities and construction services.

3-7 Table 3-7 Employment Location Quotient, 2006 Manufacturing Accommodation & Food Services Retail Trade Education, Health Care and Social Wholesale Trade Other Utilities and Construction Business Services Transportation and Warehousing Primary Resources Public Administration 99% 85% 82% 69% 66% 56% 45% 40% 102% 123% 197% 0% 50% 100% 150% 200% 250% Source: Statistics Canada, 2006 Total Employment by North American Industrial Classification System (NAICS) Note: Location Quotient compared against Province of Ontario 3.2 Trends in Employment vs. Labour Force Table 3-8 summarizes the change in historical employment (full-time/part-time) versus labour force for the over the 1996-2006 period. The labour force represents the number of Stratford residents who are employed regardless of where they work. Employment represents the number of jobs located within Stratford, regardless of where the employee lives. Key observations include: The is a net importer of jobs. In other words, in-commuters exceed outcommuters; and Over the 1996 to 2006 Census period, the proportion of employment (jobs) in Stratford to total labour force decreased from 128% to 122%.

3-8 Year Source: Statistics Canada Census Table 3-8 Historical Employment vs. Labour Force, 1996-2006 Total Labour Force Total Employment Net Difference Employment as % of Labour Force 1996 14,430 18,470 4,040 128.0% 2001 15,840 19,540 3,700 123.4% 2006 16,320 19,940 3,620 122.2% Increase (1996-2006) 1,890 1,470 (420) % Increase (1996-2006) 13.1% 8.0% -10.4% 3.2.1 Live-Work Ratio Figure 3-9 illustrates the strength of the employment base in the City by summarizing the location of employment relative to location of residence. From an economic perspective, a high live-work ratio is desirable as it ensures that the local labour force (i.e. residents of Stratford) is well served by the opportunities available in the local employment market (i.e. jobs in Stratford). Key observations include: The is generally self-contained with 81.4% of local residents employed within the City in 2006. However, the City s live-work ratio has steadily declined from 87.7% in 1996; and Stratford s live-work ratio is slightly lower than the County of Perth.

3-9 Figure 3-9 Live-Work Ratio, 1996-2006 100.0% 90.0% 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 87.7% 86.6% 84.0% 86.2% 81.4% 83.2% 1996 2001 2006 City of Stratf ord County of Perth Source: Statistics Canada Employment by Place of Work 3.2.2 Commuting Trends Figure 3-10 summarizes where those employed in Stratford commute from. Figure 3-11 illustrates where Stratford residents commute to for work. Key observations include: Of the employed Stratford labour force, approximately 81% work within Stratford. Meanwhile, approximately 6% commute to the rest of the County of Perth and the remaining 13% commute to other areas outside the County; Of the total employment base in Stratford, 60% are held by Stratford residents while 22% commute from the rest of the County of Perth and 18% from beyond the County.

3-10 Figure 3-10 Where Stratford Residents Commute To For Work, 2006 Perth County (Other Municipalities) 6.3% Kitchener 2.7% Stratford 80.6% London 1.6% Waterloo 1.2% Wilmot 1.2% Other Municipalities 6.5% Source: Statistics Canada Employment by Place of Work Figure 3-11 Where Stratford Employees Commute From, 2006 Perth County (Other Municipalities) 21.6% London 2.6% Kitchener 1.9% Stratford 59.5% Zorra 1.7% East Zorra- Tavistock 1.6% Other Municipalities 11.3% Source: Statistics Canada Employment by Place of Work

New Square Footage Created (000's) 3-11 3.3 New Non-Residential Construction Activity, 1992-2011 Figure 3-12 illustrates non-residential gross floor area by sector from 1992 to 2011 within the. Figure 3-13 summarizes the non-residential construction by sector over the past five years. Highlights include: During 1992-2011, Stratford averaged approximately 196,000 square feet of nonresidential floor space construction annually; The industrial sector has accounted for 71% of all non-residential floor space construction over the past five years; The industrial development activity during the 2007-2011 period was largely associated with a handful of large scale projects, including the Hayashi Canada auto parts plant and the RBC data centre; and 2007 and 2010 were strong years with a combined 1,174,000 square feet of construction floor space. Figure 3-12 New Non-Residential Gross Floor Area Construction, 2002-2011 800 754 700 600 500 420 400 300 200 100 125 230 53 102 107 251 125 290 192 90 222 177 109 134 235 107 54 135 157 235 0 Year Industrial Commercial Institutional Averages 1992-2011 Average Source: Adapted from Stratford Planning Department building permit statistics by Watson & Associates Economists Ltd.

3-12 Figure 3-13 Non-Residential Square Footage Share, 2007-2011 Institutional 12% Commercial 17% Industrial 71% Source: Adapted from Stratford Planning Department building permit statistics by Watson & Associates Economists Ltd. 3.4 Household Income Figure 3-14 summarizes average household income growth for Stratford, the County of Perth and the Province over the 1996-2006 Census periods. Key observations include: In 2006, household income in Stratford averaged $65,000 per year, slightly lower than the County average and moderately lower than the Provincial average; Over the 1996-2001 and 2001-2006 periods, annual household income growth in Stratford averaged 3.6% and 2.8%, respectively, which is comparable to the County, but lower than the Provincial average; and The City s average annual household income growth rate declined slightly from the 1996-2001 period to the 2001-2006 period, which is consistent with the County and the Province.

3-13 Year Source: Statistics Canada Census Figure 3-14 Average Household Income, 1996-2006 County of Perth Province of Ontario 1996 $47,363 $49,557 $54,291 2001 $56,552 $60,277 $66,836 2006 $65,046 $67,241 $77,967 Period 1996-2001 $1,838 $2,144 $2,509 2001-2006 $1,699 $1,393 $2,226 Period Household Income Average Annual Growth Average Annual Growth Rate 1996-2001 3.6% 4.0% 4.2% 2001-2006 2.8% 2.2% 3.1% Figure 3-15 summarizes the distribution of households within the by income class. Key observations include: In 2006, 44% of Stratford households had an annual income of $60,000 or greater; and Households earning an income of less than $30,000 per year account for 24% of the total.

3-14 Figure 3-15 Household Distribution by Income, 2006 4% 44% 10% 10% 11% 10% 11% Under $10,000 $10,000 to $19,999 $20,000 to $29,999 $30,000 to $39,999 $40,000 to $49,999 $50,000 to $59,999 $60,000 + Source: Statistics Canada Census 3.5 Education Attainment Figure 3-16 summarizes the highest level of education achieved by Stratford residents compared to the County of Perth and the Provincial average in 2006. Key findings include: Generally, Stratford compares favorably with the County of Perth and the Provincial average in terms of education attainment; Of the Stratford population, 74% has a high school education or higher, compared to 70% for the County of Perth and 78% in the Province; and Stratford has a higher share of residents that have a University certificate, diploma or degree compared to the County (37% vs. 31%).

3-15 Figure 3-16 Highest Level of Education, 2006 35% 30% 25% 20% 15% 10% 5% 0% 26% 30% 22% No Certificate, Diploma or Degree 30% 29% 27% High School Diploma or Equivalent 8% 9% 8% Trades Certificate (No Post Secondary Education) Level of Education 21% 19% 18% College Certificate or Diploma 16% 12% 25% University Bachelor's Degree or Higher City of Stratf ord County of Perth Province of Ontario Source: Statistics Canada Census

4. POPULATION AND HOUSING FORECAST

4-1 4. POPULATION AND HOUSING FORECAST The growth analysis provided herein builds on the findings detailed in Chapters 2 and 3, and the population and housing forecast presented in the 2008 Development Charge Background Study by The population and household forecast approach/methodology is detailed in Appendix A. The forecast housing and population growth is detailed in Appendix B and summarized below: 4.1 Forecast Housing Growth, 2012-2031 Figure 4-1 provides a summary of forecast housing growth for the from 2012 to 2032 by dwelling type (i.e. low, medium and high density). Over the 20-year forecast period, the City s total number of housing units is forecast to increase from 13,400 in 2012 to 15,400 in 2032, an increase of 1,995 units. Figure 4-1 Housing Growth Forecast Summary, 2012-2032 Year Singles & Semi's (Low Density) Townhomes (Medium Density) Apartments (High Density) Other Total Households 2006 1 8,385 1,355 3,045 80 12,865 2011 2 8,625 1,410 3,215 80 13,330 2012 3 8,678 1,425 3,220 80 13,403 2022 (Forecast) 9,227 1,604 3,527 80 14,438 2032 (Forecast) 9,751 1,766 3,801 80 15,398 2012-2022 549 179 307 0 1,035 2012-2032 1,073 341 581 0 1,995 Source: 1. Statistics Canada 2006 Census 2. Total housing units derived from 2011 Census. Units mix estimated by Watson & Associates based on building permit activity 3. estimate Housing Units Figure 4-2 graphically illustrates the annual housing growth forecast for the over the 2012 to 2032 period against historical building permit activity over the past 10-year period (2002-2011). Over the next 20 years, annual housing growth is forecast to average approximately 100 units per year, slightly lower than the historical building permit activity over the past 10 years (see discussion in Section 2.2 for more details on historical housing trends).

Housing Units 4-2 Figure 4-2 Forecast Housing Growth by Year, 1 2012-2032 300 266 250 200 195 150 142 100 50 123 89 63 106 50 56 73 75 80 95 105 115 115 115 115 115 105 105 105 105 105 90 90 90 90 90 90 0 Year Historical Low Density Medium Density High Density Historical Average Source: Historical housing activity (2001-2010) based on Statistics Canada building permits, Catalogue 64-001-XIB 1. Growth Forecast represents start year. Housing growth is anticipated to increase moderately over the 2012-2015 period, assuming a gradual recovery in macro and local economic conditions. Housing growth is expected to peak at 115 units per annum on average for the 2016-2020 period. Housing growth during the latter half of the forecast period is expected to decline due to the gradual aging of the population and labour force. With regard to housing by unit type, low density households (i.e. single detached and semidetached units) are expected to represent approximately 54% of total new construction over the forecast period. Medium and high density households are forecast to comprise the remaining 17% and 29% of the new housing stock, respectively. 4.2 Forecast Population Growth, 2012-2032 This section provides an analysis of population growth for the over the 2012-2032 period. Figure 6-3 summarizes forecast population growth for Stratford in ten-year increments from 2012 to 2032. Figure 6-4 illustrates the forecast population growth in comparison to the historical population growth. Key highlights include:

Population 4-3 By 2032, Stratford s population is anticipated to reach 33,600, representing an increase in population from 2012 to 2032 of approximately 2,650; and Stratford s population growth is expected to average 0.4% per annum over the 20-year period, slightly lower than the trend observed over the 1996-2011 period; and During the forecast period, the City s institutional population is expected to increase by 320. Figure 4-3 Population Forecast Growth, 2012-2032 Total Institutional Population in Year Population 1 Population 2 Households 2006 30,516 741 29,775 2011 30,886 821 30,065 2012 30,950 837 30,107 2022 (Forecast) 32,100 997 31,128 2032 (Forecast) 33,600 1,157 32,422 2012-2022 1,150 160 1,021 2012-2022 2,650 320 2,316 Source:, 1. Excludes Census undercount estimated at approximately 4%. 2. Reflects largely persons in collective dwellings (e.g. assisted living facilities) Figure 4-4 Historical and Forecast Population, 1996-2032 36,000 34,000 33,600 32,000 30,886 30,000 29,007 28,000 26,000 24,000 1992 2002 2012 2022 2032 Year Historical Forecast Source:

5. CONCLUSIONS

5-1 5. CONCLUSIONS Highlights regarding the demographic and economic profile and population and housing forecast are as follows: Demographic and economic profile findings: Stratford is a mature medium sized City which has seen its population increase from 27,700 in 1991 to 30,900 in 2011; The City s population growth rate over the period has been significantly lower than the provincial average; Stratford s age structure is older than the provincial average and is aging at a faster rate than the provincial average; The s housing growth rate has also been below the Provincial average, with total housing units increasing from 11,050 in 1991 to 13,330 in 2011; Average household size in Stratford is lower than the provincial average and the City has experienced relatively strong growth in one and two person households, weak growth in three person households and negative growth in four, five and six or more person households; Stratford s existing housing stock is dominated by low density built form with 65% of the existing housing stock consisting of single family and semi-detached units. The City s housing mix has remained relatively unchanged during the 1991-2011 period, though recent housing development activity indicates a gradual shift towards a moderately higher proportion of medium and high density units; The City s employment base has grown from 18,300 in 1991 to 19,900 in 2006, representing a growth rate of approximately half of the Provincial average; Stratford s employment activity rate of 65%, which has remained stable over the 1996 through 2006 period, is considerably higher than the Provincial average; The commercial and industrial sectors represent the largest component s of the City s employment base; The City s employment base is highly oriented to manufacturing, accommodation and food services and retail trade; Between 1991 and 2006, the employment base shifted towards a greater share of institutional and commercial/population-related jobs from industrial jobs. During this period, the share of full-time employment has also declined; Non-residential building construction has been strong in the past five years, dominated by the industrial sector; and The City is self-contained, characterized by a high live-work ratio;

5-2 Population and Housing Forecast: Over the 2012-2032 period, Stratford s population is forecast to grow from 30,950 in 2012 to 33,600 in 2032, an increase of 2,650; Housing growth over the period is expected to total 1,995 units, averaging 100 units per year, slightly lower than the building activity over the past decade; and Of the forecast housing units, 53% are expected to be low density, 17% medium density and 30% high density.

APPENDIX A POPULATION AND HOUSEHOLD FORECAST METHODOLOGY

APPENDIX A - POPULATION AND HOUSING FORECAST METHODOLOGY In the development of the respective growth forecasts, a comprehensive review of current and evolving demographic and economic trends, as well as future development opportunities/ constraints, was undertaken. Several factors were considered in the development of each growth forecast. These include: Historical housing and employment activity (i.e. residential building permits, housing completions, non-residential building permit values); A review of active housing units in the development approvals process; Prospective housing growth trends by type (i.e. single/semi-detached, townhomes, apartments); Forecast population age structure; The impacts of an aging population base on long-term housing needs; Recent employment trends and the medium- to long-term economic outlook for Stratford and the surrounding area; Prospective employment growth by major sector (i.e. primary, work at home, industrial, commercial and institutional); and Discussions with municipal staff regarding recent housing trends and the short-term outlook for the housing market and outlook for non-residential sector. Population and Housing Forecast Methodology The population and household forecast methodology is based on a combined approach, which incorporated a review of Watson s in-house cohort-survival model and an update to the firm s household formation-based growth forecasting methodology and review of previous in-house cohort-survival model. The following provides a discussion on each of the above-mentioned approaches to residential growth forecasting. i) Household Formation Forecast Methodology - This bottom-up approach focuses on the rate of historical housing construction in the municipality and surrounding area, adjusted to incorporate factors such as servicing constraints and units in the development process. The population is then forecast by developing assumptions on average household size by unit type, taking into consideration the higher average occupancy of new units, and the decline in persons per unit over time within existing households. The housing market model approach is recognized in the Province s 1995 Projection Methodology Guidelines, as the Simpler Methodology. 1 1 Projection Methodology Guideline: A Guide to Projecting Population, Housing Need, Employment and Related Land Requirements, 1995.

ii) Cohort-Survival Forecast Methodology - This top-down approach uses, as its base, five-year population age groups by sex and ages each group over time, taking into consideration age-specific death rates and age-specific fertility rates for the female population in the appropriate years (to generate new births). To this total, an estimated rate of net migration is added (in-migration to the municipality less out-migration, by age group). Forecast population and housing growth is provided in five-year increments from 2012 to 2032. The attached schematic diagram (Figure A-1) graphically illustrates the residential growth forecast methodology. Demand Figure A-1 Population and Housing Forecast Methodology Supply Historical Housing Construction Historical Net Migration Levels - consideration of housing demand and supply - establishment of forecast annual housing development activity - development of average occupancy assumptions - decline in existing population/net population increase Housing Units in the Development Approvals Process Designated Lands Local and Regional Employment Market/ Outlook COHORT-SURVIVAL BASED FORECASTS - Review of in-house cohort-based population forecast used to project components of population growth, and population by single year of age Servicing Capacity Provincial and Local Policy Considerations Municipal-wide population and household forecast 2012-2032 (five year increments)

APPENDIX B POPULATION AND HOUSEHOLD FORECAST

Year Population (Excluding Census Undercount) Institutional Population TABLE B-1 CITY OF STRATFORD RESIDENTIAL GROWTH FORECAST SUMMARY Population in Households Singles & Semi- Detached Housing Units Multiple Dwellings 2 Apartments 3 Other Total Households Person Per Unit (PPU) Mid 1996 29,007 552 28,455 7,725 1,005 2,945 85 11,760 2.47 Mid 2001 29,780 785 28,995 8,170 1,065 2,970 30 12,235 2.43 Mid 2006 30,516 741 29,775 8,385 1,355 3,045 80 12,865 2.37 Mid 2011 30,886 821 30,065 8,625 1,410 3,215 80 13,330 2.32 Mid 2012 30,944 837 30,107 8,678 1,425 3,220 80 13,403 2.31 Mid 2017 31,389 917 30,472 8,927 1,506 3,360 80 13,873 2.26 Mid 2022 32,125 997 31,128 9,227 1,604 3,527 80 14,438 2.23 Mid 2027 32,834 1,077 31,757 9,501 1,691 3,676 80 14,948 2.20 Mid 2032 33,579 1,157 32,422 9,751 1,766 3,801 80 15,398 2.18 Mid 1996 - Mid 2001 773 233 540 445 60 25-55 475 Mid 2001 - Mid 2006 736-44 780 215 290 75 50 630 Mid 2006 - Mid 2011 370 80 290 240 55 170 0 465 Mid 2011 - Mid 2012 58 16 42 53 15 5 0 73 Mid 2012 - Mid 2022 1,181 160 1,021 549 179 307 0 1,035 Mid 2012 - Mid 2032 2,636 320 2,316 1,073 341 581 0 1,995 Source:, June, 2012. 1. Census Undercount estimated at approximately 4%. Note: Population Including the Undercount has been rounded. 2. Includes townhomes and apartments in duplexes. 3. Includes bachelor, 1 bedroom and 2 bedroom+ apartments.