CONCEPTUAL BACKGROUND : PROJECT SHAKTI GAON (A Gate-Way to Self Employment) In an attempt to reduce rural poverty through self employment, Swarna Jayanti Gram Swarozgar Yojana (SGSY), a group based scheme, has the greatest advantage of pooling resources from individual members thereby strengthening the collective enterprises with need based linkages. The enterprises those are taken up by the SHGs are either resource based (e.g. Agri/MFP etc.) or skill based (e.g. handloom, handicrafts etc.) But besides these there are quite a large number of vibrant SHGs (about 30% to 40%) having neither of the above two but they need to be strengthened. There are few success models emerged in the mean time. One of them is the Project Shakti Gaon A corporate initiative with Indian Oil Corporation Ltd. Initially the project has been started in Ganjam District as an enterprising district. The Dealership of the gas has been offered to District Supply & Marketing Society (DSMS), the district unit of ORMAS. Selected SHGs are taken as Extension Counters in the block level. These SHGs were covered under SGSY and linked to banks and B MASSs for credit facility. THE PROJECT PROPOSAL Fixed Capital Requirement 1. Retail Shop / Showroom : Provided under SGSY Infrastructure by DRDA or taken on rent. 2. Security deposit of SHGs with DSMS for allocation of retail extension counter 25000.00 3. Trolley 2 Nos. @ 5000.00 10000.00 4. Show Room / Office Equipments 10000.00 5. WLL Phone Connection
2000.00 6. Electricity Connection 3000.00 Total Fixed Capital 50000.00 Recurring Expenses per annum 1. Rent for Show Room @ 300.00 p.m. (expecting it to be available and no need to construct new one) 3600.00 2. Electricity Charges @ 200.00 p.m. 2400.00 3. Telephone & Postage, Xerox Charges @ 300.00 p.m. 3600.00 4. Stationery & Misc. Expenses @ 100.00 p.m. 1200.00 5. Depreciation cost of fixed capital @ 10% 5000.00 6. Interest on Fixed and Working Capital @ 11% 9900.00 7. Misc. Expenses
3400.00 Total Recurring Expenses 30000.00 Working Capital Requirement 1. 3 Months recurring expenses 7500.00 2. 50 Nos. of Stove @ 200.00 per stove 10000.00 3. 90 Nos. of Gas Refilling @ 100.00 per filing 9000.00 4. 50 Regulators @ 100.00 per Regulator 5000.00 5. Spare parts including pipes 8000.00 Total Working Capital Requirement 39500.00 Total Capital Requirement (Fixed + Working) 89500.00 Or Say
90000.00 YEAR-1 PROJECTED INCOME & EXPENDITURE STATEMENT : Income 1. Net Income from new connections for 1000 connections @ 140.00 per connection 140000.00 2. Margin Income from Refilling for 6900 Cylinders @ 5.00 per refilling 34000.00 3. Net Income from spare parts @ 10% of total 60000/- 6000.00 4. Service / Repairing etc. 6000.00 Total Income 196000.00 Expenses 1. Recurring Expenses 30000.00 2. Gross Income in 1 st Year
166000.00 3. Reserve for future business (10% of the net income) 16600.00 4. Net Income of the SHG 148400.00 5. Income per beneficiary per annum 14840.00 6. Income per beneficiary per month 1240.00 The income of each member in the SHG could go up with more and more gas connetion and adding the products of other corporate bodies. It would also earn through its involvement with insurance, e-sanchar, agricenters etc. it is expected that, at the end of three years, each Swarojagary would be able to earn about 1600.00 to 1800.00 per month. THE ECONOMY : Receipts, Expenditure and Net Income per Cylinder in Rupees. Receipts A. New Connection 5 Kg. Cylinders 1. Deposit per Cylinder 350.00 2. Deposit per Regulator 100.00 3. Blue Book (Membership) 10.00 4. Installation 20.00 5. Pipe (1.5 Mtr.) 30.00 6. Stove (Single Burner) 300.00 7. Filling of Gas 99.00 Total 909.00
Expenditure B. Payments to DSMS The Dealer 1. Deposit per Cylinder 350.00 2. Deposit per Regulator 100.00 3. Blue Book (Membership) 5.00 4. Pipe (1.5 Mtr.) 20.00 5. Stove (Single Burner) 200.00 6. Filling of Gas 94.00 Total 769.00 Net Income per new connection (A B) 140.00 Refilling Margin to SHG per cylinder 5.00 SHGs COLLABORATED WITH IOCL THROUGH DSMS This is the first corporate initiative taken up by ORMAS wherein DSMS Ganjam is the distributor of IOCL and the SHGs are the extension counters. 25 SHGs involving 334 members have been selected in the district, which is spread over in 20 blocks of Ganjam. The extension counter functions from the Training cum Production Center in the block and few at some main market places. This project was formally launched on 7 th April 2004. TRAINING TO SHGs Training programmes were held in collaboration with IOCL and RUDSET Institute in three phases in the three subdivisions of Ganjam. The Training covered various aspects of LPG Dealership, Book Keeping, Usage of LPG, Safety Measures etc. and RUDSET Institute imparted one day training on Entrepreneurship Development. Further training are been chalked out to horn their skills further specially on book keeping and sales technique. INFRASTRUCTURE BACK-UP For this project a Godown of 8000 Kg. capacity has been constructed at Chatrapur and one Showroom has been provided in the DRDA campus to DSMS by DRDA out of SGSY Infrastructure Fund. For transportation of Cylinders from the godown to various extension counters, one Mini Truck is hire on requirement basis for distant places and also one Tata Mobile that is provided by ORMAS is used by DSMS Ganjam. But analysis shows that transportation cost is quite high. Hence to reduce the transportation cost and fill the critical gap a proposal has been submitted for purchase of one Mini Truck.
REAL GROUP ECONOMY : An Insight into Maa Mangala SHG of Rangeilunda Block Maa Mangala SHG has been selected under Project Shakti Gaon & financed under SGSY in May-2004. This SHG works through the Extension Counter at the Training cum Production Center of Rangeilunda Block. This group is a progressive and cohesive group. Prior to taking of this activity the SHG members were involved in Badi, Papad making. This project will give them an additional income to their existing income of 300/- on an average earned from the sale of Badi/Papad. Profile of the SHG : Name of the SHG Maa Mangala Name of the Village Haladiapadara Name of the Block Rangeilunda Date of Formation Dec-2001 Total Member 11 Savings of SHGs 25000/- Credit Linkage Status : Loan availed from MASS 1 st Loan taken on 17.01.2003 10000.00 (Cleared in 9 Months) 2 nd Loan taken on 30.01.2004 30000.00 (Cleared up to 23000/-) Financed under SGSY May 2004 Shakti Gaon Project Cost 90000.00 Profit from Shakti Gaon Project Profit from 14.2 Kg. New Connections 140 X 141 = 19740/- Profit from 5.0 kg. New Connections 92.75 X 9 = 834.75 Profit from 14.2 Kg. Refilling 10 X 400 = 4000/- Profit from 5.0 Kg. Refilling 5 X 122 = 610/- Total Profit earned so far 25184.75 Out of the total profit they have repaid Bank Loan of 9000/- The group actually started work from June 2004 and for a brief period during August and September, due to some crisis of Oil Companies, Regulators were not given at all. Restriction on cylinders had also been made. Hence new connections was given from October. Therefore the profit is based on 6 months. Therefore an income of around 400/- is being earned now. This income is substantiating their income of 300/- per member earned from Badi, Papad. An average income of 700/- is being earned now. MEASURES TAKEN FOR ENHANCING CONSUMERS To increase the number of new connections, banks are coming forward to finance SHGs to purchase Cylinder. For purchase of one new connection the amount required is 1965/- and if a customer wants a double connection, cost comes to 3115/-.
For SHGs to avail a connection is itself a prerogative option. Hence RGB has formulated a Loan scheme for purchase of Gas connection which has been transmitted to all blocks to implement the scheme. To further improve their incremental income, discussion are on with other corporate houses like Colgate Palmolive, HLL etc. Awareness campaigns for usage of LPG in remote areas and easy access to cylinders are being chalked out. A MODEST BEGINNING!! This project is an effective strategy for penetrating in rural areas and reduce drudgery of rural women. This is also a means of sustainable livelihood. This initiative further helps in reducing deforestation. This project is a stepping stone in the direction of creating self employment opportunity for rural women. DISTRICT SUPPLY & MARKETING SOCITY Activities Undertaken