Investors presentation February, 2017 1
Disclaimer Written and oral statements made in this presentation and responses to various questions that reflect our views about our future performance, the Company s financial position, business strategy and plans and objectives of management for future operations constitute forward-looking statements under the Private Securities Litigation Reform Act of 1995. These statements, which contain words such as "believe, expect, anticipate, intend, estimate, forecast, project, will, may, should, plan, seek and similar expressions or references to future periods, reflect the beliefs and expectations of the Company and are subject to risks and uncertainties, including those described under Risk factors in the final prospectus for Caesarstone Sdot Yam Ltd initial public offering filed with the Securities and Exchange Commission, that may cause actual results to differ materially from the results discussed in our forward-looking statements. These risks and uncertainties include, among other factors, the achievement of the anticipated levels of profitability, growth, the timely development and acceptance of new products, the impact of competitive pricing, the ability to obtain necessary regulatory approvals, and the impact of general business and global economic conditions. These and other factors could adversely affect the outcome and financial effects of the plans and events described herein. These forward-looking statements are made only as of the date hereof, and neither the Company, nor any of its respective agents, employees or advisors intend, undertake or have any duty or obligation to supplement, amend, update or revise any of the forward-looking statements contained in this presentation, whether as a result of new information, future events or otherwise. The information and opinions contained in this document are provided as at the date of this presentation and are subject to change without notice. This presentation includes certain non-gaap measures, which should all be considered in addition to, and not as a substitute for, comparable GAAP measures. A reconciliation of GAAP net income to adjusted net income is provided below. The Company provides these non-gaap financial measures because it believes that they present a better measure of the Company s core business and management uses the non-gaap measures internally to evaluate the Company s ongoing performance. Accordingly, the Company believes that they are useful to investors in enhancing an understanding of the Company s operating performance. However these measures should not be considered as substitutes for GAAP measures and may be inconsistent with similar measures presented by other companies. 2
Market Share Global Leader in the Attractive Quartz Surface Market Company Overview 29 years of leadership Strong premium brand ~9% global market share (by volume) 1 Distribution network across over 50 countries Diversified revenue with 57% of revenue from North America Strong Performance Through the Cycle ($mm) Adjusted EBITDA Adjusted Net Income Revenue $ $499.5 $538.5 160.0 $ 540.0 $447.4 135.0 $116.6 $125.7$130.3 480.0 $356.6 420.0 110.0 $91.7 $82.5 $83.7 $81.2 $259.7 $296.6 360.0 85.0 $69.4 $58.8 $64.0 $162.6 $198.8 300.0 60.0 $50.5 $44.0 240.0 $34.4 $29.8 $34.8 180.0 35.0 $16.0 120.0 10.0 60.0-15.0 2009 2010 2011 2012 2013 2014 2015 2016 0.0 Quartz Market Opportunity 1 2016 market penetration: 16% by sales Fastest growing surfaces category ( 99-16) Quartz grew at 17.9% CAGR vs. total market growth of 4.9% From 2% penetration in 1999 Capturing high % market share in key markets Quartz Is the Fastest Growing Category in a $95bn 2 Market Quartz is the fastest growing category Quartz 16% Granite 27% Solid Surface 24% Laminates 10% Marble 4% Development Growth Maturity Dwindling 1 Source: Freedonia February 2017 study; company market share derived from company volume sales data and Freedonia global market size 2 Based on Freedonia retail price (end-user consumer installed price, which includes installation and other related costs) 3
Key Investment Highlights Premium brand with superior customer value proposition Global market leader in high growth quartz surfaces market Strong, diversified global distribution platform World-class marketing, R&D and manufacturing capabilities Proven track record of growth and product innovation Experienced management team Attractive financial profile 4
Caesarstone s Superior Value Proposition Premium product with unique combination of high quality & long lasting beauty - Trend-setting innovation with top design Multifunctional High service level with comprehensive sales and marketing approach Quartz received the highest overall score among countertop materials Consumer Reports Magazine, July 2013 5
Premium positioning A Globally Recognized Premium Brand Concetto Hand-incorporated semiprecious stones Supernatural Ultra The beauty of luxurious marble with Caesarstone quality Proprietary technology Motivo Patterned textures Patented Customizable Supernatural Inspired by nature Marble and granite designs Proprietary technology Classico Over 70 colors Represent the majority of sales 6
Leading Global Footprint with Diverse Revenue Mix Canada UK USA Israel Direct distribution Singapore Indirect distribution Australia Canada 16% Europe 5% Israel 8% 2016 Sales by Region ROW 6% Australia 24% USA 41% Canada 14% Europe 5% Israel 8% 2015 Sales by Region ROW 6% Australia 22% USA 45% 2016 Sales Distribution Split Indirect distribution 10% Direct distribution 90% 7
Positioned to Capture Growth from Quartz Penetration $95B 1 Global Countertop Market Material Segmentation (2016 sales) Marble 4% Granite 27% Laminates 10% Engineered Quartz 16% Other 20% 2010/2016 Quartz Share of Countertop Market by Region (by volume) 1 82% 87% 32% 45% 9% 24% 5% 2010 2016 14% Solid Surfaces 24% 2016 Caesarstone Market Share in Key Markets (by volume) 2 85% 52% 39% 13% Israel Australia Canada U.S. Israel Australia Canada U.S. 1 Source: Freedonia February 2017. Sales figures are based on retail price (end-user consumer installed price, which includes installation and other related costs) 2 company market share derived from company volume sales data and Freedonia market size in each region 8
31 60 The U.S. Remains a Significant Opportunity Caesarstone continues to execute on its go-to-market strategy in the U.S. driven by increasing quartz penetration Caesarstone U.S. Revenue Performance ($mm) U.S. Market Penetration (by volume) 1 9% 21% 87 42% 123 50% 186 20% (0%) 223 223 1% increase in penetration $390mm 2 5% 14% 14% 13% 2010 2011 2012 2013 2014 2015 2016 YoY organic growth Quartz Share of Countertop Market 2010 2016 Caesarstone Market Share U.S. New Housing Starts 3 U.S. Home Improvement Product Sales 4 1,332k $327 bn $404 bn 1,168k 2016 2018E 2015 2020E 1 Source: Freedonia February 2017. Company market share derived from company sales volume data and Fredonia market size 2 Calculation applies 1% increase in quartz penetration (by volume) based on 2016 total market volume and 2016 quartz retail prices as provided by Freedonia February 2017 report 3 HousingEconomics.com Feb 17 4 Home Improvement Research Institute, September 2016 9
Growing Brand Awareness in the U.S. Source: The Washington Post (January 20, 2017) Source: Décor (Oct. 14, 2016) 10
THE MOST IMPORTANT TOOL IN THE KITCHEN IS NOT A TOOL AT ALL 11
Significant Growth Potential Quartz Market Opportunity2 Fastest growing surfaces category ( 99-16) Grew at 17.9% CAGR From 2% penetration in 1999 $95bn¹ Total Market Caesarstone is leading the material conversion with ~8% global market share in 2016 (by volume) > $95bn Total Potential Addressable Market Premium $15bn Quartz Market (16% penetration)2 Premium Potential Quartz Market Value For Money Value For Money Price Price ¹ Freedonia February 2017; Sales to end-consumers in 2016 based on retail installed price, which includes installation and other related costs; the Company estimates that 30-40% of the total sales represents sales by manufacturers 2 2016 by sales 12
A Comprehensive Marketing Approach In-Store Display slabs Brochures Sample books Display stands Kitchen/ Bathroom Store Architects & Designers Exhibitions & special events Sales promotions Seminars Social media Sample books End User TV, Magazines, Billboards, PR Exhibitions Online: Website, Media, Social media, Google promos, SEM/SEO Distributor Fabricator Architects & Designers End User Fabricator Technical support Seminars Warranty Loyalty Club Contractor/ Commercial Push Pull 13
World Class Manufacturing and R&D Capabilities Differentiated Approach Unique advanced technological capabilities Continued investment in IP and know-how protected products Product superiority with zero defect policy High standards (ISO, Leed, NSF SCS, Greenguard) High throughput and lean approach Binder chemistry and formulation optimization Current Facilities Plant Sdot-Yam Bar-Lev Richmond Hill Location Israel Israel U.S. Date Built 1987/2002 2005/2007/2014 2015 # of Lines 2 3 2 14
Differentiated Products Backed by R&D and IP Shitake Sophisticated blend of browns & grays Launched in 2011 Supernatural - Marble Inspired by luxurious marble Successful 2012 and 2014 (Ultra) rollout Supernatural - Granite Inspired by granite Successful 2013 rollout Concrete Inspired by concrete & the industrial look Successful 2014 rollout Our successful collection backed by proprietary technology drives ASP and margins Note: represents selected products out of the Caesarstone collection 15
Proven Track Record of Growth and Innovation Proven ability to enter and develop key markets Continued introduction of innovative new products Market Entry 1987 Israel 1988 Europe 1998 Australia 1999 U.S. 2003 Canada & South Africa 2006 China 2009 South East Asia 2011 Brazil New Products 1987 Classico 2003 Concetto 2009 Motivo 2010 Supremo 2012 Super Natural Direct Distribution 1987 Israel 2008 Australia 2010 Canada 2011 U.S. & Singapore 2017 UK Manufacturing 1987 1 st plant 2002 2 nd line 2005 2 nd plant (3 rd line) 2007 4 th line 2014 5 th line 2015 6 th,7 th line U.S. plant 1987 1998 1999 2003 2006 2009 2011 2014 2017 History of execution with a clear strategy to capture future growth 16
Strong Growth and Profitability Revenue ($mm) Gross Profit and % Margin ($mm) 39.4% 40.2% 43.0% 45.5% 42.4% 40.1% 39.5% $198.8 $259.7 $296.6 $356.6 $447.4 $499.5 $538.5 $78.3 $104.3 $127.4 $162.1 $189.7 $200.2 $212.5 YoY 2010 2011 2012 2013 2014 2015 2016 YoY 2010 2011 2012 2013 2014 2015 2016 Growth: 22.2% 30.6% 14.2% 20.2% 25.5% 11.6% 7.8% Growth: 45.6% 33.2% 22.2% 27.3% 17.0% 5.6% 6.1% Adj. EBITDA and % Margin ($mm) Adj. Net Income and % Margin ($mm) 1 25.4% $50.5 22.6% 23.4% 25.7% 26.1% 25.2% 24.2% $116.6 $91.7 $69.4 $58.8 $125.7 $130.3 15.0% 14.8% 13.4% $44.0 $34.8 $29.8 17.9% 18.4% 16.8% 15.1% $64.0 $82.5 $83.7 $81.2 2010 2011 2012 2013 2014 2015 2016 2010 2011 2012 2013 2014 2015 2016 YoY YoY Growth: 46.8% 16.4% 18.2% 32.1% 27.1% 7.8% 3.7% Growth: 85.9% 16.8% 26.6% 45.3% 29.0% 1.4% (3.0%) ¹ Adjusted net income attributable to controlling interest 17
Quarterly Financial Performance Revenue ($mm) Adj. EBITDA ($mm) 2013 2014 2015 2016 $142.3 $144.3 $136.8 $135.0 $127.5 $127.4 $123.3 $116.9 $116.1 $113.6 $107.8 $94.4 $89.0 $94.3 $96.8 $76.4 $25.5 $22.1 $23 $17.6 2013 2014 2015 2016 $39.8 $37.5 $36.2 $35.9 $33.5 $30.4 $30.4 $30.0 $28.1 $24.6 $25.2 $24.2 YoY Growth Q1 Q2 Q3 Q4 YoY Growth Q1 Q2 Q3 Q4 12-13 13.5% 13-14 23.5% 14-15 14.2% 15-16 8.4% 17.9% 30.4% 9.9% 11.6% 21.6% 30.7% 11.0% 5.5% 27.0% 17.4% 12.1% 6.0% 12-13 28.9% 13-14 25.4% 14-15 15.3% 15-16 (9.8%) 36.9% 23.3% 10.4% 18.7% 18.4% 42.4% 0.8% 3.6% 47.1% 16.1% 8.2% (1.5%) Industry characterized by seasonality with strong Q3 and weaker Q1 annually Consistent year-over-year revenue growth across quarters Robust Adjusted EBITDA growth year-over-year except Q1 16 and Q4 16, which were impacted by lower growth in the U.S and inefficiencies related to Richmond-Hill plant 18
Cash Flow Supports Future Growth Capital Expenditure ($mm) Adj. EBITDA Less Capital Expenditure ($mm) $86.4 $76.5 $107.3 $5.5 $8.8 $13.5 $27.4 $22.9 $45.0 $50.0 $56.0 $64.3 $30.2 $49.2 % of 2010 2011 2012 2013 2014 2015 2016 % of 2010 2011 2012 2013 2014 2015 2016 revenue: 2.8% 3.4% 4.5% 7.7% 19.3% 15.3% 4.3% revenue: 22.6% 19.3% 18.9% 18.0% 6.7% 9.8% 19.9% Strong cash flow generation and growth enabling $20mm dividend payout in 2013 and 2014; $39mm share repurchase in 2016 Flexible capital structure with $106.3mm in cash and short term bank deposits, and $8.5mm of commercial debt 5 th production line at Bar-Lev cost app. $25mm (1 st phase operational in Q4 13, 2 nd phase in Q2 14) 2 new lines in the U.S. cost app. $130mm (1 st line operational since Q2 15, 2 nd since Q4 15) Ability to invest in future growth opportunities, both organic and via potential acquisitions Strong and robust free cash flow generation will support investment in future growth 19
2016 Financial Highlights Revenue grew 6% YoY, 4.8% on a constant currency basis: U.S. down 0.3%, Core business grew single digit while IKEA business sequentially improved but still below 2015 Australia up 18.7%, 19.0% on a constant currency basis despite declining housing conditions Canada up 21.2%, 25.4% on a constant currency basis, despite weakening housing conditions, reflecting strong quartz conversion and IKEA ramp up in H1 16 Israel up 7.3%, 6.3% on a constant currency basis Europe up 6.9%, 7.1% on a constant currency basis; ROW down 1.3%, 1.0% on a constant currency basis. Both market represent smaller and more volatile markets Gross margin @39.5%, down 60 basis points Inefficiencies related to Richmond-Hill plant and exchange rate fluctuations were partially offset by lower raw material costs (mainly Polyester), positive volume impact and increased mix of high margin differentiated products Adjusted EBITDA up 3.7% to $130.3M Margin of 24.2% vs. 25.2% in 2015, reflecting gross margin performance and increased M&S expenses in the U.S., aimed to resume growth Adjusted Net Income of $81.2M; 3.0% below last year Margin of 15.1% vs. 16.8% last year; Adjusted EPS of $2.33, 3 cents below 2015 Net Cash position up $38.2M compared to Dec 15, despite share repurchase of $39.4M, which ended during Q3 16 Generated free cash flow of $78.1M 20
Caesarstone s Growth Prospects Premium Brand Strengthen the brand through investment in strong R&D and continue developing innovative new colors, designs, and textures Increase awareness of our premium brand by continuing to focus on quality, service and implementation of our proven marketing approach Market Penetration Execute on the U.S. and Canadian opportunity, as well as grow our footprint in other markets Continue to expand direct distribution coverage in the U.S. Global Footprint Extend our global presence through entry into new geographies and increase our reach in recently entered markets Find new markets that meet our criteria of having existing demand for stone products, strong economic growth rates, and high GDP per capita Selective Acquisitions Pursue selective acquisitions of manufacturers in order to build scale, enhance our marketing/distribution, accelerate global expansion 21
Thank You. 22
Adjusted EBITDA Reconciliation USD (0,000) 2010A 2011A 2012A 2013A 2014A 2015A 2016A Net Income $29,006 $29,304 $40,367 $64,353 $80,256 $79,458 $76,483 Interest Expense, net $2,370 $4,775 $2,773 $1,314 $1,048 $3,085 $3,318 Taxes on income $7,399 $3,600 $6,821 $10,336 $13,738 $13,843 $13,003 Depreciation and Amortization $10,034 $14,615 $14,368 $14,994 $17,176 $22,334 $28,254 Legal settlements and loss contingencies (1) $4,654 $5,868 Equity in losses of affiliate, net -$296 -$67 Compensation paid by a shareholder (2) $266 Excess cost of acquired inventory (3) $4,021 $885 $188 $231 Share-based compensation expense (4) $1,384 $1,259 $3,007 $2,514 $2,642 $2,293 $3,068 Inventory - change of estimate -$3,458 $0 Follow-on expenses (5) $1,470 $657 IPO bonus $1,970 Caesarstone USA contingent consideration adjustment $255 Litigation gain -$1,783 -$1,001 Microgil loan and inventory write down $2,916 Provision for employees fringe benefits (6) $939 Settlement with the tax authorities -$134 Adjusted EBITDA $50,489 $58,774 $69,445 $91,711 $116,553 $125,667 $130,260 % of sale 25.4% 22.6% 23.4% 25.7% 26.1% 25.2% 24.2% (1) Consists of legal settlements expenses and loss contingencies, net, related to silicosis claims. (2) One time bonus paid by a shareholder to Company's employees. (3) Consists of charges to cost of goods sold for the difference between the higher carrying cost of the inventory of two of the Company's subsidiaries- Caesarstone USA's inventory at the time of its acquisition and inventory that was purchased from its distributor and Caesarstone Australia Pty Limited's inventory that was purchased from its distributor, and the standard cost of the Company's inventory- which adversely impacts the Company's gross margins until such inventory is sold. The majority of the inventory acquired from Caesarstone USA was sold in 2011, and the majority of the inventory acquired from the Australian distributor was sold in 2012. (4) Share-based compensation includes expenses related to stock options and restricted stock units granted to employees of the Company. In addition, includes expenses for phantom awards granted and related payroll expenses as a result of exercises. (5) Consists of direct expenses related to a follow-on offering that closed in June 2014. (6) Relates to an adjustment of provision for taxable employee fringe benefits as a result of a settlement with the Israel Tax Authority and with the National Insurance Institute of Israel. 23
Adjusted Net Income Attributable to Controlling Interest Reconciliation USD (0,000) 2010A 2011A 2012A 2013A 2014A 2015A 2016A Net income attributable to controlling interest $28,658 $29,052 $39,632 $63,344 $78,436 $77,766 $74,596 Legal settlements and loss contingencies (1) 4,654 $5,868 Compensation paid by a shareholder (2) $266 Excess cost of acquired inventory (3) $4,021 $885 $188 $231 Share-based compensation expense (4) $1,384 $1,259 $3,007 $2,514 $2,642 $2,293 $3,068 IPO bonus $1,970 Caesarstone USA contingent consideration adjustment $255 Inventory - change of estimate -$3,458 $0 Follow-on expenses (5) $1,470 $657 Litigation gain -$1,783 -$1,001 Microgil loan and inventory write down $2,916 Provision for employees fringe benefits (6) 939.25 Settlement with the tax authorities -134.20 Tax adjustment (7) 342.00 -$1,158 Total adjustments before tax $1,384 $6,413 $5,116 $714 $4,677 $6,947 $8,044 Less tax on above adjustments (8) $279 $700 $740 $99 $618 $1,031 $1,456 Total adjustments after tax $1,105 $5,713 $4,376 $615 $4,059 $5,916 $6,588 Adjusted Net Income $29,763 $34,765 $44,008 $63,959 $82,495 $83,682 $81,184 % of sales 15.0% 13.4% 14.8% 17.9% 18.4% 16.8% 15.1% (1) Consists of legal settlements expenses and loss contingencies, net, related to silicosis claims. (2) One time bonus paid by a shareholder to Company's employees. (3) Consists of charges to cost of goods sold for the difference between the higher carrying cost of the inventory of two of the Company's subsidiaries- Caesarstone USA's inventory at the time of its acquisition and inventory that was purchased from its distributor and Caesarstone Australia Pty Limited's inventory that was purchased from its distributor, and the standard cost of the Company's inventory- which adversely impacts the Company's gross margins until such inventory is sold. The majority of the inventory acquired from Caesarstone USA was sold in 2011, and the majority of the inventory acquired from the Australian distributor was sold in 2012. (4) Share-based compensation includes expenses related to stock options and restricted stock units granted to employees of the Company. In addition, includes expenses for phantom awards granted and related payroll expenses as a result of exercises. (5) Consists of direct expenses related to a follow-on offering that closed in June 2014. (6) Relates to an adjustment of provision for taxable employee fringe benefits as a result of a settlement with the Israel Tax Authority and with the National Insurance Institute of Israel. (7) Tax adjustment as a result of tax settlement with the Israeli tax authorities. (8) Tax adjustments for the three and twelve months ended December 31, 2016 and 2015 were based on the effective tax rates for these periods, respectively. 24