Econ 219B Psychology and Economics: Applications (Lecture 10) Stefano DellaVigna

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Econ 219B Psychology and Economics: Applications (Lecture 10) Stefano DellaVigna March 31, 2004

Outline 1. CAPM for Dummies (Taught by a Dummy) 2. Event Studies 3. EventStudy:IraqWar 4. Attention: Introduction 5. Attention: Oil Prices

1 CAPM for Dummies (Taught by adummy) 1.1 Summary Capital Asset Pricing Model: Lintner (1965) Sharpe (1964) and Tenet of Asset Pricing II

Assumptions: All investors are price-takers. All investors care about returns measured over one period. There are no nontraded assets. Investors can borrow or lend at a given riskfree interest rate (Sharpe-Lintner version of the CAPM). Investors pay no taxes or transaction costs. All investors are mean-variance optimizers. All investors perceive the same means, variances, and covariances for returns.

Implications: All investors face the same mean-variance tradeoff for portfolio returns All investors hold a mean-variance efficient portfolio. Since all mean-variance efficient portfolios combine the riskless asset with a fixed portfolio of risky assets, all investors hold risky assets in the same proportions to one another. These proportions must be those of the market portfolio or value-weighted index that contains all risky assets in proportion to their market value. Thus the market portfolio is mean-variance efficient.

1.2 Mean-Variance Optimization Assume investors care only about mean (positively) and variance (negatively) (Can motivate with normally distributed assets) Mean-variance analysis with one riskless asset and N risky assets. The solution finds portfolios that have minimum variance for a given mean return, R p. These are called mean-variance efficient portfolios and they lie on the minimum-variance frontier.

Define: R asthevectorofmeanreturnsforthen risky assets and R f as the return of the riskless asset Σ as the variance-covariance matrix of returns w as the vector of portfolio weights for the risky assets ι asavectorofonesand1 w 0 ι is the weight in the portfolio for the riskless asset Rewrite maximization as min Variance s.t. given return R p : min w 1 2 w0 Σw s.t. (R R f ι) 0 w = R p R f

Lagrangian: L(w, λ) = 1 2 w0 Σw + λ(r p R f (R R f ι) 0 w) First Order Conditions: L(w, λ) w L(w, λ) λ = Σw λ (R R f ι)=0 = R p R f (R R f ι) 0 w =0 Rearranging, w = λ Σ 1 (R R f ι) R p R f = (R R f ι) 0 w

Solve for λ? Substitute for w in the second equation using the first equation R p R f = (R R f ι) 0 λ Σ 1 (R R f ι) λ = R p R f (R R f ι) 0 Σ 1 (R R f ι) Consequently, w = ³ Rp R f (R R f ι) 0 Σ 1 ³ Σ 1 (R R f ι) (R R f ι) Implications: w i increasing in return of asset i R i

w i decreasing in variance of asset iσ2 i (see Σ) Different portfolio choices with different risk aversion? Only R p varies more risk-averse > lower R p > hold fewer risky assets, more riskless assets (w lower) Everyone holds same share of risky assets: if write down w i /w j, the parenthesis disappears

1.3 Asset Pricing Implications Assume that w is a vector of weights for a meanvariance efficient portfolio with return R p. Consider the effects on the variance of the porfolio return for very small change in the weights of two assets w i and w j such that dr p =0. dv ar(r p )=2Cov(R i, R p )dw i +2Cov(R j,r p )dw j Must be dv ar(r p )=0, or initial portfolio was not optimal. Substituting, 2Cov(R i, R p )dw i = Ã (Ri R f ) 2Cov(R j,r p ) (R j R f )! dw i R i R f Cov(R i, R p ) = R j R f Cov(R j, R p )

Use relationship for mean-variance return (j = p): R i R f Cov(R i, R p ) = R p R f Var(R p ) R i R f = Cov(R i,r p ) Var(R p ) (R p R f ) Write for market return R m (which is mean-variance efficient under null of CAPM): R i R f = Cov(R i,r m ) Var(R m ) (R m R f ) Cov(R i, R m )/V ar(r m ) is the famous Beta! Test of CAPM in a regression: R it R f = α i + β im (R mt R f )+ε it Jensen s α i should be zero for all assets. (rejected in data)

Point of all this: stock return of asset i depends on correlation with market. High correlation with market > higher return to compensate for risk

1.4 Implications for Event Studies Assume an event (merger announcement, earning announcement) happened to company i Want to measure effect on stock return i CanjustlookatR it before and after event? Better not. Have to control for correlation with market Should look at ³ R it R f βim (R mt R f ) Otherwise bias.

In reality two deviations from CAPM: 1. Control for both α and β 2. Neglect R f Typical estimation of abnormal return: Run (daily or monthly) regression: R it = α i + β i R mt + ε it for days (-150,-10) prior to event Obtain ˆα i and ˆβ i Abnormal return is AR it = R it ˆα i + ˆβ i R mt Use this as dependent variable

2 Event Studies Examine the impact of an event into stock prices: merger announcement > Mergers good or bad? earning announcement > How is company doing? campaign-finance reform > Effect on companies financing Reps/Dems election of Bush/Gore > Test quid-pro-quo partiesfirms Iraqwar(laterinclass) > Effect of war Howdoesonedothis?

Three main methodologies: 1. Regressions 2. Deciles 3. Portfolios Illustrate with earning announcement literature Event is earning surprise s t,k

Methodology 1. Run regression: r (h,h) t,k = α + φs t,k + ε t,k Details: Use abnormal returns as dependent variable r (For short-term event studies, can also use net returns r t,k r t,m ) Look at returns at multiple horizons: (0,0), (1,1), (3,75), etc. Worry about cross-sectional correlation: cluster by day Can add control variables to allow for time-varying effects, size-related effects Identification:

time-series (same company over time, different announcements) cross-sectional (same time, different companies) Issues: Do you know event time? earning surprise? legal changes Need unexpected changes in information

Methodology 2. Create deciles (Fama-French) Sort event into deciles (quantiles): Decile 1 d 1 t,k : Bottom 10% earnings surprises Decile 2 d 2 t,k : 10% to 20% earnings surprises etc. Estimate average return decile-by-decile Equivalent to running regression: r (h,h) t,k = 10X j=1 φ j d j t,k + ε t,k

Details: Use buy-and-hold returns Worry about correlation of standard errors Issues: Plus: Non-linear specification Minus: Cannot control for variables Finance uses (abuses?) this decile methodology Examples: Small firms and large firms deciles by size Growth vs. value stocks deciles by book-market ratios

Methodology 3. Form portfolios Aggregate stock of a given category into one portfolio Observe its daily or monthly returns Idea: can you make money with this strategy??! Examples: Size. Form portfolio of companies by decile of size Hold for one/2/10 years Does a portfolio of small companies outperform a portfolio of large companies?

Momentum Form portfolio of companies by measure of past performance Hold for one/2/10 years Do stocks with high past returns outperform other stocks? Big difference from methodology 2: Now there is only one observation for time period (day/month) Have aggregated all the small firms into one portfolio

Details: Run regression of raw portfolio returns on market returnsaswellasotherfactors: r small t = α + βr t,m + β 2 r t,2 + β 3 r t,3 + ε t,k Standard Fama-French factors: control for market returns r t,m control for size factor r t,2 control for book-to-market factor r t,3 Idea: Do you obtain outperformance of an event beyond things happening with the market, with firmssize,andwithbook-to-market?

Issues: Pluses: Get rid of cross-sectional correlation now only have one ebservation per time period Minus: Cannot control for variables

3 Event Study: Iraq War See Additional slides

4 Attention: Introduction Attention as limited resource: Satisficing choice (Simon, 1955) Heuristics for solving complex problems (Gabaix and Laibson, 2002; Gabaix et al., 2003) In a world with a plethora of stimuli, which ones do agents attend to? Psychology: Salient stimuli (Fiske and Taylor, 1991)

a 0.25.15.2.07.33 2.95-2.2.75-3.1.9-2.55.3-2.6.4-1 -2.33.67 2.15.33.5 0 b 0 2.15.14.7-4.15.5.2.15 0.5.4.1-2.65.1.2-2.07.33.5 13.15.85-4.25.4.2.1-5.45.55 2 c 3-2.85-4 1 4.03.15.8 0-5.85.09-5.33.15.52 3.1.8.04 0 d 1-1.55.45 5.5.5 1.15.04.8-7.6.2.1-1.4.6 3 5.15.2.6-3 4 e 4.45.5 0-2.25.7 4.85.15 3.35.15.14.35 3.85.03.1-5.6.07.33 5.6.25.14-5.25.55.2 1 f 5.75.24 1.3.15.3.1.15 1.95.04-4 -8.49.5 3.18.8 5.1.55.1.1.15-1.66.29 3-2 g 1-2.75.24-3.75.25 0.33.67-5 -2.95 3.15.75.1 2 2.3.3.4 4 h -5.85.03.1 5.25.14.25.35 4.3.65 3.25.1.65 3.3.03.65-4.75.25-5.2.79-6 -4.25.2.5-3 i -1 4.15.5.2.15-5.03.95 3 1.15.45.3-1.9-1.1.75.15 0-4 -1 j 5.65.35-5.65.3.03-4.7.04.25 1-4.52.33.1-1 0.25.5.25-1.33.67 5.65.35 5

4.1 Attention to Non-Events Remember Huberman and Regev (2001)? Timeline: October-November 1997: Company EntreMed has very positive early results on a cure for cancer November 28, 1997: Nature prominently features; New York Times reports on page A28 May 3, 1998: New York Times features essentially same article as on November 28, 1997 on front page November 12, 1998: Wall Street Journal front page about failed replication

In a world with unlimited arbitrage... In reality...

Figure 5: ENMD Closing Prices and Trading Volume 10/1/97-12/30/98 55 50 45 May 4,1998 40 November 12,1998 35 Price [$] 30 25 November 28,1997 20 15 10 5 10/1/97 10/31/97 12/3/97 1/6/98 2/6/98 3/11/98 4/13/98 5/13/98 6/15/98 7/16/98 8/17/98 9/17/98 10/19/98 11/18/98 12/21/98

Which theory of attention explains this? We do not have a theory of attention! However: Attention allocation has large role in volatile markets Media is great, underexplored source of data Suggests successful stategy on attention papers: Do not attempt geneal model Focus on specific deviation

5 Attention: Oil Prices Idea here: People do not think of indirect effects that much Josh s slides.