Saudi Ceramic Expansion plan key growth driver

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RSI10 Construction and Materials Industrial SCERCO AB: Saudi Arabia Rating NEUTRAL Target price SAR116. 0 (4.5% upside) Current SAR111.3 price Key themes & implications Company is one of the leading ceramic manufacturing companies in the region. We believe the company will offer good growth in the near future. We believe the current expansions of s coupled with improvements in margins will support its share price. Share information Market cap (SAR/US$) 4.172bn / 1.112bn 52-week range 72.75-111.3 Daily avg volume (US$) Shares outstanding 14.8mn 37.50mn Free float (est) 77% Performance 1M 3M 12M Absolute 6% 32.8% 20.9% Relative to index 3.5% 28.2% 8.8% Major Shareholder: General Social Insurance 16.1% Saleh Abdulaziz Al Rajhi 6.8% Valuation 12/12A 12/13E 12/14E 12/15E P/E (x) 16.8 12.8 11.3 10.7 P/B (x) 3.2 2.7 2.3 2.0 EV/EBITDA (x) 13.0 10.3 9.3 8.4 Dividend Yield 2.2% 2.2% 2.2% 2.8% Performance 118 108 98 88 78 Price Close Relative to TADAWUL FF (RHS) 68 70 30-10 06/12 09/12 12/12 04/13 Source: Bloomberg, Company data, Al Rajhi Capital Company summary 112 108 104 100 96 92 88 84 80 76 72 Company is one of the oldest and leading ceramics producers in the Middle East with a market value of around SAR4.1bn. The company manufactures and markets ceramic products such as ceramic tiles, sanitary ware (bathroom products) and road markers. In addition, the company manufactures water heaters as well. The company intends to launch the production of red bricks by 2014. Research Department Abdullah Salem Bugshan, Tel +96611 2119426, bugshana@alrajhi-capital.com Expansion plan key growth driver reported robust results in Q1 2013, meeting our revenue expectations. Nevertheless, the company beat our profit estimate owing to higher than expected gross margins on both its major product lines. We believe will continue to benefit from the boom in the construction sector and higher government spending, as well as its investment in advanced technologies. Moreover, the company s planned expansions will further boost growth over the next few years. Therefore, we have raised our target price to SAR116 per share, indicating a 4.5% upside from the current levels. We thus have a Neutral rating on the stock. Double digit growth in revenues: reported a 13% revenue growth in Q1 2013 to reach SAR406mn, which was almost in line with our 14% growth expectation. This growth was due to higher sales volume of ceramics and sanitary ware, and water heaters. We believe the company's top-line will grow at 13% this year, supported by a steady increase in production capacity. Margin improvement: The company s gross margin grew by a significant 600bps, driven by rising margins of major divisions, ceramics and sanitary ware (400bps), and water heaters (1,100bps). We believe that the stability in raw material supplies and improvement in operational efficiencies will enable the company to maintain gross margin above 35% for the entire 2013. Expansion plan to boost growth: has lined up several expansion plans to ensure double digit growth over the next few years. The most prominent one among them is a new sanitary ware factory with a capacity of 18,000 tons, which is due to commence production in H1 2014. In line with the company s estimates, we expect a top-line contribution of SAR75mn from the new line when it reaches its full capacity. Another expansion plan is the new red bricks factory with a capacity of 330,000 tons, scheduled to launch in the second half of 2014. We estimate a top-line contribution of about SAR63mn from the new bricks factory. Furthermore, the ongoing installation of the tile factory, which is expected to start production in Q3 2013, will increase the company's tiles production to 60mn square meter. Valuation method changed: We have changed our valuation method from EVA to a blended approach based on DCF and relative valuation. As per DCF, our fair value stands at SAR125, while, we assign a fair value to SAR93 under relative valuation. Our target price carries a 70-30% weight on the above methods and thus, we arrive at a new target price of SAR116. Period End (SAR) 12/11A 12/12A 12/13E 12/14E 12/15E Revenue (mn) 1,221 1,447 1,636 1,909 2,088 Revenue Growth 13.1% 18.5% 13.0% 16.7% 9.3% Gross profit margin 36.5% 33.1% 35.4% 34.1% 33.2% EBITDA margin 29.8% 26.7% 29.4% 27.9% 27.6% Net profit margin 19.0% 17.1% 19.9% 19.4% 18.6% EPS 6.19 6.60 8.68 9.86 10.35 EPS Growth 5.8% 6.7% 31.5% 13.5% 5.1% ROE 21.6% 20.2% 22.9% 22.1% 19.8% ROCE 15.2% 13.7% 15.9% 16.0% 14.9% Disclosures Please refer to the important disclosures at the back of this report. Powered by Enhanced Datasystems EFA Platform 1

steady growth, stable margins We estimate to maintain its steady performance With an estimated size of about SAR5.2bn, the Saudi ceramics market is one of the biggest in the MENA region. We expect the market to grow steadily, driven by increasing population, rising disposable income, booming construction industry and higher government spending. The ceramic tiles market in Saudi Arabia is dominated by imported products, which represent around 70% of the market. holds a 25% share, while the remaining 5% share is held by small private companies such as Alfanar, Future Ceramic and Al-Jawdah Ceramic. s business consists of two segments: Ceramic tiles & bathroom products (sanitary ware), and Water heaters. In Q1 2013, ceramic tiles segment contributed 77% of total revenues, whereas water heaters contributed 23%. Both the divisions have performed decently in the recent past; the ceramic tiles and bathroom products segment reported a 14% y-o-y growth in Q1, while the water heaters segment grew by 10%. We believe the the ceramic tiles and bathroom products segment will drive the company s growth over the medium term and further boosted by the capacity expansions coupled with the increasing demand from government projects. Gross margins for remained stable over the last four years at about 36.5%, except for 2012, where gross margins dropped by 250bps to 33%. This was mainly attributed to an increase in production costs on account of higher transport costs incurred by the company. The imposition of time limits on the entry of trucks into Riyadh since 2012 has led to higher transport costs, which created inconvenience for several companies including Saudi Ceramic. Later in the year, this time limit was extended to provide some relief for the companies. Further, the installation of new machineries increased the operational efficiency at the factories and therefore, we believe the low profit margin was an exception in 2012. Going ahead, we estimate 's gross margin to remain stable at around 35% for the rest of 2013. Valuation Our new target price is based on DCF and relative valuation Changed valuation methodology We have changed our valuation methodology from the earlier Economic Value Added (EVA) to a blended methodology, combining the DCF and Relative Valuation (RV) methodologies. We have used a two-stage DCF model, with an explicit period of five years till 2017, and a terminal value after 2017. For, our DCF fair value came in at SAR125 based on our 8.1% WACC and 2.5% long term growth. As per relative valuation, we have compared s multiples with its GCC peers, i.e., Alanwar in Oman and Rak in UAE. Saudi Ceramic is the largest ceramic company in the GCC region and thus, trades at a above average valuation as compared to its peers. As per relative valuation, we assign a fair value of SAR93 to. Our target price carries a 70% weight for DCF and 30% for relative valuation. Thus, our new target price is SAR116, which is 29% higher than our previous target of SAR86.7. However, we are Neutral on, considering the recent rally witnessed in the stock. Figure 1 Relative Valuation Market cap. EV P/E EV/EBITDA (US$) (US$) 2013E 2014E 2013E 2014E Saudi ceramic 4,172 4,825 12.8 11.3 10.3 9.3 Alanwar 104 99 13.8 11.6 9.4 8.5 RAK 1,330 3,088 5.8 5.1 7.6 7.2 Average 10.8 9.3 9.1 8.3 Source: Company data, Bloomberg, Al Rajhi Capital Disclosures Please refer to the important disclosures at the back of this report. 2

Income Statement (SARmn) 12/11A 12/12A 12/13E 12/14E 12/15E Revenue 1,221 1,447 1,636 1,909 2,088 Cost of Goods Sold (775) (968) (1,057) (1,257) (1,395) Gross Profit 446 479 579 652 692 Government Charges S.G. & A. Costs (203) (221) (225) (251) (273) Operating EBIT 244 258 354 401 419 Cash Operating Costs (857) (1,060) (1,155) (1,376) (1,512) EBITDA 365 387 481 533 576 Depreciation and Amortisation (121) (129) (127) (132) (157) Operating Profit 244 258 354 401 419 Net financing income/(costs) (4) (2) (19) (20) (21) Forex and Related Gains Provisions - - - - - Other Income Other Expenses Net Profit Before Taxes 239 256 336 381 398 Taxes (7) (9) (10) (11) (10) Minority Interests Net profit available to shareholders 232 248 326 370 388 Dividends (88) (94) (94) (94) (116) Transfer to Capital Reserve 12/11A 12/12A 12/13E 12/14E 12/15E Adjusted Shares Out (mn) 37.50 37.50 37.50 37.50 37.50 CFPS (SAR) 9.41 10.04 12.07 13.37 14.55 EPS (SAR) 6.19 6.60 8.68 9.86 10.35 DPS (SAR) 2.333 2.500 2.500 2.500 3.106 Growth 12/11A 12/12A 12/13E 12/14E 12/15E Revenue Growth 13.1% 18.5% 13.0% 16.7% 9.3% Gross Profit Growth 13.8% 7.4% 20.8% 12.6% 6.2% EBITDA Growth 14.7% 6.1% 24.4% 10.8% 8.0% Operating Profit Growth 10.4% 5.8% 37.5% 13.2% 4.4% Net Profit Growth 5.8% 6.7% 31.5% 13.5% 5.1% EPS Growth 5.8% 6.7% 31.5% 13.5% 5.1% Margins 12/11A 12/12A 12/13E 12/14E 12/15E Gross profit margin 36.5% 33.1% 35.4% 34.1% 33.2% EBITDA margin 29.8% 26.7% 29.4% 27.9% 27.6% Operating Margin 20.0% 17.8% 21.7% 21.0% 20.1% Pretax profit margin 19.6% 17.7% 20.5% 20.0% 19.1% Net profit margin 19.0% 17.1% 19.9% 19.4% 18.6% Other Ratios 12/11A 12/12A 12/13E 12/14E 12/15E ROCE 15.2% 13.7% 15.9% 16.0% 14.9% ROIC 14.1% 13.6% 16.6% 17.5% 16.3% ROE 21.6% 20.2% 22.9% 22.1% 19.8% Effective Tax Rate 3.1% 3.3% 3.0% 3.0% 2.5% Dividend Payout Ratio 37.7% 37.9% 28.8% 25.4% 30.0% Valuation Measures 12/11A 12/12A 12/13E 12/14E 12/15E P/E (x) 18.0 16.8 12.8 11.3 10.7 P/CF (x) 11.8 11.1 9.2 8.3 7.6 P/B (x) 3.6 3.2 2.7 2.3 2.0 EV/Sales (x) 4.0 3.5 3.0 2.6 2.3 EV/EBITDA (x) 13.5 13.0 10.3 9.3 8.4 EV/EBIT (x) 20.2 19.5 13.9 12.3 11.5 EV/IC (x) 2.7 2.4 2.2 2.0 1.8 Dividend Yield 2.1% 2.2% 2.2% 2.2% 2.8% Disclosures Please refer to the important disclosures at the back of this report. 3

Balance Sheet (SARmn) 12/11A 12/12A 12/13E 12/14E 12/15E Cash and Cash Equivalents 64 57 272 263 400 Current Receivables 136 132 151 267 276 Inventories 535 598 594 614 689 Other current assets 57 106 122 122 122 Total Current Assets 793 893 1,139 1,266 1,486 Fixed Assets 1,415 1,572 1,720 1,874 1,967 Investments 61 81 80 80 80 Goodwill Other Intangible Assets - - - - - Total Other Assets - - - - - Total Non-current Assets 1,476 1,653 1,800 1,954 2,047 Total Assets 2,269 2,546 2,939 3,219 3,533 Short Term Debt 355 333 341 341 341 Accounts Payable 175 201 222 227 246 Accrued Expenses - - - - - Dividends Payable - 4 - - - Other Current Liabilities 78 55 73 73 73 Total Current Liabilities 620 618 650 655 674 Long-Term Debt 454 570 700 700 700 Other LT Payables - - - - - Provisions 48 52 55 55 55 Total Non-current Liabilities 502 622 755 755 755 Minority interests Paid-up share capital 250 375 375 375 375 Total Reserves 897 931 1,159 1,435 1,729 Total Shareholders' Equity 1,147 1,306 1,534 1,810 2,104 Total Equity 1,147 1,306 1,534 1,810 2,104 Total Liabilities & Shareholders' Equity 2,269 2,546 2,939 3,219 3,533 Ratios 12/11A 12/12A 12/13E 12/14E 12/15E Net Debt (SARmn) 744 846 769 778 641 Net Debt/EBITDA (x) 2.04 2.19 1.60 1.46 1.11 Net Debt to Equity 64.9% 64.8% 50.1% 43.0% 30.4% EBITDA Interest Cover (x) 83.4 225.2 25.6 26.3 28.1 BVPS (SAR) 30.58 34.82 40.91 48.26 56.12 Cashflow Statement (SARmn) 12/11A 12/12A 12/13E 12/14E 12/15E Net Income before Tax & Minority Interest 239 256 336 381 398 Depreciation & Amortisation 121 129 127 132 157 Decrease in Working Capital (19) (101) 6 (130) (64) Other Operating Cashflow 9 13 (22) (11) (10) Cashflow from Operations 350 297 446 371 482 Capital Expenditure (276) (286) (275) (286) (251) New Investments (9) (24) - - - Others Cashflow from investing activities (285) (310) (275) (286) (251) Net Operating Cashflow 65 (12) 171 85 231 Dividends paid to ordinary shareholders (88) (89) (94) (94) (94) Proceeds from issue of shares Effects of Exchange Rates on Cash Other Financing Cashflow - - - - - Cashflow from financing activities (40) 6 43 (94) (94) Total cash generated 25 (7) 214 (9) 137 Cash at beginning of period 39 64 57 272 263 Implied cash at end of year 64 57 272 263 400 Ratios 12/11A 12/12A 12/13E 12/14E 12/15E Disclosures Please refer to the important disclosures at the back of this report. 4

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"Neutral": We expect the share price to settle at a level between 5% below the current share price and 15% above the current share price on a 6-9 month time horizon. "Underweight": Our target price is more than 5% below the current share price, and we expect the share price to reach the target on a 6-9 month time horizon. 2. Definitions "Time horizon": Our analysts make recommendations on a 6-9 month time horizon. In other words, they expect a given stock to reach their target price within that time. "Fair value": We estimate fair value per share for every stock we cover. This is normally based on widely accepted methods appropriate to the stock or sector under consideration, e.g. DCF (discounted cash flow) or SoTP (sum of the parts) analysis. "Target price": This may be identical to estimated fair value per share, but is not necessarily the same. There may be very good reasons why a share price is unlikely to reach fair value within our time horizon. In such a case we set a target price which differs from estimated fair value per share, and explain our reasons for doing so. Please note that the achievement of any price target may be impeded by general market and economic trends and other external factors, or if a company s profits or operating performance exceed or fall short of our expectations. Contact us Jithesh Gopi, CFA Head of Research Tel : +966 11 2119332 gopij@alrajhi-capital.com Al Rajhi Capital Research Department Head Office, King Fahad Road P.O. Box 5561 Riyadh 11432 Kingdom of Saudi Arabia Email: research@alrajhi-capital.com Al Rajhi Capital is licensed by the Saudi Arabian Capital Market Authority, License No. 07068/37. Disclosures Please refer to the important disclosures at the back of this report. 5