Daniel R Liff, CRPS Corporate Retirement Director Executive Director Financial Advisor Serving the needs of the affluent investor.
58 SOUTH SERVICE ROAD SUITE 400, MELVILLE, NY 11747 631-755-8867 / MAIN 800-477-7522 / TOLL-FREE 631-755-8999 / FAX daniel.r.liff@morganstanley.com http://www.morganstanleyfa.com/liff/
Daniel R Liff, CRPS Corporate Retirement Director Executive Director Financial Advisor Managing wealth involves far more than managing an investment portfolio. It begins with developing a holistic, comprehensive understanding of who you are and the financial forces at work in your life. It means helping you understand and respond effectively to these forces. And, of course, it means helping you invest your assets in a way that reflects the realities of your life and the uniqueness of your long term goals. As a Financial Advisor, I am committed to building a relationship of trust in which I can work closely with you to help you define your objectives, explore alternatives and choose the financial and investment strategies that are most appropriate for you. As our relationship evolves, I hope you will come to regard me as a valued resource and a professional who can help you make a more informed decision on any financial issue. My most important goal: to help you achieve your objectives, providing guidance that helps your wealth do more for you. DANIEL R LIFF 3
My Background Daniel R Liff, CRPS Corporate Retirement Director Executive Director Financial Advisor With over twenty five years experience as a fully licensed investment professional, Dan concentrates on asset allocation as an integral part of the wealth management strategies he implements for his clients. Dan sees proper asset allocation within a portfolio as the key to producing favorable long-term returns with reduced volatility. Dan s primary focus is on his client s specific needs and risk tolerance which are major factors in the assessment, evaluation and ultimately selection of appropriate investment managers. Developing a long-term relationship and delivering exceptional client service are two key commitments Dan makes to every client. In addition to his investment strategy work with private clients, as a Corporate Client Group Director, Dan has extensive experience with corporate clients in providing guidance in Retirement and Estate Planning; profit sharing and 401(k) plans; non-qualified deferred compensation plans, and both stock purchase and stock option plans. His credentials include certification as a Chartered Retirement Plans Specialist; Guided Portfolio Manager; Financial Planning Specialist; qualified Estate and Trust Services Consultant; Certified Equity Professional; and Dan was named to Morgan Stanley's Directors Council for excellence in client services. As a Morgan Stanley Executive Director- Wealth Management, Dan benefits from working within a culture of excellence and can bring to bear all the resources of Morgan Stanley for his private and corporate clients. Dan takes great pride in having spent all the years of his career with Morgan Stanley. On a personal level, Dan is an avid golfer and enjoys collecting and restoring antique radios. Dan and his wife Joanne, married for more than twenty years, have four wonderful children. DANIEL R LIFF 5
Asset Allocation and Portfolio Planning I will work with you using a process that focuses on you and your goals, integrating investment decisions with your immediate financial needs and desired aspirations. This process encompasses four steps: 1 Personal review Before I can advise you, I must understand you and your goals. I will guide you through an extensive discovery process to identify your objectives, time horizon, tolerance for risk and other considerations that may play a role in shaping your investment strategy. 2 Asset allocation and portfolio planning Your input drives the development of a personalized financial strategy. Designed to help you meet your specific needs, it addresses areas such as retirement, education expenses, estate planning and tax minimization potential. When my analysis is complete, I will present to you an investment strategy that helps to identify appropriate diversification for your portfolio. 3 Implementation After I have discussed and refined your strategy, I will work closely with you to bring the elements to life. Should we decide that outside money managers are appropriate for you, I will help you select from the hundreds of investment management firms available to you. If you prefer to invest in individual securities, I can help identify specific stocks, bonds and other securities that may be suitable for your portfolio. Whatever approach we decide on together, I will help you keep your strategy on track. 4 Ongoing communications and reporting I view ongoing communication as the foundation of our successful collaboration with you. I will make every effort to keep abreast of your changing financial needs and provide viable strategies to help you meet them. This means reviewing your portfolio together at your request. When your circumstances change, I will work with you to revise your strategy and reposition your assets to reflect your new needs and goals. 6 MORGAN STANLEY
I Work to Understand the Full Scope of Your Financial Picture It starts with listening. I ask questions regarding your needs and dreams, your tolerance for risk, your time horizon and then listen. It s an ongoing process through which I strive to know all I can about you, your family, your business (if applicable) and your short- and long-term goals. This period of discovery helps me make informed recommendations and design a flexible wealth management plan that is uniquely yours. 1 2 1 Discovery process Identify your goals, values, dreams, special concerns/challenges 2 Develop investment strategy Determine risk tolerance Analyze current investment portfolio Develop asset allocation strategy Portfolio construction 8 MORGAN STANLEY
The Client Experience 3 4 5 6 7 8 9 10 3 Investment strategy meeting In-person meeting to present recommended investment strategy 5 Follow-up meeting In-person meeting to discuss: First statements Organization of paperwork Set up online account access (and review online resources) Develop schedule for 7 Wealth management plan meeting In-person meeting to present comprehensive wealth management strategies 9 Ongoing monitoring of investment strategy and wealth management plan Develop schedule for review meetings future review meetings Schedule wealth management plan meeting 4 Execution of investment strategy Open new accounts Transfer existing assets Conduct trades to execute agreed-upon investment strategy 6 Develop comprehensive wealth management plan Financial planning Retirement planning Access to banking and lending services Education planning Business succession planning Charitable giving Family dynamics Estate planning management plan meeting 8 Execute wealth management plan Ongoing execution of wealth management strategies 10 Re-evaluate investment strategy based on changes to goals, objectives and/or expectations Adjust investment portfolio and/or wealth management plan in light of any changes CRC#410861 1042427 03/2013
Morgan Stanley strives to offer clients the finest in financial thinking, products and execution to help them meet their individual needs and achieve their personal financial goals. When we work together, you ll benefit from personalized advice, objective guidance and dedication to your success as an investor. With access to Morgan Stanley s renowned global resources and investment opportunities, we can help you develop and maintain an optimal investment strategy. Our wealth management strategy will address key areas of your financial life beyond traditional investments and may incorporate diverse recommendations for building and protecting your wealth. 10 MORGAN STANLEY
Morgan Stanley Financial Advisors do not provide tax or legal advice. This material was not intended or written to be used for the purpose of avoiding tax penalties that may be imposed on the taxpayer. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters. Morgan Stanley Smith Barney LLC offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please contact us to understand these differences. has entered into arrangements with banks and other third parties to assist in offering certain banking-related products and services. Unless otherwise specifically disclosed to you in writing, investments and services offered through Morgan Stanley are not insured by the FDIC, are not deposits or other obligations of, or guaranteed by, banks and involve investment risks, including possible loss of principal amount invested. Asset allocation and diversification do not guarantee a profit or protect against loss. Morgan Stanley Smith Barney LLC is a registered brokerdealer, not a bank. Where appropriate, Morgan Stanley Smith Barney LLC 2013 Morgan Stanley Smith Barney LLC. Member SIPC. 1042427 03/2013 CRC 539207