Peer to Peer Crypto Marketplace www.finlocale.com www.finlocale.io Whitepaper V1.0
Table of Contents Introduction...3 Motivation...3 Finlocale Marketplace...5 Payment Types... 6 Feature Rollout...6 Device Coverage... 6 Multilingual Support... 6 UI Preview... 7 Revenue Model... 10 Market & Competitive Landscape... 10 Competitive Landscape... 10 Major Players Volume Analysis1... 11 BTC Market Cap Vs P2P BTC Transaction Volume Analysis 1...12 How is Finlocale different...13 Finlocale Coin (FNL)...14 Allocation... 14 ICO... 15 FNL Value... 15 Repurchasing plan... 15 Funds Usage... 16 Risks...16 RoadMap...17 TEAM... 18 Pandi Paramasivan CEO... 18 Karthikeyan Karuppasamy CTO...18 Rathinam S U Functional/UX Architect... 19 Muthu Kumaran Technical Architect... 19 Dane Elliott Business Advisor... 20 Donald Keating, MBA Marketing Advisor... 20 Robert Karl Hellgren Investment Advisor... 21 Rick Perroset Investment Advisor...21 Summary... 22 References...22
Introduction In our view, there are broadly two different types of exchanges: the ones that deal with automated trade engines, trade exchanges and the other ones that deal exchange happens between two people through escrow and private online chat, peer to peer market place. It is the second one that we will focus on. Even though they are small now, we strongly believe that p2p marketplace platform will be consistently strong in revenue generation though multiple sub product models by attracting all payment type buyers and sellers around globe. Its business model is very flexible and operational even in strict crypto restriction law environment. They will play a key important role in world crypto finance and we call this Finlocale ; Finance with local trust & global reach(experience). With your help, Finlocale will build a world-class peer to peer crypto marketplace, powering the future of crypto finance world. Motivation Some of the current crypto exchanges suffer from a number of problems: Poor Payment Type Support Most of the exchanges are accepting limited crypto assets or limited fiat currencies as payment types. This payment type limitation restrict the buyers and sellers to participate in the crypto revolution. On Finlocale, our payment type capabilities are unlimited. Buyers and Sellers with any possible world payment type can connect and do crypto currency exchange. That will bring real revolution. Poor customer service Traders are a different when it comes to users. Understanding the trader mentality is vital for running a successful exchange. Money is literally on-theline. Many exchanges service traders through predefined scripts, automated BOTs etc. These service qualities are not acceptable in trade platform. Finlocale is built with service in mind. Finlocale shares support responsibilities across the entire staff and company. When a trader has a problem, they get an answer directly from someone who knows the system and not someone just reading from a script.
Poor market liquidity Professional traders and normal users are significantly affected by this. Having a shallow order book means high slippage when trading, which is very expensive for traders. Getting miners, institutional investors, large traders and merchants into a new exchange is a chicken and egg problem, and requires a team with deep industry resources. Finlocale s team have been in both the finance and crypto industry for many years. The team has worked on and operated a number of exchanges, and have accumulated a large network of partners in this space. These partners will be key in bootstrapping the exchange. Poor internationalization and language support Blockchains have no borders. Most exchanges focus only on one language or one country. Our international multi-lingual team has extensive working experience in North America, Europe and Asia, and we are able to smoothly support the global market. Insecure platform There are hundreds of exchanges that went down due to being hacked Finlocale is built with high standards, audited, and penetration tested. We have experience building financial systems to the highest security standards and strive to ensure security first. Poor technical architecture Many exchanges are put together quickly, by good tech people. They often choose the simplest approach to get the system up and running. While this may work well in the beginning, as traffic grows, the system will not able to handle the increased load. Marketplace systems need to be engineered from the ground up with security, efficiency, speed, and scalability in mind. This often slows down the initial development, but is critical for long-term success. Our team has decades of combined experience building and maintaining world class financial systems. We understand how these systems are built from the ground up.
Finlocale Marketplace Finlocale is a peer to peer crypto marketplace where the buyers and sellers connect, exchange bitcoins through secure escrow and private online chat. Various Services: Wall-street like crypto currency exchange : Buyers and Sellers from all around world with any payment type can trade crypto currencies in the market place. Since it supports multiple payment types, price fluctuation is comparatively higher than the traditional exchanges. Smart traders can make consistent higher profits. Coinstar like Crypto currency money exchange Merchants from all around world, provides services like money exchange for giftcards, credit cards and more payment types, can join platform and do business around the globe. Customers around the globe make use of the services and exchange at higher profits than traditional exchanges Uber like crypto currency buyer/seller finder: Buyers and sellers search for local sellers and buyers, made trade with them. Even they can meet in person and trade in cash along with secure escrow. Ebay like market place Western Union / Moneygram like money exchanger. Paypal/ wechat/ alipay/ paytm like crypto currency payment gateway Merchants and small business accepts crypto currency from Finlocale. It opens up geographical and payment type boundaries. It multi folds the business revenue and profits. For buyers and sellers, they can now shop anywhere around the world through Finlocale Our research team will continuously work on bringing different payment type merchants, small business, buyers, sellers around the globe.
Payment Types The platform support the following payment types Giftcards Credit Cards Debit Cards All online transfers All Cash and Cash deposits All cryptocurrency Many more... Feature Rollout We will roll out the platform in roughly the following order: BTC Trading FNL (Finlocale Coin) Trading Payment Gateway Services. ETH Trading LTC Trading Many more... More coins will be added over time. We generally will only add coins that have strong credibility, user base, and liquidity. If you have a coin that you wish to be listed on Finlocale later, participating in our ICO will help. Device Coverage We will provide cross-platform trading clients for: Web-based trading client Android native client ios native client Mobile HTML5 client REST API Multilingual Support We will support English, Spanish, Chinese, Japanese and Korean on all of our user interfaces. (The very initial release will be in English only.) More languages will be added over time.
UI Preview Professional Web Trading Interface
Revenue Model Finlocale s revenue will come from the following sources: Source Description Exchange Fee Finlocale initially will charge a 1% fixed fee per trade. Other variations will be subsequently introduced, including zero fee promotions, volume discount promotions, FNL coin promotion etc. Withdrawal Fee Finlocale may charge a small fee for withdrawals. Other Fees There may be other fees the platform may collect for invoicing services etc. Market & Competitive Landscape Competitive Landscape There are a few peer to peer crypto exchange platforms which have achieved a good amount of success. However, there has been huge space for bringing different payment type customers & vendors from every part the world and to provide high quality customer support & services.
Major Players Volume Analysis1 4500 4000 687 3500 Millions USD 3000 328 2500 Player2 Player1 2000 3459 1500 2346 1000 68 500 0 4 413 750 2015 2016 2017 2018 The above graph shows the bitcoin transaction volume in millions of the two major players in the B2B Bitcoin Marketplace. The key observation is, even in the BTC price slum period, transaction volume shows 50% growth. That is the speciality of the market place since it does not have payment type restrictions. Finlocale aims to capture the 50% of the total p2p market place in 3 to 5 years. Also, our market or business analysis team will be into deep payment type analysis around the globe to come with new sub business model. So Finlocale is aiming for 5 to 10 times of revenue of the major players as of now.
BTC Market Cap Vs P2P BTC Transaction Volume Analysis1 35000 6 31781 5.5 30000 25000 5 24169 4.144.5 20000 15000 3.5 2.67 3 2.5 10000 2 1.5 50002965 0.82 0 Year 2016 Billions USD Billions USD 4 1 Year 2017 0.5 Year 2018 BTC Market Cap P2P BTC Transaction Volume In the above diagram the red line represents the Bitcoin market cap based on the left side Y axis in billions USD. The blue line represents the p2p Bitcoin transaction volume based on the right side y axis. From the graph, even though the BTC market cap is steady, it shows small growth change pattern at the end of 2017. However, P2P BTC volume shows steady growth pattern and shows no decrease in the growth change. This happens due to bring different categories of payment buyers, sellers, merchants, vendors etc. So, due to the nature of payment type non dependence, there by geographical freedom, P2P market place posed to grow consistently with strong growth patterns.
How is Finlocale different In Alpha version and business live by end of ICO Most of the ICO, the product will be in the concept stage. Unlike that, Finlocale is already in Alpha version and it is available to the user and investors to demo online. We will be beta live during the ICO. We will be business live by the end of the ICO. Profitability We will be operational profit in 6 months to 12 months period from the date of ICO completion. Also, we plan to use 20% of the profit to buy back our coins and burn them. Zero platform Fees for Buyers and Sellers: On Finlocale, we have a special fee algorithm, which gives ability for the buyer and seller, who will post the offer can do transactions with zero fees. This will attract more miners, institutional investors, large traders and merchants. We have great liquidity on the platform Referral / Affiliate bonus program: Affiliate program is one the best mechanism to grow user base and also reward the existing customers. Our plan to offer 2 times of the reward, offered by the other players. Duration of the affiliate bonus will be for 1 year, which is more than 3 times of market player. This will attract more & more user base to the platform Review and rating system In the crypto currency world, scammers are normal. On the Finlocale, we have a strong review and rating system for both buyer & seller based on the real time exchange transactions using review algorithm. On top of it, Finlocale review team will review those ratings and presented them in the FInlocale portals. More fair transactions, you get more ratings. With more ratings, you attract more buyers and sellers towards your way. More buyers and sellers, more profits and helps to multifold your cryptocurrency business
All possible worldly payment methods Top notch customer service Highly secure platform Multi language & Internationalisation High market liquidity High standard technical architecture Finlocale Coin (FNL) We will issue our token coin, called the Finlocale Coin. A strict limit of 1,000MM FNL will be created, never to be increased. FNL will run natively on the Ethereum blockchain with ERC 20. Allocation % Amount (FNL) Participant 50% 500,000,000 ICO 30% 300,000,000 Founding Team 15% 150,000,000 Angel investors 5% 50,000,000 Marketing & Bounties 5% 15% Token Sale Founding Team AngelInvestors Marketing & Bounties 50% 30%
ICO The ICO will be done in BTC, & ETH on multiple platforms around the world. Due to the current volatility of cryptocurrencies, the prices will be fixed to USD as follows: Round Pre Sale Round 1 Round 2 Round 3 Round 4 Bonus 25% 10% 7.5% 5% 0% Token Price 0.0375 $ 0.045 $ 0.04625 $ 0.0475 $ 0.05 $ Token daily price increment is 0.0001 $ FNL Value You can use FNL to pay for any fees on our platform, including but not limited to: Exchange fees Withdraw fees Any other fee When you use FNL to pay for fees, you will receive a significant discount: Discount Rate 1st year 2nd year 3rd year 4th year 30% 15% 7.5% no discount Repurchasing plan Every quarter, we will use 20% of our profits to buy back FNL and destroy them, until we buy 50% of all the FNL (500MM) back. All buy-back transactions will be announced on the blockchain. We eventually will destroy 500MM FNL, leaving 500MM FNL remaining.
Funds Usage Funds raised from the Token Sale will be used primarily for the development of the platform and marketing it to acquire users. Since our focus is on making buying and selling bitcoins as simple as possible by bringing different payment types merchant, buyers and sellers. Spreading awareness about our market place and services would be a key part of our growth strategy. 15% will be kept in reserve to cope with any emergency or unexpected situation that might come up The rest of the funds will be used for paying the team, legal fees and exchange fees. Details of projected fund usage are given below 15% 25% 5% 5% Developemt Marketing Team Hires Legal Reserve 50% Risks There are many risks involved in running a market place. We understand this and have the skills, experience and leadership to overcome them.
RoadMap The below figure shows the roadmap of the Finlocale market place in detail. We will focusing on releasing a Beta version of app by November 2018, followed by production app by December 2018. Once the production app is stable, we will focus on creating a mobile version of the app and plan to do a public release of the mobile app by March 2019. January 2018 Conception of Finlocale March 2018 Research Team Development June 2018 Demo prototype developed September 2018 Whitepaper release Alpha version release October 2018 Token Sale Begin November 2018 Beta version release Projected revenue generation December 2018 Token Sale Ends Production App release March 2019 Q1 Release Mobile version release Projected Operational Profit Token buyback & Burning June 2019 Q2 Results
TEAM Pandi Paramasivan CEO LinkedIn Profile Pandi Paramasivan is founder and CEO of FinLocale. He played major role in Business Model and Technology Model. His focus mainly on the business strategy and came up with unique OTC Academy program, that plays vital role in liquidation of platform. He also play role of CTO in Blockchain App Works (www.blockchainappworks.com), a blockchain consulting & development company. It also offers ICO advisory and marketing services. Prior to this, Pandi was CEO of CapMinds Technologies(www.capminds.com), an EMR specialised service sector company and was one of top 5 strategic partners of www.open-emr.org Before that, Pandi played key role in top Techno Functional roles in major global consulting firms like EDS, CapGemini, FannieMae, Infosys, Ramco. Pandi has 20+ years experience in architect, build and maintain global enterprise scalable apps in Finance, Logistics, Healthcare. Karthikeyan Karuppasamy CTO LinkedIn Profile Karthi is CTO of FinLocale. He played major role in Business Architecture and Technology Architecture. His mainly focus on scalability, availability, security & consistency of the FinLocale at all the times. He also play role of Business Development in Blockchain App Works (www.blockchainappworks.com), a blockchain consulting & development company. It also offers ICO advisory and marketing services.
Also, Karthikeyan is a Chief Executive at Ken Knack Corporation, a business and blockchain consulting enterprise since 2013. Having adequate technical and indepth blockchain experience by closely associating with Achain, Boontech, Linkeye, Alabs and few more, he's playing a founder and techie role in Chemmai infotainment blockchain application engine Rathinam S U Functional/UX Architect LinkedIn Profile Rathinam is Functional/UX Architect of FinLocale. He played major role in Functional Modeling, Functional engineering, Data Flow & Business Flow. He mainly concentrated on User Experience(UX) by designing simple and effective users navigation. He also play role of Functional/UX Architect in Blockchain App Works (www.blockchainappworks.com), a blockchain consulting & development company. It also offers ICO advisory and marketing services. Prior to this, Rathinam was Functional Head of Abivas Creative Solutions, an functional engineering and UX design company Muthu Kumaran Technical Architect LinkedIn Profile Muthu is Technical Architect of FinLocale. He played major role in the Full Stack architecture and DevOps architecture. He designed frameworks that is secure, scalable. He also play role of Technical Architect in Blockchain App Works (www.blockchainappworks.com), a blockchain consulting & development company. It also offers ICO advisory and marketing services.
P r i o r t o t h i s, M u t h u w a s Te c h L e a d o f C a p M i n d s Te c h n o l o g i e s (www.capminds.com), an EMR specialised service sector company and was one of top 5 strategic partners of www.open-emr.org Dane Elliott Business Advisor LinkedIn Profile Dane is a business development advisor on FinLocale. His main focus is strategy on business channels like community building and ambassador program around the globe to enable FinLocale strong business presence He has very good network of investors & fund houses in Americas, Europe and China regions. He is currently International Business Development Director in Achain, Beijing City, China. Donald Keating, MBA Marketing Advisor LinkedIn Profile Don is a marketing advisor on FinLocale. His main focus is on effective branding and marketing. He has strong connects with influencers marketers around the globe and co-ordinating that. He also has very good network of investors in americas and has strong track record of bringing investments in past
Robert Karl Hellgren Investment Advisor LinkedIn Profile Robert is an investment advisor on FinLocale for Europe Region. He has very good network in investors, fund houses, family houses & HNI and has strong track record of bringing investments in past. He is CEO of OLM Holding AB & CEO of OLM Real Estate LLC Rick Perroset Investment Advisor LinkedIn Profile Rick is an investment advisor on FinLocale for America Region. He has very good network in VCs, fund houses, family houses & HNI and has strong track record of bringing investments in past. He is currently founder & CEO of Build For Blockchain (www.builtforblockchain.com), c o m p a n y f o c u s o n investors connect and partnering.
Summary Finlocale is a peer to peer crypto marketplace where the buyers and sellers connect, exchange bitcoins through secure escrow and private online chat. We introduce the Finlocale token, which is used to pay transaction fees and other fees on the Finlocale marketplace at promotional rates. Our vision is to make cryptocurrency as globally accepted medium to buy or sell anything in the world. Finlocale marketplace is our first step in that direction. Do you have the similar vision on cryptocurrency and believe that Finlocale will be able to contribute that, If yes, then please join our ICO. References 1 Major Players Volume Analysis & BTC Market Cap Vs P2P BTC Transaction Volume Analysis are derived based on data available on https://coin.dance portal