VANGUARD DIVIDEND APPREC ETF (VIG)

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VANGUARD DIVIDEND APPREC ETF (VIG) $112.45 USD Risk: Med Zacks ETF Rank 3 - Hold Fund Type Issuer Benchmark Index Large Cap ETFs VANGUARD NASDAQ US DIVIDEND ACHIEVERS SELECT INDX VIG Sector Weights Date of Inception 04/21/2006 AUM (million) $30,904.63 Number of holdings in the ETF 182 Assets in top ten holdings 26.16% Expense Ratio 0.08% Dividend Yield 1.34% Price Chart Price Fundamentals of VIG Current Price $112.45 52-Week High $112.45 52-Week Low $94.26 NAV (08/31/2018) $109.39 1Yr ETF Ret (09/21/2018) 21.30% Risk Statistics Beta (against S&P 500) 0.93 Standard Deviation 10.91% R 2 94.75% Zacks Opinion The fund is most appropriate for those seeking consistent growth in income. The growth picture in a number of international economies seems to be improving and largecaps have significant international exposure. Moreover, U.S. economic fundamentals seem to be strong with a slew of upbeat economic data, strong corporate earnings and President Trump's tax reform signed into law. Following the tax cuts, companies will be able to repatriate a significant amount of foreign profit back into the U.S. economy. However, geopolitical risks might be a drag on this fund. Moreover, geopolitical worries might make investors shift to dividend focused funds because of their low volatility. However, the Fed is on a policy-tightening mode and further rate hikes are expected. This will reduce the appeal of dividend-focused funds. Key Points Moderately traded U.S. equity ETF Exposure to high-quality dividend stocks Low expense ratio but modest trading costs Reasons to Buy Stable income and capital appreciation Reasons to Sell Underperforms in a rising rate environment The data on the front page and all the charts in the report represent market data as of 09/21/2018, while the report's text is as of 03/13/2018

Holdings Breakdown The fund holds 178 stocks in its basket and has 32.2% allocation to its top 10 holdings. Microsoft Corporation (4.74%), Johnson & Johnson (4.05%) and PepsiCo Inc. (3.85%) are among the top three holdings in the basket. From a sector look, the ETF has significant exposures to Industrials (29.7%), Consumer Staples (16.1%) and Technology (14.1%). Performance The fund started March 2017 on a good note on optimism around Trump s victory. It then declined a bit, owing to political uncertainty. However, the fund regained its sheen as growth worries eased. It started rising again in the second quarter and has since then exhibited significant volatility, as strong economic growth provided support to the fund, while geopolitical and political worries weighed on it. It continued its rise in the third and fourth quarters on strong economic fundamentals and Trump s tax reform. However, it fell in February owing to the global market selloff. The fund has returned 17.7% in a year. VIG Top 5 Holdings Weight % Microsoft Corp. 4.36% 2-Year Comparative Johnson & Johnson 3.94% Walmart Inc. 3.82% PepsiCo Inc. 3.51% 3M Co. 2.71% Investment Objective VIG seeks to match the performance of the NASDAQ U.S. Dividend Achievers Select Index. The index tracks the performance of a select group of equity securities that have a history of increasing dividends over at least 10 consecutive years. Analysis Although a dividend yield of 1.82% is not remarkable, this fund is better suited for those looking for long-term capital appreciation along with income and not just high current yield. Moreover, the fund is one of the cheapest in its space, with an expense ratio of just 8 basis points. As far as liquidity is concerned, the fund has a moderate trading volume of 702,000 shares and AUM of $28.3 billion. Fundamentals VIG SPY IVV Zacks Rank Price $112.45 $292.04 $295.48 AUM (million) $30,904.63 $275,986.56 $166,857.56 Expense Ratio 0.08% 0.09% 0.04% Dividend Yield 1.34% 1.72% 1.72% Assets in top 10 26.16% 21.71% 21.66% Beta 0.93 1.00 1.00 YTD % Price Change 11.16% 10.29% 10.79% Description Launched in April 2006, Vanguard Dividend Appreciation ETF (VIG) is a passively managed ETF designed to track the performance of stocks with a record of growing their dividends over time.

Detailed Analysis Dividend-paying companies are stable and mature with solid cash flows that provide greater stability and safety in a volatile environment. As such, dividend-growth ETFs are an excellent option for those looking to invest in such companies and protect their portfolio in a volatile environment. Geopolitical uncertainty might increase the appeal of such funds, as they provide stable income compared to their high-risk counterparts. Although Trump s pro-business agenda and upbeat economic data are a positive for the markets, the Fed s stance on hiking rates poses some risks to the fund. Higher interest rates reduce the appeal of dividend investing. Nonetheless, large caps offer some protection as these are less inclined to volatility, especially when compared with their small-cap counterparts. Given this, let s evaluate two alternative funds targeting the dividend space and compare these with VIG. Alternatives: ishares Select Dividend ETF (DVY) The fund has AUM of $17.2 billion and average daily volume of about 655,000 shares. The fund follows the Dow Jones U.S. Select Dividend Index, which comprises high quality stocks that have a record of increasing dividend over five years. It holds 98 securities in the basket that are widely spread across each security with none holding more than 4.5% of the total assets. From a sector look, Utilities, Financials and Consumer Discretionary are the top three allocations of the fund, with 25.5%, 15.5%, and 14.9% allocation, respectively. The ETF charges 39 basis points in annual fees. The fund has gained about 10.1% in a year. SPDR S&P Dividend ETF (SDY) This fund provides exposure to 108 U.S. stocks that have been consistently increasing their dividends for at least 25 years. The fund tracks the S&P High Yield Dividend Aristocrats Index. The product is spread across a number of securities as each holds no more than 2.2% of the total assets. From a sector look, Financials, Consumer Staples and Industrials are the top three allocations of the fund, with 15.8%, 15.4%, and 14.7% exposure, respectively. The product has amassed nearly $15.9 billion in its asset base, while it trades in volumes of 545,000 shares per day. It charges 35 basis points in annual fees. It has gained nearly 8.9% in a year. Our View 03/13/2018 All the three funds are moderately traded, keeping the bid/ask spread modest. Moreover, all three funds are well diversified. VIG looks attractive owing to its low expense ratio.

Glossary ACTIVE MANAGEMENT: ALPHA: AMERICAN DEPOSITORY RECEIPT: AUTHORIZED PARTICIPANTS: AVERAGE YIELD TO MATURITY: BASKET: BETA: BID/ASK SPREAD: CONTRARIAN: CREATION UNIT: DIVIDEND YIELD: EFFECTIVE DURATION: ENHANCED INDEXING: EXCHANGE TRADED FUND: EXCHANGE-TRADED NOTE: EXPENSE RATIO: FUND OF FUNDS: FUNDAMENTAL INDEXING: INDEX: INVERSE ETF: INVESTMENT STYLE: LEVERAGED ETF: A portfolio management strategy where the manager uses variety of skills and attributes (like top-down approach, bottom-up approach, value investing, growth investing or absolute returns strategy) in the portfolio so that the fund outperforms the benchmark index. A measure of outperformance that can be calculated as the return of the fund minus the benchmark s return. A positive alpha indicates the fund has outperformed the benchmark index whereas negative alpha means underperformance. A negotiable non-us security that trades in the US financial market. An entity chosen by an ETF sponsor to undertake the responsibility of obtaining the underlying assets needed to create an ETF. Authorized participants are typically large institutional organizations, such as market makers or specialists. The expected rate of return on a fund s portfolio if it is held until the maturity while reinvesting all coupon payments at the bond yield. A portfolio of several stocks or securities that are selected for the inclusion in the fund with different weightings. A measure of risk compared to the market benchmark. A beta of less than 1 indicates that the fund is less volatile than the market and vice versa. The difference between the highest price that a buyer is willing to pay (often called bid price) for the underlying assets of securities of the fund and the lowest price that a seller is willing to accept (often called as offer or ask price) for it. An investment style that goes against prevailing market trends (i.e. against the thinking of many) by buying assets that are performing poorly and then selling when they perform well. A set of securities or underlying assets that can be created or redeemed by Authorized Participants for a certain number of ETF shares with the fund or trust. The creation units can vary in size ranging from 25,000 to 600,000 shares each. A financial ratio that measures how much a company pays out in dividends each year relative to its share price. It can be calculated as annual dividend per share divided by price per share. A measure of a fund s interest-rate sensitivity. The longer the duration, the more sensitive is the fund to the changes in interest rates. An investment idea that attempts to amplify the returns of an underlying asset or the fund with lower tracking error. Enhanced indexing combines elements of both passive and active management. The fund represents a basket of securities (that typically track an index), and is listed and trades like stocks on an exchange. ETFs can be traded throughout the day in amounts as little as one share. The note is a senior, unsecured, unsubordinated debt issued by a major bank. It has a maturity date and is backed only by the credit of the issuer. The ETN however, do not actually hold any security, instead an issuing bank promises to pay to investors the amount reflected by the index s performance (minus fees). An annual fee that the fund or ETF charge from the investors in order to provide exposure to the underlying asset. A fund that invests in other funds instead of investing directly in stocks, bonds or other securities. A type of equity index in which stocks or securities are selected based on fundamental metrics such as revenue, dividend rates, earnings or book value. An imaginary portfolio of securities representing a particular market or a portion of it. An ETF that provides opposite (inverse) exposure in the underlying index though use of various financial and money market instruments over a specified period of time. This ETF is similar to holding a short position in order to take profit from the falling prices. A different style of investing such as growth, value and blend in a basket of asset. An ETF that uses various financial instruments to amplify the returns (up to 3 times) of the underlying index over a specified period of time.

LIQUIDITY: MARKET CAPITALIZATION: NET ASSET VALUE: PASSIVE MANAGEMENT: PORTFOLIO TURNOVER: R-SQUARED: SECTOR ROTATION: The degree to which an asset or security can be bought or sold in the market without affecting the asset s price. Liquidity is characterized by a high level of trading activity. Represents the aggregate value of the fund or underlying asset. Value of an ETF on per share basis and is calculated as total asset minus total liabilities divided by number of shares. A portfolio management strategy where the fund is the mirror image of the performance of the benchmark index. A percentage of underlying assets bought and sold in a given year. A measure of correlation with the market benchmark. An R-Squared of 100 indicates perfect correlation of the fund that of market while an R-Squared of 0 indicates no correlation. A strategy that involves moving from one sector to another by selling the underlying assets or securities of a sector and purchasing securities or assets in another. SEC YIELD: A standard yield that the bond funds must pay to its shareholders based on the most recent 30- day period covered by the fund s filings with the SEC. SHORT ETF: STYLE BOX: TARGET DATE FUND: TRACKING ERROR: TREASURY INFLATION PROTECTED SECURITIES: VOLATILITY: VOLUME: YIELD CURVE: WEIGHTED MATURITY: An investment strategy that offers to take short position in the underlying index through various financial instruments. A visual representation of the fund, created by Morningstar, to determine risk-return structures of the portfolio. A style box is comprised of nine squares, or categories, that classify securities by size (small, mid and large cap) along the vertical axis and by value, growth and blend characteristics along the horizontal axis. A fund that invests exclusively in the assets or securities with a certain defined maturity. A measure of how closely a portfolio follows the benchmark index. It is calculated as the difference between the returns of fund portfolio and the benchmark index. The bonds that are issued by the U.S. Treasury to protect against inflation. These securities pay interest on an inflated-principal amount (principal rises with inflation) and when the securities mature, investors get either the inflation-adjusted principal or the original principal, whichever is greater. A measure of risk calculated by the annualized daily movement in the fund price. The lower the volatility of the fund the better it is. The number of shares traded in the market during a given period of time. A line that plots the interest rates of bonds having equal credit quality but differing maturity dates. The yield curve provides an idea of future interest rate change and economic activity. It generally compares the three-month, two-year, five-year and 30-year U.S. Treasury debt The remaining time to maturity of the underlying securities in a portfolio. A fund with a short average maturity is more sensitive to current interest rate fluctuations than one with longer average maturity. 03/13/2018 Disclosure This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. No recommendation or advice is being given as to whether any investment or strategy is suitable for a particular investor. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of the firm as a whole. Please read the prospectus carefully. The data on the front page and all the charts in the report represent market data as of 09/21/2018, while the report's text is as of 03/13/2018