European Advertising Business Climate Index Q4 216/Q1 217
ABOUT Quarterly survey of European advertising and market research companies Provides information about: managers assessment of their business situation Q4/216 & forecast for Q1/217 past and future challenges in companies turnover Anticipated employment and revenue levels
Regions featured in the Index Western Europe: Austria, Belgium, France, Germany, Netherlands and United Kingdom Central/Eastern Europe: Bulgaria, Croatia, Czech Republic, Estonia, Lithuania, Latvia, Poland, Romania, Slovakia and Slovenia Mediterranean Europe: Cyprus, Greece, Italy, Malta, Spain and Portugal Northern Europe: Denmark and Sweden Advertising Business Confidence Index specific slides for UK, Germany, France, Italy, Poland and Sweden are available at the end of the report. Ireland, Finland, Luxembourg and Hungary do not provide data
METHODOLOGY Survey carried out nationally by governments, central banks, trade bodies, research institutes, etc. Questionnaire and common timeline harmonised by the European Commission (DG ECOFIN) Nominal EU services sample size exceeds 43, units (companies) for the entire services sector increase (+), remain unchanged (=), decrease (-) % of positive answers % of negative answers
Advertising Business Confidence Index 2 18 16 14 12 1 8 6 4 2 Q4/14 Q1/15 Q2/15 Q3/15 Q4/15 Q1/16 Q2/16 Q3/16 Q4/16-2 -4
Advertising Business Confidence Index January 217 Austria: 14 Belgium: 24 Bulgaria: 12 Czech Republic: 27 Denmark: 24 Germany: 48 Estonia: 6 Greece: -47 Spain: 25 France: -8 Croatia: 36 Cyprus: 21 Italy: 1 Latvia: 12 Lithuania: 14 Malta: -15 Netherlands: 7 Poland: 3 Portugal: Romania: 12 Slovenia: 14 Slovakia: 6 Sweden: 33 United Kingdom: 38.7 Lowest Highest The colour codes for each country are based on July 216 values of the Advertising Business Confidence Index. The lowest value (Greece, -47) is highlighted in red and the highest value (Germany, +48) in dark green, while all others are marked with different shades that lie within the spectrum. The colour coding for a specific month is indicative of that country s position relative to the others. It is not an indication of the absolute confidence level in that country and may change across the EU depending on the highest and the lowest values, meaning that the same value may have a different colour code each month.
Advertising Business Confidence Index October 216 Austria: 12 Belgium: 14 Bulgaria: 22 Czech Republic: 22 Denmark: 9 Germany: 27 Estonia: -2 Greece: 21 Spain: 38 France: -5 Croatia: 31 Cyprus: -9 Italy: 3 Latvia: 6 Lithuania: 18 Malta: 5 Netherlands: 12 Poland: 5 Portugal: 1 Romania: 18 Slovenia: 23 Slovakia: -17 Sweden: 27 United Kingdom: 4.1 Lowest Highest The colour codes for each country are based on October 216 values of the Advertising Business Confidence Index. The lowest value (Slovakia, - 17) is highlighted in red and the highest value (Spain, +38) in dark green, while all others are marked with different shades that lie within the spectrum. The colour coding for a specific month is indicative of that country s position relative to the others. It is not an indication of the absolute confidence level in that country and may change across the EU depending on the highest and the lowest values, meaning that the same value may have a different colour code each month.
Business development over the past 3 months How has your business situation developed over the past 3 months? 14 12 1 8 6 4 2 Q4/14 Q1/15 Q2/15 Q3/15 Q4/15 Q1/16 Q2/16 Q3/16 Q4/16-2 -4
Evolution of demand for advertising services over the past 3 months How has your demand (turnover) for your company s services changed over the past 3 months? 3 25 2 15 1 5 Q4/14 Q1/15 Q2/15 Q3/15 Q4/15 Q1/16 Q2/16 Q3/16 Q4/16-5 -1
Expectation of advertising demand over the next 3 months How do you expect demand for your company s services to change over the next 3 months? 25 2 15 1 5 Q1/15 Q2/15 Q3/15 Q4/15 Q1/16 Q2/16 Q3/16 Q4/16 Q1/17
Demand expectation vs demand evolution 3 25 2 15 1 5 Q1/15 Q2/15 Q3/15 Q4/15 Q1/16 Q2/16 Q3/16 Q4/16 Q1/17 Evolution Expectation
Expectations of advertising demand over the next 3 months 4 35 3 25 2 15 1 5 Q1/15 Q2/15 Q3/15 Q4/15 Q1/16 Q2/16 Q3/16 Q4/16 Q1/17 Western Europe Central/Eastern Europe Mediterranean Europe Northern Europe
Evolution of employment over the past 3 months How has your company s total employment changed over the past 3 months? 14 12 1 8 6 4 2-2 Q4/14 Q1/15 Q2/15 Q3/15 Q4/15 Q1/16 Q2/16 Q3/16 Q4/16-4 -6
Expectation of employment over the next 3 months How do you expect your company s employment to change over the next 3 months? 25 2 15 1 5 Q1/15 Q2/15 Q3/15 Q4/15 Q1/16 Q2/16 Q3/16 Q4/16 Q1/17-5
Employment expectation vs employment evolution 25 2 15 1 5 Q4/14 Q1/15 Q2/15 Q3/15 Q4/15 Q1/16 Q2/16 Q3/16 Q4/16 Q1/17-5 Evolution Expectation
Expectation of employment over the next 3 months 3 25 2 15 1 5-5 Q1/15 Q2/15 Q3/15 Q4/15 Q1/16 Q2/16 Q3/16 Q4/16 Q1/17-1 -15 Western Europe Mediterranean Europe Central/Eastern Europe Northern Europe
Expectation of selling prices over the next 3 months How do you expect prices to change over the next 3 months? 1 9 8 7 6 5 4 3 2 1-1 Q1/15 Q2/15 Q3/15 Q4/15 Q1/16 Q2/16 Q3/16 Q4/16 Q1/17
Expectation of selling prices over the next 3 months 12 1 8 6 4 2-2 Q1/15 Q2/15 Q3/15 Q4/15 Q1/16 Q2/16 Q3/16 Q4/16 Q1/17-4 -6-8 -1 Western Europe Mediterranean Europe Central/Eastern Europe Northern Europe
Factors limiting the business 6 5 None Demand 4 3 2 Labour forces Equipment and/or Space Financial 1 Other Q1/15 Q2/15 Q3/15 Q4/15 Q1/16 Q2/16 Q3/16 Q4/16 Q1/17
Advertising Business Confidence Index Country-specific graphs #AdIndex216
Advertising Business Confidence Index UK 4 3 2 1 Q4/14 Q1/15 Q2/15 Q3/15 Q4/15 Q1/16 Q2/16 Q3/16 Q4/16-1 -2-3 -4-5
Advertising Business Confidence Index Germany 6 5 4 3 2 1 Q4/14 Q1/15 Q2/15 Q3/15 Q4/15 Q1/16 Q2/16 Q3/16 Q4/16
Advertising Business Confidence Index France 1 5 Q4/14 Q1/15 Q2/15 Q3/15 Q4/15 Q1/16 Q2/16 Q3/16 Q4/16-5 -1-15 -2
Advertising Business Confidence Index Italy 4 3 2 1 Q4/14 Q1/15 Q2/15 Q3/15 Q4/15 Q1/16 Q2/16 Q3/16 Q4/16-1 -2
Advertising Business Confidence Index Poland 6 5 4 3 2 1 Q4/14 Q1/15 Q2/15 Q3/15 Q4/15 Q1/16 Q2/16 Q3/16 Q4/16
Advertising Business Confidence Index Sweden 35 3 25 2 15 1 5 Q4/14 Q1/15 Q2/15 Q3/15 Q4/15 Q1/16 Q2/16 Q3/16 Q4/16
Advertising Business Confidence Index For further information, please contact: Stevan Randjelovic European Affairs Manager Tel: + 32 2 74 713 E- mail: stevan.randjelovic@eaca.eu #AdIndex216