JTG Consolidated financial results for 2014 and forecasts for fiscal year Naohiro Minami. CFO and Senior Vice President

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JTG Consolidated financial results for 2014 and forecasts for fiscal year 2015 Naohiro Minami CFO and Senior Vice President *Please be reminded that the figures shown on these slides may differ from those shown in the financial statements as they are intended to facilitate the reader s understanding of individual businesses. *For details of each indicator, please refer to annotations on slide 25.

FORWARD-LOOKING STATEMENTS This presentation contains forward-looking statements. These statements appear in a number of places in this presentation and include statements regarding the intent, belief, or current and future expectations of our management with respect to our business, financial condition and results of operations. In some cases, you can identify forward-looking statements by terms such as may, will, should, would, expect, intend, project, plan, aim, seek, target, anticipate, believe, estimate, predict, potential or the negative of these terms or other similar terminology. These statements are not guarantees of future performance and are subject to various risks and uncertainties. Actual results, performance or achievements, or those of the industries in which we operate, may differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. In addition, these forward-looking statements are necessarily dependent upon assumptions, estimates and data that may be incorrect or imprecise and involve known and unknown risks and uncertainties. Forward-looking statements regarding operating results are particularly subject to a variety of assumptions, some or all of which may not be realized. Risks, uncertainties or other factors that could cause actual results to differ materially from those expressed in any forwardlooking statement include, without limitation: (1) decrease in demand for tobacco products in key markets; (2) restrictions on promoting, marketing, packaging, labeling and usage of tobacco products in markets in which we operate; (3) increases in excise, consumption or other taxes on tobacco products in markets in which we operate; (4) litigation around the world alleging adverse health and financial effects resulting from, or relating to, tobacco products ; (5) our ability to realize anticipated results of our acquisition or other similar investments; (6) competition in markets in which we operate or into which we seek to expand; (7) deterioration in economic conditions in areas that matter to us; (8) economic, regulatory and political changes, such as nationalization, terrorism, wars and civil unrest, in countries in which we operate; (9) fluctuations in foreign exchange rates and the costs of raw materials; and (10) catastrophes, including natural disasters. JT Investor Meeting 2

Consolidated financial results Reported basis 3

Consolidated Financial Results Reported basis Consolidated financial results (Reported basis) FY2013 (Apr-Mar) FY2014 (Apr-Dec) Revenue 2,399.8 2,154.0 Adjusted Operating Profit 1 641.8 588.6 Operating Profit 648.3 499.8 Profit 2 428.0 362.9 FCF 212.6 480.7 (JPY BN) Basic EPS 235.48 JPY 199.67 JPY DPS 96.00 JPY 100.00JPY Payout Ratio 40.8% 50.1% *International Tobacco Business: financial results for the 12 months ended December 31, 2013 and 2014, respectively. (JPY,%) JT Investor Meeting 4

Year-on-year analysis for 2014 results and FY2015 forecasts on a like-for-like basis 2014 results: results of Jan-Dec 2014 in comparison with results of Jan-Dec 2013 L-f-L basis FY2013 FY2014 Jan-Mar Apr-Jun Jul-Sep Oct-Dec Jan-Mar Apr-Jun Jul-Sep Oct-Dec Domestic International 2013 Jan-Dec 2014 Jan-Dec Like-for-Like (L-f-L) basis Revenue, operating profit, adjusted operating profit and profit attributed to owners of the parent company for January - December, 2014 would be disclosed in the Annual Securities Report, which will be audited. For the purpose of fair comparison and reference, the same accounting methods were applied to both financial results of January - December 2013 and 2014. Financial results of January - December, 2013 will not be audited. FY2015 forecasts: forecasts for Jan-Dec 2015 in comparison with results of Jan-Dec 2014 FY2014 FY2015 Jan-Mar Apr-Jun Jul-Sep Oct-Dec Jan-Mar Apr-June July-Sep Oct-Dec Domestic International 2014 Jan-Dec FY2015 JT Investor Meeting 5

Consolidated financial results L-f-L basis (Jan-Dec 2014) 6

Consolidated Financial Results L-f-L basis Achieved double-digit growth of adjusted operating profit at constant FX Adjusted Operating Profit 1 (@ constant FX) Adjusted EPS 3 (@ constant FX) +10.6% +11.1% Key Metrics Y-o-Y Change (@ actual FX) Revenue 2.6% Adjusted Operating Profit 1 7.8% Operating Profit -11.0% Profit 2-12.2% JT Investor Meeting 7

Results by segment L-f-L basis (Jan-Dec 2014) 8

International Tobacco Business L-f-L basis Delivered double-digit profit growth at constant FX driven by robust pricing 2013 2014 change Total Shipment Volume 4 417.5* 398.0-4.7% GFB Shipment Volume 267.5* 262.2-2.0% @ constant FX Core Revenue 5 12,273 12,700 3.5% Adjusted Operating Profit 1 4,206 4,757 13.1% Reported Core Revenue 5 12,273 11,911-3.0% Adjusted Operating Profit 1 4,206 4,253 1.1% JPY basis (JPY BN) Core Revenue 5 1,200.7 1,258.2 4.8% Adjusted Operating Profit 1 410.8 447.1 8.8% (BNU,MMUS$,%) *Following a recent assessment of fine cut consumption, the conversion rate from tons to cigarette equivalent units for High Volume Tobacco has been adjusted since 2014. 2013 figures for Total and GFB shipment volume have been restated accordingly. JT Investor Meeting 9

International Tobacco Business L-f-L basis Top-line growth despite continued industry contraction Core Revenue 5 (MMUS$) +3.5% -3.0% 958 12,700-790 12,273-531 11,911 2013 Volume Price/Mix 2014@ constant FX FX 2014 JT Investor Meeting 10

International Tobacco Business L-f-L basis Profit growth driven by pricing Adjusted Operating Profit 1 (MMUS$) +13.1% +1.1% 36 938 4,757-241* -504 4,206-423 4,253 2013 Volume Price/Mix Others 2014@ constant FX FX 2014 *2014 Oct-Dec FX effects JT Investor Meeting 11

Japanese Domestic Tobacco Business L-f-L basis Mevius performance leading to resilient market share in the context of intensified competition Quarterly Share Evolution JT (%) MEVIUS 61.6 60.8 60.0 59.2 61.1% 61.5% 59.6% 60.1% 60.0% 33.6 32.8 32.0 31.2 32.8% 33.4% 31.3% 31.7% 31.9% 0.8 0.0 Oct-Dec 2013 Jan-Mar Apr-Jun 2014 Jul-Sep Oct-Dec JT Investor Meeting 12

Japanese Domestic Tobacco Business L-f-L basis Enhanced brand equity enabled price/mix improvement Key Metrics (BNU, JPY BN, %) 2013 Jan-Dec 2014 Jan-Dec 116.5 Sales Volume 6 112.4-3.6% 656.3 Core Revenue 7 649.8-1.0% Adjusted Operating Profit 1 234.6 238.7 +1.8% JT Investor Meeting 13

Pharmaceutical/Beverage/Processed Food Businesses Pharmaceutical, Beverage and Processed Food businesses improved earnings L-f-L basis (JPY BN) Pharmaceutical Business 2013 Jan-Dec 2014 Jan-Dec Change Revenue 58.2 65.8 +7.6 Adjusted Operating Profit 1-13.7-7.3 +6.3 Beverage Business Revenue 183.8 181.3-2.5 Adjusted Operating Profit 1-2.1-0.5 +1.6 Processed Food Business Revenue 157.2 161.2 +4.0 Adjusted Operating Profit 1 0.6 1.4 +0.8 JT Investor Meeting 14

Forecasts for fiscal year 2015 15

Consolidated financial forecasts 16

Consolidated Financial Forecasts Reported revenue and profits forecast to decrease due to unfavorable FX 2014 Jan-Dec FY2015 Jan-Dec (JPY BN, %) Change Revenue 2,433.5 2,380.0-2.2% Adjusted Operating Profit 1 (@ constant FX) 660.1 705.0 6.8% Adjusted Operating Profit 1 660.1 585.0-11.4% Operating Profit 571.8 539.0-5.7% Profit 2 389.1 387.0-0.5% Basic EPS (JPY) 214.06 212.92-0.5% FCF 455.4 282.0-38.1% CAPEX 140.9 161.0 14.3% *Business and financial impacts relating to the withdrawal from the manufacture and sale of JT beverage products announced on February 4, 2015, have not been included. 17

Consolidated Financial Forecasts Aim to achieve 6.8% adjusted operating profit growth at constant FX Adjusted Operating Profit 1 (JPY BN) +6.8% -11.4% 44.9-153.0 660.1 705.0 33.0 585.0 2014 Jan-Dec Business momentum FY2015 (Jan-Dec) Forecast @ constant FX Local currency vs USD FX effects JPY vs USD FX effects FY2015 (Jan-Dec) Forecast JT Investor Meeting 18

Forecasts by segment 19

International Tobacco Business Forecasts Forecast to deliver 8% profit growth at constant FX (BNU,MMUS$,%) 2014 2015 Change Total Shipment Volume 4 398.0 392.0-1.5% GFB Shipment Volume 262.2 265.0 1.1% @ constant FX Core Revenue 5 11,911 12,500 4.9% Adjusted Operating Profit 1 4,253 4,595 8.0% Reported Core Revenue 5 11,911 10,600-11.0% Adjusted Operating Profit 1 4,253 3,150-25.9% JPY basis (JPY BN) Core Revenue 5 1,258.2 1,219.0-3.1% Adjusted Operating Profit 1 447.1 362.0-19.0% JT Investor Meeting 20

FX Assumption & Sensitivity 2014 2015 Act Assumption Change RUB/$ 38.40 65.00-40.9% GBP/$ 0.61 0.64-5.1% EUR/$ 0.75 0.90-16.3% CHF/$ 0.91 0.90 +1.7% TWD/$ 30.31 31.15-2.7% TRY/$ 2.19 2.25-2.8% JPY/$ 105.79 115.00 +8.7% FX Sensitivity Guidance for FX impact on 2015 adjusted operating profit of US$ 3,150 MM based on the current assumptions: ----------------------------------------------------------------- Local currency vs. US$ 1% deviation from the assumed rates against US$ by all the currencies in the same direction (excluding Yen) leads to; Approx. US$ 40MM impact on US$ based adjusted operating profit US$ 40MM composed of: RUB 35%, GBP 25%, EUR 15%, TWD 15%, TRY 5%, CHF -15% ----------------------------------------------------------------- US$ vs. Yen Yen/$ move of 1 yen from the assumption leads to; Approx. 3 billion yen impact on Yen-based adjusted operating profit JT Investor Meeting 21

Japanese Domestic Tobacco Business Forecasts Aim to grow profit by enhancing competitiveness FY2015 Forecasts (Jan-Dec) (BNU, JPY BN, %) Sales Volume 6 109.0-3.0% Core Revenue 7 635.0-2.3% Adjusted Operating Profit 1 250.0 +4.7% JT Investor Meeting 22

Pharmaceutical/Beverage/Processed Food Businesses Forecasts Pharmaceutical and Processed Food Businesses: Continue strengthening business foundation Pharmaceutical Business Beverage Business* 2014 Jan-Dec FY2015 Jan-Dec Change Revenue 65.8 74.0 +8.2 Adjusted Operating Profit 1-7.3-4.5 +2.8 Processed Food Business Revenue 161.2 168.0 +6.8 Adjusted Operating Profit 1 1.4 1.5 +0.1 Revenue 181.3 184.0 +2.7 Adjusted Operating Profit 1-0.5 0 +0.5 *Business and financial impacts relating to the withdrawal from the manufacture and sale of JT beverage products announced on February 4, 2015, have not been included. (JPY BN) 23

Continue to pursue sustainable profit growth through investment JTG mid-to long-tem goal Adjusted operating profit (@constant FX) annual avg. growth rate Mid- to high-single digit Fiscal year 2015: +6.8% JT Investor Meeting 24

<Annotation> 1 Adjusted operating profit: 2 Profit: 3 Adjusted EPS: 4 Total shipment volume: (International tobacco business) Adjusted Operating Profit = Operating profit + Amortization cost of acquired intangibles + Adjusted items (income and costs)* *Adjusted items (income and costs) = impairment losses on goodwill ± restructuring income and costs ± others Profit attributable to owners of the parent company Adjusted EPS = (Profit or loss attributable to owners of the parent company ± adjustment items (income and costs)* ± tax and minority interests adjustments) / (weighted-average common shares + increased number of ordinary shares under subscription rights to shares) *Adjustment items (income and costs) = impairment losses on goodwill ± restructuring income and costs ± others Includes fine cut, cigars, pipe tobacco and snus but excludes contract manufactured products, waterpipe tobacco and emerging products 5 Core revenue: (International tobacco business) 6 Sales volume: (Japanese domestic tobacco business) 7 Core revenue: (Japanese domestic tobacco business) Includes revenue from waterpipe tobacco and emerging products, but excludes revenues from distribution, contract manufacturing and other peripheral businesses. Excludes sales volume of domestic duty free and the China business Excludes revenue from distribution of imported tobacco in the Japanese domestic tobacco business, among others JT Investor Meeting 25