Informing & Connecting Plan Advisors
MISSION The Voice for Advisors The National Association of Plan Advisors (NAPA) is a nonprofit organization dedicated to providing a voice in Washington and beyond for the leading retirement plan advisors in America. The primary information & advocacy source for advisors, NAPA is committed to providing timely and highly relevant content to the greater advisor community through thought leadership, legal and regulatory information, data, news, and information. The hub for this information is now the NAPA Net web portal, the NAPA Net Daily email newsletter, and NAPA Net the Magazine. 2018 Media Kit NAPA NET 2
Who Is NAPA? Uniquely created by and for the serious retirement plan advisor. 12,000 members strong and growing 90% are retirement plan advisors 250+ firm partners, including all major broker-dealers, DCIOs and recordkeepers More than 40 million participants are covered by the DC plans with which NAPA members work More than $4 trillion in DC retirement plan assets under management with members and firm partners HOW NAPA HELPS ADVISORS Advocacy Debates over a uniform fiduciary standard and the definition of investment advice under ERISA prove that policymakers in Washington have little understanding of what plan advisors do. Add in major issues like tax reform, the federal budget deficit, the economy s uncertainty and debates about the future of 401(k) plans and it s critical that advisors have a strong voice in Washington. That s where NAPA comes in. We ve developed powerful grassroots and grasstops campaigns that enable advisors to be heard clearly on Capitol Hill. Plus, NAPA has the political clout and expertise of the American Retirement Association behind it every step of the way. Networking Significant registration discounts to the retirement plan advisor national convention, the NAPA 401(k) SUMMIT. Opportunities to network with other NAPA members through a number of volunteer committees. An opportunity to be listed and profiled in on one of NAPA s annual industry Top lists, including our Top 50 Advisors Under 40, Top Women Advisors, and Top Wholesalers. Access to NAPA DC Insider, a quarterly distributable newsletter to offer clients, highlighting NAPA s initiatives and your membership role in that important work. Business Intelligence NAPA Net Daily, our popular e-newsletter providing industry intel and breaking news affecting the plan advisor community. A complimentary quarterly subscription to NAPA Net the Magazine. Access to NAPA Net s Industry Intel lists. Thought leadership from the sharpest minds in the retirement space. Professional Development Discounted industry training from the NAPA Retirement Plan Academy, including our 401(k) Practice Builder Certificate and Certified Plan Fiduciary Advisor (CPFA) credential. Complimentary access to periodic industryspecific topical webcasts. Magazine NAPA Net the Magazine includes in-depth articles and columns focused on the practicing plan advisor. The quarterly magazine features a mix of articles and regular columns by noted experts and advisors to help practitioners keep informed. NAPA Black Book This annual supplement to the magazine is the definitive guide to the industry s top distributors, recordkeepers and DCIO firms. The Trusted Source For Advisors NAPA has become the trusted source for advisors, demonstrated through the consistent growth of its membership. 2018 Media Kit NAPA NET 3
NAPA-NET.ORG A YOUR AD HERE 26,000 unique visitors/month AD DIMENSIONS YOUR AD HERE B A Top Leaderboard (728 x 90) B Island (300 x 250) C Skyscraper (160 x 600) (On news story pages) FILE SIZES AND ANIMATION SPECS 39k max file size Three loops animation must cease after seven seconds HTML No <span style> tags Without JavaScript preferred JavaScript and JAVA Accepted on a case-by-case basis Rich Media NAPA Portal accepts only HTML including JavaScript, Java Applets, Shockwave, streaming video, etc. Standard Files GIF & JPEG graphics to meet above file size criteria C YOUR AD HERE FLASH The movie must stop animating after seven seconds. Please supply the following:.fla FLASH movie file.swf compressed version of.fla.gif alternate GIF image to be served to non-capable browsers URL the linking URL for the ad 2018 Media Kit NAPA NET 4
SUMMER 2016 NAPA-NET.ORG THE OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF PLAN ADVISORS Powered by American Retirement Association THE OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF PLAN ADVISORS Powered by American Retirement Association NAPAnet the magazine NAPAnet the magazine Tax Reform What Lies Ahead on the Fiduciary Path? 2016 NAPA 401(k) Summit Recap 2018 PRODUCTIONS PRODUCTION CALENDAR ISSUE RESERVE MATERIALS MAIL Spring 2018 January 30 February 10 March 15 Summer 2018 April 21 May 10 June 15 Fall 2018 July 21 August 10 September 15 Winter 2018 September 8 September 29 November 3 NAPA Black Book 2018 October 13 November 10 December 15 FULL PAGE ADS ONLY Trim Size: 10 W x 12 h Full Page with Bleed: 10.25 W x 12.25 h Full Page No Bleed: 9 W x 11 h TWO-PAGE SPREAD Trim Size: 20 W x 12 h Maintain minimum.25 safety area for live content on outside edges of each page. High Resolution, press-ready, PDF required. Preferred file format: PDF/X-1a; marks must be at least 0.125 from trim; safety area must be at least 0.375 from trim edge; all color images must be CMYK Images: 300 dpi Line art: 1200 dpi Contact Information Gwenn Paness, Director, Key Accounts gpaness@usaretirement.org or 703.516.9300 x171 2018 Media Kit NAPA NET 5
SUMMER 2016 NAPA-NET.ORG THE OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF PLAN ADVISORS Powered by American Retirement Association THE OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF PLAN ADVISORS Powered by American Retirement Association NAPAnet the magazine NAPAnet the magazine Tax Reform 2018 NAPA Net The Magazine EDITORIAL CALENDAR What Lies Ahead on the Fiduciary Path? 2016 NAPA 401(k) Summit Recap Cover Top Women Advisors SPRING 2018 (Distribution at NAPA 401(k) Summit) Features What the Mid Terms Mean for Advisors What Plan Sponsors won t Tell You SUMMER 2018 (Distribution at NAPA Fly-In Forum) Cover Young Guns: Top Advisors Under 40 Features Annual NAPA 401(k) Summit Coverage The Fiduciary Regulations - One Year On Value Actions: Maximizing the Value of Your Practice Cover Wingmen: Top DC Wholesalers FALL 2018 Features Next Generation Target-Date Funds for the Next Generation 5 Tools That Will Boost Your Bottom Line Supplement QDIA Essentials: An Advisor s Definitive Guide to Target-Date, Target-Risk, Balanced, and Other QDIA-Eligible Funds Cover Top Advisory Firms WINTER 2018 Features ESG: Forget What You ve Heard Top 10 Product Introductions of 2018 And What s Ahead SPECIAL ISSUE: BLACK BOOK An Advisor s Guide to the Industry s Top Broker-Dealers, Record Keepers, DCIO Firms, Aggregators, & TPAs Contact Information Gwenn Paness, Director, Key Accounts gpaness@usaretirement.org or 703.516.9300 x171
NAPA NET DAILY Circulation: 30,000+ A YOUR AD HERE E-MAIL NEWSLETTER ADVERTISING RATES CARD ** A Top Leaderboard (728 x 90) $900 B Top Island (300 x 250) $900 C Bottom Island (300 x 250) $825 D Bottom Leaderboard (728 x 90) $825 YOUR AD HERE B FILE SIZES AND ANIMATION SPECS Maximum file size is 39kb. Static JPG or static GIF only. There is no rich media on the newsletter. MATERIAL DEADLINE D YOUR AD HERE YOUR AD HERE C Creative must be received seven business days prior to the campaign drop. Linking URL for ad to be supplied. URL must be in the format http:// not www. The NAPA Net Daily has quickly become the most-read daily newsletter for serious plan advisors for market, practice management and regulatory information 30,000 newsletter opens per week NAPA Net Daily has deeply affected the market and has been embraced by busy plan advisors and industry professionals 26,000 unique visitors/month 30,000 newsletter opens/wk. 2018 Media Kit NAPA NET 7
BROKER DEALERS RECORD KEEPERS DCIO FIRMS AGGREGATORS BROKER DEALERS RECORD KEEPERS BROKER DEALERS RECORD KEEPERS DCIO FIRMS AGGREGATORS BROKER DEALERS RECORD KEEPERS BROKER DEALERS RECORD KEEPERS DCIO FIRMS MISSION 2016 SPECIAL ISSUE AGGREGATORS BROKER DEALERS RECORD KEEPERS BROKER DEALERS THE DEFINITIVE GUIDE TO THE INDUSTRY S TOP DISTRIBUTORS, RECORDKEEPERS, DCIO AND TPA FIRMS RECORD KEEPERS DCIO FIRMS AGGREGATORS BROKER DEALERS RECORD KEEPERS BROKER DEALERS RECORD KEEPERS DCIO FIRMS AGGREGATORS BROKER DEALERS RECORD KEEPERS BROKER DEALERS RECORD KEEPERS DCIO FIRMS AGGREGATORS BROKER DEALERS THE SERIOUS RETIREMENT PLAN ADVISOR S GO-TO GUIDE. 2018 RECORD KEEPERS BROKER DEALERS RECORD KEEPERS DCIO FIRMS AGGREGATORS BROKER DEALERS RECORD KEEPERS BROKER DEALERS RECORD KEEPERS DCIO FIRMS AGGREGATORS BROKER DEALERS Reach America's leading retirement advisors all year through the most trusted brand in the industry. NAPA NAPA NET NET THE THE MAGAZINE WINTER THE 2016 2015 BLACK HOLISTIC BOOK WELLNESS ISSUE The annual NAPA Black Book directory is the definitive guide for America s retirement industry leaders. Exclusive to NAPA Firm Partners is the opportunity to reach the nation s elite plan advisors with an Enhanced Listing. These listings consist of a full page comprehensive profile and a full page 4-color advertisement, prominently displayed in order to stand out from your peers. The Enhanced Listing will also appear on the digital version of the Black Book, and will serve as an electronic reference tool for advisors and other retirement professionals. CIRCULATION 17,000 INVESTMENT CONTACT GWENN PANESS (703) 516-9300 ext. 171 GPaness@usaretirement.org Added Option NAPA will provide a freelance editor to write a full page sponsored executive interview, for any Partner that commits by September 15 for an additional $5,000. The NAPA Firm Partner will have the rights to the PDF at no additional investment! Media Kit NAPA NET 8 THE DEADLINE FOR BLACK BOOK SUBMISSIONS IS OCTOBER 5 TH
2018 ADVERTISING DIGITAL PRINT LIVE E-NEWSLETTER (NAPA Net Daily) E-NEWSLETTER (NAPA Net Weekly) PRINT MAGAZINE LIVE SPONSORED WEBCASTS 10:10 a.m. EST Daily 2:30 p.m. EST Weekly (Friday) Quarterly (MJSD) + Black Book Upon Request Circulation: 30,000+ Circulation: 30,000+ Circulation: 13,000+ Top 728x90 & 300x250 $900/placement Bottom 728x90 & 300x250 $825/placement Top 728x90 $900 Middle 300x250 & Bottom 728x90 $825/placement Full Page Congratulatory Ad $5,000 Full Page $10,500 $12,000 SPONSORED E-BLAST WEBSITE BLACK BOOK Upon Request Upon Request Annual Circulation: 30,000+ Circulation: 17,000 $7,500 728x90 - $50CPM 300x250 - $50CPM 160x600 - $65CPM Firm Partner Full Page Ad $15,000 Non-Firm Partner Full Page Ad (Placement Not Guaranteed) $10,000 NAPA Firm Partner Other Full Page Ad $3500 2018 Media Kit NAPA NET 9
Contact Gwenn Paness Director, Key Accounts 703.516.9300 x171 Email: gpaness@usaretirement.org 4245 N. Fairfax Drive Suite 750 Arlington, VA 22203 www.napa-net.org