Chapter Four. Utility Functions. Utility Functions. Utility Functions. Utility

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Functions Chapter Four A preference relation that is complete, reflexive, transitive and continuous can be represented by a continuous utility function. Continuity means that small changes to a consumption bundle cause only small changes to the preference level. 1 2 Functions A utility function U(x) represents a preference relation if and only if: x x U(x ) > U(x ) p p f ~ x x U(x ) < U(x ) Functions is an ordinal (i.e. ordering) concept. E.g. if U(x) = 6 and U(y) = 2 then bundle x is strictly preferred to bundle y. But x is not preferred three times as much as is y. x x U(x ) = U(x ). 3 4

Consider the bundles (4,1), (2,3) and (2,2). Suppose (2,3) (4,1) (2,2). Assign to these bundles any numbers that preserve the preference ordering; e.g. U(2,3) = 6 > U(4,1) = U(2,2) = 4. Call these numbers utility levels. p An indifference curve contains equally preferred bundles. Equal preference same utility level. Therefore, all bundles in an indifference curve have the same utility level. 5 6 So the bundles (4,1) and (2,2) are in the indiff. curve with utility level U 4 But the bundle (2,3) is in the indiff. curve with utility level U 6. On an indifference curve diagram, this preference information looks as follows: (2,3) (2,2) (4,1) p U 6 U 4 7 8

Another way to visualize this same information is to plot the utility level on a vertical axis. 3D plot of consumption & utility levels for 3 bundles U(2,3) = 6 U(2,2) = 4 U(4,1) = 4 9 10 This 3D visualization of preferences can be made more informative by adding into it the two indifference curves. U 6 11 U 4 Higher indifference curves contain more preferred bundles. 12

As before, this can be visualized in 3D by plotting each indifference curve at the height of its utility index. U 6 U 4 U 2 13 14 U 6 U 5 U 4 U 3 U 2 U 1 15 Comparing all possible consumption bundles gives the complete collection of the consumer s indifference curves, each with its assigned utility level. This complete collection of indifference curves completely represents the consumer s preferences. 16

17 26 The collection of all indifference curves for a given preference relation is an indifference map. An indifference map is equivalent to a utility function; each is the other. 32 33

Functions Are Not Unique There is no unique utility function representation of a preference relation. if u(, ) is a utility function that represents some preferences, and f( ) is any increasing function, then f(u(, )) represents the same preferences Functions If U is a utility function that represents a preference relation and f ~ f is a strictly increasing function, then V = f(u) is also a utility function representing. f ~ (Positive) monotonic transformation 34 35 Examples Cardinal p 36 Attach a significance to the magnitude The size of the utility difference between two bundles of goods has significance How do we tell you prefer one bundle twice as much as another? Willing to pay Willing to run Willing to wait 42

Constructing a Function 04.02 Goods, Bads and Neutrals A good is a commodity unit which increases utility (gives a more preferred bundle). A bad is a commodity unit which decreases utility (gives a less preferred bundle). A neutral is a commodity unit which does not change utility (gives an equally preferred bundle). 43 44 Goods, Bads and Neutrals Perfect Substitutes Units of water are goods function Units of water are bads Instead of U(, ) = consider V(, ) = +. What do the indifference curves for this perfect substitution utility function look like? x Water Around x units, a little extra water is a neutral. 45 46

Perfect Substitution Indifference Curves + = 5 13 9 5 5 9 + = 9 + = 13 V(, ) = +. 13 All are linear and parallel. 49 Perfect Complements Instead of U(, ) = or V(, ) = +, consider W(, ) = min{, }. What do the indifference curves for this perfect complementarity utility function look like? 50 Perfect Complementarity Indifference Curves 45 o W(, ) = min{, } Quasi-Linear Indifference Curves A utility function of the form U(, ) = f( ) + 8 5 3 min{, } = 8 min{, } = 5 min{, } = 3 is linear in just and is called quasilinear. E.g. U(, ) = 2x 1/2 1 +. 3 5 8 All are right-angled with vertices on a ray 53 from the origin. 54

Quasi-linear Indifference Curves Each curve is a vertically shifted copy of the others. Some Other Functions and Their Indifference Curves Any utility function of the form U(, ) = a x2 b with a > 0 and b > 0 is called a Cobb- Douglas utility function. E.g. U(, ) = x 1/2 1 x 1/2 2 (a = b = 1/2) V(, ) = x 3 2 (a = 1, b = 3) 55 56 Cobb-Douglas Indifference Curves All curves are hyperbolic, asymptoting to, but never touching any axis. Marginal Utilities Marginal means incremental. The marginal utility of commodity i is the rate-of-change of total utility as the quantity of commodity i consumed changes; i.e. MU i U = x i 57 58

Marginal Utilities and Marginal Rates-of-Substitution The general equation for an indifference curve is U(, ) k, a constant. Totally differentiating this identity gives d x2 dx1 U x = / 1. U / x2 Monotonic Transformations & Marginal Rates-of-Substitution Applying a monotonic transformation to a utility function representing a preference relation simply creates another utility function representing the same preference relation. What happens to marginal rates-ofsubstitution when a monotonic transformation is applied? 59 63 Monotonic Transformations & Marginal Rates-of-Substitution For U(, ) = the MRS = - /. Create V = U 2 ; i.e. V(, ) = 2 2. What is the MRS for V? Ex. MU & MRS; Cobb-Douglas Suppose U(, ) =. Then 64 67

Ex. MU & MRS; Cobb-Douglas U(, ) = ; MRS x = 2 x1 Ex. MU & MRS; Quasi-linear Functions A quasi-linear utility function is of the form U(, ) = f( ) +. 8 6 MRS(1,8) = - 8/1 = -8 MRS(6,6) = - 6/6 = -1. U = 36 1 6 U = 8 69 70 Ex. MU & MRS; Quasi-linear Functions MRS = - f ( ) does not depend upon so the slope of indifference curves for a quasi-linear utility function is constant along any line for which is constant. What does that make the indifference map for a quasi-linear utility function look like? Ex. MU & MRS; Quasi-linear Functions MRS = - f( ) MRS = -f( ) Each curve is a vertically shifted copy of the others. MRS is a constant along any line for which is constant. 72 73