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Media Profile 2013 Pageview of homepage per day: 800,000 (60% from Chinese Website, 40% from English Website) Unique visitors per day: 960,000 www.chinadaily.com.cn (English) http://www.chinadaily.com.cn/hqzx/ (Chinese) 3
China Daily Group China Daily Group is an authoritative provider of news, analysis, comment and information to global readers with a special focus on China. China Daily Group publishes Chinese, US, European, African, Asian and Hong Kong edition of China Daily, with a total circulation of 850,000 copies. China Daily also publishes China Watch, which is circulated with Washington Post, Los Angeles Times, Daily Telegraph, and International Herald Tribune. China Daily websites (www.chinadaily.com.cn, http://www.chinadaily.com.cn/hqzx/, www.chinadailyasia.com, http://usa.chinadaily.com.cn, http://europe.chinadaily.com.cn/, http://africa.chinadaily.com.cn) are comprehensive multimedia outlets and China s most influential English online platforms. Our group of websites encompass news reporting, business information, government policies and even language learning channel. China Daily has built over 100 English websites for Chinese local governments for attracting foreign investment. China Daily has brought together more than 500 professional journalists from China and abroad to ensure the quality of our news reporting. 4
China Daily Group Global Circulation (All Editions) Edition Frequency Format China Daily Mainland Edition Daily Broadsheet China Daily USA Edition Daily Broadsheet Europe 10% South Africa 7% CIRCULATION China 34% China Daily HK Edition Daily Broadsheet China Daily Asia Weekly Weekly Tabloid China Daily European Weekly Weekly Tabloid China Daily Africa Weekly Weekly Tabloid Asia Pacific & UAE 31% Hong Kong & Macau 6% North America 12% Source: Internal data by China Daily 5
Mainland China Readership China Daily Mainland and Hong Kong Edition
China Daily Circulation in China HK & Macau 14% Northern China Beijing, Tianjin, Hebei 101,000 copies Eastern China Shanghai, Jiangsu, Zhejiang 102,000 copies Other Cities 9% Northern China 28% Southern China Guangdong, Fujin, Shenzhen 75,000 copies Other Cities HK & Macau (HK Edition) Chengdu, Chongqing, Yunnan, Hainan, Liaoning Hong Kong & Macau 34,000 copies 50,000 copies Southern China 21% Eastern China 28% Source: Internal data by China Daily 7
China Daily Readership in Chinese Mainland Age Annual Income (RMB) Over 65 5% Below 28 18% Over 1 million 14% Below 100,000 18% 45-65 41% 300,000-1 million 28% 28-45 36% 100,000-300,000 40% Source: Internal data by China Daily 8
China Daily Readership in Chinese Mainland Position Destination (Air Travel) Government Official 10% Scholar 13% Director/ Manager 32% Others 3% General Manager/ VP 27% CEO/ President 15% North America 18% Oceania 18% Asia 24% Eurpoe 40% Source: Internal data by China Daily 9
China Daily Readership in Chinese Mainland Training 74% Entertainment 62% Houseware 61% Fashion & Accessories 60% Digital Gadget Outbound Travel 32% 79% Plan of Spending in the coming year Domestic Travel 78% Insurance 40% Automobile 26% Real Estates 27% Source: Internal data by China Daily 10
China Daily Readership in Hong Kong & Macau Age Education 45-54 24% Secondary School 8% 55 or above 12% Post-graduate or above 30% Diploma or certificate 20% 24 or below 4% 35-44 40% 25-34 20% University or colleague 42% Source: Internal data by China Daily 11
China Daily Readership in Hong Kong & Macau Monthly personal income Industry HK$56,000- HK$65,999 20% HK$66,000- HK$75,999 13% Finance & insurance 19% Others 8% HK$46,000- HK$55,999 30% HK$76,000 or above 8% HK$35,999 or below 11% Government agencies 34% Professional 6% Hotels & Catering 13% Marketing 3% HK$36,000- HK$45,999 18% Trade & retails 8% Real estates 9% Source: Internal data by China Daily 12
Asia Pacific, UAE and Gulf Countries Readership China Daily Asia Weekly
China Daily Asia Weekly - Circulation Circulation by Region (273,100) 11% 2% 7% 2% HK & Macau (bundled with China Daily HK) - 20,000 Beijing (Standalone Copy) - 5,000 Indonesia (bundled with The Jakarta Post) - 58,000 India (bundled with The Mint) - 40,000 7% 7% 21% Japan (bundled with The Wall Street Journal) - 5,100 South Korea (Standalone Copy) - 10,000 Australia (Standalone Copy) - 30,000 11% UAE & Gulf Countries (bundled with Gulf News) - 30,000 15% Singapore (bundled with The Straits Times) - 20,000 Thailand (bundled with The Nation) - 20,000 11% 4% 2% Malaysia (Standalone Copy) - 30,000 Nepal (bundled with Nepali Times) - 5,000 Source: Internal data by China Daily 14
China Daily Asia Weekly - Circulation Circulation by Channel (273,100) Airlines & Airport - 31,722 Association - 3,200 3% 9% 5% 22% Hotel & Resort - 40,247 Café & Restaurant - 4,450 11% 12% Newsstands - 52702 Private Club - 3,004 Office Building - 31,208 Embassy - 8144 Universities - 23,197 Residential - 14,356 1% 19% 2% 15% 1% Subscription - 60,620 Source: Internal data by China Daily 15
China Daily Asia Weekly Readers Impression Like it, 82% Dislike it, 5% Dislike it very much, 1% 95% Like it very much/like it Like it very much, 13% Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013) 16
China Daily Asia Weekly Readers Impression 82% 92% 94% Has sufficient information about Asia It makes important business reading News reports are objective Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013) 17
China Daily Asia Weekly Readers Impression 90% Provides insights about Chinese business 89% It is an important source of information about China 88% Lets you understand the market trends of China Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013) 18
China Daily Asia Weekly Readers Preference News briefs Cover Story China Business China News China Travel China Life Regional News Regional Life Regional China Comment Back Page Profile 80% 93% 92% 92% 91% 90% 88% 87% 87% 85% 83% Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013)
China Daily Asia Weekly Our Readers Age Gender Education Over 55 8% 50-54 45-49 40-44 35-39 30-34 6% 6% 77% 25-44 years old 16% 18% 26% Male 62% Female 38% Postgraduate 25% High School 5% Secondary School 81% With college or above education 25-29 Under 25 3% 16% University 56% Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013) 20
China Daily Asia Weekly Our Readers Position Owner/ Parnter/ Sole Proprietor 10% Managing Director/ General Manager 6% Chairman/ President/ C-suite Vice President/ Director Other Senior Management Professional 5% 6% 10% 18% 58% Senior Executives Senior Government Official 2% Middle Management Mid-level Government Official Other Working Title Non-working 3% 5% 16% 18% Annual budget they are responsible at work (USD)* 47 Million Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013) *Q27. Please estimate the total value of the annual budgets (in US dollars) for which you are responsible at work (Base: All readers (exclude NA) Sample size = 361) 21
China Daily Asia Weekly Our Readers Annual personal income US$75,131 Annual household income US$137,591 Annual personal income US$32,842 Annual household income US$54,083 Annual personal income US$44,817 Annual household income US$77,801 Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013) 22
China Daily Asia Weekly Our Readers Purchased 74% Spending per annum (USD) $3,368 Purchased 71% Spending per annum (USD) $2,762 Jewelry Watch Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013) 23
China Daily Asia Weekly Our Readers 75% Any Real Estate 78% 75% Residential 69% 14% Commercial 45% 75% Any Investment 66% 46% Currently own 37% 27% 22% 9% 10% Stock/shares Gold, silver, other precious metals Bonds Unit trusts/ mutual funds Options Futures Average value of liquid assets (USD) $152,445 32% 32% 39% 36% 32% 29% Plan to invest or continue to own in the next 2 years Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013) 24
China Daily Asia Weekly Our Readers Passionate about travel 75% have leisure trips by air in the past 12 months Business across regions 48% have business trips by air in the past 12 months Average 3.3 leisure trips Travel Average 4.6 business trips Average 6.5 hotel nights Average 10.2 hotel nights Spending per annum USD4,087 Source: China Daily Asia Weekly Readers Study, IPSOS (February 20, 2013) 25
USA, Europe and Africa Other overseas editions
China Daily USA, European and African Edition China Daily USA Edition was launched in 2009. It publishes 16 pages from Monday to Friday, with a 24-page insert on every Friday. Circulation includes the headquarter of United Nations, government agencies, think tanks, major financial institutes and leading companies. China Daily European Weekly* was launched in 2010. It offers 32 pages of news & views from China and the European continent every week. In 2011, it won the Launch Paper of the Year Award presented by The Association of Circulation Executives (ACE), and the International Media Award brought by the Plain English Campaign. China Daily Africa Weekly was started in 2012 as a 24-page weekly introducing economic, trade cooperation, and cultural exchanges between China and different countries in Africa. It circulates among government offices, institutions, diplomatic personnel, think thanks, commercial enterprises, universities and international organizations across Africa. China Daily European Weekly, has had its first ABC audit, which reveals an average distribution of 86,752 copies in the period October to December 2012*. *Distribution Certificate issued by ABC UK (Period: Oct 1, 2012 Dec 31, 2012) 27
Special Reports Upcoming features
Special Reports 29
Special Reports - Schedule Date Special Report Size Format June 14, 2013 Auction Special Tabloid Newsprint August 9, 2013 Chinese Enterprises Focus Tabloid Newsprint August 23, 2013 Asia Serviced Apartment Special Tabloid Newsprint September 20, 2013 Executive Living A4 Size Magazine October 18, 2013 RMB Clearing Special Tabloid Newsprint October 25, 2013 MICE Planner A4 Size Magazine November 15, 2013 Christmas Special Tabloid Newsprint November 29, 2013 EMBA/MBA Special Tabloid Newsprint 30
Advertising The most effective way to reach your target audience
Mainland Edition Advertising Rates (1) Section A 1 Section A-3 Format Size (W x H) B&W (RMB) 4 Color (RMB) Top Banner 308mm x 50mm - 210,000 Full Page 308mm x 500mm - 1,380,000 Half Page 308mm x 250mm - 262,500 Quarter Page 174mm x 250mm - 150,000 Bottom Strip 308mm x 150mm - 157,500 Format Size (W x H) B&W (RMB) 4 Color (RMB) Full Page 308mm x 500mm - 382,800 Half Page 308mm x 250mm - 176,400 Quarter Page A 174mm x 250mm - 100,800 Quarter Page B 129mm x 250mm - 75,600 Bottom Strip 308mm x 150mm - 105,800 32
Mainland Edition Advertising Rates (2) ROP Format Size (W x H) B&W (RMB) 4 Color (RMB) Full Page 308mm x 500mm 175,000 294,000 Half Page 308mm x 250mm 87,500 147,000 Junior Page 174mm x 350mm 91,700 152,900 Quarter Page A 174mm x 250mm 50,000 84,000 Quarter Page B 129mm x 250mm 37,500 63,000 Bottom Strip 308mm x 150mm 52,500 88,200 Centerspread 636mm x 500mm 458,600 588,000 33
Hong Kong Edition Advertising Rates ROP Format Size (W x H) B&W (HKD) 4 Color (HKD) Full Page 308mm x 500mm 53,500 107,800 Half Page 308mm x 250mm 26,700 53,900 Junior Page 174mm x 350mm 26,700 53,900 Quarter Page A 174mm x 250mm 15,200 30,800 Quarter Page B 129mm x 250mm 11,400 23,100 Bottom Strip 308mm x 150mm 16,000 32,300 Centerspread 636mm x 500mm 114,600 231,000 Ear Position (Focus Hong Kong) 100mm x 30mm - 4,500 34
Asia Weekly Advertising Rates ROP Format Size (W x H) B&W (USD) 4 Color (USD) Full Page Half Page Quarter Page Quarter Page (Front Cover) Bottom Strip (Front Cover) Full Page Centerspread Half Page Centerspread 256mm x 315mm 243mm x 345mm 256mm x 149mm 243mm x 141mm 152mm x 149mm 144mm x 141mm 99mm x 120mm 95mm x 115mm 256mm x 40mm 243mm x 38mm 545mm x 318mm 518mm x 345mm 545mm x 149mm 518mm x 141mm (Standard) (Japan/Korea) (Standard) (Japan/Korea) (Standard) (Japan/Korea) (Standard) (Japan/Korea) (Standard) (Japan/Korea) (Standard) (Japan/Korea) (Standard) (Japan/Korea) 9,616 19,231 4,806 9,615 2,900 5,800-6,410-6,410-46,154-23,077 35
USA Edition Advertising Rates Cover ROP Format Size (W x H) B&W (RMB) 4 Color (RMB) Full Page 308mm x 500mm - 575,000 Half Page 308mm x 250mm - 109,375 Quarter Page 174mm x 250mm - 62,500 Bottom Strip 308mm x 150mm - 55,125 Format Size (W x H) B&W (RMB) 4 Color (RMB) Full Page 308mm x 500mm 73,500 122,500 Half Page 308mm x 250mm 36,750 61,250 Quarter Page A 174mm x 250mm 21,000 35,000 Quarter Page B 129mm x 250mm 15,750 26,250 Bottom Strip A 308mm x 150mm 22,050 36,750 Bottom Strip B 174mm x 150mm 12,600 21,000 36
European Weekly Advertising Rates Format Size (W x H) B&W (RMB) 4 Color (RMB) Full Page 264mm x 345mm - 122,500 Half Page (Horizontal) 264mm x 173mm - 61,250 Half Page (Vertical) 132mm x 345mm - 65,000 Quarter Page (Cover) 156mm x 173mm - 35,000 Bottom Strip (Cover) 264mm x 69mm - 25,000 Full Page Spread 553mm x 345mm - 318,000 Half Page Spread 553mm x 173mm - 150,000 37
Africa Weekly Advertising Rates Format Size (W x H) B&W (RMB) 4 Color (RMB) Full Page 264mm x 345mm - 122,500 Half Page (Horizontal) 264mm x 173mm - 61,250 Half Page (Vertical) 132mm x 345mm - 65,000 Quarter Page (Cover) 156mm x 173mm - 35,000 Bottom Strip (Cover) 264mm x 69mm - 25,000 Full Page Spread 553mm x 345mm - 318,000 Half Page Spread 553mm x 173mm - 150,000 38
Regional Contacts Mainland China/ HK/ Macau Patrick Chan Advertising Director China Daily Asia Pacific Ltd. Office: +852 2518 5128 Mobile: +852 5972 5248 E-mail: patrick@chinadailyhk.com Thailand Wannaphen Silaphusith Sales and Marketing Nation News Network Co.,Ltd. Office: +66 2 338 3172 Fax: +66 2 338 3971 E-Mail: wannaphen@nationgroup.com Singapore/ Indonesia/ India Peggy Thay Director Media Sales Publicitas Singapore Pte. Ltd. Office: +65 6836 2272 Fax: +65 6634 5231 E-Mail: peggy.thay@publicitas.com Australia Zorka Sipkova National Sales Manager - International Media Publisher's Internationalé Office: +61 2 8298 9318 Fax: +61 2 9252 2022 E-mail: Zorka.Sipkova@pubintl.com.au Dubai & Gulf Countries Sachin Rajaram Senior Area Sales Manager Integrated Advertising Services FZ LLC Office: +971 4 4475760 Fax: +971 4 4475761 E-mail: sachin@iasmedia.com Advertising Print, Digital and Event Malaysia Cheang Sook Fun Media Sales Manager Publicitas International Sdn Bhd OFFICE: +60 3 7729 6923 Fax: +60 3 7729 7115 E-mail: sookfun.cheong@publicitas.com China Daily Asia Pacific Limited Unit 1818, Hing Wai Centre, 7 Tin Wan Praya Road Aberdeen, Hong Kong 39
The End China Daily Asia Pacific Limited