Eugenio Velasques Executive Director and Head of Microinsurance Bradesco Seguros 7th International Microinsurance Conference A case study in insurance for low-income people
FEATURES TO BE BE CONSIDERED MARKETING EDUCATION PRODUCTS SERVICES DISTRIBUTION CHANNEL FOCUS VOCATION RESEARCH KNOWLEDGE TECHNOLOGY
FEATURES TO BE BE CONSIDERED MARKETING EDUCATION PRODUCTS SERVICES DISTRIBUTION CHANNEL RESEARCH KNOWLEDGE TECHNOLOGY
EXTREME VOCATION FOR RETAILER AND MASS MARKET IN LARGE SCALE PERFECT UNDERSTANDING: WHAT IS A LOW INCOME MARKET SPECIALIZED AND DEDICATED TEAM TO BE PERCEIVED AS SUPPLIER
FEATURES TO BE BE CONSIDERED MARKETING EDUCATION PRODUCTS SERVICES DISTRIBUTION CHANNEL FOCUS VOCATION TECHNOLOGY
KNOW IN DETAILS THIS MARKET. CRITICAL SUCESS FACTOR IT WORKS DIFFERENT MANY WERE MADE IN DIFFERENT FORMS UNDERSTANDING: WHAT ARE THE RISKS HOW TO OFFER AND TO SELL THE PRODUCT LIVING WITH THE MARKET
MAIN FEARS
MAIN FEARS AT LEAST 30% : INCOME EXTRA JOB R $ 1,495 R $ 2,354
FEATURES TO BE BE CONSIDERED MARKETING EDUCATION Produtcs SERVICES DISTRIBUTION CHANNEL FOCUS VOCATION RESEARCH KNOWLEDGE
THE SYSTEMS HAS DEVELOPED TO PROCESS LARGE VOLUME DATA OUTSOURCING PLATFORMS FLEXIBLE AND TAYLOR MADE HIGH CAPACITY OF CONTROL LOW COST OF PROCESSING CONNECTIVITY WITH THE SYSTEMS AND TECHNOLOGY INNOVATION
FEATURES TO BE BE CONSIDERED MARKETING EDUCATION DISTRIBUTION CHANNEL FOCUS VOCATION RESEARCH KNOWLEDGE TECHNOLOGY
DESINGNED IN ACCORDANCE SPECIFIC NEEDS CASES: BRADESCO SEGUROS PRODUCT TIME LINE: PA, FUNERAL, UNEMPLOYEMENT, CREDIT LIFE, LIFE, HOME, DENTAL, CAR, DISABILITY, PC, RURAL AND HEALTH THE PRODUCT IS DESIGNED AS DEFINED IN RESEARCH THE CHALLENGE OF THE PRICE THE PRODUCT IS FOR THE SEGMENT. THE COSTUME SERVICE IS THE SAME
PORTFOLIO TRADITIONAL PORTFOLIO TRADITIONAL POPULAR INSURANCE MICROINSURANCE POPULAR INSURANCE MICROINSURANCE MICROINSURANCE SOCIAL PROTECTION
ACCIDENTAL DEATH COVERAGE: US$ 11,000 FIRST PROTECTION BRADESCO US$ 1,89 / MONTH
LIGHTNING, FIRE, EXPLOSION AND LANSLIDE COVERAGE FROM: US$ 5,550 BRADESCO HOME TICKET US$ 5,50 / YEAR
FEATURES TO BE BE CONSIDERED MARKETING EDUCATION PRODUCTS SERVICES FOCUS VOCATION RESEARCH KNOWLEDGE TECHNOLOGY
CAPILLARITY / GOES WHERE THE MARKET IS ELECTRONIC DOOR TO DOOR NGO S AND COOPERATIVES FORCES OF ADDITIONAL INCOME SMALL RETAILERS CORRESPONDENT BANK LOCAL BROKERS MASTER BROKERS
MICROCENTERS MACRO MCC CENTER
STRATEGIC POINTS
STRATEGIC POINTS
FEATURES TO BE CONSIDERED PRODUCTS SERVICES DISTRIBUTION CHANNEL FOCUS VOCATION RESEARCH KNOWLEDGE TECHNOLOGY
EDUCATION IS THE KEY ACTION. TRADITIONAL MARKETING IS SUPPORT USING LOCAL AND SPECIFIC MEDIAS THE REGION, THE CITY, THE NEIGBOTHOOD BECAME MACROMERCADOS RETURN ON INVESTMENT - LONG, LONG TERM
JORNAL EXTRA - RIO DE JANEIRO May, 9TH 2010
MILESTONES AND RESULTS
IN 70 S SALES OF LIFE INSURANCE FOR LOW INCOME PEOPLE LARGEST INSURANCE COMPANY IN LA PREMIUMS AND POLICY HOLDERS 2004: PIONEER IN POPULAR INSURANCE SUSEP 2010: THE FIRST INSURANCE COMPANY TO LAUNCH PRODCTUS WITH CONCEPTS AND PHILOSOPHY OF MICROINSURANCE 24% OF NEW LIFE INSURANCE CLIENTS IN 21 MONTHS. FIRTS POLICY IN THEIR LIFES @BradescoSeguros /BradescoSeguros /BradescoSegurosSA
TRAINING 30% INSURANCE BROKERS 2005: UNIVERSEG INSURANCE UNIVERSITY MORE THAN 15 MILLION CUSTOMERS PAY LESS THAN U$ 5,50 PER MONTH 2011: 13% OF THE HOMES ON THE SANTA MARTA SLUM / RJ HAVE INSURANCE 2009: HAS AT LEAST ONE POLICY IN EACH ONE BRAZILIAN CITY @BradescoSeguros /Bradesco Seguros /BradescoSegurosSA
PIONEERING AND INNOVATION TECHNOLOGY AND PRODUCT DESIGNING 2011: IT IS THE FIRST NATION INSURANCE COMPANY TO SELL INSURANCE USING MOBILE PHONE AND POS IN LARGE SCALE 2011: INNOVATION GRANT - MICROINSURANDE INNOVATION FACILITY/ILO / ILO BRADESCO PROTECTION. EASY ACCESS @BradescoSeguros /Bradesco Seguros /BradescoSegurosSA
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Eugenio Velasques Executive Director and Head of Microinsurance Bradesco Seguros 7th International Microinsurance Conference A case study in insurance for low-income people