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your future Know your risk tolerance

What s your style? Before choosing where to invest, you should understand how much risk is right for you. By filling out this easy-to-use questionnaire, you can learn more about which choices you re comfortable making, so you can consider which options may help you best meet your financial goals. This questionnaire was developed by Ibbotson Associates, Inc., one of the financial industry s leading providers of independent investment solutions. 1

Time Horizon 1. When do you expect to begin withdrawing from your account(s)? In less than 3 years 0 In 3 to 5 years 1 In 6 to 10 years 3 In 11 to 20 years 7 In 20 years or more 9 2. Once you begin withdrawing money from your account(s), how long do you expect the withdrawals to last? I plan to take a lump sum distribution 0 1 to 4 years 2 5 to 7 years 4 8 to 10 years 5 11 years or more 6 2010 Ibbotson Associates Inc. All rights reserved. Ibbotson Associates is a registered investment advisor and wholly-owned subsidiary of Morningstar, Inc. Used with permission. Ibbotson provides investment consulting services to Allstate Insurance Company, but is not acting in the capacity of investment advisor to individual investors. Ibbotson is not affiliated with Allstate Insurance Company. 2

Risk Tolerance 3. Which response best represents your attitude toward the statement: I am willing to experience large and frequent declines in the value of my account(s) if it will increase the likelihood of achieving high long-term returns. Strongly agree 12 Agree 8 Disagree 4 Strongly disagree 0 4. Which statement best represents your attitude toward investment risk and reward? I am more concerned about minimizing risk than maximizing potential gain over the long run. 0 I am equally concerned about risk and potential gain over the long run. 5 I am more concerned about maximizing potential gain than minimizing risk over the long run. 11 5. To maintain buying power, your investment returns must keep up with inflation. Which statement best reflects your attitude toward inflation and risk? My main goal is to avoid loss, even though I may only keep pace with inflation. 0 My main goal is to earn slightly more than inflation, while taking on a low level of risk. 4 My main goal is to increase my portfolio s value. I am willing to accept short-term losses, but I am not comfortable with extreme performance shifts investors may experience in the most aggressive 8 investment options. My main goal is to maximize my portfolio value and I am willing to take on extreme levels of risk to do so. 12 2010 Ibbotson Associates Inc. All rights reserved. Ibbotson Associates is a registered investment advisor and wholly-owned subsidiary of Morningstar, Inc. Used with permission. Ibbotson provides investment consulting services to Allstate Insurance Company, but is not acting in the capacity of investment advisor to individual investors. Ibbotson is not affiliated with Allstate Insurance Company. 3

6. The following graph shows the possible one-year range of returns for four hypothetical portfolios, with an initial investment of $50,000. In which hypothetical portfolio would you be most comfortable investing? A Possible range of a 10% loss ( $5,000) to a 18% ($9,000) gain 10% 18% 0 B Possible range of a 17% loss ( $8,500) to a 27% ($13,500) gain 17% 27% 4 C Possible range of a 22% loss ( $11,000) to a 34% ($17,000) gain 22% 34% 8 D Possible range of a 27% loss ( $13,500) to a 42%($21,000) gain 27% 42% 13 7. Sometimes investment losses are permanent, sometimes they are prolonged, and sometimes they are short-lived. Which statement best characterizes your attitude toward investment losses? I check the value of my investments at least several times a month so I can change to a more 0 portfolio quickly if their value begins to decline. Daily losses in the value of my investments make me uncomfortable, but do not prompt me to sell immediately. However, if my investments suffer a substantial loss over six months, I would likely switch 4 to a more portfolio. I realize there may be substantial day-to-day changes in the value of my investments. I usually wait an entire 8 year before making any changes to my portfolio. Even if the value of my investments suffered large losses over a given year, I would continue to hold my 12 current portfolio. 8. The table below displays the possible maximum drop in return that four hypothetical portfolios could experience in a 20-year period. In which of the portfolios would you be most comfortable investing? Ending value of $100,000 after 20 years Maximum 1-year decline in 20 years (%) A 284,000-10.0 0 B 358,000-17.0 4 C 403,000-22.0 8 D 444,000-27.0 13 2010 Ibbotson Associates Inc. All rights reserved. Ibbotson Associates is a registered investment advisor and wholly-owned subsidiary of Morningstar, Inc. Used with permission. Ibbotson provides investment consulting services to Allstate Insurance Company, but is not acting in the capacity of investment advisor to individual investors. Ibbotson is not affiliated with Allstate Insurance Company. 4

9. Suppose you invested $30,000 in a portfolio with the intention of holding it for 10 years. If this investment lost value during the first year, at what value of your initial $30,000 would you sell and move to a more stable investment? $28,500 0 $27,000 3 $25,500 7 $24,000 or less 10 I would not sell 14 10. The table below displays the investment characteristics of four hypothetical portfolios over a 10-year period. Given your investment objective and your attitude toward potential losses, in which hypothetical portfolio would you be most comfortable investing? Potential average return Chance of losing money Chance of losing money in any given year in any 5-year period A 5.5% 21.0% 4.0% 0 B 7.0% 26.0% 9.0% 4 C 8.0% 29.0% 13.0% 8 D 9.0% 31.0% 16.0% 13 Your score totals Time Horizon (Add questions 1 and 2) Risk Tolerance (Add questions 3 through 10) Scoring Summary Time Horizon Score Less than 1 1-2 3-5 6-7 8-10 11+ Risk Tolerance Score 0 13 14 36 37 60 61 85 86 100 N/A N/A N/A N/A N/A Moderate Moderate Moderate Moderate Moderate aggressive aggressive aggressive Aggressive Note: If an investor has a Time Horizon Score of less than three years, even the most portfolio may not be an appropriate investment option. The investor should speak to an Allstate Personal Financial Representative before selecting a portfolio and perhaps may find other short-term, fixed-income options that are more appropriate. 2010 Ibbotson Associates Inc. All rights reserved. Ibbotson Associates is a registered investment advisor and wholly-owned subsidiary of Morningstar, Inc. Used with permission. Ibbotson provides investment consulting services to Allstate Insurance Company, but is not acting in the capacity of investment advisor to individual investors. Ibbotson is not affiliated with Allstate Insurance Company. 5

Making your portfolio reflect your style. Knowing the kind of investing you re most comfortable with is only half the equation. You should also know what kinds of actions you should take to achieve this style. Below, we ve outlined what it means to be a certain type of investor and what you can expect from such decisions. Bonds Stocks Cash Investment Sample style allocation Your goals Your results 20% 7% 73% You don t want to give up the opportunity for growth entirely, but preservation of capital is your primary goal. Low risk exposure Near-term investment horizon Low return volatility Lowest growth potential 40% 5% 55% You seek growth and income. You may be in your prime earning years and can bear some risk to maximize returns. Low to medium risk exposure Near to mid-term investment horizon Low to medium return volatility Low to medium growth potential Moderate 60% 38% 2% You seek long-term capital appreciation but need to safeguard a portion of your investment. Medium risk exposure Medium-term investment horizon Medium return volatility Medium growth potential aggressive 80% 20% You seek high capital appreciation and have the time and temperament to ride out market swings. Medium to high risk exposure Medium to long-term investment horizon Medium to high return volatility Medium to highest growth potential Aggressive 90% 10% You seek the highest possible capital appreciation, which is likely to be accompanied by very high volatility and risks. High risk exposure Long-term investment horizon High return volatility Highest growth potential 6

I WANT a financial company I can count on. With more than 75 years of experience, the Allstate family of companies has a strong tradition of being there when people need us. Today we offer innovative solutions and professional assistance to help you and your family achieve your lifelong dreams. With Allstate, you can feel better prepared and more in control of your future than ever before. Is your financial security in Good Hands SM? As with any investment, there are associated risks. Please read the following disclosures that pertain to the investment type you re considering. MUTUAL FUNDS You should carefully consider the investment objectives, risks, charges and expenses of mutual funds before purchasing shares or investing money. This information is only a summary. Additional information about these and other subjects can be found in the mutual fund prospectus. You may obtain copies of the prospectus from your Allstate Personal Financial Representative. Please read the prospectus carefully before purchasing shares or sending money. VARIABLE ANNUITIES Variable annuities are long-term investments designed for retirement purposes. You should carefully consider the investment objectives, risks, and charges and expenses of the investment alternatives before purchasing a contract or investing money. This information is only a summary. Additional information about these and other subjects can be found in the prospectuses for the contract and the underlying portfolios. You may obtain copies of these prospectuses from your Allstate Personal Financial Representative. Please read the prospectuses carefully before purchasing a contract or sending money. VARIABLE UNIVERSAL LIFE INSURANCE Variable universal life insurance products are long-term investments designed to provide life insurance protection and flexibility in connection with premium payments and death benefits. You should carefully consider the investment objectives, risks, and expenses before purchasing a contract or investing money. Variable universal life insurance policies have limitations and are sold by prospectus only. The prospectus contains details on the investment alternatives, policy features, the underlying investment portfolios, fees, charges expenses and other pertinent information. You may obtain copies of these prospectuses from your Allstate Personal Financial Representative. You should read the prospectus carefully before purchasing a contract or investing money. Allstate Life Insurance Company, Northbrook, IL, and Lincoln Benefit Life Company, Lincoln, NE. In New York, Allstate Life Insurance Company of New York, Hauppauge, NY. Securities offered through Allstate Financial Services, LLC (LSA Securities in LA and PA). Registered Broker-Dealer. Member, FINRA, SIPC. Main Office: 2920 South 84th Street, Lincoln, NE 68506. 877-525-5727. 2010 Allstate Insurance Company. myallstatefinancial.com 08/10