Charity Donation Preferences

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Transcription:

Charity Donation Preferences Survey general statistics Methodology: Harris Interactive commissioned the study of 502 British adults age 18+ between the hours of 12PM 1PM on 15 th March 2016. Respondents: 502

1. Have you donated to charity in the last 12 months? Question Type: Single Choice Respondents: 502 100.00% (502) Yes 77.29% 388 No 22.71% 114

1. Have you donated to charity in the last 12 months? Question Type: Single Choice Respondents: 502 No 22.71%, 114 Yes 77.29%, 388

2. Which one of the following is your most preferred method of making a donation? Slides 4 to 5 Question Type: Single Choice Respondents: 502 100.00% (502) Cash 33.27% 167 Direct Debit 11.75% 59 Raffle 4.38% 22 Buying Goods 17.33% 87 Fundraising Event 7.57% 38 Online 5.18% 26 Debit Card 1.99% 10 Text 2.99% 15 Membership 1.00% 5 Cheque 1.79% 9

2. Which one of the following is your most preferred method of making a donation? Slides 4 to 5 Question Type: Single Choice Respondents: 502 100.00% (502) Credit Card 1.59% 8 Contactless Payment 0.40% 2 Payroll 0.80% 4 Mobile App 0.60% 3 I don't donate to charity 7.37% 37 Other, please specify 1.99% 10

2. Which one of the following is your most preferred method of making a donation? Other, please specify Slides 6 to 7 Question Type: Single Choice Respondents: 10 1.99% (10) books & clothes 10.00% 1 Cat food direct to staff 10.00% 1 Clothes etc donations 10.00% 1 Donating unwanted items 10.00% 1 donation to charity shop 10.00% 1 giving clothes and hosehold goods and book... 10.00% 1 giving items 10.00% 1 I regularly give clothing and books and DV... 10.00% 1

2. Which one of the following is your most preferred method of making a donation? Other, please specify Slides 6 to 7 Question Type: Single Choice Respondents: 10 1.99% (10) through survey website 10.00% 1 time 10.00% 1

2. Which one of the following is your most preferred method of making a donation? Question Type: Single Choice Respondents: 502 Which one of the following is your most preferred method of making a donation? Cash Buying Goods Direct Debit Fundraising Event I don't donate to charity Online Raffle Text Debit Card Other, please specify Cheque Credit Card Membership Payroll Mobile App Contactless Payment 7.54% 7.34% 5.36% 4.37% 2.98% 1.98% 1.98% 1.79% 1.59% 0.99% 0.79% 0.60% 0.40% 11.90% 17.26% 33.13%

3. How often would you like to hear from a charity you have donated to? Question Type: Single Choice Respondents: 465 100.00% (465) Daily 0.86% 4 Weekly 4.30% 20 Monthly 19.14% 89 Once every 3 months 21.08% 98 Once a year 19.14% 89 Less than once a year 9.25% 43 Never 25.81% 120 Other, please specify 0.43% 2

3. How often would you like to hear from a charity you have donated to? Other, please specify Question Type: Single Choice Respondents: 2 Monthly for ones I support monthly, never... 0.43% (2) 50.00% 1 Now and again 50.00% 1

3. How often would you like to hear from a charity you have donated to? Question Type: Single Choice Respondents: 465 How often would you like to hear from a charity you have donated to? Never 25.91% Once every 3 months 20.99% Monthly 19.27% Once a year 19.06% Less than once a year 9.21% Weekly 4.28% Daily 0.86% Other, please specify 0.43%

Respondent Demographics

I. Age Question Type: Single Choice Respondents: 502 100.00% (502) Less than 18 0.00% 0 18-34 29.68% 149 35-54 41.04% 206 55 + 29.28% 147

I. Age Question Type: Single Choice Respondents: 502 Less than 18 0.00%, 0 55 + 29.28%, 147 18-34 29.68%, 149 35-54 41.04%, 206

II. Are you...? Question Type: Single Choice Respondents: 502 100.00% (502) Male 38.84% 195 Female 61.16% 307

II. Are you...? Question Type: Single Choice Respondents: 502 Male 38.84%, 195 Female 61.16%, 307

III. Please select the region you live in- Question Type: Single Choice Respondents: 502 100.00% (502) South 45.02% 226 Midlands and Wales 19.72% 99 North and Scotland 33.86% 170 Northern Ireland 1.39% 7

III. Please select the region you live in- Question Type: Single Choice Respondents: 502 Northern Ireland 1.39%, 7 North and Scotland 33.86%, 170 South 45.02%, 226 Midlands and Wales 19.72%, 99

IV. What is your education level? Slides 19 to 20 Question Type: Single Choice Respondents: 478 100.00% (478) To age 16 - CSE/O Level/GCSE 20.08% 96 Apprenticeship 1.88% 9 Vocational Training 3.56% 17 Scottish Highers 1.05% 5 Irish Leaving Certificate 0.21% 1 Irish Junior Certificate 0.00% 0 NVQ Levels 3 or 4 or similar 6.90% 33 A-S levels 2.51% 12

IV. What is your education level? Slides 19 to 20 Question Type: Single Choice Respondents: 478 100.00% (478) To age 18 - A Level 11.51% 55 Degree/HND 13.81% 66 Other college education aged 18-21 6.69% 32 Bachelor's degree or similar 13.81% 66 Postgraduate/Phd 10.46% 50 Other 3.97% 19 No qualification 3.56% 17

V. What is your annual household gross income? Slides 21 to 22 Question Type: Single Choice Respondents: 478 100.00% (478) Less than 10000 10.25% 49 10,000-14,999 11.72% 56 15,000-19,999 9.21% 44 20,000-29,999 21.13% 101 30,000-39,999 14.23% 68 40,000-49,999 9.41% 45 50,000-59,999 4.60% 22 60,000-69,999 3.97% 19

V. What is your annual household gross income? Slides 21 to 22 Question Type: Single Choice Respondents: 478 100.00% (478) 70,000-79,999 2.72% 13 80,000-89,999 1.26% 6 90,000-99,999 1.05% 5 100,000-149,999 1.46% 7 150,000-199,999 0.00% 0 200,000 or more 0.21% 1 Don't know / don't want to answer 8.79% 42

VII. Which of the following best describes your ethnic background? Question Type: Single Choice Respondents: 478 Asian/Asian British (Indian/Pakistani/Bang... Chinese/Chinese British (Chinese; any other) 100.00% (478) 3.35% 16 2.30% 11 White (British/Irish/Other) 88.91% 425 Black/Black British (Caribbean/African/Oth... Mixed (White and Black Caribbean/White and... 2.09% 10 1.05% 5 Any other mixed 1.05% 5 Would rather not say 1.26% 6

VIII. Employment: Slides 24 to 25 Question Type: Single Choice Respondents: 479 High managerial, administrative or profess... Intermediate managerial, administrative or... Supervisor; clerical; junior managerial, a... 100.00% (479) 2.92% 14 10.65% 51 16.70% 80 Farmer ( farm owner) 0.00% 0 Intellectual profession, Executive, Freela... Craftman, shop owner, managing director Intermediate profession: Public sector (... Employee, public sector companies 3.97% 19 1.88% 9 3.34% 16 4.59% 22

VIII. Employment: Slides 24 to 25 Question Type: Single Choice Respondents: 479 Intermediate professional liberal profession 100.00% (479) 1.25% 6 Skilled manual worker 5.85% 28 Semi-skilled or unskilled manual worker 5.22% 25 Housewife / Homemaker 13.57% 65 Retired 15.24% 73 Student 5.43% 26 Unemployed 9.39% 45

IX. Are you responsible for the shopping in your household?: Question Type: Single Choice Respondents: 477 100.00% (477) Yes 74.63% 356 Share responsibility 22.43% 107 No 2.94% 14

IX. Are you responsible for the shopping in your household?: Question Type: Single Choice Respondents: 477 Share responsibility 22.43%, 107 No 2.94%, 14 Yes 74.63%, 356

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