La Crosse County, WI

La Crosse County, WI Mississippi River Regional Planning Commission 1707 Main Street, Suite 435 La Crosse, Wisconsin 54601 Emsi Q4 2018 Data Set www.economicmodeling.com

Contents. Economy........ Overview......................................................................................... 1... Historic.......&.. Projected......... Trends............................................................................... 3... Popula on......... Characteris cs........................................................................................ 7... Industry....... Characteris cs.......................................................................................... 9... Business........ Characteris cs........................................................................................ 15... Workforce........... Characteris cs...................................................................................... 17... Educa onal........... Pipeline...................................................................................... 24... Emsi Q4 2018 Data Set www.economicmodeling.com

Economy Overview 118,658 75,256 $51.5K Popula on (2018) Jobs (2018) Median Household Income (2016) Popula on grew by 1,829 over the last 5 years and is projected to grow by 1,435 over the next 5 years. Jobs grew by 1,723 over the last 5 years and are projected to grow by 2,756 over the next 5 years. Median household income is $3.8K below the na onal median household income of $55.3K. As of 2018 the region's popula on increased by 1.6% since 2013, growing by 1,829. Popula on is expected to increase by 1.2% between 2018 and 2023, adding 1,435. From 2013 to 2018, jobs increased by 2.3% in La Crosse County, WI from 73,533 to 75,256. This change fell short of the na onal growth rate of 7.4% by 5.1%. As the number of jobs increased, the labor force par cipa on rate increased from 68.3% to 69.5% between 2013 and 2018. Concerning educa onal a ainment, 20.0% of La Crosse County, WI residents possess a Bachelor's Degree (1.4% above the na onal average), and 13.1% hold an Associate's Degree (5.1% above the na onal average). The top three industries in 2018 are General Medical and Surgical Hospitals, Restaurants and Other Ea ng Places, and Educa on and Hospitals (Local Government). Popula on (2018) Labor Force (2018) Jobs (2018) Cost of Living GRP Imports Exports Region 118,658 68,776 75,256 100.4 $6.71B $7.21B $7.53B MISSISSIPPI RIVER REGION 323,991 182,270 163,444 100.1 $14.85B $21.06B $21.07B State 5,810,713 3,216,111 3,142,522 100.3 $316.61B $285.96B $314.19B United States 328,038,851 163,733,789 161,636,598 100.0 $19.28T $0 $8.38T Emsi Q4 2018 Data Set www.economicmodeling.com 1

Economy Overview - Cont. 2018 Labor Force Breakdown Popula on A Total Working Age Popula on 98,955 A Not in Labor Force (15+) 30,179 118,658 Popula on A Labor Force 68,776 A Employed 66,839 A Unemployed 1,937 A Under 15 19,702 Educa onal A ainment Concerning educa onal a ainment, 20.0% of La Crosse County, WI residents possess a Bachelor's Degree (1.4% above the na onal average), and 13.1% hold an Associate's Degree (5.1% above the na onal average). % of Popula on Popula on A Less Than 9th Grade 2.1% 1,611 A 9th Grade to 12th Grade 3.8% 2,915 A High School Diploma 26.6% 20,272 A Some College 21.8% 16,592 A Associate's Degree 13.1% 9,974 A Bachelor's Degree 20.0% 15,258 A Graduate Degree and Higher 12.5% 9,516 Emsi Q4 2018 Data Set www.economicmodeling.com 2

Historic & Projected Trends Popula on Trends Economy Overview As of 2018 the region's popula on increased by 1.6% since 2013, growing by 1,829. Popula on is expected to increase by 1.2% between 2018 and 2023, adding 1,435. Timeframe Popula on 2013 116,829 2014 117,395 2015 117,662 2016 117,717 2017 118,269 2018 118,658 2019 119,001 2020 119,314 2021 119,600 2022 119,858 2023 120,093 Emsi Q4 2018 Data Set www.economicmodeling.com 3

Historic & Projected Trends - Cont. Job Trends Economy Overview From 2013 to 2018, jobs increased by 2.3% in La Crosse County, WI from 73,533 to 75,256. This change fell short of the na onal growth rate of 7.4% by 5.1%. Timeframe Jobs 2013 73,533 2014 73,401 2015 73,991 2016 74,774 2017 75,093 2018 75,256 2019 76,046 2020 76,695 2021 77,248 2022 77,728 2023 78,012 Emsi Q4 2018 Data Set www.economicmodeling.com 4

Historic & Projected Trends - Cont. Labor Force Par cipa on Rate Trends Timeframe Labor Force Par cipa on Rate 2013 68.89% 2014 68.37% 2015 68.05% 2016 69.09% 2017 69.10% January - April 2018 69.47% May 2018 69.75% June 2018 69.89% July 2018 69.50% Emsi Q4 2018 Data Set www.economicmodeling.com 5

Historic & Projected Trends - Cont. Unemployment Rate Trends La Crosse County, WI had a July 2018 unemployment rate of 2.82%, decreasing from 5.30% 5 years before. Timeframe Unemployment Rate 2013 5.30% 2014 4.36% 2015 3.86% 2016 3.60% 2017 2.92% January - April 2018 2.67% May 2018 2.27% June 2018 3.19% July 2018 2.82% Emsi Q4 2018 Data Set www.economicmodeling.com 6

Popula on Characteris cs 28,823 33,914 11,921 Millennials Re ring Soon Racial Diversity La Crosse County, WI has 28,823 millennials (ages 20-34). The na onal average for an area this size is 24,495. Re rement risk is about average in La Crosse County, WI. The na onal average for an area this size is 33,716 people 55 or older, while there are 33,914 here. Racial diversity is low in La Crosse County, WI. The na onal average for an area this size is 46,447 racially diverse people, while there are 11,921 here. 8,137 1.24/1,000 25.31/1,000 Veterans Violent Crime Property Crime La Crosse County, WI has 8,137 veterans. The na onal average for an area this size is 7,111. La Crosse County, WI has 1.24 violent crimes per 1,000 people. The na onal rate is 3.75 per 1,000 people. La Crosse County, WI has 25.31 property crimes per 1,000 people. The na onal rate is 24.21 per 1,000 people. Emsi Q4 2018 Data Set www.economicmodeling.com 7

Popula on Characteris cs - Cont. Place of Work vs Place of Residence Understanding where talent in La Crosse County, WI currently works compared to where talent lives can help you op mize site decisions. High Inbound Commuters High Outbound Commuters Where Talent Works Where Talent Lives ZIP Name 2018 Employment ZIP Name 2018 Workers 54601 La Crosse, WI (in La Cr 39,982 54650 Onalaska, WI (in La Cr 13,576 54603 La Crosse, WI (in La Cr 11,369 54669 West Salem, WI (in La 4,079 54636 Holmen, WI (in La Cros 3,566 54601 La Crosse, WI (in La Cr 24,173 54650 Onalaska, WI (in La Cr 13,380 54636 Holmen, WI (in La Cros 7,996 54603 La Crosse, WI (in La Cr 7,992 54669 West Salem, WI (in La 4,186 Emsi Q4 2018 Data Set www.economicmodeling.com 8

Industry Characteris cs Largest Industries Industry Jobs Na onal Average Health Care and Social Assistance Government Retail Trade Manufacturing Accommoda on and Food Services Other Services (except Public Administra on) Finance and Insurance Wholesale Trade Construc on Transporta on and Warehousing Administra ve and Support and Waste Management and Remedia on Services Professional, Scien fic, and Technical Services Educa onal Services Management of Companies and Enterprises Arts, Entertainment, and Recrea on Informa on Real Estate and Rental and Leasing U li es Agriculture, Forestry, Fishing and Hun ng 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 Emsi Q4 2018 Data Set www.economicmodeling.com 9

Industry Characteris cs - Cont. Top Growing Industries Industry Jobs Growth Health Care and Social Assistance Finance and Insurance Wholesale Trade Transporta on and Warehousing Professional, Scien fic, and Technical Services Other Services (except Public Administra on) Accommoda on and Food Services Construc on Arts, Entertainment, and Recrea on U li es 0 200 400 600 800 Emsi Q4 2018 Data Set www.economicmodeling.com 10

Industry Characteris cs - Cont. Top Industry LQ Industry LQ U li es Health Care and Social Assistance Manufacturing Management of Companies and Enterprises Wholesale Trade Finance and Insurance Retail Trade Other Services (except Public Administra on) Accommoda on and Food Services Transporta on and Warehousing Educa onal Services Arts, Entertainment, and Recrea on Government Construc on Informa on Real Estate and Rental and Leasing d Support and Waste Management and Remedia on Services Professional, Scien fic, and Technical Services Agriculture, Forestry, Fishing and Hun ng 0.00 1.00 Emsi Q4 2018 Data Set www.economicmodeling.com 11

Industry Characteris cs - Cont. Top Industry GRP 2017 Gross Regional Product Health Care and Social Assistance Manufacturing Government Wholesale Trade Retail Trade Finance and Insurance Construc on Transporta on and Warehousing Professional, Scien fic, and Technical Services Real Estate and Rental and Leasing U li es Informa on Accommoda on and Food Services Other Services (except Public Administra on) d Support and Waste Management and Remedia on Services Management of Companies and Enterprises Educa onal Services Agriculture, Forestry, Fishing and Hun ng Arts, Entertainment, and Recrea on $0.000 $200.0M $400.0M $600.0M $800.0M $1.000B Emsi Q4 2018 Data Set www.economicmodeling.com 12

Industry Characteris cs - Cont. Top Industry Earnings 2018 Earnings Per Worker U li es Management of Companies and Enterprises Informa on Professional, Scien fic, and Technical Services Transporta on and Warehousing Health Care and Social Assistance Wholesale Trade Finance and Insurance Construc on Government Manufacturing Real Estate and Rental and Leasing Educa onal Services d Support and Waste Management and Remedia on Services Retail Trade Agriculture, Forestry, Fishing and Hun ng Other Services (except Public Administra on) Arts, Entertainment, and Recrea on Accommoda on and Food Services $0 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 Emsi Q4 2018 Data Set www.economicmodeling.com 13

Industry Characteris cs - Cont. Industry 2013 Jobs 2018 Jobs Change in Jobs % Change in Jobs 2018 LQ 2018 Earnings Per Worker 2017 GRP Health Care and Social Assistance 14,116 15,003 887 +6% 1.58 $67,594 $1.13B Government 9,246 9,146-100 -1% 0.80 $60,917 $606.90M Retail Trade 8,692 8,510-182 -2% 1.11 $30,076 $468.45M Manufacturing 7,989 7,907-82 -1% 1.34 $58,367 $898.28M Accommoda on and Food Services Other Services (except Public Administra on) 6,701 6,819 118 +2% 1.06 $17,055 $178.85M 3,566 3,878 312 +9% 1.07 $26,818 $139.99M Finance and Insurance 3,092 3,666 574 +19% 1.22 $66,707 $452.30M Wholesale Trade 3,005 3,525 520 +17% 1.26 $67,365 $569.01M Construc on 2,910 3,010 100 +3% 0.73 $62,024 $281.92M Transporta on and Warehousing 2,300 2,698 398 +17% 1.02 $68,377 $263.59M Administra ve and Support and Waste Management and Remedia on Services Professional, Scien fic, and Technical Services 3,206 2,424-782 -24% 0.52 $34,732 $123.22M 1,845 2,190 345 +19% 0.45 $69,049 $229.83M Educa onal Services 1,777 1,748-29 -2% 0.89 $38,060 $76.93M Management of Companies and Enterprises Arts, Entertainment, and Recrea on 1,719 1,381-338 -20% 1.29 $76,008 $122.94M 1,003 1,065 62 +6% 0.82 $21,557 $34.00M Informa on 943 911-32 -3% 0.66 $71,011 $179.47M Real Estate and Rental and Leasing 908 822-86 -9% 0.65 $43,061 $193.16M U li es 378 414 36 +10% 1.59 $120,329 $183.59M Agriculture, Forestry, Fishing and Hun ng 138 130-8 -6% 0.14 $28,909 $42.24M Emsi Q4 2018 Data Set www.economicmodeling.com 14

Business Characteris cs 10,189 Companies Employ Your Workers Online profiles for your workers men on 10,189 companies as employers, with the top 10 appearing below. In the last 12 months, 2,035 companies in La Crosse County, WI posted job pos ngs, with the top 10 appearing below. Top Companies Profiles Top Companies Pos ng Unique Pos ngs Gundersen Health System 2,191 University of Wisconsin-La Cro 1,010 Mayo Clinic 744 Trane Inc. 447 Western Technical College 373 Kwik Trip, Inc. 370 Logis cs Health, Inc. 303 Viterbo University 274 Ingersoll-Rand Company 249 Centurylink, Inc. 246 Oracle Corpora on 1,933 Gundersen Health System 1,153 Mayo Clinic 676 Unitedhealth Group Incorporat 458 Ashley Furniture Industries, Inc. 409 Kwik Trip, Inc. 387 CRST Interna onal, Inc. 332 Fes val Foods 255 Remedy Intelligent Staffing 242 Ingersoll-Rand Company 225 Emsi Q4 2018 Data Set www.economicmodeling.com 15

Business Characteris cs - Cont. Business Size Percentage Business Count A 1 to 4 employees 36.4% 1,830 A 5 to 9 employees 24.6% 1,236 A 10 to 19 employees 20.3% 1,020 A 20 to 49 employees 13.0% 653 A 50 to 99 employees 3.0% 153 A 100 to 249 employees 2.0% 99 A 250 to 499 employees 0.5% 27 A 500+ employees 0.1% 5 *Business Data by DatabaseUSA.com is third-party data provided by Emsi to its customers as a convenience, and Emsi does not endorse or warrant its accuracy or consistency with other published Emsi data. In most cases, the Business Count will not match total companies with profiles on the summary tab. Emsi Q4 2018 Data Set www.economicmodeling.com 16

Workforce Characteris cs Largest Occupa ons Occupa on Jobs Na onal Average Office and Administra ve Support Sales and Related Food Prepara on and Serving Related Healthcare Prac oners and Technical Produc on Transporta on and Material Moving Educa on, Training, and Library Installa on, Maintenance, and Repair Management Personal Care and Service Business and Financial Opera ons Construc on and Extrac on Building and Grounds Cleaning and Maintenance Healthcare Support Computer and Mathema cal Community and Social Service Arts, Design, Entertainment, Sports, and Media Protec ve Service Architecture and Engineering Life, Physical, and Social Science Legal Military-only Farming, Fishing, and Forestry 0 2,000 4,000 6,000 8,000 10,000 12,000 Emsi Q4 2018 Data Set www.economicmodeling.com 17

Workforce Characteris cs - Cont. Top Growing Occupa ons Occupa on Jobs Growth Healthcare Prac oners and Technical Personal Care and Service Transporta on and Material Moving Computer and Mathema cal Business and Financial Opera ons Installa on, Maintenance, and Repair Food Prepara on and Serving Related Life, Physical, and Social Science Educa on, Training, and Library Construc on and Extrac on Produc on Arts, Design, Entertainment, Sports, and Media Architecture and Engineering Legal Farming, Fishing, and Forestry Management 0 200 400 600 Emsi Q4 2018 Data Set www.economicmodeling.com 18

Workforce Characteris cs - Cont. Top Occupa on LQ Occupa on LQ Healthcare Prac oners and Technical Produc on Community and Social Service Food Prepara on and Serving Related Office and Administra ve Support Healthcare Support Installa on, Maintenance, and Repair Educa on, Training, and Library Sales and Related Transporta on and Material Moving Life, Physical, and Social Science Personal Care and Service Building and Grounds Cleaning and Maintenance Computer and Mathema cal Business and Financial Opera ons Arts, Design, Entertainment, Sports, and Media Construc on and Extrac on Management Architecture and Engineering Protec ve Service Legal Military-only Farming, Fishing, and Forestry 0.00 1.00 Emsi Q4 2018 Data Set www.economicmodeling.com 19

Workforce Characteris cs - Cont. Top Occupa on Earnings 2017 Avg. Hourly Earnings Management Healthcare Prac oners and Technical Architecture and Engineering Computer and Mathema cal Legal Life, Physical, and Social Science Business and Financial Opera ons Military-only Construc on and Extrac on Educa on, Training, and Library Installa on, Maintenance, and Repair Community and Social Service Protec ve Service Arts, Design, Entertainment, Sports, and Media Transporta on and Material Moving Produc on Sales and Related Office and Administra ve Support Healthcare Support Building and Grounds Cleaning and Maintenance Farming, Fishing, and Forestry Personal Care and Service Food Prepara on and Serving Related $0.00 $10.00 $20.00 $30.00 $40.00 Emsi Q4 2018 Data Set www.economicmodeling.com 20

Workforce Characteris cs - Cont. Top Posted Occupa ons Unique Average Monthly Pos ngs Sales and Related Transporta on and Material Moving Healthcare Prac oners and Technical Office and Administra ve Support Management Computer and Mathema cal Business and Financial Opera ons Food Prepara on and Serving Related Produc on Educa on, Training, and Library Installa on, Maintenance, and Repair Personal Care and Service Community and Social Service Healthcare Support Architecture and Engineering Arts, Design, Entertainment, Sports, and Media Construc on and Extrac on Building and Grounds Cleaning and Maintenance Protec ve Service Life, Physical, and Social Science Legal Farming, Fishing, and Forestry 0 200 400 600 Emsi Q4 2018 Data Set www.economicmodeling.com 21

Workforce Characteris cs - Cont. Occupa on 2013 Jobs 2018 Jobs Change in Jobs % Change in Jobs 2018 LQ 2017 Avg. Hourly Earnings Oct 2017 - Sep 2018 Unique Average Monthly Pos ngs Office and Administra ve Support 12,167 12,034-133 -1% 1.09 $16.11 442 Sales and Related 8,160 7,670-490 -6% 1.02 $16.44 711 Food Prepara on and Serving Related Healthcare Prac oners and Technical 7,121 7,200 79 +1% 1.14 $9.86 264 6,091 6,862 771 +13% 1.64 $37.25 568 Produc on 5,878 5,892 14 +0% 1.34 $17.11 161 Transporta on and Material Moving Educa on, Training, and Library Installa on, Maintenance, and Repair 4,650 4,986 336 +7% 0.99 $17.57 601 4,371 4,419 48 +1% 1.03 $22.27 135 2,924 3,124 200 +7% 1.06 $21.10 133 Management 3,031 3,035 4 +0% 0.72 $44.07 381 Personal Care and Service Business and Financial Opera ons Construc on and Extrac on Building and Grounds Cleaning and Maintenance 2,474 2,950 476 +19% 0.91 $11.02 126 2,682 2,894 212 +8% 0.74 $27.54 266 2,471 2,500 29 +1% 0.73 $22.73 48 2,351 2,325-26 -1% 0.84 $13.27 48 Healthcare Support 2,228 2,208-20 -1% 1.08 $15.27 82 Computer and Mathema cal Community and Social Service 1,395 1,674 279 +20% 0.77 $30.16 367 1,702 1,625-77 -5% 1.30 $20.89 85 Emsi Q4 2018 Data Set www.economicmodeling.com 22

Workforce Characteris cs - Cont. Occupa on 2013 Jobs 2018 Jobs Change in Jobs % Change in Jobs 2018 LQ 2017 Avg. Hourly Earnings Oct 2017 - Sep 2018 Unique Average Monthly Pos ngs Arts, Design, Entertainment, Sports, and Media 1,008 1,021 13 +1% 0.74 $17.85 62 Protec ve Service 991 905-86 -9% 0.53 $19.65 46 Architecture and Engineering Life, Physical, and Social Science 817 826 9 +1% 0.65 $30.49 67 502 576 74 +15% 0.95 $28.25 24 Legal 296 303 7 +2% 0.48 $29.70 9 Military-only 130 129-1 -1% 0.33 $24.16 0 Farming, Fishing, and Forestry 92 97 5 +5% 0.17 $12.37 1 Emsi Q4 2018 Data Set www.economicmodeling.com 23

Educa onal Pipeline In 2017, there were 4,917 graduates in La Crosse County, WI. This pipeline has grown by 1% over the last 5 years. The highest share of these graduates come from Nursing Assistant/Aide and Pa ent Care Assistant/Aide, "Biology/Biological Sciences, General", and "Psychology, General". School Total Graduates (2017) Graduate Trend (2013-2017) University of Wisconsin-La Crosse 2,490 Western Technical College 1,641 Viterbo University 732 The Salon Professional Academy- Onalaska 54 Globe University-La Crosse 0 Cer ficate Associate's Bachelor's Master's or Higher Emsi Q4 2018 Data Set www.economicmodeling.com 24