International Travel Survey 2016

momondo // March 2017 International Travel Survey 2016 All countries

Contents Results...1 Travel information...1 Whom do you generally prefer to travel with?...1 What types of holiday are you planning for 2017?...2 Economy...4 What do you generally prefer to spend your money on?...4 Approximately how much do you expect your household will spend on your summer holiday in 2017?...5 Which of the following statements best describes how you make a budget for your holiday?...6 Do you do any of the following things to be able to afford your holiday?.7 What do you prefer to save money on in connection with your holiday?...8 Inspiration and planning...9 Where do you generally get your inspiration when you plan your holiday?...9 How long in advance do you usually book your flight for a holiday?...11 Do you ever stay at a hotel when you are on holiday?...12 How long in advance do you usually book accommodation for your holiday?...13 What is most important to you when choosing a flight for non-business trips?...14 Accommodation...16 Where do you prefer to stay when you are on holiday?...16 How much do you normally spend per night on a hotel room when you re on holiday?...17 What is your highest priority when choosing a hotel?...18 To what extent does the number of stars a hotel has affect your choice of holiday accommodations?...20 To what extent do user reviews of a hotel play a part in your choice of accommodation for your holiday?...21 The holiday experience...22 Which of the following statements about your relationship with other people at your holiday destination best applies to you?...22 Have you felt stressed in connection with your holiday?...23 Romance and relationships...24 Have you ever had a holiday romance or a romantic experience with a stranger you met while on holiday?...24 In which of the following countries do you find the local people most attractive?...25 Do you think it s alright for your partner to go on holiday without you?...27 Are there any of the following persons you would prefer your partner not to go on holiday with without you?...28 Social media...29 ii

Do you post updates on social media when you are on holiday?...29 Do you do any of the following things to relax completely when you re on holiday?...30 After the holiday...31 Have you ever felt sad or in low spirits after returning from holiday?...31 Do you do any of the following things to make it easier to return to your everyday life after being on holiday?...32 Have any of the following prevented you from travelling to a certain destination?...34 Do you do any of the following after returning from a holiday?...36 Travelling alone...37 Have you ever tried going on a non-business trip by yourself?...37 What types of holiday have you been on by yourself?...38 Why did you decide to go on a holiday by yourself?...40 How did it affect you to travel alone compared to travelling with one or more people?...41 If you hear someone speaking your own language while travelling abroad, what do you typically do?...42 Extra questions for German/French cluster...43 Extra questions for Nordics, Dutch & English cluster...45 Extra questions for Southern Europe/Latin America cluster...48 Extra questions for Eastern Europe, Russia, China cluster...50 iii

About the analysis Momondo have performed a global travel survey every year since 2014. In 2017 we have asked 24.700 people from 23 different countries about their travel habits. This report covers the national results from all the 23 countries. Data collection took place between the 2nd and the 12th of January 2017 through an e- survey via Cint s panels. 23.149 people aged between 18 and 65, and matching the population of their respective nations regarding to age, gender and geography completed the survey. Apart from this, extra regional and linguistically based respondents were sampled from Russia and Switzerland this year. Results from these datasets can be found in separate reports. The questionnaire was translated into the different official languages of the respective countries before it was sent out to the respondents. Respondents from Belgium and Switzerland could select their preferred language from the various official languages of their countries. These being French, German and Flemish for Belgium, and French, German, and Italian for Switzerland. Along with the total for all countries, the report shows the distribution on the different countries. The All column is calculated from the arithmetic mean (or simple average) of the results from all 23 countries. The names of the countries have been abbreviated in this report and will appear as follows: AT - Austria AUS - Australia BE - Belgium BR - Brazil CA - Canada CN - China DE - Germany DK - Denmark ES - Spain FI - Finland FR - France IT - Italy NL - Netherlands NO - Norway PL - Poland PT - Portugal RO - Romania RU - Russia CH - Switzerland SE - Sweden TR - Turkey UK - United Kingdom US - United States of America iv

Results Travel information Whom do you generally prefer to travel with? (1/2) Whom do you generally prefer to travel with? Feel free All to select more than one answer AT BE CH DE FR AUS CA DK FI NL NO SE My spouse/partner 66% 66% 58% 58% 63% 68% 60% 58% 63% 56% 60% 63% 59% My friends 43% 43% 32% 44% 36% 40% 34% 35% 41% 40% 30% 52% 46% My children 43% 33% 36% 32% 34% 49% 39% 35% 40% 28% 38% 40% 38% My parents 22% 17% 15% 18% 15% 21% 21% 21% 25% 17% 15% 24% 25% Other family members 17% 15% 13% 14% 11% 14% 15% 19% 21% 12% 14% 21% 21% Group travel companions 7% 6% 6% 7% 5% 5% 4% 4% 4% 3% 8% 4% 5% People I meet on my trip 5% 4% 5% 6% 3% 6% 4% 4% 3% 3% 6% 4% 4% My parents-in-law 4% 3% 5% 3% 2% 5% 4% 4% 4% 2% 3% 5% 4% Others 3% 3% 2% 4% 2% 1% 2% 2% 2% 1% 2% 3% 3% I prefer travelling alone 6% 7% 5% 9% 9% 6% 11% 9% 5% 9% 7% 6% 6% Don t know 2% 2% 6% 2% 3% 2% 3% 4% 3% 3% 3% 2% 3% Total 23149 1024 1009 995 1001 1010 1002 998 1004 1011 1011 1003 1029 (2/2) Whom do you generally prefer to travel with? Feel free All to select more than one answer UK US BR ES IT PT TR CN PL RO RU My spouse/partner 66% 61% 68% 63% 76% 72% 73% 78% 79% 69% 73% 64% My friends 43% 35% 36% 49% 51% 50% 45% 51% 49% 40% 60% 48% My children 43% 39% 48% 56% 53% 48% 50% 51% 59% 46% 44% 48% My parents 22% 20% 24% 38% 21% 16% 24% 35% 37% 20% 25% 18% Other family members 17% 14% 18% 25% 18% 13% 16% 19% 12% 22% 26% 12% Group travel companions 7% 3% 6% 12% 9% 10% 14% 16% 16% 10% 9% 5% People I meet on my trip 5% 4% 4% 6% 5% 7% 4% 4% 9% 4% 14% 6% My parents-in-law 4% 3% 5% 7% 3% 2% 4% 5% 9% 4% 6% 2% Others 3% 1% 2% 3% 4% 3% 1% 4% 1% 4% 10% 2% I prefer travelling alone 6% 9% 7% 4% 3% 4% 2% 5% 5% 4% 3% 6% Don t know 2% 2% 3% 1% 0% 1% 1% 0% 2% 0% 1% 3% Total 23149 1030 1040 1003 1005 1009 992 1007 978 1001 991 996 1

What types of holiday are you planning for 2017? (1/2) What types of holiday are you planning for 2017? Please mark all the types of holiday you are planning to take All AT BE CH DE FR AUS CA DK FI NL NO SE Beach holiday 51% 49% 40% 43% 48% 50% 41% 39% 35% 32% 39% 40% 46% City break 37% 41% 30% 39% 37% 12% 30% 20% 39% 46% 32% 43% 39% Summer house in my home country 21% 8% 8% 11% 15% 24% 12% 11% 30% 29% 14% 17% 20% Road trip (travelling from place to place by car or motorcycle) 20% 11% 16% 15% 8% 11% 38% 39% 12% 16% 17% 18% 18% Camping 18% 9% 14% 14% 10% 23% 23% 32% 14% 5% 17% 17% 13% Cruise 17% 8% 7% 11% 12% 16% 23% 15% 7% 29% 9% 2% 17% Spa and relaxation (e g yoga holiday) 17% 27% 10% 19% 15% 17% 14% 13% 10% 15% 7% 9% 13% Hiking 16% 21% 16% 17% 14% 23% 8% 14% 7% 9% 13% 9% 9% Summer house abroad 15% 13% 20% 20% 19% 22% 10% 9% 13% 3% 22% 23% 7% Skiing holiday 13% 15% 8% 17% 10% 21% 8% 7% 8% 9% 10% 11% 11% Sports holiday 11% 13% 8% 14% 11% 10% 8% 9% 4% 5% 10% 8% 7% Backpacking 10% 6% 8% 8% 6% 12% 8% 9% 3% 4% 8% 5% 3% Interrail (travelling from place to place by train) 8% 3% 4% 5% 4% 3% 9% 6% 2% 4% 5% 2% 3% Cycling 8% 8% 7% 7% 8% 9% 5% 9% 3% 5% 8% 5% 5% Other 8% 10% 7% 9% 7% 6% 10% 12% 11% 8% 8% 10% 9% I will not be going on any holidays in 2017 5% 6% 7% 4% 10% 7% 9% 8% 7% 7% 9% 3% 6% Don t know 6% 6% 10% 6% 6% 9% 8% 9% 7% 8% 6% 8% 7% Total 23149 1024 1009 995 1001 1010 1002 998 1004 1011 1011 1003 1029 2

(2/2) What types of holiday are you planning for 2017? Please mark all the types of holiday you are planning to take All UK US BR ES IT PT TR CN PL RO RU Beach holiday 51% 48% 48% 74% 64% 70% 64% 61% 59% 53% 69% 61% City break 37% 43% 22% 28% 55% 61% 27% 41% 57% 41% 31% 32% Summer house in my home country 21% 13% 13% 32% 21% 22% 17% 32% 35% 30% 22% 42% Road trip (travelling from place to place by car or motorcycle) 20% 13% 38% 31% 13% 15% 12% 31% 25% 12% 28% 33% Camping 18% 17% 30% 23% 20% 15% 17% 15% 24% 12% 25% 28% Cruise 17% 12% 25% 31% 28% 32% 11% 24% 39% 9% 16% 8% Spa and relaxation (e g yoga holiday) 17% 10% 15% 16% 28% 24% 14% 32% 30% 14% 24% 7% Hiking 16% 7% 19% 21% 25% 20% 3% 15% 22% 21% 46% 18% Summer house abroad 15% 13% 10% 19% 12% 19% 11% 10% 34% 15% 11% 7% Skiing holiday 13% 6% 9% 8% 15% 18% 12% 20% 25% 13% 16% 10% Sports holiday 11% 6% 12% 14% 11% 13% 6% 11% 14% 10% 11% 32% Backpacking 10% 7% 10% 16% 13% 4% 5% 13% 31% 14% 27% 15% Interrail (travelling from place to place by train) 8% 6% 6% 12% 8% 10% 5% 12% 40% 3% 15% 25% Cycling 8% 6% 9% 9% 7% 13% 4% 7% 18% 19% 9% 8% Other 8% 8% 11% 12% 5% 6% 6% 6% 2% 5% 8% 4% I will not be going on any holidays in 2017 5% 8% 9% 1% 3% 2% 4% 2% 3% 4% 2% 5% Don t know 6% 7% 8% 3% 4% 3% 7% 4% 2% 6% 3% 3% Total 23149 1030 1040 1003 1005 1009 992 1007 978 1001 991 996 3

Economy What do you generally prefer to spend your money on? (1/2) What do you generally prefer to spend your money on? All AT BE CH DE FR AUS CA DK FI NL NO SE Travelling 28% 22% 21% 30% 29% 29% 27% 25% 21% 20% 21% 24% 25% Food and wine (including dining out) 13% 15% 13% 14% 14% 7% 15% 16% 13% 14% 11% 13% 13% Clothes, shoes and accessories 13% 14% 15% 12% 14% 14% 12% 13% 11% 11% 15% 11% 9% Electronics (e g TV, tablets, smartphones or computers) 11% 12% 11% 9% 14% 9% 12% 11% 13% 18% 12% 12% 12% Health and well-being 9% 10% 9% 10% 7% 9% 7% 9% 7% 10% 9% 5% 10% Home improvements (new kitchen, new bathroom, etc ) 9% 8% 12% 5% 6% 14% 7% 9% 10% 5% 11% 12% 9% Cultural events (concerts, theatre, etc ) 5% 5% 4% 5% 4% 6% 4% 4% 10% 9% 4% 8% 7% Cars 3% 3% 4% 4% 2% 3% 2% 3% 2% 3% 3% 3% 4% Other 4% 5% 4% 6% 5% 4% 7% 8% 6% 6% 6% 8% 6% Don t know 4% 5% 6% 5% 5% 5% 7% 4% 8% 5% 8% 4% 6% Total 23149 1024 1009 995 1001 1010 1002 998 1004 1011 1011 1003 1029 (2/2) What do you generally prefer to spend your money on? All UK US BR ES IT PT TR CN PL RO RU Travelling 28% 26% 27% 31% 43% 44% 28% 29% 49% 32% 27% 26% Food and wine (including dining out) 13% 17% 17% 20% 10% 10% 14% 8% 8% 5% 10% 13% Clothes, shoes and accessories 13% 13% 14% 14% 8% 9% 10% 22% 8% 10% 18% 13% Electronics (e g TV, tablets, smartphones or computers) 11% 14% 10% 10% 11% 13% 9% 12% 8% 8% 11% 9% Health and well-being 9% 5% 8% 9% 13% 10% 16% 5% 16% 13% 11% 10% Home improvements (new kitchen, new bathroom, etc ) 9% 9% 9% 4% 5% 5% 10% 7% 4% 16% 15% 11% Cultural events (concerts, theatre, etc ) 5% 6% 4% 7% 6% 3% 6% 7% 3% 4% 3% 6% Cars 3% 2% 3% 2% 1% 2% 2% 8% 2% 4% 1% 3% Other 4% 5% 5% 2% 2% 2% 2% 1% 2% 3% 3% 3% Don t know 4% 5% 4% 1% 2% 3% 2% 2% 1% 4% 2% 7% Total 23149 1030 1040 1003 1005 1009 992 1007 978 1001 991 996 4

Approximately how much do you expect your household will spend on your summer holiday in 2017? Only respondents who are planning to go on holiday in 2017 have received this question. (1/2) Approximately how much do you expect your household will spend on your summer holidays in 2017? All AT BE CH DE FR AUS CA DK FI NL NO SE 0-70 2% 1% 1% 1% 1% 2% 2% 3% 1% 3% 1% 1% 2% 71-360 12% 8% 8% 5% 8% 12% 8% 11% 10% 19% 6% 6% 11% 361-730 19% 17% 14% 10% 16% 19% 12% 15% 18% 18% 14% 13% 16% 731-1,450 25% 29% 29% 21% 26% 27% 21% 23% 23% 25% 29% 23% 21% 1,451-3,635 24% 28% 26% 34% 32% 22% 27% 26% 24% 18% 27% 29% 24% 3,636-7,270 7% 6% 5% 13% 6% 7% 12% 8% 6% 3% 6% 12% 7% More than 7,270 2% 1% 1% 4% 2% 2% 4% 2% 1% 1% 3% 4% 1% Don t know 10% 10% 15% 11% 9% 9% 14% 13% 15% 13% 13% 13% 17% Total 21877 959 942 958 898 944 909 920 936 937 921 969 963 (2/2) Approximately how much do you expect your household will spend on your summer holidays in 2017? All UK US BR ES IT PT TR CN PL RO RU 0-70 2% 1% 2% 1% 1% 1% 2% 1% 1% 3% 3% 2% 71-360 12% 8% 9% 12% 9% 9% 18% 16% 6% 21% 26% 20% 361-730 19% 17% 13% 23% 17% 17% 22% 34% 11% 28% 36% 26% 731-1,450 25% 25% 21% 24% 27% 29% 29% 27% 22% 27% 23% 26% 1,451-3,635 24% 29% 30% 23% 31% 30% 18% 12% 32% 13% 4% 14% 3,636-7,270 7% 12% 14% 9% 7% 6% 2% 2% 18% 1% 1% 4% More than 7,270 2% 2% 4% 4% 2% 2% 1% 2% 6% 1% 1% 1% Don t know 10% 7% 8% 4% 7% 7% 8% 5% 3% 8% 6% 7% Total 21877 946 949 988 977 993 956 986 949 958 975 944 Note: This question was translated with corresponding intervals in the currencies of the respective countries. Since there isn t exactly a summer holiday in China, the question for this country was instead phrased: Approximately how much do you expect your household will spend on your holiday in 2017? 5

(1/2) (2/2) Which of the following statements best describes how you make a budget for your holiday? Which of the following statements best describes how you make a budget for your holiday? Feel free to All AT BE CH DE FR AUS CA DK FI NL NO SE select more than one answer I make a rough budget for the total amount I can spend both in the booking and during my holiday 52% 43% 42% 40% 44% 59% 52% 47% 45% 43% 39% 38% 45% I make a budget for the amount I can spend on transport to and from my holiday destination (e g plane or train tickets) 13% 9% 13% 13% 10% 11% 14% 14% 6% 14% 11% 11% 12% I make a budget for the amount I can spend on accommodation during my holiday (e g a hotel room or holiday flat) 12% 10% 11% 13% 11% 11% 10% 11% 8% 12% 10% 9% 12% I make a budget for the amount I can spend while I am away on holiday (e g on day trips and food) 10% 7% 9% 8% 7% 10% 12% 13% 7% 15% 10% 11% 6% I never make a budget for my holiday 19% 35% 23% 32% 33% 14% 14% 19% 32% 25% 31% 33% 27% Don't know 4% 3% 9% 3% 3% 4% 8% 7% 6% 5% 6% 4% 7% Total 23149 1024 1009 995 1001 1010 1002 998 1004 1011 1011 1003 1029 Which of the following statements best describes how you make a budget for your holiday? Feel free to All UK US BR ES IT PT TR CN PL RO RU select more than one answer I make a rough budget for the total amount I can spend both in the booking and during my holiday 52% 53% 52% 75% 62% 68% 59% 63% 59% 50% 59% 66% I make a budget for the amount I can spend on transport to and from my holiday destination (e g plane or train tickets) 13% 15% 13% 9% 13% 12% 10% 16% 22% 24% 11% 9% I make a budget for the amount I can spend on accommodation during my holiday (e g a hotel room or holiday flat) 12% 12% 11% 6% 12% 9% 13% 16% 19% 22% 12% 8% I make a budget for the amount I can spend while I am away on holiday (e g on day trips and food) 10% 10% 14% 11% 9% 6% 15% 9% 13% 18% 13% 8% I never make a budget for my holiday 19% 17% 17% 5% 14% 11% 12% 7% 9% 12% 12% 12% Don't know 4% 4% 5% 1% 1% 1% 2% 2% 2% 2% 1% 2% Total 23149 1030 1040 1003 1005 1009 992 1007 978 1001 991 996 6

(1/2) (2/2) Do you do any of the following things to be able to afford your holiday? Do you do any of the following things to be able to afford your holiday? Feel free to select more than one answer All AT BE CH DE FR AUS CA DK FI NL NO SE I set money aside regularly to be spent on holiday 52% 43% 40% 50% 50% 52% 50% 49% 48% 41% 47% 40% 60% I save up by making regular contributions to a fund shared with friends or family 12% 4% 10% 6% 7% 15% 15% 13% 14% 9% 13% 6% 9% I pay for my trip in instalments 10% 2% 8% 5% 4% 12% 11% 8% 3% 5% 7% 5% 3% I take an extra job in the time leading up to the holiday 9% 3% 7% 6% 4% 7% 9% 6% 6% 12% 4% 7% 8% I sell some of my things (e g at flea markets or online) 8% 10% 9% 10% 12% 7% 12% 8% 8% 15% 6% 5% 10% I borrow money from my bank or another lender 4% 1% 3% 2% 3% 3% 6% 5% 4% 3% 3% 3% 1% I borrow money from friends or family 3% 1% 3% 3% 3% 2% 4% 3% 2% 3% 3% 2% 2% I let out my home while I m away on holiday 3% 1% 3% 2% 2% 5% 4% 3% 1% 1% 3% 3% 3% Other 3% 3% 3% 4% 3% 2% 3% 4% 3% 4% 3% 4% 2% I don t do anything special to be able to afford my holiday 27% 46% 33% 32% 35% 23% 24% 28% 34% 38% 33% 41% 25% Don't know 2% 3% 4% 2% 3% 3% 4% 4% 3% 2% 4% 3% 4% Total 23149 1024 1009 995 1001 1010 1002 998 1004 1011 1011 1003 1029 Do you do any of the following things to be able to afford your holiday? Feel free to select more than one answer All UK US BR ES IT PT TR CN PL RO RU I set money aside regularly to be spent on holiday 52% 47% 54% 71% 50% 54% 61% 52% 57% 58% 63% 55% I save up by making regular contributions to a fund shared with friends or family 12% 15% 15% 13% 13% 19% 9% 18% 12% 21% 21% 11% I pay for my trip in instalments 10% 18% 13% 43% 11% 5% 5% 28% 15% 5% 11% 5% I take an extra job in the time leading up to the holiday 9% 7% 11% 11% 7% 10% 6% 14% 21% 16% 8% 16% I sell some of my things (e g at flea markets or online) 8% 13% 12% 8% 5% 9% 4% 3% 5% 9% 5% 7% I borrow money from my bank or another lender 4% 6% 6% 6% 3% 3% 1% 12% 5% 7% 7% 8% I borrow money from friends or family 3% 4% 5% 4% 2% 3% 1% 6% 4% 3% 5% 7% I let out my home while I m away on holiday 3% 3% 5% 7% 3% 5% 2% 2% 6% 1% 2% 3% Other 3% 1% 2% 3% 2% 3% 3% 3% 2% 2% 3% 2% I don t do anything special to be able to afford my holiday 27% 27% 24% 7% 33% 24% 26% 17% 23% 19% 17% 24% Don't know 2% 2% 4% 1% 1% 1% 2% 1% 1% 1% 1% 2% Total 23149 1030 1040 1003 1005 1009 992 1007 978 1001 991 996 7

(1/2) What do you prefer to save money on in connection with your holiday? What do you prefer to save money on in connection with your holiday (e g by choosing a less expensive alternative)? Feel free to select more than one answer (2/2) All AT BE CH DE FR AUS CA DK FI NL NO SE Shopping 35% 31% 26% 35% 31% 38% 34% 35% 29% 33% 23% 31% 30% Plane tickets 28% 25% 23% 30% 24% 22% 41% 33% 27% 27% 23% 42% 27% Accommodation 26% 30% 17% 23% 22% 21% 45% 36% 20% 24% 18% 26% 17% Evenings out 25% 30% 22% 30% 30% 30% 24% 22% 24% 21% 20% 12% 18% Car hire 22% 22% 18% 17% 21% 24% 20% 11% 26% 23% 14% 21% 16% Meals and snacks during the holiday 20% 16% 14% 15% 15% 21% 32% 31% 11% 14% 16% 18% 17% Transport to destination by other means than air travel (e g train or car) 19% 21% 14% 19% 20% 17% 22% 21% 13% 11% 14% 15% 14% Sightseeing and excursions 17% 12% 16% 12% 14% 24% 24% 22% 13% 15% 13% 17% 14% Transport during the holiday 16% 14% 14% 14% 12% 15% 20% 17% 15% 16% 13% 20% 13% Other 3% 5% 3% 5% 3% 2% 2% 3% 3% 1% 5% 4% 3% I don t worry about how expensive or inexpensive my holiday is 13% 18% 13% 15% 18% 11% 10% 12% 19% 19% 15% 13% 19% Don t know 6% 6% 10% 5% 8% 7% 7% 7% 9% 6% 11% 6% 10% Total 23149 1024 1009 995 1001 1010 1002 998 1004 1011 1011 1003 1029 What do you prefer to save money on in connection with your holiday (e g by choosing a less expensive alternative)? Feel free to select more than one answer All UK US BR ES IT PT TR CN PL RO RU Shopping 35% 27% 35% 40% 31% 40% 39% 43% 40% 44% 39% 47% Plane tickets 28% 27% 33% 36% 25% 26% 29% 25% 27% 21% 26% 23% Accommodation 26% 29% 37% 32% 23% 23% 27% 23% 26% 23% 42% 18% Evenings out 25% 24% 27% 25% 27% 11% 38% 36% 16% 23% 25% 45% Car hire 22% 16% 25% 31% 23% 27% 29% 28% 14% 29% 17% 38% Meals and snacks during the holiday 20% 25% 38% 28% 17% 18% 19% 17% 20% 17% 28% 9% Transport to destination by other means than air travel (e g train or car) 19% 15% 26% 25% 16% 15% 17% 28% 18% 16% 25% 26% Sightseeing and excursions 17% 19% 24% 20% 14% 14% 16% 21% 18% 8% 26% 9% Transport during the holiday 16% 16% 21% 22% 16% 14% 16% 17% 19% 17% 18% 16% Other 3% 1% 3% 3% 2% 3% 2% 5% 1% 2% 3% 3% I don t worry about how expensive or inexpensive my holiday is 13% 20% 13% 8% 16% 11% 6% 8% 18% 9% 9% 9% Don t know 6% 6% 5% 1% 2% 4% 4% 3% 1% 5% 2% 6% Total 23149 1030 1040 1003 1005 1009 992 1007 978 1001 991 996 8

Inspiration and planning Where do you generally get your inspiration when you plan your holiday? (1/2) Where do you generally get your inspiration when you plan your holidays? Feel free to select more than one answer All AT BE CH DE FR AUS CA DK FI NL NO SE Friends or family 45% 51% 36% 48% 50% 43% 49% 50% 46% 34% 31% 51% 46% Travel websites 39% 33% 40% 30% 35% 37% 39% 31% 34% 36% 42% 26% 31% Social media 24% 15% 17% 17% 16% 12% 24% 17% 21% 27% 22% 28% 24% Travel agencies 24% 22% 24% 24% 24% 19% 16% 16% 24% 19% 22% 15% 17% My hobbies 23% 25% 15% 23% 24% 25% 16% 17% 14% 23% 12% 14% 24% Colleagues 16% 16% 14% 19% 19% 15% 12% 11% 15% 7% 12% 17% 13% Online news sites and magazines 16% 10% 13% 13% 10% 14% 17% 14% 9% 12% 16% 19% 18% Advertising 15% 13% 12% 13% 13% 10% 17% 13% 15% 16% 15% 17% 11% Travel apps (for smartphones and tablets) 14% 10% 11% 13% 11% 11% 12% 7% 10% 10% 12% 11% 12% TV or radio broadcasts 13% 10% 12% 13% 15% 15% 14% 9% 10% 12% 15% 17% 10% Printed newspapers and magazines 13% 13% 9% 17% 13% 15% 14% 11% 11% 12% 10% 14% 14% Cultural events (e g music or literature festivals) 13% 9% 8% 8% 8% 13% 12% 12% 10% 14% 8% 12% 8% Movies 12% 9% 11% 12% 11% 11% 12% 11% 10% 10% 10% 11% 11% Blogs 12% 6% 8% 8% 8% 10% 8% 7% 7% 15% 8% 7% 11% TV series 10% 5% 8% 9% 9% 6% 17% 11% 6% 11% 9% 11% 9% Literature 9% 9% 8% 11% 11% 7% 9% 8% 8% 10% 8% 13% 8% Sports events 6% 5% 4% 5% 5% 6% 7% 5% 3% 4% 4% 6% 4% Elsewhere 8% 10% 7% 11% 8% 6% 8% 9% 11% 10% 11% 10% 8% Don t know 7% 8% 10% 7% 11% 9% 10% 10% 12% 12% 9% 8% 12% Total 23149 1024 1009 995 1001 1010 1002 998 1004 1011 1011 1003 1029 9

(2/2) Where do you generally get your inspiration when you plan your holidays? Feel free to select more than one answer All UK US BR ES IT PT TR CN PL RO RU Friends or family 45% 43% 55% 48% 46% 37% 47% 43% 44% 48% 54% 48% Travel websites 39% 39% 33% 54% 46% 51% 43% 49% 52% 37% 50% 37% Social media 24% 17% 23% 44% 27% 18% 26% 33% 37% 24% 35% 35% Travel agencies 24% 17% 13% 33% 32% 25% 30% 31% 30% 28% 40% 21% My hobbies 23% 14% 24% 23% 35% 21% 13% 31% 39% 49% 25% 23% Colleagues 16% 13% 11% 29% 21% 11% 22% 19% 22% 9% 32% 20% Online news sites and magazines 16% 14% 16% 29% 12% 14% 12% 31% 28% 19% 22% 12% Advertising 15% 13% 16% 26% 14% 13% 14% 25% 18% 12% 24% 16% Travel apps (for smartphones and tablets) 14% 10% 14% 24% 17% 16% 13% 18% 35% 10% 16% 13% TV or radio broadcasts 13% 10% 11% 18% 11% 14% 12% 13% 23% 6% 14% 23% Printed newspapers and magazines 13% 12% 10% 15% 11% 15% 12% 23% 17% 8% 10% 12% Cultural events (e g music or literature festivals) 13% 12% 15% 17% 13% 20% 12% 23% 21% 11% 11% 16% Movies 12% 9% 14% 20% 10% 10% 10% 21% 25% 11% 8% 16% Blogs 12% 6% 10% 24% 17% 13% 13% 16% 16% 15% 20% 13% TV series 10% 12% 11% 16% 8% 6% 6% 15% 19% 5% 5% 7% Literature 9% 9% 7% 12% 7% 12% 9% 7% 18% 10% 7% 11% Sports events 6% 5% 11% 8% 4% 7% 5% 9% 11% 6% 5% 7% Elsewhere 8% 7% 7% 5% 6% 10% 10% 5% 1% 3% 4% 7% Don t know 7% 9% 9% 2% 4% 5% 6% 2% 1% 4% 2% 7% Total 23149 1030 1040 1003 1005 1009 992 1007 978 1001 991 996 10

(1/2) (2/2) How long in advance do you usually book your flight for a holiday? How long in advance do you usually book your flight for a holiday? All AT BE CH DE FR AUS CA DK FI NL NO SE Less than one week in advance 2% 2% 3% 2% 0% 4% 1% 2% 1% 2% 3% 1% 1% 1-3 weeks in advance 10% 7% 9% 9% 5% 7% 8% 9% 7% 7% 6% 6% 5% About 1 month in advance 17% 11% 12% 12% 9% 14% 16% 17% 12% 15% 13% 17% 13% 2-3 months in advance 29% 31% 24% 33% 29% 27% 30% 29% 32% 29% 28% 32% 33% 4-6 months in advance 16% 23% 19% 25% 25% 15% 18% 16% 17% 15% 18% 24% 18% More than 6 months in advance 7% 9% 10% 9% 12% 5% 13% 6% 6% 6% 6% 6% 7% I never fly 13% 11% 14% 6% 13% 22% 9% 15% 11% 15% 18% 5% 13% Dont know 6% 6% 9% 4% 6% 6% 6% 6% 15% 11% 7% 8% 10% Total 23149 1024 1009 995 1001 1010 1002 998 1004 1011 1011 1003 1029 How long in advance do you usually book your flight for a holiday? All UK US BR ES IT PT TR CN PL RO RU Less than one week in advance 2% 1% 2% 4% 2% 2% 1% 5% 6% 2% 3% 4% 1-3 weeks in advance 10% 4% 10% 12% 12% 12% 8% 15% 39% 7% 10% 13% About 1 month in advance 17% 11% 17% 22% 23% 24% 17% 24% 36% 17% 18% 26% 2-3 months in advance 29% 29% 28% 29% 39% 34% 32% 26% 10% 28% 26% 21% 4-6 months in advance 16% 24% 15% 16% 9% 11% 17% 10% 2% 16% 13% 7% More than 6 months in advance 7% 18% 5% 10% 3% 3% 5% 2% 1% 6% 4% 2% I never fly 13% 10% 18% 4% 8% 9% 14% 14% 4% 21% 22% 21% Dont know 6% 4% 5% 3% 3% 4% 5% 4% 2% 3% 4% 4% Total 23149 1030 1040 1003 1005 1009 992 1007 978 1001 991 996 11

(1/2) Do you ever stay at a hotel when you are on holiday? Do you ever stay at a hotel when you are on holiday? All AT BE CH DE FR AUS CA DK FI NL NO SE Yes 81% 75% 76% 77% 70% 71% 85% 81% 84% 86% 77% 88% 84% No 15% 18% 18% 17% 25% 26% 12% 15% 13% 8% 19% 10% 12% Don t know 4% 7% 6% 6% 5% 3% 3% 5% 3% 6% 3% 2% 4% Total 23149 1024 1009 995 1001 1010 1002 998 1004 1011 1011 1003 1029 (2/2) Do you ever stay at a hotel when you are on holiday? All UK US BR ES IT PT TR CN PL RO RU Yes 81% 84% 87% 79% 92% 92% 64% 89% 96% 62% 86% 77% No 15% 13% 11% 18% 6% 7% 31% 9% 3% 31% 9% 21% Don t know 4% 3% 2% 3% 1% 1% 4% 2% 1% 7% 4% 3% Total 23149 1030 1040 1003 1005 1009 992 1007 978 1001 991 996 12

(1/2) (2/2) How long in advance do you usually book accommodation for your holiday? How long in advance do you usually book accommodation for your holiday? All AT BE CH DE FR AUS CA DK FI NL NO SE Less than one week in advance 6% 5% 4% 4% 3% 6% 4% 6% 4% 5% 6% 5% 4% 1-3 weeks in advance 15% 10% 13% 13% 6% 14% 14% 15% 10% 12% 10% 14% 9% About 1 month in advance 22% 14% 15% 15% 13% 18% 22% 25% 17% 21% 18% 19% 20% 2-3 months in advance 28% 34% 26% 36% 30% 29% 28% 26% 29% 28% 30% 33% 31% 4-6 months in advance 14% 22% 19% 22% 26% 17% 15% 12% 17% 14% 18% 16% 17% More than 6 months in advance 5% 7% 9% 5% 12% 6% 8% 3% 5% 4% 6% 3% 5% Dont know 10% 8% 14% 6% 10% 10% 8% 12% 19% 16% 11% 11% 14% Total 23149 1024 1009 995 1001 1010 1002 998 1004 1011 1011 1003 1029 How long in advance do you usually book accommodation for your holiday? All UK US BR ES IT PT TR CN PL RO RU Less than one week in advance 6% 3% 6% 7% 4% 6% 5% 8% 17% 5% 9% 12% 1-3 weeks in advance 15% 7% 17% 19% 17% 21% 15% 22% 48% 13% 15% 20% About 1 month in advance 22% 14% 24% 28% 31% 29% 22% 27% 27% 27% 25% 31% 2-3 months in advance 28% 29% 28% 27% 35% 29% 30% 24% 4% 27% 28% 16% 4-6 months in advance 14% 25% 10% 10% 7% 7% 14% 10% 0% 15% 13% 4% More than 6 months in advance 5% 16% 5% 3% 1% 1% 4% 4% 1% 5% 4% 1% Dont know 10% 7% 9% 7% 4% 6% 9% 5% 3% 7% 6% 16% Total 23149 1030 1040 1003 1005 1009 992 1007 978 1001 991 996 13

(1/2) What is most important to you when choosing a flight for non-business trips? What is most important to you when choosing a flight for non-business trips? Select up to three answers All AT BE CH DE FR AUS CA DK FI NL NO SE Price 49% 51% 46% 53% 44% 44% 57% 52% 50% 54% 42% 60% 51% That the time and date of departure suits me 32% 40% 26% 39% 34% 22% 37% 31% 26% 41% 34% 30% 28% That the flight is direct (without any stopovers) 29% 33% 26% 37% 29% 22% 22% 27% 31% 31% 24% 34% 26% That the luggage is included in the flight fare 18% 21% 17% 17% 19% 9% 24% 12% 20% 18% 17% 23% 19% That the airport is close to my hotel/my end destination (so I avoid having to travel far to reach my destination, apart from the flight) 15% 19% 16% 21% 17% 12% 10% 10% 14% 10% 12% 16% 14% That the flight ticket is amendable and refundable 12% 10% 10% 9% 9% 17% 11% 12% 10% 9% 6% 13% 15% That I know the airline well and use it often 12% 8% 8% 10% 9% 11% 18% 11% 11% 11% 8% 12% 12% That the airline has received good reviews from users (e g on Trustpilot or similar sites) 10% 6% 6% 7% 5% 9% 9% 8% 7% 5% 7% 4% 8% That friends, family or colleagues have recommended the airline to me 7% 5% 5% 6% 5% 7% 8% 7% 4% 2% 4% 3% 5% That the flight attendants offer a high level of service 6% 3% 5% 2% 3% 3% 5% 4% 5% 4% 5% 6% 5% That the airline has received awards or recommendations from experts 5% 7% 6% 6% 7% 5% 4% 4% 1% 3% 6% 4% 3% That there is Wi-Fi available on the flight 5% 2% 6% 2% 3% 5% 4% 6% 3% 3% 6% 6% 3% That I can earn frequent flyer points on my trip (e g EuroBonus or Miles & More) 5% 2% 3% 4% 2% 4% 9% 8% 2% 3% 2% 9% 5% That the flight has interesting meal options 3% 2% 3% 3% 3% 5% 4% 4% 2% 2% 3% 2% 2% Other 1% 1% 1% 2% 1% 1% 1% 1% 1% 1% 2% 1% 2% I only buy package tours 3% 4% 5% 3% 5% 2% 1% 2% 6% 4% 6% 2% 4% I never buy plane tickets for non-business trips 10% 11% 11% 6% 17% 20% 6% 11% 10% 10% 16% 4% 9% Don t know 4% 4% 7% 3% 4% 4% 6% 6% 6% 6% 6% 2% 5% Total 23149 1024 1009 995 1001 1010 1002 998 1004 1011 1011 1003 1029 14

(2/2) What is most important to you when choosing a flight for non-business trips? Select up to three answers All UK US BR ES IT PT TR CN PL RO RU Price 49% 50% 48% 50% 51% 47% 56% 48% 31% 41% 50% 51% That the time and date of departure suits me 32% 37% 30% 31% 36% 32% 32% 30% 42% 32% 22% 19% That the flight is direct (without any stopovers) 29% 27% 21% 22% 38% 28% 31% 29% 30% 32% 36% 38% That the luggage is included in the flight fare 18% 17% 14% 18% 20% 24% 23% 15% 11% 18% 21% 14% That the airport is close to my hotel/my end destination (so I avoid having to travel far to reach my destination, apart from the flight) 15% 18% 14% 15% 17% 16% 19% 18% 22% 13% 13% 8% That the flight ticket is amendable and refundable 12% 8% 12% 16% 18% 16% 11% 24% 16% 12% 14% 11% That I know the airline well and use it often 12% 11% 13% 16% 13% 13% 12% 15% 16% 10% 11% 14% That the airline has received good reviews from users (e g on Trustpilot or similar sites) 10% 7% 9% 16% 12% 14% 13% 9% 25% 9% 10% 15% That friends, family or colleagues have recommended the airline to me 7% 6% 7% 14% 7% 6% 8% 7% 14% 9% 7% 10% That the flight attendants offer a high level of service 6% 4% 5% 6% 7% 6% 3% 12% 20% 6% 3% 8% That the airline has received awards or recommendations from experts 5% 4% 5% 15% 5% 8% 4% 8% 7% 3% 5% 3% That there is Wi-Fi available on the flight 5% 5% 7% 7% 5% 6% 4% 5% 9% 5% 5% 4% That I can earn frequent flyer points on my trip (e g EuroBonus or Miles & More) 5% 3% 8% 14% 4% 4% 2% 4% 8% 2% 2% 6% That the flight has interesting meal options 3% 5% 5% 7% 4% 3% 2% 5% 8% 2% 3% 2% Other 1% 1% 1% 1% 1% 1% 0% 1% 0% 2% 1% 1% I only buy package tours 3% 3% 0% 1% 1% 2% 2% 1% 1% 4% 2% 3% I never buy plane tickets for non-business trips 10% 9% 14% 5% 4% 6% 9% 8% 2% 9% 16% 14% Don t know 4% 4% 5% 1% 2% 2% 3% 2% 2% 9% 3% 5% Total 23149 1030 1040 1003 1005 1009 992 1007 978 1001 991 996 15

Accommodation Where do you prefer to stay when you are on holiday? (1/2) Where do you prefer to stay when you are on holiday? All AT BE CH DE FR AUS CA DK FI NL NO SE At a hotel 57% 63% 53% 62% 56% 31% 58% 56% 57% 65% 45% 59% 59% In a rented room, flat or house (e g through Airbnb) 15% 13% 17% 13% 19% 30% 8% 7% 13% 7% 21% 15% 8% With family members 8% 5% 8% 6% 6% 11% 11% 15% 6% 5% 5% 7% 8% At a hostel 4% 4% 2% 4% 3% 3% 2% 3% 3% 6% 1% 4% 7% With a friend 4% 3% 3% 4% 4% 5% 5% 5% 2% 6% 3% 2% 4% At a campsite 3% 2% 4% 3% 2% 8% 3% 5% 3% 1% 7% 2% 2% In a caravan 2% 2% 3% 2% 1% 3% 3% 1% 3% 2% 4% 3% 3% In a tent 2% 1% 2% 1% 1% 2% 1% 1% 1% 1% 2% 2% 1% Other 3% 4% 4% 3% 4% 3% 3% 2% 4% 2% 5% 4% 3% Don t know 3% 4% 4% 3% 3% 4% 6% 6% 7% 5% 5% 2% 6% Total 23149 1024 1009 995 1001 1010 1002 998 1004 1011 1011 1003 1029 (2/2) Where do you prefer to stay when you are on holiday? All UK US BR ES IT PT TR CN PL RO RU At a hotel 57% 59% 62% 53% 67% 61% 50% 66% 77% 41% 62% 44% In a rented room, flat or house (e g through Airbnb) 15% 12% 6% 14% 13% 21% 19% 11% 10% 23% 17% 18% With family members 8% 8% 14% 18% 6% 5% 11% 7% 2% 10% 4% 11% At a hostel 4% 2% 2% 7% 5% 2% 5% 5% 4% 8% 4% 8% With a friend 4% 4% 4% 4% 3% 3% 3% 3% 2% 5% 3% 5% At a campsite 3% 1% 4% 1% 2% 3% 4% 2% 2% 5% 3% 2% In a caravan 2% 5% 1% 0% 1% 1% 1% 2% 1% 1% 1% 1% In a tent 2% 2% 1% 1% 1% 1% 1% 1% 2% 3% 3% 5% Other 3% 3% 2% 1% 0% 1% 2% 1% 0% 2% 2% 2% Don t know 3% 4% 5% 1% 1% 2% 2% 1% 1% 2% 1% 4% Total 23149 1030 1040 1003 1005 1009 992 1007 978 1001 991 996 16

How much do you normally spend per night on a hotel room when you re on holiday? Only respondents who sometimes stay in hotels when on holiday have received this question. (1/2) How much do you normally spend on a hotel room per All night when you re on holiday? AT BE CH DE FR AUS CA DK FI NL NO SE 0-15 3% 1% 1% 1% 1% 1% 1% 1% 1% 2% 2% 1% 2% 16-35 15% 11% 5% 7% 11% 8% 5% 6% 11% 11% 7% 7% 12% 36-50 19% 20% 11% 13% 23% 17% 8% 12% 15% 19% 14% 13% 13% 51-70 19% 25% 16% 20% 22% 20% 29% 37% 18% 22% 16% 19% 18% 71-110 19% 23% 25% 31% 20% 19% 28% 26% 14% 22% 17% 27% 21% 111-145 7% 6% 6% 11% 5% 11% 15% 7% 8% 4% 6% 11% 7% 146-190 3% 2% 5% 6% 4% 6% 6% 2% 2% 1% 4% 4% 3% 191-290 2% 1% 4% 1% 1% 3% 1% 1% 1% 1% 5% 1% 1% More than 290 2% 1% 6% 1% 1% 6% 0% 1% 0% 2% 8% 3% 1% Don t know 10% 11% 22% 9% 13% 8% 6% 7% 29% 15% 22% 15% 21% Total 18749 766 762 769 696 718 851 806 847 868 782 884 868 (2/2) How much do you normally spend on a hotel room per All night when you re on holiday? UK US BR ES IT PT TR CN PL RO RU 0-15 3% 1% 1% 2% 2% 1% 3% 5% 6% 12% 7% 12% 16-35 15% 8% 2% 20% 14% 13% 17% 40% 23% 37% 46% 34% 36-50 19% 18% 8% 23% 29% 26% 28% 28% 18% 26% 22% 21% 51-70 19% 20% 19% 16% 22% 26% 23% 10% 17% 10% 11% 12% 71-110 19% 23% 36% 12% 19% 20% 14% 7% 15% 6% 7% 4% 111-145 7% 10% 15% 9% 5% 5% 5% 3% 9% 2% 2% 2% 146-190 3% 3% 8% 4% 3% 2% 3% 2% 6% 1% 1% 1% 191-290 2% 2% 4% 6% 1% 1% 0% 1% 2% 1% 1% 1% More than 290 2% 1% 2% 7% 1% 1% 1% 1% 3% 0% 0% 1% Don t know 10% 12% 5% 3% 5% 5% 7% 3% 1% 5% 4% 11% Total 18749 869 904 793 929 929 637 893 941 618 857 762 Note: This question was translated with corresponding intervals in the currencies of the respective countries. 17

What is your highest priority when choosing a hotel? Only respondents who sometimes stay in hotels when on holiday have received this question. (1/2) What is your highest priority when choosing hotel? Select up to three answers All AT BE CH DE FR AUS CA DK FI NL NO SE Price 55% 56% 57% 54% 49% 52% 65% 59% 51% 68% 54% 58% 56% That the hotel is close to the sights I m planning to see 38% 30% 33% 33% 26% 41% 42% 35% 43% 30% 30% 51% 44% That the hotel has received good reviews from users (e g on Trustpilot, TripAdvisor or Yelp) 33% 40% 30% 40% 41% 28% 33% 30% 28% 35% 29% 30% 32% That the hotel is located in an area I find beautiful 29% 37% 35% 36% 39% 32% 22% 17% 18% 20% 36% 21% 21% That the hotel is part of a package tour (e g a charter trip or all-inclusive) 16% 16% 18% 15% 23% 15% 9% 15% 21% 15% 19% 14% 16% A high level of service from staff 15% 17% 11% 11% 13% 8% 13% 12% 15% 10% 14% 12% 14% That the hotel has received good reviews in the media 15% 8% 17% 9% 10% 13% 13% 17% 9% 16% 18% 15% 17% That friends, family or colleagues have recommended the hotel to me 13% 16% 8% 12% 10% 14% 11% 12% 8% 8% 7% 11% 8% That the hotel is in an area with many restaurants and bars 13% 10% 10% 13% 9% 14% 17% 13% 13% 14% 12% 14% 15% That the hotel is different from standard hotels (e g in terms of decor, concept or location) 7% 7% 8% 9% 7% 10% 7% 5% 4% 5% 7% 7% 3% That the hotel is in an area where the locals live 7% 6% 5% 7% 7% 5% 9% 7% 7% 7% 7% 6% 5% Other 3% 5% 3% 6% 4% 1% 3% 5% 3% 6% 3% 3% 3% Don t know 2% 2% 1% 1% 2% 2% 3% 2% 6% 3% 2% 1% 3% Total 18750 766 762 770 696 718 851 806 847 868 782 884 868 18

(2/2) What is your highest priority when choosing hotel? Select up to three answers All UK US BR ES IT PT TR CN PL RO RU Price 55% 54% 57% 52% 54% 49% 61% 54% 32% 51% 54% 63% That the hotel is close to the sights I m planning to see 38% 34% 41% 45% 50% 40% 43% 35% 47% 40% 41% 28% That the hotel has received good reviews from users (e g on Trustpilot, TripAdvisor or Yelp) 33% 39% 31% 41% 36% 36% 37% 31% 39% 22% 26% 30% That the hotel is located in an area I find beautiful 29% 22% 21% 21% 28% 39% 27% 39% 38% 41% 32% 23% That the hotel is part of a package tour (e g a charter trip or all-inclusive) 16% 14% 9% 20% 12% 11% 21% 15% 9% 17% 24% 31% A high level of service from staff 15% 12% 15% 18% 16% 12% 12% 27% 28% 17% 19% 23% That the hotel has received good reviews in the media 15% 16% 18% 16% 15% 22% 13% 12% 19% 23% 12% 10% That friends, family or colleagues have recommended the hotel to me 13% 7% 14% 18% 11% 9% 18% 19% 19% 14% 23% 24% That the hotel is in an area with many restaurants and bars 13% 21% 20% 22% 10% 11% 10% 13% 17% 11% 7% 6% That the hotel is different from standard hotels (e g in terms of decor, concept or location) 7% 6% 8% 8% 11% 6% 6% 10% 12% 7% 6% 4% That the hotel is in an area where the locals live 7% 7% 7% 9% 8% 8% 3% 7% 8% 8% 4% 7% Other 3% 2% 3% 1% 2% 1% 1% 1% 0% 1% 1% 1% Don t know 2% 3% 1% 0% 1% 1% 1% 1% 0% 1% 0% 2% Total 18750 869 904 793 929 929 637 893 941 618 857 762 19

To what extent does the number of stars a hotel has affect your choice of holiday accommodations? Only respondents who sometimes stay in hotels when on holiday have received this question. (1/2) To what extent does the number of stars a hotel has All AT BE CH DE FR AUS CA DK FI NL NO SE affect your choice of accommodation for your holiday? To a very great extent 12% 19% 10% 11% 17% 12% 13% 11% 7% 7% 9% 7% 11% To a great extent 30% 30% 33% 34% 40% 26% 27% 33% 21% 23% 28% 28% 34% To some extent 41% 37% 36% 39% 32% 42% 44% 42% 51% 53% 38% 49% 42% To a limited extent 11% 10% 12% 11% 7% 13% 11% 9% 12% 12% 14% 12% 7% Not at all 5% 3% 7% 4% 2% 6% 3% 3% 5% 4% 8% 2% 3% Dont know 1% 1% 2% 1% 1% 2% 2% 2% 3% 1% 2% 1% 2% Total 18750 766 762 770 696 718 851 806 847 868 782 884 868 (2/2) To what extent does the number of stars a hotel has All UK US BR ES IT PT TR CN PL RO RU affect your choice of accommodation for your holiday? To a very great extent 12% 12% 18% 22% 11% 11% 5% 15% 14% 9% 16% 4% To a great extent 30% 28% 32% 24% 43% 30% 17% 33% 33% 30% 28% 23% To some extent 41% 42% 36% 36% 33% 43% 46% 43% 35% 41% 43% 45% To a limited extent 11% 11% 8% 12% 8% 12% 26% 6% 11% 13% 10% 16% Not at all 5% 5% 5% 5% 3% 2% 6% 2% 6% 7% 3% 9% Dont know 1% 2% 2% 0% 0% 1% 1% 1% 1% 1% 1% 3% Total 18750 869 904 793 929 929 637 893 941 618 857 762 20

To what extent do user reviews of a hotel play a part in your choice of accommodation for your holiday? Only respondents who sometimes stay in hotels when on holiday have received this question. (1/2) To what extent do user reviews of a hotel play a part in your choice of accommodation for your holiday? (2/2) All AT BE CH DE FR AUS CA DK FI NL NO SE To a very great extent 18% 24% 11% 18% 27% 15% 18% 14% 11% 12% 12% 13% 14% To a great extent 37% 40% 34% 39% 39% 34% 32% 37% 30% 33% 31% 37% 36% To some extent 32% 26% 37% 31% 24% 35% 34% 35% 42% 40% 37% 38% 37% To a limited extent 8% 7% 12% 9% 6% 11% 9% 10% 9% 9% 13% 10% 8% Not at all 3% 3% 5% 3% 3% 5% 5% 3% 5% 4% 5% 2% 3% Dont know 1% 1% 1% 1% 1% 1% 2% 2% 4% 1% 2% 1% 2% Total 18750 766 762 770 696 718 851 806 847 868 782 884 868 To what extent do user reviews of a hotel play a part in your choice of accommodation for your holiday? All UK US BR ES IT PT TR CN PL RO RU To a very great extent 18% 18% 22% 41% 18% 22% 4% 34% 22% 15% 21% 13% To a great extent 37% 36% 39% 43% 47% 37% 16% 41% 41% 42% 42% 51% To some extent 32% 32% 26% 13% 28% 32% 46% 21% 30% 33% 28% 26% To a limited extent 8% 9% 8% 2% 5% 6% 26% 2% 5% 7% 6% 6% Not at all 3% 2% 3% 1% 2% 2% 7% 1% 2% 3% 2% 3% Dont know 1% 2% 1% 0% 0% 0% 1% 1% 0% 0% 1% 1% Total 18750 869 904 793 929 929 637 893 941 618 857 762 21

The holiday experience Which of the following statements about your relationship with other people at your holiday destination best applies to you? (1/2) Which of the following statements about your relationship with other people at your holiday destination best applies to you? Feel free to select more than one answer All AT BE CH DE FR AUS CA DK FI NL NO SE I like talking to locals I meet on my trip 57% 58% 47% 62% 56% 60% 57% 52% 61% 51% 48% 60% 56% I like talking to tourists from other countries I meet on my trip 43% 38% 38% 44% 38% 41% 42% 40% 52% 38% 39% 52% 48% I like talking to tourists from my own country I meet on my trip 40% 31% 35% 31% 38% 45% 36% 34% 47% 34% 35% 48% 43% I prefer not talking to new people when I m travelling 12% 15% 12% 11% 11% 9% 14% 15% 10% 14% 10% 12% 12% None of the above 6% 8% 9% 6% 10% 6% 7% 7% 4% 9% 11% 5% 6% Don't know 6% 7% 7% 6% 7% 4% 8% 9% 8% 9% 9% 6% 9% Total 23149 1024 1009 995 1001 1010 1002 998 1004 1011 1011 1003 1029 (2/2) Which of the following statements about your relationship with other people at your holiday destination best applies to you? Feel free to select more than one answer All UK US BR ES IT PT TR CN PL RO RU I like talking to locals I meet on my trip 57% 54% 55% 71% 59% 63% 64% 58% 46% 56% 57% 50% I like talking to tourists from other countries I meet on my trip 43% 38% 40% 54% 41% 47% 43% 43% 35% 35% 49% 44% I like talking to tourists from my own country I meet on my trip 40% 36% 36% 33% 47% 44% 37% 47% 51% 44% 51% 48% I prefer not talking to new people when I m travelling 12% 16% 16% 8% 9% 7% 10% 16% 10% 11% 14% 15% None of the above 6% 8% 8% 3% 5% 3% 5% 3% 10% 5% 4% 4% Don't know 6% 6% 7% 2% 4% 4% 4% 3% 2% 4% 3% 7% Total 23149 1030 1040 1003 1005 1009 992 1007 978 1001 991 996 22

(1/2) (2/2) Have you felt stressed in connection with your holiday? Have you felt stressed in connection with your holiday? Feel free to select more than one answer All AT BE CH DE FR AUS CA DK FI NL NO SE Yes, there have been times when travelling to my holiday destination felt stressful 24% 27% 24% 31% 30% 25% 28% 28% 22% 20% 24% 30% 20% Yes, there have been times when having to return from holiday and go back to everyday life felt stressful 24% 25% 18% 25% 24% 19% 23% 24% 22% 26% 16% 25% 24% Yes, there have been times when planning the holiday felt stressful 23% 15% 22% 16% 16% 30% 30% 29% 20% 24% 20% 23% 20% Yes, there have been times when being on holiday felt stressful 14% 9% 13% 10% 8% 9% 24% 18% 11% 16% 14% 17% 14% No 36% 44% 35% 35% 41% 36% 30% 30% 41% 35% 41% 32% 40% Don t know 4% 5% 5% 5% 4% 3% 6% 7% 7% 7% 6% 5% 7% Total 23149 1024 1009 995 1001 1010 1002 998 1004 1011 1011 1003 1029 Have you felt stressed in connection with your holiday? Feel free to select more than one answer All UK US BR ES IT PT TR CN PL RO RU Yes, there have been times when travelling to my holiday destination felt stressful 24% 32% 33% 19% 20% 22% 19% 22% 19% 26% 17% 26% Yes, there have been times when having to return from holiday and go back to everyday life felt stressful 24% 19% 25% 30% 24% 26% 24% 35% 17% 26% 24% 26% Yes, there have been times when planning the holiday felt stressful 23% 30% 36% 27% 17% 17% 22% 24% 18% 25% 26% 15% Yes, there have been times when being on holiday felt stressful 14% 22% 21% 23% 8% 7% 11% 13% 11% 13% 13% 12% No 36% 30% 28% 27% 43% 39% 39% 30% 47% 28% 36% 37% Don t know 4% 4% 5% 2% 2% 3% 4% 2% 2% 3% 3% 5% Total 23149 1030 1040 1003 1005 1009 992 1007 978 1001 991 996 23

Romance and relationships Have you ever had a holiday romance or a romantic experience with a stranger you met while on holiday? (1/2) Have you ever had a holiday romance or a romantic experience with a stranger you met while on holiday? (2/2) All AT BE CH DE FR AUS CA DK FI NL NO SE Yes 30% 32% 28% 41% 31% 33% 22% 20% 27% 24% 34% 30% 28% No 67% 63% 67% 55% 66% 64% 74% 76% 70% 73% 61% 67% 67% Don t know 3% 4% 5% 4% 3% 3% 3% 4% 3% 4% 5% 4% 4% Total 23149 1024 1009 995 1001 1010 1002 998 1004 1011 1011 1003 1029 Have you ever had a holiday romance or a romantic experience with a stranger you met while on holiday? All UK US BR ES IT PT TR CN PL RO RU Yes 30% 27% 23% 34% 32% 36% 31% 31% 27% 30% 29% 29% No 67% 71% 75% 65% 67% 61% 66% 67% 71% 66% 70% 68% Don t know 3% 2% 2% 1% 1% 3% 3% 1% 2% 4% 2% 3% Total 23149 1030 1040 1003 1005 1009 992 1007 978 1001 991 996 24

In which of the following countries do you find the local people most attractive? (1/2) In which of the following countries do you find the local people most attractive? Mark up to three answers All AT BE CH DE FR AUS CA DK FI NL NO SE Italy 22% 30% 24% 27% 19% 24% 14% 13% 18% 15% 15% 16% 14% Spain 20% 23% 28% 23% 21% 23% 8% 10% 23% 21% 20% 20% 15% USA 13% 9% 7% 12% 9% 13% 14% 19% 14% 8% 7% 17% 12% France 13% 7% 21% 12% 9% 27% 11% 11% 8% 8% 10% 10% 8% Sweden 11% 14% 8% 13% 13% 9% 12% 11% 11% 12% 11% 17% 27% Brazil 11% 9% 7% 9% 9% 10% 6% 7% 6% 7% 6% 7% 6% United Kingdom 9% 5% 5% 6% 5% 8% 15% 9% 11% 10% 9% 10% 8% Australia 9% 3% 4% 7% 5% 8% 32% 12% 9% 8% 7% 4% 9% Germany 8% 7% 8% 7% 17% 5% 5% 5% 9% 9% 14% 7% 5% Canada 8% 4% 7% 7% 4% 15% 10% 34% 4% 5% 5% 5% 4% Portugal 8% 4% 9% 8% 5% 8% 2% 3% 5% 6% 9% 6% 4% Norway 7% 5% 4% 5% 7% 6% 4% 4% 11% 8% 7% 23% 14% Russia 7% 6% 2% 4% 5% 4% 3% 4% 2% 6% 3% 2% 3% Netherlands 6% 5% 8% 7% 6% 4% 3% 3% 5% 5% 14% 5% 2% Switzerland 5% 6% 4% 15% 4% 3% 7% 6% 3% 4% 4% 3% 1% Denmark 5% 2% 2% 4% 6% 3% 4% 4% 17% 5% 6% 16% 7% Turkey 5% 3% 7% 5% 4% 3% 2% 1% 6% 4% 8% 5% 3% Austria 5% 23% 4% 10% 8% 2% 2% 2% 5% 3% 8% 3% 2% Finland 4% 3% 3% 5% 3% 4% 2% 4% 1% 17% 3% 2% 4% Poland 4% 2% 2% 2% 4% 1% 1% 2% 3% 3% 2% 5% 2% China 4% 1% 2% 2% 2% 4% 2% 3% 3% 3% 2% 2% 3% Romania 4% 4% 2% 1% 1% 1% 2% 1% 1% 1% 2% 2% 1% Belgium 2% 1% 14% 1% 0% 4% 1% 2% 0% 2% 7% 2% 0% I don t find the local people from any of the above countries attractive 5% 6% 5% 4% 6% 4% 8% 6% 5% 3% 5% 4% 5% Don t know 15% 19% 15% 15% 21% 12% 21% 21% 22% 25% 20% 18% 28% Total 23149 1024 1009 995 1001 1010 1002 998 1004 1011 1011 1003 1029 25

(2/2) In which of the following countries do you find the local people most attractive? Mark up to three answers All UK US BR ES IT PT TR CN PL RO RU Italy 22% 20% 20% 29% 35% 34% 33% 25% 17% 30% 23% 21% Spain 20% 19% 11% 19% 40% 26% 21% 14% 8% 34% 23% 16% USA 13% 15% 34% 22% 15% 14% 9% 8% 23% 10% 10% 7% France 13% 9% 11% 19% 15% 11% 10% 10% 34% 10% 16% 14% Sweden 11% 10% 10% 10% 9% 6% 16% 7% 8% 7% 7% 5% Brazil 11% 6% 11% 49% 12% 17% 22% 14% 5% 12% 7% 6% United Kingdom 9% 18% 12% 9% 6% 10% 10% 3% 16% 5% 9% 6% Australia 9% 9% 12% 8% 7% 8% 6% 6% 21% 9% 4% 3% Germany 8% 5% 8% 15% 8% 9% 5% 9% 10% 3% 10% 8% Canada 8% 6% 10% 11% 5% 5% 3% 7% 12% 5% 4% 4% Portugal 8% 7% 2% 14% 12% 8% 35% 4% 3% 10% 4% 3% Norway 7% 3% 4% 5% 10% 6% 6% 10% 7% 7% 4% 5% Russia 7% 3% 4% 6% 5% 9% 5% 26% 8% 6% 5% 41% Netherlands 6% 5% 3% 3% 13% 4% 6% 8% 7% 5% 4% 3% Switzerland 5% 4% 5% 6% 5% 3% 4% 5% 15% 4% 5% 4% Denmark 5% 5% 3% 4% 5% 3% 6% 4% 7% 2% 3% 2% Turkey 5% 3% 1% 2% 3% 2% 1% 33% 2% 4% 10% 7% Austria 5% 2% 2% 2% 4% 5% 2% 2% 5% 2% 7% 3% Finland 4% 2% 2% 3% 6% 4% 5% 7% 7% 4% 3% 7% Poland 4% 3% 2% 1% 3% 3% 4% 6% 2% 36% 3% 3% China 4% 2% 3% 2% 4% 2% 1% 8% 25% 3% 3% 9% Romania 4% 2% 2% 2% 2% 3% 2% 3% 3% 2% 43% 2% Belgium 2% 1% 1% 2% 3% 3% 2% 3% 2% 1% 4% 1% I don t find the local people from any of the above countries attractive 5% 12% 8% 1% 2% 4% 3% 3% 4% 3% 2% 5% Don t know 15% 19% 18% 4% 4% 9% 11% 5% 4% 11% 14% 20% Total 23149 1030 1040 1003 1005 1009 992 1007 978 1001 991 996 26

(1/2) (2/2) Do you think it s alright for your partner to go on holiday without you? Do you think it s alright for your partner to go on holiday without you? All AT BE CH DE FR AUS CA DK FI NL NO SE Yes 37% 37% 36% 47% 34% 41% 41% 42% 43% 50% 42% 43% 45% No 38% 37% 35% 28% 35% 35% 29% 27% 24% 16% 27% 24% 20% I don t have a partner 20% 20% 21% 20% 25% 17% 23% 24% 26% 26% 24% 27% 28% Dont know 6% 6% 8% 5% 6% 7% 7% 7% 7% 9% 8% 5% 8% Total 23148 1024 1009 995 1001 1010 1002 998 1003 1011 1011 1003 1029 Do you think it s alright for your partner to go on holiday without you? All UK US BR ES IT PT TR CN PL RO RU Yes 37% 45% 44% 31% 37% 28% 28% 19% 47% 21% 22% 28% No 38% 29% 33% 47% 43% 48% 52% 63% 37% 59% 65% 49% I don t have a partner 20% 20% 18% 19% 15% 16% 15% 16% 12% 13% 9% 17% Dont know 6% 5% 6% 3% 5% 7% 5% 2% 4% 6% 3% 6% Total 23148 1030 1040 1003 1005 1009 992 1007 978 1001 991 996 27

Are there any of the following persons you would prefer your partner not to go on holiday with without you? Only respondents who are in a relationship and think it s alright for their partner to go on holiday without them have received this question. (1/2) Are there any of the following persons you would prefer your partner not to go on holiday with without you? Feel free to select more than one answer (2/2) All AT BE CH DE FR AUS CA DK FI NL NO SE Friends of the opposite sex 27% 24% 20% 20% 25% 23% 28% 23% 20% 23% 19% 25% 19% Colleagues of the opposite sex 24% 20% 18% 19% 24% 23% 25% 21% 19% 22% 20% 18% 16% Friends of the same sex 10% 6% 11% 8% 9% 11% 10% 12% 5% 5% 8% 6% 6% Parents 9% 5% 10% 7% 8% 11% 7% 7% 3% 4% 5% 4% 2% Siblings 8% 4% 9% 5% 6% 11% 9% 7% 3% 3% 4% 5% 3% Colleagues of the same sex 8% 5% 8% 6% 6% 10% 7% 5% 5% 4% 7% 4% 5% Other family members 5% 4% 5% 3% 3% 4% 5% 5% 2% 3% 3% 2% 2% No, my partner can travel with whomever he or she likes 45% 55% 45% 52% 51% 45% 45% 44% 61% 57% 59% 56% 64% Don't know 5% 8% 7% 8% 4% 4% 7% 9% 5% 5% 4% 5% 5% Total 8577 378 367 468 343 417 410 420 437 502 422 432 459 Are there any of the following persons you would prefer your partner not to go on holiday with without you? Feel free to select more than one answer All UK US BR ES IT PT TR CN PL RO RU Friends of the opposite sex 27% 24% 39% 51% 18% 23% 26% 53% 43% 23% 25% 25% Colleagues of the opposite sex 24% 22% 29% 54% 15% 22% 20% 39% 37% 16% 22% 23% Friends of the same sex 10% 12% 16% 21% 11% 14% 10% 6% 16% 9% 9% 15% Parents 9% 7% 15% 12% 9% 9% 11% 11% 17% 7% 17% 15% Siblings 8% 6% 10% 13% 8% 9% 7% 9% 18% 10% 14% 14% Colleagues of the same sex 8% 9% 11% 19% 8% 7% 8% 9% 17% 5% 11% 10% Other family members 5% 4% 5% 12% 4% 3% 8% 7% 7% 2% 15% 10% No, my partner can travel with whomever he or she likes 45% 49% 36% 10% 59% 44% 45% 26% 23% 46% 38% 35% Don't know 5% 5% 3% 5% 2% 4% 4% 1% 1% 7% 5% 8% Total 8577 464 454 312 370 287 273 192 457 215 221 277 28

Social media Do you post updates on social media when you are on holiday? (1/2) Do you post updates on social media when you are on holiday (e g Facebook, Twitter or Instagram)? Feel free to select more than one answer All AT BE CH DE FR AUS CA DK FI NL NO SE Yes, I upload photos from my holiday 38% 23% 31% 26% 20% 28% 38% 32% 24% 35% 25% 44% 35% Yes, I write updates from my holiday 24% 21% 17% 23% 18% 18% 22% 18% 17% 22% 18% 21% 26% Yes, I upload videos from my holiday 13% 5% 10% 7% 7% 12% 13% 13% 7% 7% 11% 8% 9% No 36% 51% 41% 45% 51% 43% 36% 42% 50% 36% 50% 33% 32% I generally don t use social media 10% 11% 12% 11% 14% 12% 13% 12% 14% 16% 10% 10% 15% Don t know 3% 2% 4% 2% 2% 2% 3% 3% 4% 4% 5% 3% 4% Total 23149 1024 1009 995 1001 1010 1002 998 1004 1011 1011 1003 1029 (2/2) Do you post updates on social media when you are on holiday (e g Facebook, Twitter or Instagram)? Feel free to select more than one answer All UK US BR ES IT PT TR CN PL RO RU Yes, I upload photos from my holiday 38% 37% 47% 60% 41% 43% 30% 64% 65% 37% 52% 36% Yes, I write updates from my holiday 24% 19% 27% 39% 26% 20% 34% 37% 45% 18% 24% 26% Yes, I upload videos from my holiday 13% 13% 25% 25% 14% 13% 9% 32% 35% 7% 15% 13% No 36% 39% 29% 17% 35% 35% 36% 15% 12% 40% 29% 35% I generally don t use social media 10% 12% 9% 4% 7% 6% 10% 5% 4% 8% 5% 10% Don t know 3% 2% 3% 1% 1% 3% 1% 2% 1% 2% 1% 2% Total 23149 1030 1040 1003 1005 1009 992 1007 978 1001 991 996 29