Cornell Johnson Smeal Case Competition

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Cornell Johnson Smeal Case Competition Elise Barry EAB352@cornell.edu Maya Wolf MW888@cornell.edu Matt Pundmann MRP239@cornell.edu Anjan Mahrok AKM245@cornell.edu Delivering structural business solutions for the 21 st century 1

PepsiCo has set an ambitious global sustainability agenda, including a commitment to reduce GHG emissions by 20% by 2030 2

Operational vs. Enterprise-wide Lack of driving force Environmental and social issues are an organizational risk 3

Achieving this goal necessitates a sustainability initiative that meets six key criteria, enabling PepsiCo to achieve performance through purpose Business Case Fuel business growth for PepsiCo 4

Achieving this goal necessitates a sustainability initiative that meets six key criteria, enabling PepsiCo to achieve performance through purpose Business Case Applicability to PwP Synergize with PepsiCo's Products, Planet, and People goals 5

Achieving this goal necessitates a sustainability initiative that meets six key criteria, enabling PepsiCo to achieve performance through purpose Business Case Applicability to PwP Collaboration Across Value Chain Enable enterprise-wide buy-in and change 6

Achieving this goal necessitates a sustainability initiative that meets six key criteria, enabling PepsiCo to achieve performance through purpose Business Case Applicability to PwP Collaboration Across Value Chain Potential of Messaging Clearly articulate purpose is a path to performance 7

Achieving this goal necessitates a sustainability initiative that meets six key criteria, enabling PepsiCo to achieve performance through purpose Business Case Applicability to PwP Collaboration Across Value Chain Potential of Messaging Alignment with Decision Process Ensuring sustainability is integrated in new product development and company strategy 8

Achieving this goal necessitates a sustainability initiative that meets six key criteria, enabling PepsiCo to achieve performance through purpose Business Case Applicability to PwP Collaboration Across Value Chain Potential of Messaging Alignment with Decision Process Measurement and Visibility Enabling a clear understanding of impact 9

CT PepsiCo 10

CT PepsiCo: An Overview Internal GHG cap and trade and dual-incentive program engages stakeholders across value chain to identify and implement sustainability opportunities Regional cap & trade between brands Program Program 11

CT PepsiCo: An Overview Regional cap & trade between brands Program s compensated for finding actionable opportunities to meet emission targets Available permits reduced each year, achieving 20% reduction in 2030 Program Engages suppliers as collaborators in Scope 3 GHG reduction efforts 12

Millions of Dollars CT PepsiCo is built on a sound business case that drives results straight to the bottom-line and can drive positive results across the PwP goals $1,200 $1,000 Projected Total Value $979 M Total Value $800 $600 $400 $234 M GHG Risk Reduction Value $200 $0 -$200 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 $745 M Bottom Line Value 13

CT PepsiCo is built on an innovative methodology that enables PepsiCo to value the impact of achieving its GHG emission reduction target $28 value of 1 ton of GHG emissions reduced 14 M tons of GHG reduced by 2030 to reach target $234 M Net present value of this PwP goal Division Total Risk Reduction Value for Risk Reduction Value for 1% Achieving PwP Goal Progress Frito-Lay North America $101,016,695 $1,010,167 Latin America $48,991,753 $489,918 North America Beverages $112,919,080 $1,129,191 Asia, Middle East and North Africa $46,534,487 $465,345 Europe Sub-Saharan Africa $72,297,392 $722,974 PepsiCo Global Concentrate $2,150,108 $21,501 Total $383,909,520 $3,839,095 14

Cap and Trade 15

Total GHG Emissions (Millions of Tons) Cap and Trade Program 80 70 Projected Total Emissions by Year 60 50 40 30 20 10 0 2015 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 16

Cap and Trade Program STEP 1: PERMITS RELEASED Points enable emissions trading >>> 17

Cap and Trade Program PERMITS RELEASED STEP 2: AUCTION FOR GHG EMISSIONS PERMITS to purchase conservatively, as brand funding bonus extended for unused points But not too conservatively, because fines levied when emissions exceed permits A brand does not receive bonus if it is fined 18

Cap and Trade Program PERMITS RELEASED AUCTION FOR PERMITS STEP 3: YEAR-ROUND TRADING 19

Cap and Trade Program PERMITS RELEASED AUCTION FOR PERMITS YEAR- ROUND TRADING STEP 4: YEAR-END FUNDING AND FINES Increase in brand funding for each untraded point Fine for each ton a brand emits in excess of their permits Fine revenue reinvested in Sustainability Office to cover training & other program costs 20

Cap and Trade Program Lay s Sunchips Doritos Cheetos Emissions in 2019 (metric tons CO 2 ) 52 35 60 100 Emissions Target 2020 (metric tons CO 2 ) 50 34 58 98 Points allocated (100 points = 1 metric ton) 5200 3500 6000 9800 Maximum permits that can be bought (100 points = 1 permit) 52 35 60 98 Year end: 21

Cap and Trade Program Lay s Sunchips Doritos Cheetos Emissions in 2019 (metric tons CO 2 ) 52 35 60 100 Emissions Target 2020 (metric tons CO 2 ) 50 34 58 98 Permits bought in the year 50 34 59 100 50 34 58 98 49 34 59 102 Below emissions target Return extra permit for $28 at year end Meets emissions target Exceeds emissions target, but below 2019 s emissions Fined $28/metric ton for 1 metric ton Exceeds emissions target above 2019 level Fined $56/metric ton for emissions exceeding 2019 level CT PepsiCo 22 in 22

Business Case Applicability to PwP Collaboration Across Value Chain Potential of Messaging Alignment with Decision Process Measurement and Visibility Reduces GHG Permit Trading Ensures Reduction GHG Target 23

Program 24

Tiered employee incentive structure empowers employees to identify inefficiencies and opportunities for sustainability at all levels of operations receives 2% of savings resulting from identified inefficiency receives 2.5% of savings Calculated as % of: - Direct cost savings - Shadow price of risk reduction + receives 4.5% of savings 25

Proving the value of PwP initiatives to PepsiCo and employees Incremental Progress to complete PwP Goals Valued Similarly s Rewarded based on Risk Reduction Value Division Total Risk Reduction Value for Achieving PwP Goal Value of Risk Reduction from 1% Progress Towards PwP Goal Reward for 1% Progress Towards PwP Goal (2.5% of Risk Value) Total Reward for Achieving PwP Goal Frito-Lay North America $101,016,695 $1,010,167 $25,254 $2,525,417 Latin America $48,991,753 $489,918 $12,248 $1,224,794 North America Beverages $112,919,080 $1,129,191 $28,230 $2,822,977 Asia, Middle East and North Africa $46,534,487 $465,345 $11,634 $1,163,362 Europe Sub-Saharan Africa $72,297,392 $722,974 $18,074 $1,807,435 PepsiCo Global Concentrate $2,150,108 $21,501 $538 $53,753 Total $383,909,520 $3,839,095 $95,977 $9,597,738 26

Structured reporting process enables widespread use by employees and streamlined analysis of initiatives prior to implementation ensures impact Inefficiency identified recognized Online reporting Company-wide use and buy-in Analysis of impact Cost savings GHG emissions reduction Culture of sustainability Initiative implemented Initiative analyzed 27

GHG Emissions (Thousands of Tons) Millions of Dollars Projected 1600 1400 Emission Reductions by Year $700 $600 Total Value Produced 1200 1000 800 600 400 $500 $400 $300 $200 200 $100 0 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 $0 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 Total Emissions Reduced Emissions Reductions per Year Value for PepsiCo ($) Bonuses for s 1.4 M tons 117,411 tons / year $579 M for PepsiCo $19 M Bonuses Paid 28

Business Case Applicability to PwP Collaboration Across Value Chain Potential of Messaging Alignment with Decision Process Measurement and Visibility $579 M Reduces GHG Buy-in of s Values PwP Culture of Sustainability Pays for PwP 29

Program 30

Tiered supplier incentive structure empowers partners to identify inefficiencies and opportunities for sustainability and cost-savings throughout the value chain Partner keeps 50% of savings resulting from identified opportunity Partner receives 30% of risk value Calculated as % of: - Direct cost savings - Shadow price of GHG risk reduction + Partner receives 80% of total value 31

s will be rewarded for Non-GHG Sustainability Initiatives based on the same valuation as GHG reducing initiatives Incremental Progress to complete PwP Goals Valued Similarly s Rewarded based on Risk Reduction Value Division Total Risk Reduction Value for Achieving PwP Goal Risk Reduction Value for 1% Progress Reward for 1% Gain Towards PWP Goal (30% of Risk Value) Total Reward for Achieving PwP Goal Frito-Lay North America $101,016,695 $1,010,167 $303,050 $30,305,008.58 Latin America $48,991,753 $489,918 $146,975 $14,697,526.02 North America Beverages $112,919,080 $1,129,191 $338,757 $33,875,724.15 Asia, Middle East and North Africa $46,534,487 $465,345 $139,603 $13,960,346.03 Europe Sub-Saharan Africa $72,297,392 $722,974 $216,892 $21,689,217.47 PepsiCo Global Concentrate $2,150,108 $21,501 $6,450 $645,032.49 Total $383,909,520 $3,839,095 $1,151,729 $115,172,855 32

Incentivized collaboration and managed reporting enable the identification and implementation of initiatives across the value chain Inefficiency identified Margins distributed Value Chain collaboration Embodies Performance with Purpose Enterprise-wide use and buy-in Analysis of impact Cost savings GHG emission reduction Culture of sustainability Initiative implemented Initiative analyzed 33

GHG Emissions (Thousands of Tons) Millions of Dollars The Program embodies Performance with Purpose and enables the identification and implementation of social, environmental, and fiscal initiatives 2000 1800 1600 1400 1200 1000 800 600 400 200 0 Emission Reductions by Year 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 $700 Total Value Produced $600 $500 $400 $300 $200 $100 $0 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 Total Emissions Reduced Emissions Reductions per Year Value for PepsiCo ($) Value for s ($) 1.9 M tons 156,549 tons / year $606 M in value chain $220 M for PepsiCo 34

Business Case Applicability to PwP Collaboration Across Value Chain Potential of Messaging Alignment with Decision Process Measurement and Visibility $220 M Reduces GHG Incents s Values PwP Pays for PwP 35

CT PepsiCo provides the top-down and bottom-up incentives to create enterprise-wide engagement to pursue PwP goals Top-Down Cap and Trade and s Bottom-Up Enterprise-Wide Engagement towards PwP Goals 36

A look at action Lois Lane, Lay s Brand Manager Clark Kent, Sales Representative Yearly GHG emissions target for 2019: 100,000 mt Standby power costs $19 B / year 38

Case Study A look at action Clark Kent, Sales Representative Portal Idea CT PepsiCo Ideas Smart Outlets sustainabilityoffice@pepsico.com clark.kent@pepsico.com Brand Lay s Thank you! CT PepsiCo Name Clark Kent Submit Hi Clark, Thank you for submitting your idea for the CT PepsiCo program. Your idea is currently being analyzed to determine its potential costs, savings, and feasibility. We will be in touch with you over the next few weeks! Thank you, Sustainability Office PepsiCo 39

Case Study A look at action Lex Luthor, Supply Chain Manager Jay Garrick, Potatoes Wholesaler Program Share sustainability and/or cost savings initiatives Proposal is reviewed Proposal implemented, with supplier keeping 30-80% of value created from initiative 40

Case Study A look at action Lex Luthor, Supply Chain Manager Jay Garrick, Potatoes Wholesaler Portal CT PepsiCo Ideas sustainabilityoffice@pepsico.com lex.luthor@pepsico.com EMPLOYEE/SUPPLIER INCENTIVES Idea No-Till Farming Thank you! CT PepsiCo Brand Name Lay s Lex Luthor on behalf of Jay Garrick Hi Lex, Thank you for submitting your idea for the CT PepsiCo program on behalf of Jay Garrick. Your idea is currently being analyzed to determine its potential costs, savings, and feasibility. We will be in touch with you over the next few weeks! Submit Thank you, Sustainability Office PepsiCo 41

Case Study A look at action Clark Kent, Sales Representative Jay Garrick, Potatoes Wholesaler Lois Lane, Lay s Brand Manager Lex Luthor, Supply Chain Manager Emissions reduction target exceeded by 600 tons Sustainability Hero of the Month $17 K in brand bonus Smart outlets will reduce 5 tons of carbon, saving $200 K Clark Kent keeps 4.5% of this savings No-till farming will reduce 15 tons of carbon, saving $600 K Jay Garrick keeps $480 K No-till farming initiative synergized with Sustainable Sourcing objective 42

Implementation & 43

The Sustainability Office will manage and engage with each of the programs to ensure proper tracking and implementation Brand Managers Cap and Trade Division Leads Finance HR Sustainability Office s SC Managers s Brand Bonus Program Programs 44

CT PepsiCo offers a long-term solution for PepsiCo to reduce its GHG emissions and achieve its other PwP goals 2018 2019 2020 2021-2029 2030 Cap and Trade Program Program Design & Implement Cap and Trade Train Managers Design & Implement Bonus System Collect Initial Funds Refine Payment System Design & Implement System Renegotiate Contract Terms Manage and Monitor Program Manage and Monitor Program Manage and Monitor Program Sustainability Office Size Needs of Organization Collect Resumes Hire Staff Manage, Monitor, Adjust, and Coordinate Funds for CTPepsiCo 45

Business Case Creates $745 M in value straight to the bottom line 46

Applicability to PwP Creates methodology to value and incentivize progress towards PwP Goals 47

Collaboration Across Value Chain Aligns incentives throughout Value Chain to implement sustainable initiatives 48

Potential of Messaging Concretely demonstrates the value and importance of PwP 49

Alignment with Decision Process PwP valuation systems enable informed decision making 50

Measurement and Visibility System tracks and values progress towards all goals 51

14 million tons of emissions reduced $234 million saved in risk mitigation $745 million direct to the bottom line 52

Providing Purpose to Perform Through top-down and bottom-up programs engaging the full value chain, CT PepsiCo will drive PepsiCo to a more sustainable and profitable future 53

Appendix 54

Appendix Stat or Metric Carbon shadow price of $27.92 Converting emissions to GHG equivalent Definition How companies are pricing carbon to mitigate risks and prepare for a low-carbon future, The business of Pricing Carbon, Center for Climate and Energy Solutions, 2017. For example, the shadow price used by the major global oil and gas companies operating in regulated carbon markets ranged between $27.92 and $80 per metric ton EPA, https://www.epa.gov/energy/greenhouse-gas-equivalencies-calculator e.g. 1 metric ton of N 2 O = 298 metric tons of carbon dioxide equivalent 1 metric ton of CH 4 = 25 metric tons of carbon dioxide equivalent

Appendix Carbon Emissions Area 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 Frito-Lay North America 17,782,513 17,479,883 17,182,403 16,889,986 16,602,545 16,319,996 16,042,256 15,769,242 15,500,874 15,237,074 14,977,763 14,722,866 14,472,306 Latin America 8,624,282 8,477,511 8,333,237 8,191,418 8,052,013 7,914,981 7,780,281 7,647,873 7,517,718 7,389,778 7,264,016 7,140,394 7,018,876 North America Beverages 19,877,754 19,539,466 19,206,935 18,880,064 18,558,755 18,242,915 17,932,449 17,627,267 17,327,279 17,032,397 16,742,532 16,457,601 16,177,519 Asia, Middle East and North Africa 8,191,716 8,052,306 7,915,269 7,780,564 7,648,151 7,517,991 7,390,047 7,264,280 7,140,654 7,019,131 6,899,677 6,782,255 6,666,832 Europe Sub-Saharan Africa 12,726,899 12,510,308 12,297,402 12,088,120 11,882,399 11,680,180 11,481,401 11,286,006 11,093,936 10,905,135 10,719,547 10,537,117 10,357,792 PepsiCo Global Concentrate 378,495 372,054 365,722 359,498 353,380 347,366 341,454 335,643 329,931 324,316 318,797 313,372 308,038 Total 67,581,660 66,431,528 65,300,968 64,189,650 63,097,244 62,023,429 60,967,889 59,930,312 58,910,394 57,907,832 56,922,333 55,953,605 55,001,364 Year 2015 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 Scope 1 & 2 5,751,705 5,653,820 5,557,601 5,463,019 5,370,047 5,278,658 5,188,823 5,100,518 5,013,715 4,928,390 4,844,516 4,762,070 4,681,027 4,601,364 Yearly Reduction 0 97,885 96,219 94,582 92,972 91,390 89,834 88,306 86,803 85,325 83,873 82,446 81,043 79,664 Scope 3 63,000,000 61,927,840 60,873,927 59,837,949 58,819,602 57,818,586 56,834,606 55,867,371 54,916,597 53,982,004 53,063,316 52,160,263 51,272,578 50,400,000 Yearly Reduction 0 1,072,160 1,053,913 1,035,978 1,018,347 1,001,016 983,980 967,235 950,774 934,593 918,688 903,053 887,685 872,578 Total Emissions 68,751,705 67,581,660 66,431,528 65,300,968 64,189,650 63,097,244 62,023,429 60,967,889 59,930,312 58,910,394 57,907,832 56,922,333 55,953,605 55,001,364 Yearly Reduction 0 1,170,045 1,150,132 1,130,559 1,111,319 1,092,406 1,073,815 1,055,540 1,037,577 1,019,919 1,002,561 985,499 968,728 952,241 Total Reduction 0 1,170,045 2,320,177 3,450,736 4,562,055 5,654,461 6,728,276 7,783,816 8,821,393 9,841,311 10,843,873 11,829,372 12,798,099 13,750,341

Appendix NPV of Carbon Emissions Yearly NPV of Risk Reduction Year 2015 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 Program $ - $ - $ 3.06 $ 2.78 $ 2.53 $ 2.29 $ 2.08 $ 1.89 $ 1.71 $ 1.55 $ 1.41 $ 1.28 $ 1.16 $ 1.05 Reduction $ - $ - $ 4.08 $ 3.71 $ 3.37 $ 3.06 $ 2.77 $ 2.52 $ 2.28 $ 2.07 $ 1.88 $ 1.70 $ 1.54 $ 1.40 Cap & Trade Reduction $ - $ 30.16 $ 20.22 $ 18.34 $ 16.64 $ 15.09 $ 13.69 $ 12.43 $ 11.28 $ 10.23 $ 9.29 $ 8.43 $ 7.66 $ 6.95 Total Value $ - $ 30.16 $ 27.36 $ 24.83 $ 22.53 $ 20.44 $ 18.55 $ 16.83 $ 15.27 $ 13.86 $ 12.58 $ 11.41 $ 10.35 $ 9.40 Cumulative NPV of Risk Reduction Year 2015 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 Program $ - $ - $ 3.06 $ 5.84 $ 8.37 $ 10.66 $ 12.74 $ 14.63 $ 16.34 $ 17.90 $ 19.30 $ 20.58 $ 21.74 $ 22.79 Reduction $ - $ - $ 4.08 $ 7.79 $ 11.15 $ 14.21 $ 16.99 $ 19.50 $ 21.79 $ 23.86 $ 25.74 $ 27.44 $ 28.98 $ 30.38 Cap & Trade Reduction $ - $ 30.16 $ 50.38 $ 68.72 $ 85.36 $ 100.45 $ 114.14 $ 126.57 $ 137.85 $ 148.08 $ 157.37 $ 165.80 $ 173.46 $ 180.41 Total Risk Reduction Value $ - $ 30.16 $ 57.52 $ 82.35 $ 104.88 $ 125.32 $ 143.87 $ 160.70 $ 175.98 $ 189.84 $ 202.41 $ 213.82 $ 224.18 $ 233.57 57

Appendix NPV for PepsiCo Total Cumulative Value for PepsiCo Year 2015 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 Program $ (0.75) $ (0.93) $ 59.53 $ 117.44 $ 172.90 $ 226.04 $ 276.95 $ 325.73 $ 372.49 $ 417.30 $ 460.26 $ 501.45 $ 540.94 $ 578.81 Program $ (3.00) $ (3.92) $ 19.84 $ 42.50 $ 64.11 $ 84.74 $ 104.43 $ 123.23 $ 141.18 $ 158.34 $ 174.74 $ 190.42 $ 205.41 $ 219.75 Cap & Trade Risk Reduction $ - $ 30.16 $ 50.38 $ 68.72 $ 85.36 $ 100.45 $ 114.14 $ 126.57 $ 137.85 $ 148.08 $ 157.37 $ 165.80 $ 173.46 $ 180.41 Other PwP Goals Risk Reduction $ - $ - $ 176.43 $ 339.29 $ 431.93 $ 517.46 $ 596.41 $ 669.29 $ 736.56 $ 736.56 $ 736.56 $ 736.56 $ 736.56 $ 736.56 Payments for other PwP Goals $ - $ - $ (21.16) $ (40.69) $ (49.34) $ (57.33) $ (64.70) $ (71.51) $ (77.79) $ (77.79) $ (77.79) $ (77.79) $ (77.79) $ (77.79) Total Value $ (3.75) $ 25.31 $ 285.02 $ 527.26 $ 704.97 $ 871.36 $ 1,027.23 $ 1,173.31 $ 1,310.29 $ 1,382.50 $ 1,451.14 $ 1,516.44 $ 1,578.58 $ 1,637.74 Cash Value for Pepsi Year 2015 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 Program $ (0.75) $ (0.93) $ 56.47 $ 111.60 $ 164.54 $ 215.38 $ 264.21 $ 311.11 $ 356.15 $ 399.41 $ 440.96 $ 480.87 $ 519.20 $ 556.02 Program $ (3.00) $ (3.92) $ 15.76 $ 34.71 $ 52.96 $ 70.53 $ 87.44 $ 103.72 $ 119.39 $ 134.48 $ 149.00 $ 162.98 $ 176.43 $ 189.37 58

Appendix Program Constants Metric Value Description Cost of Sales $ 28,209.00 This is the COGS of PepsiCo in 2016 Depreciation and Amortization are backed out as the supplier Depreciation and Ammortization $ 2,368.00 program should not affect these costs. Effectiveness of Collaboration s - Low 2.60% This is the expected effectiveness of a supplier collaboration program. Inflation 2.07% Expected yearly inflation. Kept Margin for Cost Savings Initiatives 50% Kept Margin for Costs Savings & CSR Savings 80% Kept Margin for Sustainable Initiatives 30% Proportion of Sustainable Initiatives 33% This is the proportion of total initiatives that are purely sustainable. Proportion of Sustainable and Cost Initiatives 33% This is the proportion of total initiatives that are both sustainable and costsavings. Effectiveness of Program 15% Multiplier for the effectiveness of the collaboration program - (15% of 2.6%) Projected Growth 3.10% Projected growth for PepsiCo. Discount Rate 8.33% Projected discount rate for PepsiCo. Start Up Costs 3 Start-up costs for Program of $3,000,000 Continuing Costs 1 Continuing costs of $1,000,000 / yearly - subtracted from PepsiCo's bottom line Shadow Price of Carbon 27.92 Shadow Price of Carbon in Millions 0.00002792 Effectiveness of Carbon Reduction Initiatives 2 Effectiveness of sustainability initiatives at reducing carbon emissions compared to Cost-Savings and Sustainability Initiatives.

60 Appendix Assumptions Millions of Dollars 2016 Cost of Sales $ 28,209.00 Depreciation and Ammortization $ 2,368.00 Effectiveness of Collaboration s - Low 2.60% Effectiveness of Collaboration s - High 5% Scope 1&2 Emissions 7,189,631 Scope 3 Emissions 78,750,000 Total Carbon Emissions 68,751,705 Carbon Emissions in 2030 55001363.84 Assumptions Inflation 2.07% Non-Depreciation Cost of Sales (Included in ) $ 25,841.00 Kept Margin for Cost Savings Initiatives 2.00% Kept Margin for Costs Savings & CSR Savings 4.5% Kept Margin for Sustainable Initiatives 2.5% Proportion of Sustainable Initiatives 33% Proportion of Sustainable and Cost Initiatives 33% Effectiveness of Program 15% Projected Growth 3.10% Discount Rate 8.33% Start Up Costs 0.75 Continuing Costs 0.2 Shadow Price of Carbon 27.82 Shadow Price of Carbon in Millions 0.00002782 Effectiveness of Carbon Reduction Initiatives 1.5

Appendix Risks and Mitigations How are employees supposed to find reductions opportunities when many of them lack expertise in sustainability? Hire dedicated program team in Sustainability Office to train and support Theme Leads and employees. Won t this program increase the Sustainability Office s workload? Fines revenue goes to offset program costs. What if bottom-up incentives fail to engage employees and suppliers? s can be easily altered at any point to better motivate employees and suppliers.

Appendix Comparison of CT PepsiCo to other initiatives. Business Case Applicability to PwP Collaboration across Value Chain Potential of Messaging Decision and Design Process Measurement & Visibility CT PepsiCo Efficiency Gains Fuel Switching (RE100) Buying Attributes Productizing of Carbon Carbon Storage

Appendix Applicability of other PwP Goals Status PwP Category General Goal Specific Goal 2015 Baseline2025 Target 2016 No Products Added Sugars 39% 67% 40% No Products Sodium 51% 75% 55% No Products Saturated Fat 64% 75% 66% Not Eligible Products Positive Nutrition Increase Positive Nutrition 26.60% 26.60% 27% Not Eligible Products Positive Nutrition Servings - 3,000 216 Planet Water Water Efficiency N/A 15% 0% Planet Water Water Efficiency 0% 25% 1% Planet Water Water Reuse N/A 100% 90% Not Eligible Planet Water Access N/A 100% 80% Planet Water Replenishment N/A 100% 26% Not Eligible Planet Water Community Access 9 25.00 11.00 Planet Waste Recoverable / Recyclable N/A 100% 0% No Planet Waste Zero Waste 8% 0% 7% No Planet Waste Food Waste N/A 50% 0% 2020 Planet Sourcing SFI 22% 100% 34% Not Eligible Planet Sourcing SFI (Verification) 0% 100% 0% Not Eligible Planet Sourcing Non-Direct TBD TBD N/A 2020 Planet Sourcing Palm oil 8% 100% 16% 2020 Planet Sourcing Cane Sugar 0% 100% 0% Not Eligible People Human Rights Operations N/A N/A N/A Not Eligible People Human Rights Third-Party s N/A N/A N/A Not Eligible People Human Rights SCoC N/A N/A N/A Not Eligible People Diversity Gender Equity - Leadership 37% 50% 38% Not Eligible People Diversity Gender Equity - Pay N/A 1% 100% No People Prosperity Benefit Women 0 12.5 6 Not Eligible People Prosperity Invest $100M $0 100 $0 63

64 Appendix Bonuses Paid for Other PwP Goals Bonuses Paid Status PwP Category General Goal Specific Goal 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 No Products Added Sugars $ - $ - $ - $ 0.31 $ 0.31 $ 0.31 $ 0.31 $ 0.31 $ 0.31 $ 0.31 No Products Sodium $ - $ - $ - $ 0.27 $ 0.27 $ 0.27 $ 0.27 $ 0.27 $ 0.27 $ 0.27 No Products Saturated Fat $ - $ - $ - $ 0.26 $ 0.26 $ 0.26 $ 0.26 $ 0.26 $ 0.26 $ 0.26 Not Eligible Products Positive Nutrition Increase Positive Nutrition $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - Not Eligible Products Positive Nutrition Servings $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - Planet Water Water Efficiency $ - $ - $ - $ 2.08 $ 2.08 $ 2.08 $ 2.08 $ 2.08 $ 2.08 $ 2.08 Planet Water Water Efficiency $ - $ - $ - $ 2.00 $ 2.00 $ 2.00 $ 2.00 $ 2.00 $ 2.00 $ 2.00 Planet Water Water Reuse $ - $ - $ - $ 2.08 $ 2.08 $ 2.08 $ 2.08 $ 2.08 $ 2.08 $ 2.08 Not Eligible Planet Water Access $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - Planet Water Replenishment $ - $ - $ - $ 2.08 $ 2.08 $ 2.08 $ 2.08 $ 2.08 $ 2.08 $ 2.08 Not Eligible Planet Water Community Access $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - Planet Waste Recoverable / Recyclable $ - $ - $ - $ 2.08 $ 2.08 $ 2.08 $ 2.08 $ 2.08 $ 2.08 $ 2.08 No Planet Waste Zero Waste $ - $ - $ - $ 0.28 $ 0.28 $ 0.28 $ 0.28 $ 0.28 $ 0.28 $ 0.28 No Planet Waste Food Waste $ - $ - $ - $ 0.32 $ 0.32 $ 0.32 $ 0.32 $ 0.32 $ 0.32 $ 0.32 2020 Planet Sourcing SFI $ - $ - $ - $ 3.96 $ 3.96 $ - $ - $ - $ - $ - Not Eligible Planet Sourcing SFI (Verification) $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - Not Eligible Planet Sourcing Non-Direct $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - 2020 Planet Sourcing Palm oil $ - $ - $ - $ 4.27 $ 4.27 $ - $ - $ - $ - $ - 2020 Planet Sourcing Cane Sugar $ - $ - $ - $ 4.68 $ 4.68 $ - $ - $ - $ - $ - Not Eligible People Human Rights Operations $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - Not Eligible People Human Rights Third-Party s $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - Not Eligible People Human Rights SCoC $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - Not Eligible People Diversity Gender Equity - Leadership $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - Not Eligible People Diversity Gender Equity - Pay $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - No People Prosperity Benefit Women $ - $ - $ - $ 0.17 $ 0.17 $ 0.17 $ 0.17 $ 0.17 $ 0.17 $ 0.17 Not Eligible People Prosperity Invest $100M $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -

65 Appendix Risk Reduction Value of other PwP Goals Risk Reduction as a Direct Result of Bonus Programs Status PwP Category General Goal Specific Goal 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 No Products Added Sugars $ - $ - $ - $ 12.34 $ 12.34 $ 12.34 $ 12.34 $ 12.34 $ 12.34 $ 12.34 No Products Sodium $ - $ - $ - $ 10.66 $ 10.66 $ 10.66 $ 10.66 $ 10.66 $ 10.66 $ 10.66 No Products Saturated Fat $ - $ - $ - $ 10.47 $ 10.47 $ 10.47 $ 10.47 $ 10.47 $ 10.47 $ 10.47 Not Eligible Products Positive Nutrition Increase Positive Nutrition $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - Not Eligible Products Positive Nutrition Servings $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - Planet Water Water Efficiency $ - $ - $ - $ 12.80 $ 12.80 $ 12.80 $ 12.80 $ 12.80 $ 12.80 $ 12.80 Planet Water Water Efficiency $ - $ - $ - $ 12.29 $ 12.29 $ 12.29 $ 12.29 $ 12.29 $ 12.29 $ 12.29 Planet Water Water Reuse $ - $ - $ - $ 12.80 $ 12.80 $ 12.80 $ 12.80 $ 12.80 $ 12.80 $ 12.80 Not Eligible Planet Water Access $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - Planet Water Replenishment $ - $ - $ - $ 12.80 $ 12.80 $ 12.80 $ 12.80 $ 12.80 $ 12.80 $ 12.80 Not Eligible Planet Water Community Access $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - Planet Waste Recoverable / Recyclable $ - $ - $ - $ 12.80 $ 12.80 $ 12.80 $ 12.80 $ 12.80 $ 12.80 $ 12.80 No Planet Waste Zero Waste $ - $ - $ - $ 11.20 $ 11.20 $ 11.20 $ 11.20 $ 11.20 $ 11.20 $ 11.20 No Planet Waste Food Waste $ - $ - $ - $ 12.80 $ 12.80 $ 12.80 $ 12.80 $ 12.80 $ 12.80 $ 12.80 2020 Planet Sourcing SFI $ - $ - $ - $ 24.36 $ 24.36 $ - $ - $ - $ - $ - Not Eligible Planet Sourcing SFI (Verification) $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - Not Eligible Planet Sourcing Non-Direct $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - 2020 Planet Sourcing Palm oil $ - $ - $ - $ 26.29 $ 26.29 $ - $ - $ - $ - $ - 2020 Planet Sourcing Cane Sugar $ - $ - $ - $ 28.79 $ 28.79 $ - $ - $ - $ - $ - Not Eligible People Human Rights Operations $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - Not Eligible People Human Rights Third-Party s $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - Not Eligible People Human Rights SCoC $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - Not Eligible People Diversity Gender Equity - Leadership $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - Not Eligible People Diversity Gender Equity - Pay $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - No People Prosperity Benefit Women $ - $ - $ - $ 6.65 $ 6.65 $ 6.65 $ 6.65 $ 6.65 $ 6.65 $ 6.65 Not Eligible People Prosperity Invest $100M $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -

Total GHG Emissions (Total Tons) Appendix Carbon Emission Reductions 1,400,000 1,200,000 Emission Reductions per Year 1,000,000 800,000 600,000 400,000 200,000 0 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 Cap & Trade Reduction Program Reduction 66