Managing the Complaint Factors or Workplace Stress: A study on Effects of Stress among employees in ITES-BPO Organizations of NCR. * Dr.

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Managing the Complaint Factors or Workplace Stress: A study on Effects of Stress among employees in ITES-BPO Organizations of NCR Abstract * Dr. Rupali Arora * Associate Professor, Chandigarh University In the 21st century business environment, stress has become a way of life-an accepted occupational hazard. As a result of external or internal pressures employees develop various symptoms of stress that can harm their job performance. If the stress is positive, the result may be more energetic, enthusiasm and motivation. Organizations should be aware of and accept that the problem of job stress exists; try to identify the problem; attempt to solve the problem and also find ways of coping with job stress. This article focuses on deriving the trouble/complaint factors and analyzing the extent of stress gender and marital status wise among the employees of the ITeS-BPO Companies. Key Words: Job Stress, Burnout, Employee s vulnerability, Information and Communication Technology, call-floor executives, Stress-Tolerance potential. Effulgence - January - June, 2016 - (Vol. 14, No. 1) - 1 -

Abstract Impact of Inflation and Exchange Rate on Stock Market Behaviour: Evidence from India * Dr. Anindita Chakraborty * Assistant Professor, Faculty of Management Studies, Banaras Hindu University, Varanasi (U.P.) The study investigates the effect of inflation rate and exchange rate on the performance of the Indian stock market using yearly data over the period from January 1991 to December 2014. By applying Augmented Dickey Fuller (ADF) unit root test, Granger Causality test, Johansen Cointegration test, and Vector Error Correction Model (VECM), the study found that inflation rate, exchange rate and market return were I (1). It mans that they are stationary at first difference. The study also revealed that there was causality run from exchange rate to stock market return but there was no long run relationship between inflation, exchange rate and stock market return. This shows that investors must critically evaluate the investment scenario before investing because inflation and exchange rate risk are part of systematic risk which cannot be controlled by them. Therefore, for better results investors must follow some active strategy. Key Words: Inflation rate, Exchange rate, Unit Root test, Granger Causality test, Cointegration test and Vector Error Correction Model. Effulgence - January - June, 2016 - (Vol. 14, No. 1) - 2 -

A Study on the Impact of Secondary Market Bench Mark on Mutual Fund Industry * Dr. A Kotishwar * Associate Professor & HOD, Department of Master of Business Administration, CMR College of Engineering & Technology, Hyderabad, Telangana Abstract Indian mutual fund industry is celebrated golden jubilee year in 2014. Indian stock market performance is measured on par with the global market in spite of less contribution by the Indian investors. The growth of Indian market is mainly contributed by the Indian mutual funds. In this study, it has been examined how benchmarks of equity and debt market impacting the number of schemes and asset under management in India by considering 15 years period that is 2000-2014. Granger causality test has been applied on Johansson co-integration data between benchmarks and the number of schemes and the result unveils that equity schemes were considered by the benchmark, but debt market schemes are not caused by the composite bond index. Regression weight estimation has been applied to measure the influence of benchmark on asset under management and the analysis proved that both the segment under were influenced. By the benchmark fluctuations this study is useful to the investors of mutual funds in India to take inform decision from the investment angle in both segments. Key Words: Secondary Market, Mutual Fund Industry, Equity, Debt, Bench Mark. Effulgence - January - June, 2016 - (Vol. 14, No. 1) - 3 -

Abstract Wholesale Price Index as a measure of Inflation with special reference to basic commodities * Dr. Preeti Sharma * Assistant Professor, Amity Global Business School In current scenario inflation has become a very unpopular happening in an economy. Opinion survey conducted in India, the U.S.A. and other countries of the world reveal that inflation is the most important concern of the people as it adversely affects the standard of living of the people. Inflation may be termed as persistently rising prices in an economy. A high rate of inflation is responsible for making the life of the poor very miserable therefore it is described as anti-poor. So the current study focuses on the rate of inflation in India. The paper compares the rate of inflation of basic commodities (Wheat, MILK, LPG, Petrol, and Electricity in domestic consumption) to WPI index. The paper emphasizes that the inflation shown by WPI index talks about 636 commodities which may not present the real picture of inflation in case of basic commodities. Since the high rate of inflation (on basic commodities) may be traded off by the low rate of inflation on other commodities. If the rate of inflation is anticipated correctly, the people take steps to make suitable adjustments to avoid the adverse effects of inflation. Key Words: Wholesale Price Index, Inflation, Consumer Price Index, Economic growth. Effulgence - January - June, 2016 - (Vol. 14, No. 1) - 4 -

Abstract Trade and Income Distribution: A Study of Latin American & Asian Developing Economies * Rashmi Ahuja * PhD Student, Department of Business Economics, University of Delhi, South Campus, Delhi The changes in income inequality have been observed in developing economies which are rapidly opening up to international trade and foreign capital inflows in the past few decades. This paper examines the impact of increased trade openness on within-country income inequality in Latin American and Asian developing economies over the period 2000-2012.The analysis finds the experience of Latin American developing economies different from that of Asian developing economies. Not only increased trade openness but also stronger economic growth and education contribute to declining income inequality in Latin American developing economies over the period 2000-2012. However, in Asian developing economies, the income inequality increases with increased trade openness up to certain point and after that it starts declining. The findings also suggest that the impact of trade on inequality in Asian developing economies depends on the level of education in these economies. The analysis also finds that the impact of trade and foreign capital inflows on income inequality is different in developing economies within the two sub-regions in Latin America. Key Words: Trade and Income, Foreign Capital Inflows, Trade openness, Developing Countries. Effulgence - January - June, 2016 - (Vol. 14, No. 1) - 5 -

Purchase Behavior of Consumers- A Study of Demographic Differences in the Purchase of Apparel Abstract * Ms. Geetu Tuteja ** Mr. Suraj Nathani *** Ms. Ruchika Gupta * Assistant Professor,Bharati Vidyapeeth Institute of Management and Research, New Delhi ** Assistant Manager, YES Bank Ltd. *** Assistant Manager, YES Bank Ltd. Apparel reflects the way people treat themselves and reflects the society and culture they belong. To shape the living standard of people Apparel plays an important role. It is one of the products that frequently get affected by the change in trends. In today s world, it not only serves the purpose of keeping the body warm but also serves as a fashionable item. This paper examines the consumer apparel buying behavior for which the survey was conducted in Delhi among 215 respondents which resulted in 10 factors (cost, need, brand, fun, color, esteem, accessories, trend, shopping place, interpersonal communication) that has an impact on some of the demography factors. Factors like fun, need and shopping place has a significant impact on age whereas no factor other than fun has an impact on gender. The study concluded that in all the four demography, youths are the ones who are more concerned about their looks and appearances. They are mostly affected by the product and brand promotion and buy according to the prevailing brand. Thus, this will help the marketer to better understand consumer apparel buying behavior and make better marketing strategies accordingly. Key Words: Apparel, Consumer Behavior, Demography, Fashion, Purchase Behavior Effulgence - January - June, 2016 - (Vol. 14, No. 1) - 6 -

Abstract Analysis of Deposits and Advances: Public Sector Commercial Banks in India * Ashish Gupta ** Dr.V. S. Sundram * Research Scholar, Faculty of Commerce - Banaras Hindu University, Varanasi, Uttar Pradesh ** Research Scholar, Faculty of Commerce - Banaras Hindu University, Varanasi, Uttar Pradesh Bank is the one of the major stream in Indian financial system. The primary function of banks are lending and borrowing the money to needy group of people. Public sector banks have captured most of the part of share in Indian economy in comparisons to Pvt.SBs but PSBs have not performed/executed their primary function (Advances and Deposits) in appropriate tactic, due to this advances and deposits consistently shown the fluctuating and decline trends and performed rather poorly over the last few decades. In this context the present paper attempts to study the deposits and advances generated by PSBs banks during a period of 10 year from 2005-2006 to 2014-2015. There are eight variables have been selected for the study. This study is primary based on secondary data and Kruskal Wallis Test has been used to know the significant difference in the growth rates of deposit and advances of selected PSBs in India. The result shows that the growth rate of selected variables have less growth in all over the years on selected variable have been taken for the study. Key Words: Public Sector Banks, Term Deposit, Saving Bank Deposits, Priority Sector. Effulgence - January - June, 2016 - (Vol. 14, No. 1) - 7 -

Entrepreneurial Orientation of Students: A Comparative Analysis of Management and Engineering Discipline Abstract * Chirag Malik ** Ekta Rao * Assistant Professor, Gitarattan International Business School, Rohini, New Delhi ** Assistant Professor, IMS Unison University, Dehradun Purpose: To study the entrepreneurial orientation of MBA and Engineering students of Dehradun region through measuring their entrepreneurial intention. Design/Methodology/Approach: For meeting the objective of the research, descriptive research method was used. A survey was administered to the students of 4 different MBA and Engineering colleges of Dehradun, yielding a total sample of 100 students. Findings: The t-test indicates that there is difference between entrepreneurial intentions of MBA and engineering students wherein the MBA students are more oriented towards starting their own enterprise than engineering students. Research limitations and further scope: This research is being done in order to find out the difference in entrepreneurial intentions of MBA and engineering students, however, this study remains silent on the factors influencing the differences. A further research can be undertaken so as to find out the factors explaining the differences and antecedents of formation of entrepreneurial orientation among higher education students. Practical Implications: The outcome of this research may help the policy makers and educators who formulate, deliver and evaluate education policy. Originality: This paper is a pioneer work on the study of entrepreneurial intention of higher education students of Dehradun region. Key Words: Entrepreneurial intention, MBA, Engineering, students. Effulgence - January - June, 2016 - (Vol. 14, No. 1) - 8 -