PRODUCER GUIDE. Product Highlights, Features and Benefits LIFE-9233WEB 6/17

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PRODUCER GUIDE Product Highlights, Features and Benefits LIFE-9233WEB 6/17

When it comes to low-cost coverage and cash value potential, Protection VUL is already one of the most competitive products on the market. Now, with the John Hancock Vitality Program, your clients can save on premiums by simply living a healthy life. At the same time, they can also earn a variety of valuable rewards and discounts from major, national retailers. Protection VUL 1 with Vitality offers a variety of investment options, including our diversified Lifestyle Portfolios. Protection VUL with Vitality is a flexible and affordable life insurance solution that protects your clients, while also recognizing and rewarding them for living a healthy life.

Product Highlights With the John Hancock Vitality Program, you can change the conversation about life insurance by making it about living. Protection VUL with Vitality offers: Industry-leading premiums for level-pay, short-pay, and single-pay premiums Death benefit guarantees 2 that often extend to life expectancy 3 Broad, diversified portfolio offerings Rolling and competitive target premiums John Hancock s Long-Term Care (LTC) rider 4 The LifeTrack policy management solution The John Hancock Vitality Program, which provides: The ability to significantly lower premiums 5 by living a healthy life A Vitality HealthyFood benefit with up to $600 in annual savings on healthy food purchases at thousands of stores nationwide 6 A complimentary Fitbit device to help track progress toward a healthy lifestyle The opportunity to earn Apple Watch Series 2 by exercising regularly 7 Entertainment, shopping, gym, and travel rewards and discounts 8 Who is a Good Fit for this Product? Anyone can benefit from this program, although there are three general categories of clients to target: LIVING A HEALTHY LIFE: These people are already living healthy lifestyles they exercise, eat well, and get annual health screenings. ASPIRES TO BE HEALTHIER: These people recognize the importance of healthy living and are committed to making changes to their current lifestyle. MOTIVATED BY DISCOUNTS AND REWARDS: These people are motivated by discounts and will engage in healthy activities to earn rewards. ABOUT VITALITY To help your clients in their pursuit of a longer, healthier life, we ve partnered with Vitality, the global leader in integrating wellness benefits with life insurance products. Vitality has an established track-record of creating interactive, personalized programs. Millions of Vitality members worldwide use their online tools to identify and track health and lifestyle goals. PROTECTION VUL WITH VITALITY 1

Live a Healthy Life and Save! Significant Savings Potential Protection VUL with Vitality rewards the everyday steps your clients take to stay healthy and inspires them to do even more. The more your clients participate, the more they can save. CUMULATIVE PREMIUM SAVINGS BY STATUS OVER 20 YEARS COMPARED TO LEADING COMPETITOR Male, 55, Preferred Non-Smoker, $1 Million, Lifetime Coverage, Level-Pay $100,000 $75,000 $61,300 (21% SAVINGS) $68,900 (24% SAVINGS) $85,900 (30% SAVINGS) $91,700 (32% SAVINGS) $50,000 $25,000 $0 BRONZE SILVER GOLD PLATINUM The data shown is taken from an illustration. Protection VUL with Vitality s premiums are based on current assumptions solve to $1 at age 121 at a gross 8% rate of return at each of the four Vitality Status levels and include a guarantee to age 78 assuming Bronze funding level, 77 assuming Silver funding level, 75 assuming Gold funding level, and 74 assuming Platinum funding level. Premium savings and guarantee duration based on maintaining specific status in each year. The competitor s product shown is Lincoln s VUL ONE and is guaranteed to age 121. Competitor information is current and accurate to the best of our knowledge as of May 2017. Unless indicated otherwise, these values are not guaranteed and may not be used to project or predict investment results. We urge you to show your clients a basic illustration showing the impact of 0% and maximum sales charges and/or the guaranteed interest crediting rate and the impact it will have on policy cash value and death benefit. This comparison cannot be used with the public and complete personalized policy illustrations for each representative company must be presented or discussed with your clients. Please have your clients consult with their professional advisors to find out which type of life insurance is most suitable. 2 PROTECTION VUL WITH VITALITY

It s Easy to Participate Accumulate Points Your clients can earn Vitality Points for the everyday things they do to stay healthy, like walking, visiting the doctor, and not smoking. And with our easy online tools and mobile app, recording activities and earning points couldn t be easier. We ll even send your clients a complimentary Fitbit device to track their progress toward a healthy lifestyle. STATUS BY VITALITY POINTS Bronze: 0 points Silver: 3,500 points Gold: 7,000 points Platinum: 10,000 points Earn a Status The higher your clients Vitality Status, the more they can potentially save on premiums and the greater their rewards and discounts, including: 1,250 POINTS First-time Vitality Health Review in 90 days 400 POINTS Annual flu shot 300 POINTS Four online nutrition and well-being classes 200 POINTS Purchase HealthyFood items BRONZE SILVER GOLD 0 POINTS 2,000 POINTS Don t use tobacco and record a healthy BMI 3,500 POINTS 3,120 POINTS Three standard workouts each week for a year 7,000 POINTS Enjoy Savings and Rewards The higher your clients Vitality Status, the more they can potentially save on premiums and the greater their rewards and discounts, including: 7,8 Apple Watch Series 2 Complimentary Fitbit Device & Wearable Device Discounts HealthyFood Benefit Half-Price Hotel Stays Cruise Rewards Free Health Check Partner Gym Discounts Healthy Gear Discounts Shopping & Entertainment Discounts PROTECTION VUL WITH VITALITY 3

Additional Benefits Stay on Track with LifeTrack LifeTrack is an industry-first, quick and easy solution designed to keep your clients policies on track to meet their coverage objectives. Each year, LifeTrack automatically calculates a premium that takes into account actual policy performance and updated assumptions about the future. With LifeTrack, you can be confident your clients are paying the right amount of premium to meet their goals. We ll also send them an Annual Report showing how their policies are tracking relative to their objectives, along with an email showing how much more they can save by reaching a higher Vitality Status level. Health and Financial Fitness For All Ages As your clients get older, healthy living can add years to their lives and improve their physical and emotional well-being. That s why, for the first time, we ve made the John Hancock Vitality Program available up to issue age 90. We ve even customized the program to take into account older clients unique health and wellness considerations. This means your clients get credit for the things they do to stay healthy at a pace that makes sense for them. 4 PROTECTION VUL WITH VITALITY

Protection VUL Specifications Features Product Design Flexible Premium Variable Universal Life Insurance Policy Risk Classes/Issue Ages FULLY-UNDERWRITTEN NON-SMOKER Super Preferred 20-80 Preferred 20-90 Standard Plus 20-90 Standard 3 months-90 SMOKER Preferred 20-90 Standard 20-90 Flat Extras Non-medical flat extras for aviation, avocations, and foreign risks are allowed on all fully underwritten risk classes except Super Preferred. Medical flat extras are not allowed on risk classes better than Standard. Available Coverage Face amount only (no supplemental face amount available) Minimum Face Amount $50,000 Definition of Life Insurance Cash Value Accumulation Test (CVAT) Maximum First-Year Premium First year premiums on MEC policies are limited to a maximum of $3 million to the Fixed Account First year premiums on all policies are limited to a maximum of 20 times the Target Premium Minimum Initial Premium (MIP) Requirement Premium amount required to issue the policy and keep it in force for the first policy month Note: A greater amount is required if the policy is backdated. Face Amount Increases Face amount increases are not permitted Face Amount Decreases Allowed after first policy year Minimum requested face amount decrease is $50,000 Face amount may not be decreased below minimum face amount Pro-rata surrender charges may apply during the surrender charge period A cumulative 10% base face amount decrease is permitted without a surrender charge at time of decrease PROTECTION VUL WITH VITALITY 5

Features (continued) Death Benefit Options OPTION 1: Face Amount (plus Return of Premium (ROP) rider, if elected) OPTION 2: Face Amount + Policy Value (not available with ROP rider) OPTION CHANGE (2 TO 1 ONLY): Available after first policy year. The change is effective on the monthly processing date following a valid request from the policy owner. Note: At the time of the Death Benefit Option change, the policy s face amount will equal the face amount immediately before the change, plus the Policy Value as of the effective date of the change. No-Lapse Guarantee 2 The no-lapse guarantee (NLG), called Death Benefit Protection, guarantees that the policy will not default during the NLG period, provided certain requirements are met. The NLG duration will vary based upon issue age, gender, and risk class, as well as chosen funding level. The NLG duration is stated on the illustration Maximum no-lapse guarantee duration is to age 121 Coverage Beyond Age 121 Policy does not mature; provided that funding is sufficient, the policy will remain in force until insured s death. At age 121: Policy and rider charges cease (except for the investment advisory fees) Premiums are not required or permitted Interest continues to accumulate on the Fixed Account, and investment performance is reflected in the Policy Value New withdrawals are not permitted New loans are available and loan repayments continue to be accepted on existing loans Interest continues to be charged on outstanding loans until a death claim is made (the policy may lapse if debt ever equals or exceeds the Policy Value) The Persistency Credit ceases Quit Smoking Incentive The Quit Smoking Incentive (QSI) allows all Standard and Preferred Smokers to receive Standard Non-Smoker policy charges for the first three policy years. To maintain Non-Smoker policy charges beyond year three, the insured must provide satisfactory evidence that he/she has quit smoking for at least 12 consecutive months and the microurinalysis must be free of nicotine or metabolites. Please note the following: Available for issue ages 20-70 Not available for substandard ratings Term conversions and internal replacements will require additional underwriting if the original policy (replaced or converted) was issued more than three years ago The earliest an insured can request a change to Non-Smoker is on or after the first policy anniversary 6 PROTECTION VUL WITH VITALITY

Investment Options Selection of Investment Options Extensive investment account options managed by some of the most impressive investment managers in the industry, including: Lifestyle Portfolios 9 Fixed Account Money Market Account 10 Dollar Cost Averaging (DCA) 11 When the policy owner elects this option, a fixed dollar amount is transferred each month from one investment account to one or more of the other investment accounts Due to market volatility, in some months the unit price will be lower, and at other times higher Purchasing a fixed dollar amount over time in this manner can in some cases result in a better average share price Monthly transfers continue until the policy owner directs us to cease DCA transfers, or automatically cease when the account transferred from the DCA fund is depleted Asset Allocation Balancer Keeps the portfolio from becoming heavily weighted in a particular sector by automatically rebalancing assets based on the original investment guidelines Policy owners may elect to rebalance monthly, quarterly, semi-annually, or annually Fixed Account Rate Policy value in the Fixed Account is deposited in the company s General Account at a declared rate. CURRENT: As declared GUARANTEED: 2.00% Transfer Restrictions INVESTMENT ACCOUNTS: Up to two transfers per policy month are permitted from any of the variable investment options (a 100% transfer from any account to the Money Market is not counted toward this limit) We reserve the right to further restrict the frequency and dollar amount of transfers FIXED ACCOUNT: The maximum amount transferable from the Fixed Account in a single policy year is the greater of $2,000, or 15% of the Fixed Account Value at the previous policy anniversary, or the amount transferred out of the Fixed Account in the previous policy year Transfers from the Fixed Account to the Money Market Account are not allowed First year premiums on MEC policies are limited to a maximum of $3 million to the Fixed Account Transfer Fee The first 12 transfers per policy year are free of charge Subsequent transfers may be charged $25 Specified Monthly Deductions Policy owners may select the investment option(s) from which they would like the monthly policy charges deducted (instead of proportionately across all allocated investments). This gives policy owners the option to have deductions taken only from the least volatile investments. PROTECTION VUL WITH VITALITY 7

Riders (separate charges may apply) John Hancock Vitality Program (Also referred to as the Healthy Engagement rider) Provides an opportunity for life insureds to earn credits on their policy based on healthy actions taken by the insured each year through the later of attained age 80 or policy year 10. To earn credits, the insured must complete simple health-related activities. Each year, these activities result in Vitality Points, which are used to determine a Vitality Status, and the amount of policy credits. Available for issue ages 20 90 Available on policies of any size. For large policies, credits will be applied to the first $20 million of Death Benefit If elected, a monthly charge of $2 is deducted through the later of attained age 80 or policy year 10 Disability Payment of Specified Premium (DPSP) Pays a premium amount chosen by the policy owner (not to exceed $3,500 per month), if insured satisfies the elimination period for total and permanent disability. Issue ages 20 60 $5 million maximum Total Face Amount on all policies A separate monthly charge is deducted up to age 65 if this rider is selected Not available with ROP rider Return of Premium (ROP) Provides an additional insurance amount equal to a percentage of premiums paid, up to 100% ROP increases cease at age 100, at which point the death benefit becomes level Available only at issue with Death Benefit Option 1 Not available in conjunction with Disability Payment of Specified Premium or LTC riders Accelerated Benefit Provides a living benefit if the insured is certified to be terminally ill with a life expectancy of one year or less. This provision allows the policy owner to receive 50% of the eligible death benefit, up to a maximum of $1 million The remaining death benefit is reduced by one year s interest at current loan rates on the benefit paid Benefits may be taxable under current tax law; policy owners should consult their personal tax advisors regarding the tax implications of benefits received under the Accelerated Benefit Long-Term Care (LTC) 4 Provides funds to help pay for qualified long-term care expenses by accelerating the death benefit. The Maximum Monthly Benefit Amount is based on 1%, 2% or 4% of the policy death benefit elected at issue. The rider is available on level (Option 1) death benefit.* Not available with the ROP rider The Long-Term Care pool can differ from the death benefit (LTC pool can never be greater)* In New York, the LTC rider is available only when the Accelerated Benefit rider has also been elected A separate charge is deducted if this optional rider is selected Note: If the LTC rider is selected, the maximum monthly benefit is $50,000 per insured. *Not available in all states. 8 PROTECTION VUL WITH VITALITY

Policy Values Policy Loans 12 Policy loans are available at any time after the policy is in force Minimum loan amount is $500 Policy Loan Rates CURRENT: Interest Charged Interest Credited Loan Spread 13 Years 1-10 3.25% 2.00% 1.25% Years 11+ 2.00% 2.00% 0.00% GUARANTEED: 14 Years 1-10 3.25% 2.00% 1.25% Years 11+ 2.25% 2.00% 0.25% Withdrawals Available after the first policy year Minimum withdrawal is $500 A partial surrender charge may apply Persistency Credit Beginning in policy year six, we will calculate a Persistency Credit to be applied to the policy value on each monthly deduction date. The value of the Persistency Credit applied to the policy is affected by how the selected investment options perform, the Cost of Insurance Rates, and policy owner actions, such as the timing and amount of premium payments, loans, withdrawals, lapse and reinstatement. Inforce Illustration To ensure that your client s policy continues to meet objectives, we suggest that in addition to reviewing annual statements, inforce illustrations are periodically requested. Inforce illustrations will provide an updated projection of the policy. Premium Charge CURRENT & GUARANTEED: 18% in all years Administrative Charge CURRENT & GUARANTEED: All policy years: $20 per month Asset Based Risk Charge (ABRC) 15 The ABRC is charged monthly as a percentage of the Policy Value allocated to the Investment Accounts. It does not apply to either the Fixed Account or Loan Account balances. CURRENT: All Years 0.000% per month GUARANTEED: All Years 0.0208% per month Face Amount Charge CURRENT & GUARANTEED: Monthly charge per $1,000 of current face amount Rate varies by issue age, gender, risk class, and policy duration Cost of Insurance Charge A charge per dollar of net amount at risk that is deducted monthly CURRENT: Mortality charge varies by issue age, gender, risk class, and policy duration GUARANTEED: Based on the 2017 CSO Mortality Table Surrender Charge Surrender charge rates vary by issue age, gender, risk class, face amount, premiums paid and policy duration The charge grades down monthly over 10 years and is 0% in years 11 and after PROTECTION VUL WITH VITALITY 9

1. Insurance policies and/or associated riders and features may not be available in all states. Some riders may have additional fees and expenses associated with them. Refer to the product prospectus for additional information. 2. Protection VUL policies automatically include a no-lapse guarantee called Death Benefit Protection. This feature guarantees that the policy will not default, even if the cash surrender value falls to zero or below, provided that the Net Death Benefit Protection Value remains greater than zero and policy debt does not exceed the Policy Value. Once terminated, the Death Benefit Protection feature cannot be reinstated. See the Protection VUL Technical Guide for additional details. 3. Life expectancy calculations are based on the 2008 VBT mortality table. 4. The Long-Term Care (LTC) rider is an accelerated death benefit rider and may not be considered long-term care insurance in some states. There are additional costs associated with this rider. The Maximum Monthly Benefit Amount is $50,000. When the death benefit is accelerated for long-term care expenses, it is reduced dollar for dollar, and the cash value is reduced proportionately. Please go to your John Hancock producer website to verify state availability. 5. Paying a premium amount that differs from an originally illustrated amount could reduce the duration of the policy s Death Benefit Protection feature or impact other features of the policy. 6. The Vitality HealthyFood benefit is available on qualifying purchases in the first year in the John Hancock Vitality Program. In subsequent years, HealthyFood savings apply to members who earn Gold or Platinum status in the Vitality program. 7. Apple Watch Series 2 can be ordered for an initial payment of $25 plus tax, and over the next two years monthly payments are based on the number of workouts completed. An iphone 5 or later is required to use Apple Watch Series 2. The Retail Installment Agreement with the Vitality Group will need to be signed electronically at checkout. Apple is not a participant in or sponsor of this promotion. Apple Watch is a registered trademark of Apple Inc. All rights reserved. [Please note: Apple Watch Series 2 program is not available in New York.] 8. In New York, entertainment, shopping, and travel rewards are not available and are replaced by healthy living and active lifestyle rewards. 9. The Lifestyle MVP and Lifestyle PS Portfolios in the John Hancock Variable Insurance Trust are not mutual funds available to the retail public and are available only under John Hancock s variable annuity contracts or variable life insurance policies or through participation in certain tax-qualified retirement plans. The investment advisors of the Lifestyle MVP or Lifestyle PS Portfolios also manage mutual funds available to the retail public with similar names and investment objectives. No representation is made, and no assurance is given, that any Lifestyle MVP or Lifestyle PS Portfolios investment results will be comparable to the investment results of any other fund, including retail mutual funds with the same investment advisor. Past performance is no guarantee of future results. 10. An investment in the Money Market B Portfolio is not insured or guaranteed by the Federal Deposit Insurance Corporation or any other government agency. Although the portfolio seeks to preserve the value of your investment at $1 per share, it is possible to lose money by investing in the portfolio. 11. Dollar Cost Averaging (DCA) does not assure a profit or protect against loss in declining markets. Since the DCA involves continuous investments in securities regardless of fluctuating price levels of such securities, a purchaser must be willing to continue such purchases through periods of declining prices. 12. Loans and withdrawals will reduce the death benefit and the cash surrender value, and may cause the policy to lapse. Lapse or surrender of a policy with a loan may cause the recognition of taxable income. Withdrawals in excess of the cost basis (premiums paid) will be subject to tax and certain withdrawals within the first 15 years may be subject to recapture tax. Additionally, policies classified as modified endowment contracts may be subject to tax when a loan or withdrawal is made. A federal tax penalty of 10% may also apply if the loan or withdrawal is taken prior to age 591/2. Cash value available for loans and withdrawals may be more or less than originally invested. Withdrawals are available after the first policy year. 13. The loan spread is the difference between the loan rate charged and the interest rate credited to the policy s loan account. 14. Except in New York, the loan interest credited is guaranteed to be no less than this rate, and the loan interest charged and loan spread are guaranteed to be no greater than these rates. The guaranteed maximum loan spread for New York policies differs from that of other states. On a guaranteed basis, the spread is 1.25% in years 1 10 and 0.25% in years 11+. The current rate is the same as non-new York policies. 15. The guaranteed ABRC is 0.0208% monthly. Premium savings will apply based on the Vitality Status attained by the life insured. Variable universal life insurance has annual fees and expenses associated with it in addition to life insurance-related charges. Variable universal life insurance products are subject to market risk and are unsuitable as a short-term savings vehicle. Cash values are not guaranteed and will fluctuate, and the policy may lose value. The Lifestyle MVP Portfolios in the John Hancock Trust are not mutual funds available to the retail public and are available only under John Hancock s variable annuity contracts or variable life insurance policies or through participation in certain tax-qualified retirement plans. Past performance is no guarantee of future results. Guaranteed product features are dependent upon minimum premium requirements and the claims-paying ability of the issuer. This material is for Institutional/Broker-Dealer use only. Not for distribution or use with the public. Variable life insurance is sold by product and fund prospectuses, which should be read carefully. They contain information on the investment objectives, risks, charges and expenses of the variable product and its underlying investment options. These factors should be considered carefully before investing. Insurance products are issued by: John Hancock Life Insurance Company (U.S.A.), Boston, MA 02210 (not licensed in New York) and John Hancock Life Insurance Company of New York, Valhalla, NY 10595, and securities are offered through John Hancock Distributors LLC through other broker/dealers that have a selling agreement with John Hancock Distributors LLC, 197 Clarendon Street, Boston, MA 02117. MLINY051517095