IBUY Amplify Online Retail

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Amplify Online Retail ETF.com segment: Equity: Global Retail Competing ETFs: RTH Related ETF Channels: Equal-Weighted, Smart-Beta ETFs, Global, Equity, Sectors, Consumer Discretionary, Consumer Cyclicals, Retail Find more ETFs with our ETF Screener and Database *Unless otherwise stated, data provided by FactSet. B 34 FUND DESCRIPTION The Amplify Online Retail ETF tracks an index of global stocks issued by firms with revenues dominated by online retail sales. Stocks are equally weighted within 2 geographic buckets. FACTSET ANALYTICS INSIGHT offers straightforward and diversified equity exposure to global online retailers. The fund holds stock in firms with at least 70% of their revenues from online sales. Firms can be of any market cap subject to typical minimum size and liquidity constraints. US stocks receive a 75% minimum weight; foreign stocks receive the remainder. Stocks are equally weighted within the 2 geographic buckets. The equal weighting adds diversity and keeps giants like Amazon from dominating the basket, but also introduces a bias to smaller and possibly more risky firms. For foreign coverage, prefers ADRs and GDRs for developed market exposure and requires these stock substitutes for emerging market names. These constraints may help liquidity but reduce the universe of eligible foreign firms. s targeted online coverage is not designed to align well with that of our broader benchmark expect a low Fit score. The fund charges a somewhat high fee relative to some broader retail ETFs. MSCI ESG ANALYTICS INSIGHT The MSCI ESG Fund Quality Score measures the ability of ETF underlying holdings to manage key medium to long-term risks and opportunities arising from environmental, social, and governance factors, as determined by MSCI ESG Research LLC. As of October 24, 2018 the Amplify Online Retail MSCI ESG Fund Quality Score is 4.50 out of 10. The fund s Peer Rank reflects the ranking of a fund s MSCI ESG Fund Quality Score against the scores of other funds within the same peer group, as defined by the Thomson Reuters Lipper Global Classification. ranks in the 12nd percentile within its peer group and in the 17th percentile within the global universe of all funds in MSCI ESG Fund Metrics coverage. SUMMARY DATA Issuer Inception Date Legal Structure Expense Ratio Assets Under Management Average Daily $ Average Spread (%) PORTFOLIO DATA Weighted Average Market Cap Price / Earnings Ratio Price / Book Ratio Distribution Yield Next Ex-Dividend Date Number of Holdings INDEX DATA Index Tracked Index Weighting Methodology Index Selection Methodology Amplify 04/20/16 Open-Ended Fund 0.65% $400.50M $6.97M 0.12% $64.80B 178.61 6.43 0.00% N/A 36 EQM Online Retail Index Tiered Market Cap Thomson Reuters Global Business

1 Year Daily Price ($) 60.00 55.00 50.00 45.00 40.00 Nov Dec `18 Feb Mar Apr May Jun Jul Aug Sep Oct 800k PERFORMANCE [as of 10/24/18] 1 MONTH 3 MONTHS YTD 1 YEAR 3 YEARS 5 YEARS 10 YEARS -17.15% -17.99% 4.26% 14.72% (NAV) -16.94% -17.72% 4.73% 15.26% EQM Online Retail Index Thomson Reuters Global Business All returns over 1 year are annualized. All returns are total returns unless otherwise stated. TOP 10 COUNTRIES United States 83.36% Turkey United Kingdom 6.02% Switzerland Japan 4.21% Thailand China 4.13% Sweden Germany 2.28% Brazil TOP 10 SECTORS Internet Services 26.39% Apparel & Accessories Re 5.42% Department Stores 17.25% Personal Services 3.88% Leisure & Recreation 12.05% Auto Vehicles, Parts & Se 3.37% Other Specialty 8.73% Drug 3.24% Software 6.46% Discount Stores 2.84% TOP 10 HOLDINGS Carvana Co. Class A 5.47% PayPal Holdings Inc 4.06% IAC/InterActiveCorp. 5.17% GrubHub, Inc. 4.01% Wayfair, Inc. Class A 4.97% Amazon.com, Inc. 3.79% Etsy, Inc. 4.94% Stitch Fix, Inc. Class A 3.78% TripAdvisor, Inc. 4.39% Expedia Group, Inc. 3.75% Total Top 10 Weighting 44.33%

PORTFOLIO MANAGEMENT TAX EXPOSURES FUND STRUCTURE Expense Ratio Median Tracking Difference (12 Mo) Max. Upside Deviation (12 Mo) Max. Downside Deviation (12 Mo) 0.65% -0.43% -0.21% -0.78% Max LT/ST Capital Gains Rate Capital Gains Distributions (3 Year) Tax on Distributions Distributes K1 20.00% / 39.60% Qualified dividends No Legal Structure OTC Derivative Use Securities Lending Active Securities Lending Split (Fund/Issuer) ETN Counterparty Open-Ended Fund No No No Policy N/A ETN Counterparty Risk N/A Fund Closure Risk Low Portfolio Disclosure Daily

Daily Spread 0.5% FACTSET ANALYTICS BLOCK LIQUIDITY As of 10/25/18 0.4% 0.3% 0.2% 0.1% 0% 5 4 3 2 1 This measurement shows how easy it is to trade a $1 million USD block of. is rated a 5 out of 5. Premium/Discount 0.5% 0.3% TRADABILITY Avg. Daily Share 140,695 0.0% Average Daily $ $6.97M -0.3% Median Daily Share 84,302-0.5% 800k 600k 400k 200k Median Daily ($) Average Spread (%) Average Spread ($) $4.55M 0.12% $0.06 Dec Feb Apr May Jul Sep Oct Median Premium / Discount (12 Mo) 0.12% Max. Premium / Discount (12 Mo) 0.44% / -0.35% Impediment to Creations None Market Hours Overlap 90.00% Creation Unit Size (Shares) 50,000 Creation Unit/Day (45 Day Average) 1.69 Creation Unit Cost (%) 0.02% Underlying / Unit 0.29% Open Interest on ETF Options Net Asset Value (Yesterday) $42.76 ETF.com Implied Liquidity 5 SECTOR/INDUSTRY BREAKDOWN TOP 10 HOLDINGS PERFORMANCE STATISTICS Internet Services Department Stores Leisure & Recreation Other Specialty 26.39% 17.25% 46.83% 12.05% 8.73% 3.96% Software 6.46% Carvana Co. Class A IAC/InterActiveCorp. Wayfair, Inc. Class A Etsy, Inc. TripAdvisor, Inc. PayPal Holdings Inc GrubHub, Inc. Amazon.com, Inc. Stitch Fix, Inc. Class A Expedia Group, Inc. 5.47% 5.17% 4.97% 4.94% 4.39% 4.06% 4.01% 3.79% 3.78% 3.75% Goodness of Fit (R2) Beta Up Beta Down Beta Downside Standard Deviation 0.58 1.04 0.80 1.12 0.89% Thomson Reuters Global Business MSCI ESG RATINGS

Apparel & Accessories 5.42% 9.67% Total Top 10 Weighting 44.33% MSCI ESG Quality Score Peer Group Percentile Rank 4.50 / 10 11.70 Personal Services 3.88% Global Percentile Rank 17.19 Auto Vehicles, Parts & Service 3.37% 5.22% SRI Screening Criteria Exposure Exposure to Sustainable Impact Solutions 3.24% Drug Discount Stores 3.24% 2.84% 14.05% Weighted Average Carbon Intensity (t CO2e/$M Sales) 21.02 COUNTRIES United States 83.36% 77.45% United Kingdom 6.02% 2.55% Japan 4.21% 6.87% China 4.13% 0.00% BENCHMARK COMPARISON HOLDINGS Number of Holdings Constituents Shared Holdings Shared Holdings Weight 36 369 10 6.18% Germany 2.28% 0.40% Turkey 0.14% Switzerland 0.19% Thailand 0.32% BENCHMARK COMPARISON SUMMARY Number of Holdings 36 369 Sweden 0.08% Brazil 0.60% Weighted Average Market Cap $64.80B $396.29B REGIONS North America 83.36% 78.34% Asia-Pacific 8.34% 11.35% Europe 8.30% 7.80% Middle East & Africa 0.75% Price / Earnings Ratio Price / Book Ratio Dividend Yield 178.61 31.91 6.43 6.33 0.27% 1.09% Concentration Latin America 1.75% ECONOMIC DEVELOPMENT Developed Countries 95.87% 96.52% Emerging Countries 4.13% 3.48%

2018 ETF.com The data and information contained herein is not intended to be investment or tax advice. A reference to a particular investment or security, a credit rating, or any observation concerning a security or investment provided in the ETF.com Service is not a recommendation to buy, sell, or hold such investment or security or to make any other investment decisions. You should not use such information for purposes of any actual transaction without consulting an investment or tax professional. ETF.com DOES NOT TAKE RESPONSIBILITY FOR YOUR INVESTMENT OR OTHER ACTIONS NOR SHALL ETF.com HAVE ANY LIABILITY, CONTINGENT OR OTHERWISE, FOR THE ACCURACY, COMPLETENESS, TIMELINESS, OR CORRECT SEQUENCING OF ANY INFORMATION PROVIDED BY ETF.com OR FOR ANY DECISION MADE OR ACTION TAKEN BY YOU IN RELIANCE UPON SUCH INFORMATION OR ETF.com. [ETF.com DOES NOT PROVIDE ANY RESEARCH OPINIONS.] ETF.com MAKES NO REPRESENTATIONS ABOUT THE SUITABILITY OF THE INFORMATION, PRODUCTS OR SERVICES CONTAINED HEREIN. PAST PERFORMANCE IS NOT INDICATIVE OF FUTURE RESULTS. Data provider: Terms of Use MSCI ESG Research LLC s ("MSCI ESG") Fund Metrics products (the "Information") provide environmental, social and governance data with respect to underlying securities within more than 24,000 multi-asset class Mutual Funds and ETFs globally. MSCI ESG is a Registered Investment Adviser under the Investment Advisers Act of 1940. MSCI ESG materials have not been submitted to, nor received approval from, the US SEC or any other regulatory body. None of the Information constitutes an offer to buy or sell, or a promotion or recommendation of, any security, financial instrument or product or trading strategy, nor should it be taken as an indication or guarantee of any future performance, analysis, forecast or prediction. None of the Information can be used to determine which securities to buy or sell or when to buy or sell them. The Information is provided "as is" and the user of the Information assumes the entire risk of any use it may make or permit to be made of the Information.