Research Paper A Study on Analysis of Equity Share Price Behavior of the Selected Industries. Management. Mrs. Vimala. S. * Mrs. Saranya P. B.

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Research Paper A Study on Analysis of Equity Share Price Behavior of the Selected Industries Management Mrs. Vimala. S * Mrs. Saranya P. B. * Ms. Saranya. R. Coimbatore. Coimbatore. * Corresponding Author Coimbatore. * Corresponding Author ABSTRACT A capital market is a market for securities (debt or equity), where business enterprises (companies) and governments can raise long-term funds. Among the developing countries India has received considerable capital inflows in recent years. The factors such as Inflation, Interest rates, Deflation and Exchange rates influence the stock prices. Among the developing countries India has received considerable capital inflows in recent years. The Economy of the country is mainly based on the development of the corporate sectors. A better understanding of the stock market trend will facilitate allocation of financial sources to the most profitable investment opportunity. The behavior of stock returns will enable the investors to make appropriate investment decisions. The fluctuations of stock returns are due to several economic and non-economic factors. The study is aimed at ascertaining the behavior of share returns. This paper analyses the equity share fluctuations in India Selected Industry. It also measures the strength of the trend and the money involved in investing in the stocks. Simple moving average model is applied for selected companies which would give the investor a sell signal or buy signal. Speculation involves higher risks to get return on the other hand investment involves no such risks and returns will be fair. An investor can succeed in his investment only when he is able to select the right shares. The investors should keenly watch the situations like market price, economy, company progress, returns, and the risk involved in a share before taking decision on a particular share. This study made will help the investors know the behavior of share prices and thus can succeed. KEYWORDS : Inflation, peculation, Behaviour of share price, Economic Growth INTRODUCTION The Indian capital Market has witnessed a tremendous growth. There was an explosion of investor interest during the nineties and an Equity Guilt emerged in statutory legislations has helped the capital market. Foreign Exchange regulation act is one such legislation in this direction. An important recent development has been the Entry of Foreign Institutional investors are participants to the primary and secondary markets for the securities. In the past several years, investments in developing countries have increased remarkably. Among the developing countries India has received considerable capital inflows in recent years. The liberalization policy of the government of India has now started fielding results and the country is poised for a big leap in the industrial and economic growth. The Economy of the country is mainly based on the development of the corporate sectors. A capital market is a market for securities (debt or equity), where business enterprises (companies) and governments can raise long-term funds. It is defined as a market in which money is provided for periods longer than a year, as the raising of short-term funds takes place on other markets (e.g., the money market). The capital market includes the stock market (equity securities) and the bond market (debt). The following are some factors that affect stock prices Inflation: The rate at which the general level of prices for goods and services is rising, and, subsequently, purchasing power is falling. Central banks attempt to stop severe inflation, along with severe deflation, in an attempt to keep the excessive growth of prices to a minimum. Interest Rates The amount charged, expressed as a percentage of principal, by amender to a borrower for the use of assets. Interest rates are typically noted on an annual basis, known as the Annual Percentage Rate (APR). Deflation: A decline in prices, often caused by a reduction in the supply of money or credit. Deflation can be caused also by a decrease GRA - GLOBAL RESEARCH ANALYSIS X 198 in government, personal or investment spending.. Exchange rates: the value of one currency for the purpose of conversion to another. REVIEW OF LITERATURE Bennet, James A.et.al (2001) have conducted a study on can money flow predict is defined as the difference between up stick and down stick dollar trading volume. The study says that despite little published research regarding its usefulness, the measure has become an increasingly popular technical indicator because of its own means. The study summarizes its most important finding that money flow appears to predict across- sectional variation in future returns. Their predictive ability is sensitive, however, to the method of money flow measurement Daigler Robert T.et.Al., (1981)2 have conducted a study on the development and testing of trading rules on the New York stock Exchange which are based on the discriminant Function. The study analysis the ability of daily technical indicators to predict future changes in the standard and poor s 500 index. The study also signifies that the Technical indicators possess predictive ability to the extent that investor s possess predictive ability to the extent that investors believe they contain information on Future Market developments, and/or to the extent that the indicators reflect changing expectations among market participants. The study summarizes that the initial analysis of the relationship between daily technical data and future market movements is accomplished by examining the statistical difference between the group means (computed via the usual F test applied to the group means estimated from the discriminant function) of predicted up days versus predicted down days ( Up and down days are define shortly). The statistical analysis is extended by classifying the observations into groups. Micko Tanaka Yamawaki et. Al., (2007) have conducted a study on the Adaptive use of Technical Indicators for predicting the Intra-Day price movements. The researcher has proposed a system to select the best combination of technical indicators and their parameter values adaptively by learning the patterns from the tick-wise financial data. In this

paper, the researcher has shown that this system gives good predictions on the directors of motion with the hitting rate at 10 ticks ahead of the decision point as high as 70% for foreign exchange rates (FX) in five years from kl1996 to 2000 and 8 different stock prices in NYSE market in 1993 The study concludes that the tick-wise price time series carry a long memory of the order of at least a few minutes, which is equivalent to 10 ticks. OBJECTIVES OF THE STUDY To study how the movement stock prices of selected securities To analyze the share price behavior of the selected industries. To understand fluctuations of share price over a period of time To Study how fluctuations in stock prices influence the buy or sell decision. To predict the day today Fluctuations in the stock market using Technical Analysis and to study the price movements in the stock exchange. To study the current trend and strength of the trend of selected industry LIMITATIONS OF THE STUDY The study is constrained to limited sectors only. Technical analysis is only is used This study is based on secondary data only and not on primary data. a particular stock in the market Average gain = Total of Gains for the determined time period / Time period Average Loss = Total of Losses for the determined time period / Time period RS = Average Gain/Average Loss The broad rule states, if the RSI crosses 70 it creates a sell signal since the script is overbought and it leads to a fall in the future stock prices. If the RSI falls below 30, it creates a buy signal since; the script is oversold which leads to a upward trend in the future stock prices. DATA ANALYSIS AND DISCUSSIONS Time simple moving average (SMA) for all selected stocks is calculated. The SMA of every individual stock is compared with its daily closing prices. The following chart represents the SMA s intersection with the closing price of TCS Limited. RESERARCH METHODOLOGY RESEARCH DESIGN: The research design adopted is Analytical Design DATA COLLECTION: Secondary data was used for the analysis. The data that is the closing prices of different stocks were obtained from the National Stock Exchange (NSE) website of 10 companies from two sectors has been taken for the study. SAMPLE: For the study the top 5 companies under the IT and Healthcare sectors have been selected. The sectors are identified on the basis of their contribution to the country s GDP the IT sector TCS Limited Infosys Pvt Ltd Healthcare Sector SunPharmaceutical Industries Ltd Cipla Ltd In the above Chart 1, the SMA trend line of TCS limited indicates a downward penetration with the share price line. This creates a sell signal for the investor since there is a high possibility for fall in the future prices of the stock. Now, the investor can take a sell decision and buy at a later point of time. HCL Technology Wipro ltd Tech Mahindra Dr. Reddy s La Laboratories Ltd Cadila Healthcare Ltd Ranbaxy Laboratories Ltd PERIOD OF STUDY: The prices of the stocks were for about a period of one year from January 2012 to the December 2012. TOOLS USED FOR ANALYSIS: The tools used to understand the price fluctuations of particular stocks are Simple Moving Average Relative Strength Index SIMPLE MOVING AVERAGE Simple moving average is the most commonly used tool in technical analysis to understand the price movement of securities. The moving average helps the investor to make decisions whether to buy or sell a particular stock at a particular point of time. The average value is taken for a pre- determined time period is considered for analysis of the selected stocks. They create buy or sell signals when the move across the historical prices of those stocks. Downward penetration of the raising average indicates a possibility of further fall in the price of a particular stock. It creates a sell signal. Upward penetration of the falling average indicates the possibility of further raise in the price of a particular stock. It creates a Buy Signal. RELATIVE STRENGTH INDEX The Relative strength Index (RSI) was developed by Wells Wilder. It is an escalator used to identify inherent technical strength and weakness of In the above Chart 2, the SMA trend line of Infosys limited indicates an GRA - GLOBAL RESEARCH ANALYSIS X 199

In the above Chart 3, the SMA trend line of Wipro limited indicates an In the chart 7 below, the SMA trend line of Cipla limited indicates an In the above Chart 4, the SMA trend line of HCL Info systems limited indicates a downward penetration with the share price line. This creates a sell signal for the investor since there is a high possibility for fall in the future prices of the stock. Now, the investor can take a sell decision and buy after 3 months of time since there is an upward penetration of SMA trend line. In the below chart 8, the SMA trend line of Dr. Reddy s laboratories intersects its share price line from downwards during the mid of April. This indicates a possible fall in share price in the near future. The investor can sell to avoid future losses. In the month of August the trend line intersects the share price line from upwards which indicates a buy signal. Investor can invest now to gain profits. I n the above Chart 5, the SMA trend line of HCL Info systems limited indicates a downward penetration with the share price line. This creates a sell signal for the investor since there is a high possibility for fall in the future prices of the stock. Now, the investor can take a sell decision. In the below chart 9, the SMA trend line of Cadila Healthcare Ltd intersects its share price line from downwards during the mid of September. This indicates a possible fall in share price in the near future. The investor can sell to avoid future losses. In the below Chart 6, the SMA trend line Sun Pharmaceutical limited indicates a downward penetration with the share price line. This creates a sell signal for the investor since there is a high possibility for fall in the future prices of the stock. Though there is a slight increase in the value of the share price the holding period return may turn negative. Now, the investor can take a sell decision. In the below chart 10, the SMA trend line of Ranbaxy Laboratories Ltd intersects its share price line from downwards during the mid of September. This indicates a possible fall in share price in the near future. The investor can sell to avoid future losses. I n GRA - GLOBAL RESEARCH ANALYSIS X 200 the chart 11, the RSI crosses 70 during the mid of January which creates a sell signal since, the script is overbought. It is not advisable for the investor to buy anymore.

In the chart 16, the RSI touches 30 in January which creates a buy signal. It indicates that the investor can still go on with investing more. He can hold the scripts till the month of May. He can sell the scripts later to make comfortable profits. In the chart 12, the RSI falls between 70 and 30, this indicates the investor can hold the script for some more time. The script is neither overbought nor oversold In the chart 17, the RSI ranges between60 and 50 till august. In the month of September it touches 70. It indicates that it s the high time for the investor to sell the script because the script is already overbought. In the chart 13, the RSI falls between 70 and 30, this indicates the investor can hold the script for some more time. The script is neither overbought nor oversold. During july it creates a buy signal since the RSI touches 30 points. In chart 18, the RSI ranges between 50 and 60. This indicates that the meager profits. In the chart 14, the RSI crosses 70 during the month of October. It creates a sell signal since the script is overbought. The investor tends to sell at this point of time. In chart 19, the RSI ranges between 50 and 60. This indicates that the meager profits in the month of August it touches 70 which creates a sell signal. In the chart 15, the RSI crosses 70 during the month of September. It creates a sell signal since the script is overbought. The investor tends to sell at this point of time. In chart 20, the RSI ranges between 50 and 60. This indicates that the meager profits. FINDINGS AND SUGGESTIONS The securities market is highly volatile in nature. Inspire of its volatility the investor has chances to make comfortable profits with the help of moving average trend line and the relative strength Index trend lines. This trend line helps the investors to decide on either to hold or to buy or to sell the scripts at t a determined period of time. The scripts of Infosys, Wipro and Dr. Reddy s laboratories have wide possibilities to GRA - GLOBAL RESEARCH ANALYSIS X 201

grow in the near future. The investor can continue to invest or hold the scripts for some more time. The Rise of those scripts range between 30 70 which provides a clear picture that they are neither overbought nor oversold. The RSI trend line for most of the selected scripts show a possibility to earn profits though there is a fall in its current share prices. The RSI trend line of Sun Pharma indicates a positive sign to earn profits thought the moving average trend line shows a sell signal. The scripts of Ranbaxy laboratories have a positive sign for growth. Since, Volatile markets are characterized by wide price fluctuations and heavy trading. They often result from an imbalance of trade orders is one direction, wide price fluctuations are a daily occurrence on the world s stock markets as investors react to economic business and political events. Market watchers see high volatility as a sign of investor nervousness which, in the counter-initiative world of market, is of course bullish. The investors can invest in the companies which are recovering out of either over brought or oversold condition since there might be a definite trend reversal in those stocks. It is also advised for the investors to hold the stock which keep fluctuating unless until the stock follows definite bearish or bullish trend. Therefore the investor can make investment not only following a particular indicator but by confirming the signal with several indicators for better returns. REFERENCES 1. Avadhani VA, Investment management, 2nd Edition, New Delhi, Himalaya Publishing House 1999 2. Kothari CR. Research Methods and Techniques, (2nd Edigion, New Delhi, Wishwa prakashan Publishing 2001) 3. Uma Sekaran, Research Methods for Business, (New York: John wiley & sons inc., 2000) 4. Bennet James.A and sias Richard W. Financial Analysts Journal (Vol 57 issue 6, pp 64 78, 2001) 5. Daigler, Robert T. Financial Analysts Journal, (Vol 4 Issue 3 PP 169-183, 1981). 6. Mieko Tanaka Yamawaki and Saiji Tokuoka, Knowledge Based information and Engineering Systems (Volume4693, PP 597-603, 2007). GRA - GLOBAL RESEARCH ANALYSIS X 202