Source: PAMS 2017/ABC Q1 2018/Effective Measure Q1 2018
Source: PAMS 2017/ABC Q1 2018/Effective Measure Q1 2018
TOTAL READERSHIP: 1,635,000 CIRCULATION: 149,608 An all work and career related supplement in some of Independents dailies i.e. Daily News & The Star (Wednesdays) and weeklies, Weekend Argus: Saturday and Weekend Argus: Sunday also online @IOL. 15-24 25-34 35-49 50+ 16% AGE 31% 35% 18% GENDER Black Coloured Indian/Asian White RACE 10% 7% 8% 75% 41% 59% HOUSEHOLD INCOME S E M R20K+ 10K to R19 999 R5K to R9 999 22% 24% Up to R4 999 26% 28% HH Monthly Average R14,882 1-2 3-5 6-7 8-10 5% 28% 25% 43% MATRIC: 45% TERTIARY : 23% WORKING: 52% 503K OWNERS SELF EMPLOYED: 5% BOUGHT NEW: 45% BANKED: 84% HAVE 2 VEHICLES IN HH: 33% 68% 70% 51% GAUTENG 69% HAVE SMARTPHONES 90% USE IT TO ACCESS WWW RESPONSIBLE FOR DAY-TO-DAY PURCHASES 28% KZN 8% WESTERN CAPE LOOKED AT/ BOUGHT CLOTHING (P 6 MONTHS) Source: PAMS 2017/ABC Q1 2018/Effective Measure Q1 2018 Source:PAMs 2017/Effective measure/abc Q2 2018
Source: PAMS 2017/ABC Q1 2018/Effective Measure Q1 2018
TOTAL READERSHIP: 551,000 CIRCULATION: 116,439 All the financial news and advice in this supplements which appears every Saturday in Pretoria News Weekend, Saturday Star, The Independent on Saturday and Weekend Argus: Saturday. AGE GENDER RACE 15-24 25-34 35-49 50+ 12% 24% 37% 26% Black Coloured Indian/Asian White 14% 12% 11% 63% 38% 62% HOUSEHOLD INCOME R20K+ 0K to R19 999 R5K to R9 999 21% Up to R4 999 22% 28% 28% HH Monthly Average R17,727 1-2 3-5 6-7 8-10 S E M 22% 20% 3% 55% MATRIC: 50% TERTIARY : 23% WORKING: 66% 198K OWNERS SELF EMPLOYED: 9% BOUGHT NEW: 55% BANKED: 93% HAVE 2 VEHICLES IN HH: 36% 60% 76% 49% GAUTENG 62% HAVE SMARTPHONES 91% USE IT TO ACCESS WWW RESPONSIBLE FOR DAY-TO-DAY PURCHASES 23% KZN 18% WESTERN CAPE LOOKED AT/ BOUGHT CLOTHING (P 6 MONTHS) Source: PAMS 2017/ABC Q1 2018/Effective Measure Q1 2018 Source:PAMs 2017/Effective measure/abc Q2 2018
TOTAL READERSHIP: 1,604,000 CIRCULATION: 139,715 This business supplements is in dailies Cape Times - Business Report (Mon - Fri), The Mercury - Business Report (Mon - Fri), The Star - Business Report (Mon - Fri) and in the weeklies The Sunday Independent - Business Report (Sun) and Weekend Argus: Sunday - Business Report (Sun). Business Report also appears in Pretoria News Monday Friday but is not measured in the PAMS figures but is in the circulation. GENDER RACE AGE 32% 26% 15-24 25-34 35-49 50+ Black Coloured Indian/Asian White 25% 17% SEM R20K+ 28% R10K to R19 999 20% HH Monthly Average 28% Up to R4 999 HAVE SMARTPHONES 85% USE IT TO ACCESS WWW 1-2 3-5 6-7 8-10 25% R5K to R9 999 WORKING: 56% SELF EMPLOYED: 6% 72% RESPONSIBLE FOR DAY-TO-DAY PURCHASES Source: PAMS 2017/ABC Q1 2018/Effective Measure Q1 2018 65% 60% HOUSEHOLD INCOME 69% 9% 14% 40% MATRIC: 40% TERTIARY : 25% 12% R16,543 50% 21% 22% 6% 578K OWNERS BOUGHT NEW: 51% BANKED: 89% HAVE 2 VEHICLES IN HH: 38% 40% GAUTENG 70% 27% KZN 24% WESTERN CAPE LOOKED AT/ BOUGHT CLOTHING (P 6 MONTHS) Source:PAMs 2017/Effective measure/abc Q2 2018
Source: PAMS 2017/ABC Q1 2018/Effective Measure Q1 2018
DIGITAL: 3.8m TOTAL READERSHIP: 811K The online version of all Independents publications is on IOL.co.za 15-24 25-34 35-49 50+ 20% AGE 40% 31% 8% GENDER 37% 63% RACE Black Coloured Indian/Asian White 11% 9% 18% 62% HOUSEHOLD INCOME R20K+ 10K to R19 999 R5K to R9 999 18% Up to R4 999 16% 27% 39% HH Monthly Average R22,008 1-2 3-5 6-7 8-10 S E M 23% 16% 4% 57% MATRIC: 34% TERTIARY : 43% WORKING: 61% 401K OWNERS SELF EMPLOYED: 7% BOUGHT NEW: 63% BANKED: 90% HAVE 2 VEHICLES IN HH: 46% 94% 70% 40% GAUTENG 82% HAVE SMARTPHONES 91% USE IT TO ACCESS WWW RESPONSIBLE FOR DAY-TO-DAY PURCHASES 27% KZN 16% WESTERN CAPE LOOKED AT/ BOUGHT CLOTHING (P 6 MONTHS) Source: PAMS 2017/ABC Q1 2018/Effective Measure Q1 2018 Source:PAMs 2017/Effective measure/abc Q2 2018
Source: PAMS 2017/ABC Q1 2018/Effective Measure Q1 2018
TOTAL READERSHIP: 651,000 CIRCULATION: 143,300 All to do with properties in this supplement which is carried by Pretoria News - Home (Fri) and in weeklies Pretoria News Weekend Home (Sat), Saturday Star - Home (Sat), Sunday Tribune - Independent Home (Sun) and Weekend Argus: Saturday - Home (Sat). AGE GENDER RACE 15-24 25-34 35-49 50+ 12% 22% 31% 35% Black Coloured Indian/Asian White 29% 13% 46% 49% 51% 11% HOUSEHOLD INCOME R20K+ 10K to R19 999 24% R5K to R9 999 21% Up to R4 999 21% 35% HH Monthly Average R19,179 1-2 3-5 6-7 8-10 S E M 19% 14% 1% 66% MATRIC: 44% TERTIARY : 20% WORKING: 53% 259K OWNERS SELF EMPLOYED: 8% BOUGHT NEW: 52% BANKED: 86% HAVE 2 VEHICLES IN HH: 39% 71% 77% 39% GAUTENG 69% HAVE SMARTPHONES 90% USE IT TO ACCESS WWW RESPONSIBLE FOR DAY-TO-DAY PURCHASES 37% KZN 14% WESTERN CAPE LOOKED AT/ BOUGHT CLOTHING (P 6 MONTHS) Source: PAMS 2017/ABC Q1 2018/Effective Measure Q1 2018 Source:PAMs 2017/Effective measure/abc Q2 2018
Source: PAMS 2017/ABC Q1 2018/Effective Measure Q1 2018
TOTAL READERSHIP: 1,564,000 CIRCULATION: 242,637 All you need to know about cars in this supplement that appears in these dailies: Cape Times - Drive Times (Thur), Daily News - Motoring (Thur), Pretoria News - Motoring (Thur), The Mercury - Motoring (Fri) and The Star - Motoring (Thur). 15-24 25-34 35-49 50+ 15% AGE 26% 33% 25% GENDER Black Coloured Indian/Asian White RACE 13% 7% 12% 68% 22% 78% HOUSEHOLD INCOME S E M 49% R20K+ 10K to R19 999 R5K to R9 999 Up to R4 999 22% 25% 24% 29% HH Monthly Average R16,578 1-2 3-5 6-7 8-10 4% 24% 23% MATRIC: 42% TERTIARY : 23% WORKING: 58% 591K OWNERS SELF EMPLOYED: 8% BOUGHT NEW: 47% BANKED: 87% HAVE 2 VEHICLES IN HH: 35% 68% 67% 48% GAUTENG 66% HAVE SMARTPHONES 90% USE IT TO ACCESS WWW RESPONSIBLE FOR DAY-TO-DAY PURCHASES 30% KZN 14% WESTERN CAPE LOOKED AT/ BOUGHT CLOTHING (P 6 MONTHS) Source: PAMS 2017/ABC Q1 2018/Effective Measure Q1 2018 Source:PAMs 2017/Effective measure/abc Q2 2018
Source: PAMS 2017/ABC Q1 2018/Effective Measure Q1 2018
TOTAL READERSHIP: 327,000 CIRCULATION: 98 461 Hyper local and international travel destinations, attractions and news are in this supplement which appears weekly in Pretoria News Weekend - Independent Traveller (Sat), Saturday Star - Independent Traveller (Sat), Weekend Argus: Saturday - Independent Traveller (Sat) and Weekend Argus: Sunday - Independent Traveller (Sun). 15-24 25-34 35-49 50+ 13% AGE 22% 25% 30% GENDER Black Coloured Indian/Asian White 6% RACE 21% 14% 59% 47% 53% R20K+ 10K to R19 999 R5K to R9 999 HOUSEHOLD INCOME Up to R4 999 21% 24% 26% 28% HH Monthly Average R16,367 1-2 3-5 6-7 8-10 S E M 24% 16% 4% 57% MATRIC: 44% TERTIARY : 16% WORKING: 52% 136K OWNERS SELF EMPLOYED: 5% BOUGHT NEW: 59% BANKED: 87% HAVE 2 VEHICLES IN HH: 29% 59% 71% 45% GAUTENG 57% HAVE SMARTPHONES 88% USE IT TO ACCESS WWW RESPONSIBLE FOR DAY-TO-DAY PURCHASES 31% WESTERN CAPE 14% MPUMALANGA LOOKED AT/ BOUGHT CLOTHING (P 6 MONTHS) Source: PAMS 2017/ABC Q1 2018/Effective Measure Q1 2018 Source:PAMs 2017/Effective measure/abc Q2 2018