MORGAN STANLEY TMT CONFERENCE Barcelona, Friday 16th November 2007 Ignacio Santillana, COO 1
: INDEX Grupo Prisa: - New issues. - Main highlights. Group Strategy. Business evolution update. 2
: GRUPO PRISA NEW ISSUES Defining a new strategy. Relaunching of El País. Strengthening Audiovisual Production. Digital: new developments. Disposal of non core assets. 3
: GRUPO PRISA NEW ISSUES Real Estate. Restructuring of Printing. New Chairman. New Executive Committee. 4
: GRUPO PRISA - MAIN HIGHLIGHTS Solid 9M 2007 results. 9M 2007 double digit advertising growth. El País: stabilization of circulation. Strong results in Santillana and Radio in Spain. Positive audience trend in free-to-air TV, both in Portugal (TVI) and Spain (Cuatro). Localia. 5
: GRUPO PRISA - MAIN HIGHLIGHTS 9M 2007 % Revenue contribution by line of activity 31% 29% 15% 8% 6% 2% 9% Subscribers Advertising Books & training Audiovisual production Newspapers & magazines Add-ons Others Diversification in business portfolio and sources of revenues. 6
: GROUP STRATEGY Audiovisual sector. Digital. International expansion Developing radio. Education. 7
: GROUP STRATEGY AUDIOVISUAL Pay TV : - Growth potential in the Pay TV penetration in Spain. - Agreements with telecom operators. - Opportunities from technological evolution. 8
: GROUP STRATEGY AUDIOVISUAL Free-to-air TV : - Spain: - Opportunities to grow in Cuatro. - Increasing audience fragmentation in free-to-air market. - Localia: Local TV network with 96 stations. - Portugal: - Reinforcing the leadership position of TVI. Multiplatform. - Floating between 20%-30% of Media Capital. Audiovisual production : new environment. 9
: GROUP STRATEGY DIGITAL Growth potential of Internet and broadband in Spain. Growing advertising market. Excellent position of Prisacom as a distributor of information, education and entertainment contents. 10
: GROUP STRATEGY RADIO Integration of the radio activities in Spain, Portugal and in the international area. Becoming one of the largest radio groups, managing over 1,200 radio stations, with more than 28 million listeners and with presence in 11 countries: Los Angeles 690 AM Rosarito Mexico Radiópolis Costa Rica GLR Costa Rica Colombia Radio Caracol Growth opportunity in Latam and USA. Strong advertising market. Chile IARC Consorcio Radial de Chile Miami Caracol Miami Panama Caracol Panama Argentina Radio Estereo & Radio Continental Spain and Portugal Radio in Portugal: MCR. 11
: GROUP STRATEGY EDUCATION Strong leadership of Santillana. Text private market share Brazil: 14% Mexico: 20% Spain: 17% Growth opportunities: - New digital developments. Santillana en Red: Kalipedia. - Increase of institutional market share. - New markets. - Increase of population in Latam. 12
: BUSINESS EVOLUTION UPDATE Press. Radio. Education. Audiovisual. 13
: BUSINESS EVOLUTION UPDATE PRESS Advertising continues strong. Advertising revenues 9M 07 País: +9.2%. Circulation: Improving the trend. January- September 2007 2006 Chg. % Year 2006 El País 434,641 437,109 (0.6) 432,204 AS 241,411 213,919 12.9 214,654 Cinco Días 40,318 33,416 20.7 33,997 (*) 2007 figures certified by the Spanish Circulation Audit Office (OJD) as of June, except for EPS. Add-ons: Revenues 9M 2007: 66.6 million. Ebit margin 9M 2007: 8.4%. 14
: BUSINESS EVOLUTION UPDATE RADIO Strong advertising performance, outperforming the market: Advertising revenues 9M 07 Advertising continues strong. Spain: +12.3%. International: 13.3%. Margins improvement. EDUCATION Strong performance of the education campaigns in Santillana: Spain: +12.7% Revenues 9M 07 Colombia: +27.8% Chile: +22.4% Argentina: +12.7% Good perspectives for the institutional sale in Brazil by the year end. 15
: BUSINESS EVOLUTION UPDATE AUDIOVISUAL : Pay TV Margins improvement. Significant deleverage & cash flow generation. Solid base of subscribers: 2,046,000 subscribers as of September, 2007. ARPU ( /month) 3Q 2007: 41.4 ( 38.1 subscription, 3.3 PPV). Churn rate 3Q 2007: 11.8%. 16
: BUSINESS EVOLUTION UPDATE AUDIOVISUAL : Free-to-air TV : - Steady audience growth with improvements in all commercial rates and new season s programmes exceeding the channel s average share. - Audience share Oct. 07 24-hrs: 7.4%. Prime time: 8.0%. Commercial target: 9.0%. : - Leader free-to-air TV in Portugal. - Audience share Oct. 07 24-hrs: 34.2%. Prime time: 37.4%. 17
: BUSINESS EVOLUTION UPDATE DIGITAL Unic users Prisacom (in thousands): +50.7% 17,339 9M06 9M07 11,507 6,614 387 656 539 751 699 1,252 1,178 1,706 2,097 2,222 4,138 3,169 3,438 TOTAL Source: internal estimates. Elpais.com: 51,340 subscribers as of September 07. 18
MORGAN STANLEY TMT CONFERENCE Barcelona, Friday 16th November 2007 Ignacio Santillana, COO 19