INVITATION. Official Trade & Investment Delegation to Malaysia 6-7 April 2014

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INVITATION Official Trade & Investment Delegation to Malaysia 6-7 April 2014 Join the business delegation travelling with the Danish Minister for Food, Agriculture & Fisheries to Kuala Lumpur in Malaysia Please notice very short registration deadline! Friday 7 Febuary

Danish Food and Drink Federation in co-operation with Danish Agriculture & Food Council and the Danish Trade Council in Malaysia is delighted to offer this unique opportunity to join the official business delegation travelling to Kuala Lumpur in Malaysia. Deadline for binding registration is Friday 7 February, 2014 Why Join? H.E. Dan Jørgensen, Danish Minister for Food, Agriculture & Fisheries, is leading the Danish business delegation and will participate in business related activities in order to help your company attracting the right partners in Malaysia. Whether you want to export food and technology or consider investing in the country, this will give you an opportunity to create new business possibilities, to follow-up on existing business relationships and to participate in networking activities with high level Malaysian and Danish representatives. In recent years Malaysia has experienced a rapid economic growth which has developed a rising demand for imported food among the population of almost 30 million people. Imports of food and drink have grown by more than 10 percent per year and are expected to keep growing the coming years. With a fast growing middle class there is an increasing demand for food safety and quality, which makes the Malaysian market interesting for Danish food and drink companies. To keep imports at bay, Malaysia is investing heavily in the agriculture and food processing industry by upgrading it to modern standards. This is opening a window of opportunities for companies working with food processing equipment and technology. At the same time the government of Malaysia has established various programmes and policies which makes the country an interesting platform for investments. A number of Danish companies from the food industry are already using Malaysia as a hub to the huge ASEAN-market with more than 600 million consumers. Who Should Join The Official Trade & Investment delegation to Malaysia is relevant for companies within the food and drink sector and food processing technology who wishes to strengthen their market profile or look in to opportunities in Malaysia and South East Asia. If your company works with ingredients, dairy products, meat, poultry, seafood, halal food, processed and convenience food, chilled and frozen food, canned food, drinks & beverages, confectioneries and food processing technology the official delegation to Malaysia is your opportunity to find or maintain the right business partners. To promote your company, investigate interest and opportunities, and gain market understanding on one of the most interesting markets in South East Asia. SERVICES & PRICING Mandatory basic package includes: Site visit at United Plantations one of the world s biggest palm oil producers (Danish owned read more: http://www.unitedplantations.com) Welcome reception at the Danish residence with VIP guests, hosted by the Danish Ambassador Malaysian-Danish Trade & Investment Seminar with relevant Malaysian business partners selected by you together with the Trade Council. The event is arranged in co-operation with MIDA (Malaysian Investment Development Authority) Buffet lunch at the Malaysian-Danish Trade & Investment Seminar Site visit at Palsgaards emulsifier factory in Johor Bahru - www.palsgaard.com Local transportation by bus in Malaysia DKK 6,000 excl. VAT per participating company (max. 2 persons per company) Based on 10 participating companies. Support from the Trade Council has been approved. Deadline for binding registration is Friday 7 February, 2014 by mailing page 4 to srfk@di.dk Optional services: Opening of the Joint Danish Pavilion at Food Hotel Asia 2014 in Singapore the largest food exhibition in Asia with 12 Danish companies exhibiting. Coordination of joint travel and hotel reservations through BCD Travel. B2B meetings in connection with the Malaysian-Danish Trade & Investment Seminar. Pre-arranged meetings with potential local business partners identified and invited by the Danish Trade Council in Malaysia based on your partner profile. The Danish Trade Council in Malaysia also offer their usual services to companies interested in doing business in Malaysia, incl. market surveys, partner searches, individual meeting programmes etc. The price for these services will be calculated on an individual basis, based on an hourly fee of DKK 935. For more information about the services of the Trade Council please visit: http://um.dk/da/eksportraadet/eksportraadet-tilbyder/ 2

Tentative programme: Sunday 6 April 2014 Arrival in Kuala Lumpur in the morning Visit to United Plantations with H.E. Dan Jørgensen (lunch included) Check-in at Hotel in Kuala Lumpur Evening reception at the Danish residence hosted by the Danish Ambassador attended by H.E. Dan Jørgensen Monday 7 April 2014 Malaysian-Danish Trade & Investment Seminar opened by H.E. Dan Jørgensen Buffet lunch at the Malaysian-Danish Trade & Investment Seminar Departure to Johor Bahru by flight in the afternoon (flight not included in price) Visit at Palsgaard with H.E. Dan Jørgensen (dinner included) Transport to Singapore Departure to Copenhagen from Singapore Optional: Check-in at Hotel in Singapore Tuesday 8 April 2014 Optional: Take part in the official opening of the largest food exhibition in Asia Food Hotel Asia 2014 and join H.E. Dan Jørgensen for a visit to the Danish Pavilion where 12 Danish companies are exhibiting. The pavilion is organised by Danish Food and Drink Federation in co-operation with Danish Agriculture & Food Council. Optional: Departure to Denmark Contact for further information Danish Food & Drink Industry Søren Falck, International Market Adviser srfk@di.dk +45 30 27 72 92 Danish Agriculture & Food Council Hugo Høllede, Market Manager huh@lf.dk +45 33 39 43 35 The Danish Trade Council in Malaysia Joakim Larsen, Deputy Head of Mission joalar@um.dk +60 3 2032 2001 3

REGISTRATION Official Trade & Investment Delegation to Malaysia 6-7 April 2014 Join the business delegation travelling with the Danish Minister for Food, Agriculture & Fisheries to Kuala Lumpur in Malaysia Please notice very short registration deadline! Friday 7 Febuary BINDING REGISTRATION We hereby register for participation in the event as described in the invitation: Participation fee, DKK 6.000 excl. VAT Participation fee covers two persons from each participating company NB! Minimum 10 participating companies Company: Address: Postal Code: City: Telephone: Contact person: Direct telephone: Title: E-mail: Date & Signature: Please return the completed registration form to Confederation of Danish Industry no later than 7 February 2014 to srfk@di.dk Registration is made in accordance with Confederation of Danish Industry s terms of participation (following page) 4

General Conditions for Participation in Export Promotion Events under the Auspices of Confederation of Danish IndustrY (DI) 1. Basis of the agreement/contract The contractual basis for participation in a collective export promotion event under the auspices of DI is comprised by: 1) a binding registration form filled in and signed by a duly authorized representative of the company, and 2) these present general conditions for participation. 2. Conditions for participation The extent and conditions of participation as well as the services to be provided by DI are laid out in the presentation material sent, which includes a description of the practical implementation of the export promotion event. By signing the binding registration form, participating companies give their approval of the presentation material sent and of the prices, conditions and provisions described therein. DI is under obligation to supply the services described in the presentation material. The participating companies are obligated to comply with the conditions for planning and implementing the export promotion event described in the material, including meeting the deadlines given for sending in material etc. to DI. DI s provision of services is conditional on not being delayed or prevented by force majeure, including but not limited to war, lockout, strikes, civil commotion, natural disasters or other circumstances beyond the control of DI. If an export promotion event is cancelled due to any above mentioned circumstances, the companies registered are under an obligation to pay their share of costs already defrayed during preparation, insofar as these costs cannot be covered by co-financing via export promotion funds. 3. Financial conditions By returning the binding registration form, the company commits itself to paying the cost indicated for participating in the export promotion event. DI s cost calculations (see material sent) are based on a minimum number of participants. Should this minimum number of participants not register, DI reserves the right to cancel the event or send out revised material containing new prices, which will form the basis for the possible implementation of the promotion with a reduced number of participants. DI reserves the right to adjust the prices given to follow changes in exchange rates, in the event of increases in rental for the premises, and in the event of higher prices due to common decisions about changing and expanding the event relative to the original material sent out. 4. Invoicing Unless otherwise agreed, invoices will be issued as follows: 1) 100% on account with binding registration, 2) final invoice when the event is over and after all costs, such as any extra services agreed upon, are included. In the event that DI s terms of payment are not met, DI reserves the right to consider the agreement repudiated in accordance with section 6. If the invoices issued are not paid by the deadlines set, DI is entitled to add interest to the amounts due at the prevailing rate for overdraft facilities as of the expiration of the deadline for payment. 5. Co-financing In the event that co-financing can be expected via general export promotion funds, the representation material sent will indicate that co-financing will be sought by DI. Participating companies are obligated to provide the necessary documentation and other information relevant to co-financing of the export promotion event. 6. Cancelling the agreement Registering for an export promotion event is binding once the registration form has been filled in and sent to DI. Thus DI has a claim on the price agreed regardless of whether the company subsequently cancels or reduces its participation. 7. Transport and insurance Participating companies are requested to buy their own necessary insurance for their own employees and own goods, exhibition and information materials, covering damage incurred in transit or during the event. 8. Venue In the event of any dispute or controversy between the parties regarding the interpretation or construction of the conditions for participation or an alleged breach of contract by either party to this agreement, such dispute or controversy shall be settled by arbitration. DI, November 2013 5