Mitre Media Affluent, Engaged, Loyal Mitre Media is a financial services media platform providing a highly qualified and engaged audience for advertisers Our mission of delivering world-class original content and analytical resources creates unique, high SOV opportunities for advertisers to reach an affluent, engaged and loyal audience Higher HHI Than Leading Finance Sites Including The Wall Street Journal
Mitre Media s Properties Mitre Media is the #1 source for sophisticated investing ETFdb.com The largest ETF-centric web site in the world, reaching both investors and financial advisors Dividend.com Focuses on dividend-paying equities and attracts sophisticated retail investors interested in income investments MunicipalBonds.com The premier site for municipal bond data, displaying robust pricing and trading information on millions of bond issues. CommodityHQ.com CommodityHQ.com features a database of commodity related securities as well as actionable ideas and educational content Targeted, Authoritative Sites Attract An Affluent, Engaged And Loyal Audience
Mitre Media: Reach + Scale Platform of Targeted Financial Sites with Affluent, Engaged, and Loyal Audiences 5 Targeted Sites 1M+ Monthly Visitors 4M+ Monthly PVs 50% Returning Visitors 10K+ Premium Members 75K+ Newsletter Subs Mitre s Platform Gives Our Partners Access To A Valuable, Relevant Audience
ETFdb.com: The Largest ETF-Centric Web Site ETFdb.com attracts a valuable audience of both investors and financial advisors with an industry leading suite of: ETF News and Analysis Educational Content & Data Analytical Tools & Resources Analysis, Educational Content, Data & Tools Attract a Large ETF Audience
ETFdb.com Respected By Top Financial Publications ETFdb.com has been highlighted in a number of prominent financial publications, including the Wall Street Journal and Barron s for our industry leading analytical tools and commentary ETF Database Is The Respected Leader and #1 Source for ETF Investors
50% Of Members Are Financial Professionals Reach highly qualified and savvy investment professionals 50% of registered ETFdb.com members are financial advisors, institutional investors, equity analysts, fund managers, and other financial professionals ETFdb members are financially savvy, with 41% of registered ETFdb members having an advanced financial designation or certification, including RIA/IAR, CFP, and CFA Wealthy, Sophisticated Users Looking For Actionable Data & Analysis Use ETFdb.com
Our Users Manage Money On an average week day, visitors to ETFdb.com have aggregate assets under management (AUM) of more than $500 billion, including financial professionals with high net worth client portfolios. 22% have AUM of more than $10 million 14% have AUM of more than $50 million 11% have AUM of more than $100 million High Net Worth Audience In The Investing Mindset
ETFdb.com s Members Are More Affluent Than Leading Financial Media Properties Audience Profile The ETFdb.com audience primarily consists of affluent, older male, investment decision makers. Household Income 43% of ETFdb.com users maintain a household income in excess of $100,000. 2.8x the industry average Source: Quantcast, July 2012 The Wealthy Investor Audience Our Partners Want To Reach Visit ETFdb.com
ETFdb.com Provides Analytical Resources for Investors and Advisors ETFdb.com is home to a suite of popular analytical resources powered by our proprietary database of descriptive information ETF Country Exposure Tool Allows investors to identify all equity ETFs with exposure to a particular region. Mutual Fund To ETF Converter Identifies a list of comparable ETFs for a selected mutual fund. ETF Screener A proprietary ETF Screener allows users to search for ETFs by asset class, investment strategy, and other criteria. ETF Stock Exposure Tool Allows investors to identify U.S.-listed equity ETFs that maintain exposure to a particular security. Advertisers Reach Affluent, Engaged and Loyal Investors & Advisors
Dividend.com: Sophisticated Content for a Sophisticated Audience Dividend.com is one of the largest web sites in the world devoted to news and analyst research of dividend-paying stocks. Site Content Proprietary Dividend Advantage Rating System (DARSTM ) ratings on more than1,500 individual stocks Analyst coverage of earnings releases Audience Profile Wealthy Older Active investors Advisors Events, and detailed historical dividend data Affluent, Active Investors & Advisors
Reach Customers With A Higher HHI Than Other Top Financial Websites on Dividend.com Household Income The Dividend.com audience is generally affluent, with approximately 39% of users maintaining a household income in excess of $100,000. Additionally our audience s household income of $150,000 or more (20%) indexes 2.34x higher than other industry leaders Dividend.com Users are More Affluent Than Other Top Financial Sites
Loyal Audience, Trusted Content Dividend.com users find our content valuable and trustworthy Users return to the site frequently as they are updating and managing their investments 56.44% Returning Visitor 405,862 Visits 43.56% New Visitor 313,242 Visits Returning Users Make Up Over Half Of Our Audience
Reach Our Highly Affluent Audience With Assets Over $500,000 High Net Worth Investors The Dividend.com audience contains a concentration of wealthy self-directed investors; 50% with investable assets in excess of $500,000 Dividend.com Audience Investable Assets 16.73% 30.16% 24.44% 24.95% 5.71% Our Audience Has Substantial Net Worth
Savvy, Self Directed Investors Our Users Take Charge Of Their Investments Dividend.com s audience trusts our site to act as their financial advisor and assist them in conducing analysis of potential investment opportunities. Advertisers have a unique opportunity to reach this highly sophisticated, independent and active group of investors. Dividend.com Audience Frequency of Trading Daily Trader Frequent 9+ Times Per Month Regular 5-8 Times Per Month Not Often Less Than Once A Month Savvy, Self Directed and Active Investors on Dividend.com
CommodityHQ.com s Audience is Affluent, Engaged and Loyal CommodityHQ HHI 70.02% New Visitor 30,559 Visits 29.98% Returning Visitor 13,084 Visits Affluent, Engaged, Loyal
MunicipalBonds.com: Reach a Highly Affluent and Loyal Audience Household Income 35% 30% 25% 20% 15% 10% 5% 0% $0- $50K $50K- $100K $100- $150K $150K+ 56.68% New Visitor 31,223 Visits $0- $50K $50K- $100K $100- $150K $150K+ 41.32% Returning Visitor 21,988 Visits Visitors Trust Our Content and Return Frequently
Partnering with:
Creative Sponsorship Opportunities ETFdb Mobile The Mitre Media brand extends beyond ETFdb, with several popular mobile apps designed for various platforms. The ETFdb app consists of a simplified version of our popular ETF screener, allowing investors to navigate through the rapidly-expanding ETF universe on the go. It also includes a feed of all articles published on ETFdb, giving users access to the high quality content they find on the web. ETFdb Mobile Apps ETFdb offers free apps for the ios, Android, and Blackberry platforms. The ETFdb apps have received more than 100,000 downloads, and was highlighted as one of the 7 Best Free Investing Apps by Kiplinger. Sponsorship $1000 / month per app $2500 / month per 3 apps. Interstitial Ad Placements Placement of interstitial ads on Mitre Media properties has the potential to deliver exceptional CTRs and increased visibility through disruption of the user experience. Interstitial ad placements are available for all Mitre Media properties.. Home Page Takeovers Home page takeovers on a weekly, monthly, quarterly basis are available for all Mitre Media properties.. Unique, Custom, High SOV Sponsorships
Creative Sponsorship Opportunities Sponsored Centers For advertisers looking to associate their products with certain audiences or investment themes, sponsorship of targeted centers on Mitre Media properties is available. Centers available for sponsorship include: Financial Advisor Center (ETFdb.com) Bond ETF Center (ETFdb.com) Emerging Markets ETF Center (ETFdb.com) Dividend Screener (Dividend.com) Commodity ETF Center (CommodityHQ.com) Additional custom sponsorship opportunities are available as well. Ticker Targeting Through targeting individual ticker pages, advertisers have the opportunity to appeal specifically to investors researching certain products or types of products. Ticker targeting is available on all Mitre Media properties. Dedicated Emails Mitre Media maintains an email distribution list of more than 65,000 addresses, collected in compliance with all applicable regulations and updated regularly. Dedicated email blasts to users of Dividend.com, ETFdb.com, and CommodityHQ.com represent a unique opportunity for advertisers to communicate their message to investors and increase awareness of their products.
Mitre Media enewsletters Newsletter Details Dividend.com Newsletter Over 25,000 Subscribers Emails are sent out daily with % Open Rate Average CTR of Dividend.com Newsletter is X% Hypertargeted Customizable Newsletters Sent To Customers Who Want To Hear From You
Mitre Media: Social Media Footprint Twitter Total 4,500+ Followers Facebook Total 20,000+ Likes Mitre Media Connects You With Your Customers Via Social Media
Coming Soon Video Q4 Retargeting Q4 Mobile sponsorship opportunities BondsFunds.com Launch 2014 Partnership
Thank You Stacie A. Sanders Director of Sales 718-915-3798 stacie.sanders@mitremedia.com